Partnerships

Topic

Kim NeidermyerMarketing Manager

Naperville Public Library

About NPL Suburban, municipal library located 28 miles

west of Chicago Three locations serving 142,000 residents 2 million visitors annually Annual circulation of 4 million Holdings of 800,000 items

NPL

An agreement between the Library and another organization (or business)for the purpose of

providing educational or enrichment programs or services to our community.

Partners must be unbiasedMust fit NPL’s mission

Definition

What is a partnership?

Expand library’s mission of serving our community

Mutually beneficial / pool resources Builds community relations / rapport Offer unique free programs to our community Provides a way to meet the changing needs of

our community Serves as a support for large initiatives Potential to reach larger audience

Benefits

Why partner?

Developing partnerships Define initiative goals & partnership goals Invite key potential partners to a breakfast or

lunch meeting Explain the “Clear” scope of initiative Outline ways in which organizations could

participate Explain mutual benefits to partners Implement plan / initiative

Gaining Community Support

About HWW

A year long community-wide initiative educating the Naperville community about

physical and financial literacy

Alice Wood, Wealth Watchers Foundation High debt / stress related health issues

Outlined HWW initiative Invited key community organizations to a

breakfast Wrote a press release seeking specific partners

and announcing initiative Hosted a kick-off event

Inception

How HWW started

Characteristics Community Driven: led by library, but involving

diverse businesses and organizations Simple: use existing resources, expertise, and

programs Recognizable Brand: logo and slogan Scalable: can be duplicated in libraries of all sizes

and budgets

Planning

Outline of HWW Initiative Planned Activities at NPL: 1. Journals to document and monitor daily/weekly /monthly goals2. Kiosks to access resources on health and finance 4. An Internet page hosted by the Library to share relevant partnership and community information, links, and blogs5. Monthly drawings for prizes7. Offered a series of health and financial programs to include lectures and workshops8. Kickoff / final event Ways To Partner: 1. Host an event/information session at your location2. Cross promote your health or financial programs with Healthy, Wealthy, & Wise 3. Offer a speaker to present at the Library4. Help us promote this year-long program

Plan

Kickoff Event

Implementation

o Partner Boothso Interactiveo Give-Awayso Activitieso Refreshmentso Keynote Address

Website

Implementation

Themed Library Cards

Implementation

Proclamation

Implementation

PartnersLive Smart InternationalAnderson’s Book Store City of NapervilleCorePower Yoga Dick’s Sporting GoodsDuPage Children’s Museum EcoGymEdward Hospital Fox Valley InstituteHealth on Earth Law Office of David BooneLifetime Health and Wellness Literacy DuPageLoaves & Fishes Massage Envy SpaNaper Settlement Naperville Bank & TrustNaperville Park District Soccer ShotsWhole Foods Naperville YMCA

HWW Partners

Partners = 21Programs = 125

Attendance = 1,025Media = 26 articles

Proclamation from CityGrant from City

Community and media recognitionBuilt relationships

Results

Tips for Successful Partnerships

Be realistic about what you and your partners can accomplish / resources

Communicate regularly to discuss problems and opportunities

Promote continuously Ensure your funding / relationships before you

begin Clearly define your scope Acknowledge partners

Goals