Partnership Opportunities...

Partnership Opportunities 2016

3PARTNERSHIP OPPORTUNITIES 2016

The Times and The Sunday Times Cheltenham Literature Festival hosts the world’s oldest festival of literature, with over 60 years of unrivalled heritage and a mission to celebrate great writing with as wide an audience as possible.

A brilliant array of authors and events, but also a confidence and sense of ambition from the Festival team, who have pulled out all the stops to make sure the The Times and The Sunday Times Cheltenham Literature Festival continues to grow and make waves

Waterstones

▪ Outstanding Events: Bringing bestselling authors, influential politicians, sporting heroes, comedians and stars of stage and screen to share their stories with the public

▪ Festival Village: 1,500 seat Forum, 650 Garden Theatre, bookshops, cafés, pop-up bars and street food

▪ Buzz and Energy: Cutting-edge debate, one-off events and high profile celebrity appearances generate a hum of excitement around the Festival site and beyond

▪ Highly engaged audiences: The Festival creates an atmosphere of friendly discussion and a flow of ideas which engages and enlightens our audiences

▪ Inspiring young minds: Our schools’ programme and family events provide children and young people with an outlet for their creative interests

▪ Networking: Our corporate events and VIP areas provide a fantastic environment for client entertainment and making new business connections

2 THE TIMES AND THE SUNDAY TIMES CHELTENHAM LITERATURE FESTIVAL

Brand positioning – build brand awareness using our marketing channels, national and local media coverage and Festival site presence

Brand exposure – communicate corporate identity by aligning with a creative and innovative cultural organisation

Customer reach – communicate face to face with current customers, target new audiences, launch new products and services, sample products

Entertain – engage clients and staff with exclusive and rewarding hospitality experiences whilst networking with a host of speakers, partners and patronsrs

Social responsibility – support culture for all, and fund our education work in communities

The OpportunityWe work in partnership to achieve your aims and extend cultural experience to as many people as possible.

You might like to consider the following opportunities:

We have worked collaboratively to ensure that both parties meet and exceed their objectives. We have been particularly impressed with theteam’s creativity, enthusiasm and organisational skills to produce a world-classfestival every year.

Radio Times

54 PARTNERSHIP OPPORTUNITIES 2016THE TIMES AND THE SUNDAY TIMES CHELTENHAM LITERATURE FESTIVAL

7PARTNERSHIP OPPORTUNITIES 2016

▪ 136,000 tickets issued

▪ 93% UK Postal areas covered

▪ 55,000 database of affluent individuals

▪ 273,390 unique website sessions during the Literature Festival booking period August to October

▪ 30,000 Festival brochures

▪ 900 million total media reach

▪ 37,500 twitter followers

▪ 13,500 facebook likes

Festival Reach

6 THE TIMES AND THE SUNDAY TIMES CHELTENHAM LITERATURE FESTIVAL

Events & CollectionsFrom award-winning authors discussing their latest novel, to intimate debate and discussion, the Festival offers opportunities to engage with committed and informed consumers in events across Cheltenham.

▪ Event space branding

▪ Logo in the Festival brochure, online and the event ticket

▪ Sampling

▪ Networking and Hospitality

▪ Complimentary tickets

▪ Opportunity to meet and greet with speaker

▪ Access to the Hospitality Lounge

Our events can bring your brand to life in line with your objectives and deliver a host of tangible benefits: including brand awareness, brand alignment, capturing data, customer loyalty opportunities, consumer engagement and hospitality.

For any event you support the following opportunities are available:

Cheltenham is one of the great literary festivals in the country. The audience are so broad-minded, it’s a fantastic place to come.

Will GompertzBBC Arts Editor


Spegieltent EventsThe Festival’s ultimate venue, hosting a unique selection of food and drink events throughout the ten days in a glamorous 264 seat cabaret style space.

▪ Brand exposure and association with a unique environment and programme of events

▪ Food matching

▪ Category supply exclusivity

▪ Sales opportunity

An exclusive programme of events allow audiences to enjoy lunches or dinners with celebrity chefs, meet writers and sports personalities at intimate ‘in conversation’ events or enjoy glamorous cabaret.


The Children’s FestivalChildren, families and schools have their own special programme of events in a dedicated area on Imperial Gardens. There is the opportunity to shape the children’s Festival to meet your objectives.

Benefits can include:

▪ Title sponsorship including branding across all marketing materials, on and offline

▪ Naming rights to the key venue for children’s events

▪ Association with specific events within the programme

▪ A dedicated branded space on the family focussed site

▪ Sponsorship of the free Fun Day on each weekend of the festival

▪ Working with Waterstones to host activities in the children’s bookshop

▪ Sampling opportunities

We host over 90 family events featuring young people’s favourite authors such as Jacqueline Wilson and Michael Morpurgo, and characters from the Mr Men to Peppa Pig. With sales of 11,000 tickets and additional free activities the Festival attracts thousands of parents and children which brands can target with sampling and experiential activity.


Experiential ActivityThe Times and The Sunday Times Cheltenham Literature Festival works with leading brands to engage on a more personal level helping to develop a meaningful relationship with our audience.

▪ Site pitch for sampling/experiential activity

▪ Instant consumer feedback

▪ Direct audience engagement

▪ Sampling/food matching

▪ Point of sale at the Festival Bar

During the Festival, Imperial Square and Montpellier Gardens in central Cheltenham spring into life with pop-up cafés, bars and restaurants, street performers, and numerous free activities for families and Festivalgoers to enjoy.


Hospitality LoungesThe Hospitality Lounge and Writers’ Room are the hub of the backstage Festival. Buzzing with authors, patrons, media and other partners, it’s the perfect environment to entertain your clients, sample your products and expose your brand to a targeted demographic of key influencers.

Opportunities include:

▪ Brand exposure to targeted demographic of key influencers

▪ VIP lounge sales

▪ Category supply exclusivity

▪ Exposure through placement at key internal Festival parties such as the Opening Night Party


Bespoke PackagesRelationships with our Major and Principal supporters are highly collaborative with an emphasis on achieving shared aims.

We will work with you to build a programme of events, experiential activity and content that aligns with your brand values and target consumer.

▪ Sponsor a series of special events to achieve maximum alignment with your corporate objectives. Series could include the US Collection, Travel collection or Spegieltent Events

▪ Naming rights to one of our venues e.g the Little Big Top family tent

▪ Become an official supplier at specific events or throughout the Festival

▪ Create your own space at the Festival providing free interactive activities

▪ Official Partner (sector exclusivity) e.g leisure/travel/automotive

▪ Fund a Festival education project or our Community Outreach work in line with your CSR objectives

We thoroughly enjoyed our recordings and your staff were as wonderful and helpful as ever.

Commissioning EditorBBC Radio 4


For more information on sponsorship or to discuss the options available to you please

contact:

Lisa Garrett

Head of Business Development

T: 07812 368049

E: [email protected]

Cheltenham Festivals, 109-111 Bath Road,

Cheltenham GL53 7LScheltenhamfestivals.com

Charity No. 251765

Partnership Opportunities...

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