PARTNERING WITH DIGITAL WORKS CONSULTING Product ... · Today, digital sites and applications...

www.digitalworksconsulting.com

PARTNERING WITH DIGITAL WORKS CONSULTING

Product, Monetization and Technology Solutions for Digital Success

© 2013 Digital Works Group. Proprietary and Confidential 1

EXIT

ORGANISE

GROW

MEASURE

EXECUTE

MANAGE

PERFORM

THINK

OPERATE

IMPROVE


Who We Help | Digital Transformation and High Growth Situations


Passionate about enabling successful digital change and growth for our clients

High Growth Digital businesses mature and

maximise theirExit Valuation.


What Businesses Are Looking For | Digital Change and its Benefits…


Energised for growth and expansion

Energised for advantage, growth and expansion.

Benefiting the top, bottom, and valuation lines.

Controlled change to an effective and competitive Omni-channel business.

Underpinned by digitally enhanced business operations and a digitally ready organisation.

Compelling innovation, propositions and monetisation from existing and new product assets. Enhancing business models.

Adaptation of existing and new technology and data platforms, enabling insight, advantage and economic benefit.

Optimised end-to-end customer experience, through acquisition, products, support and other stages.


We help By | Providing A Laser Focused, Comprehensive Approach


Proven Methodologies

Deep Digital Expertise

End-to-End Services

Extensive Black Books

Great Spirit

Adapted for Digital business. Enabling Pace. Removing Risk.

At least 10+ years experience through the team. End-to-end. With practical smarts.

Through Think, Execute, Grow. Helping you define, plan & execute the right change.

Vendors, expertise, targets. Increasing pace, reducing risk.

Flexible, inclusive, great value. A long term partner in your success.


Principally in These Sectors | To Clients Like These…


• Mobile & Telecoms

• Retail & Ecommerce

• Entertainment & Media | Gaming

• Financial Services & Fintech

• FMCG | Agencies | Martech


Product & Technology | Your Needs


A core part of our offering is to help clients deal with critical digital Product & Data/Technology needs.

By bringing these two disciplines together under one roof, we can ensure an optimal blend of commercial and technical expertise in creation, enhancement, or resolution situations.

Resolving pain points, generating new innovation and insights, maximising monetisation and user experience – and enhancing your business model.

“ With just a top-level project brief, DWC capably identified and prioritised the right problems to solve for, designed implementable solutions and managed virtual teams to deliver on time and to budget. “

Global Product Director.


Product & Technology | Your Needs


• The digital landscape offers huge benefits and opportunities. Combining to produce ways to positively impact top, bottom and valuation lines.

• But it isn’t easy. It is a quick, ever-changing environment. With vendor fragmentation, complex buy and monetisation cycles and competitive transparency.

• Meaning it is mission critical to get ahead by making the right products and propositions first time, enabled by the right data and technical platforms.

The Opportunity & Challenge

The DWC Product & Technology Team Can Help!

• We have real expertise in solving one or more of these critical Product &Technology challenges.

• With proven methods and practical expertise in all these areas. We can help clientsinnovate and produce relevant and compelling propositions for their customers,with strong user-experience (UX) and conversion capabilities, integratedmonetisation and gamification qualities.

• Underpinned by future-proofed, comprehensive, and economically viableplatforms… including solving complex ecommerce, Omni-channel, Martech andFintech needs.


Product & Technology | Your Needs – Our Solutions


Site/Application Optimisation

EnhancedMonetisation

New Product Development

Systems ArchitectureStrategy

Tools & MethodsConsultancy

Information & DataStrategy

Vendor | SystemSelection

Team OptimisationMentoring

Due DiligenceSupport

Improved UX and conversion. Enhance acquisition,cross/upsell and referral. Gamification techniques.

Strong proposition and product innovation. Processed to meet customer and company needs.

Optimised monetisation experience through transaction, subscription and indirect methods.

Expert advice on which delivery methodologies to imbed for your needs – Agile, Hybrid, Waterfall.

Planning your technical architecture to business need and economics. Future proofed, digital ready.

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From data governance to personalisation capabilities, clarity and planning in this critical area.

Helping you quickly find and select the right third party, on the correct terms. Controlled RFI/RFP’s.

Plugging core skills gaps. Helping structure a future proof organisation. Mentoring leadership.

Assisting your make the right choice in your M&A, on critical product and technical capabilities.

www.digitalworksconsulting.com© 2013 Digital Works Group. Proprietary and Confidential 9

Suki Sandhu

Director, Product & Technology

Our Team | Deep Expertise and Proven Success

• Over 17 years senior digital experience. • VP Products at IGT. Senior product roles at

Bwin.Party, AOL, Yell.• Gaming and Telecoms.• Expertise in gamification, monetization,

new product development, M&A due-diligence, and multi-culture environments.

Some of the team… Some Successes…

“An excellent solution to our needs. On time, cost-effective, with full buy-in.” COO.

Technical process audit & future system architecture planning.

Steve Crawshaw

Chief Solutions Architect

• Over 20 years senior digital experience• Lead architect at BT, Colt, Clarity• Fixed and mobile telecoms • Expertise in provisioning, service assurance,

inventory, trouble ticket, customer care,

billing and workforce management.

+ PARTNERS

Sarah Hide

Senior Consultant , Product & Technology

• Over 15 years senior digital experience• Senior product roles at Microsoft, Sony, AOL. • Media and Entertainment.• Expertise in new product development,

development lifecycle, product optimisation, extension & re-launch, QA and technical requirements.

“Really impressed with DWC whilst working with them on the Kalixa Pro project. Fantastic job of rallying the troops, against a sometimes very challenging backdrop, and simply getting stuff done.” Head of Marketing.

New Product Development in Fintech.


LONG-TERM PARTNERSHIPFlexes to your needs

DIGITAL SUCCESSextensive skills,

experience, contacts

TRUSTED DIGITAL

EXPERTSWith practical smarts,

good at getting things done!

Bringing a Great Spirit



Contact | For further information please contact:


[email protected]

+44 (0)7958 332536www.linkedin.com/in/sukisandhu

Suki SandhuDirector | Product & Technology


WANT TO KNOW MORE?

Our Expertise Solutions in More Depth.


MENTOR

ORGANISE

ADVISE

MEASURE

EXPERTISE

MANAGE

PERFORM

PROCESS

OPERATE

IMPROVE


Product & Monetization | New Product Development


Talent

The challenge & opportunity How We Help | Getting it Right!

Proven methods to build successful digital assets

StrategyClarity on vision and objectives for the innovation need, we help

bring these into laser focus, helping control and planning.

Clear & Controlled

Ideation processes and workshops, fuelled by market insights, to help identify and define the user needs , business

objectives and environment needs (e.g. SEO, monetisation)Entrepreneurial

Agile & PaceThrough prototype, measurement and iteration into full build. Planned end-to-end, but utilising agile cycles and

methodologies in testing and working methods.

Digital provides a compelling opportunity for all businesses to innovate and drive competitiveness. Through ecommerce sites, digital subscription services, or indirectly monetized applications. Opportunities to positively impact top and bottom-lines significantly, as the growth of digital adoption continues. However, getting it right in the growing sea of competitive solutions, often in market place or deep search lists, is tough.

DWC has deep expertise to ensure your ideas,products and innovations successfully meet youraims. Using an optimized blend of insight,customer experience, relevancy, growth andmonetization factors; we control thedevelopment using our proven methods,combined with our deep black books of suppliers.Allowing us to de-risk and optimize your budgeteffectiveness and ROI.

Test & EnhanceClear market testing and feedback cycles to enhance all facets of the solution to meet core critical success factors.

Commercial Success

Go to market optimisation, channel placement, ROI.

Discover

Build

Launch

Grow

Market & Design | Customer & Data Driven

Ideation Concept Prototype Build Test GTM Monetise


Product & Monetization | Site / Application Optimization


Talent

The challenge & opportunityToday, digital sites and applications typically rank as one of the most valuable parts of any business. An importance only set to grow due to the phenomenal rise of customers buying through online and mobile channels; or as a support to an integral part of the overall Omni-channel environment. Unfortunately however, very few companies have truly class-leading digital solutions – mobile-unfriendly or with poor user experience.

DWC has deep expertise in this area – able tohelp fix this and fast; moving your digital assetsto a level that produces an exceptional level ofcustomer experience, while meeting yourcommercial objectives. Controlled and adjustedusing proven methodologies. In parallel, wementor your team so your organization is able tomaximize those assets yourselves into the long-term.

How We Help | Getting it Right!

Proven methods to optimise your digital assets

Mobile

User Experience

Business Process

Knowledge Transfer

We understand how to make the most of the mobile-first experience, in relation to device and locational data. As well

as how to blend into an effective Omni-channel strategy.Future Proofed

We place the user-experience at the heart of enhancements, blended with a requirement to meet the objectives of the business (monetisation). Leading to clarity on your critical

success factors, guiding effort and investment.

Laser Focused

End-to-End

Self-Sufficient

We take a comprehensive, end-to-end view of your businesses processes. For each core actor. Breaking through silo’s, so experience is optimised. Conversion is maximised.

ROI is enhanced. Automation enabled.

A fundamental part of our approach is not only to fix or enhance any issues or help grab opportunities, but to

ensure incumbent teams can eventually take over.


Product & Monetization | Effective Monetization


Talent

The challenge & opportunityDigital consumption is growing at an phenomenal rate in all geographical territories, industrial sectors and demographic segments. Ecommerce participation is off the scale, application download and usage ever fuelled by the growing adoption of smart-phones. However, buy cycles are getting more complex, competition is ever higher, and users are more demanding than ever in their decision to part with their time and money. It is not longer the case of build and then make money!

DWC has deep expertise in how you can maximise the monetisation of your digital assets. Either optimising a given route you have already adopted; or optimising the mix of transaction, subscription or indirect methods (advertising, affiliates, etc.) you could be adopting. Growing conversion and monetisation through personalisation, relevancy, gamification to the customer. Enhancing monetisation and ROI!


Proven methods to maximise monetisation of digital assets

Optimising the Mix

We take time to understand your commercial needs and the current monetisation approaches. We then compare to market best practice to highlight where to enhance the mix

and optimise new and existing approaches.

Clarity

From the audit, we focus on ensuring the mix of monetisation approaches not only meets the commercial needs of the

business, but protects the user experience. Building long-term monetisation potential, rather than just ST benefit

Once we have developed the right mix, we then look to enhance and optimise each individual method and placement

via measurement and controlled execution.

As an embedded cultural change, as required, we instil behaviour on the correct KPI clarity and measurement.

Ensuring commercial measurement and enhancement ongoing.

Commercial Objectives

Monetisation Audit

Optimised Mix

Optimised Methods

Measure, Adapt, Execute

Breadth

Audit

Optimising the Methods

Depth

Measure & Iterate

OngoingEnhancement


Technical & Data | Tools and Methods Consultation


Talent

The challenge

The delivery of BUILD activities into todays digital environment is complex. Which tools and method do you adopt: Agile, Waterfall, Extreme etc. It is a decision not to be taken lightly as it will affect the structure, running, and culture of your organisation. Yet, often the choice is wrong and/or the investment unnecessary, because the off-the-shelf process is incorrect or not right for all needs. This realisation only comes with experience.

DWC has strong expertise to help guide youto the right choices in this area. Our team hasexperienced them all and is able to advise from apractical/impartial perspective, identifying thosewhich are right for your needs, situation andobjectives; in turn, helping you select the bestroutes to achieve your desired state…



Technical & Data | System Architecture Strategy


Talent

The challengeThe digital solution environment is highly complex. Multiple vendors, solving precise issues, but often unable to provide full and optimised solutions to core business needs –customer experience, innovation, automation each with differing delivery models. And for many, this complexity is often magnified with legacy deployments that must be changed to allow adaptation and growth.

DWC has extensive expertise in this area. We enable success by understanding your current and future business needs and technical environment inside out. We then use a proven, comprehensive, systematic, flexible system architecture approach, precisely suitable to your need, objective and environment…



Technical & Data | Information & Data Management Strategy


Talent

The challengeAt the heart of any successful digital business is the generation of a winning data and information management strategy. This allows your business to really understand your market, customers, company, competitors. Providing a clear picture to formulate successful strategies and tactical plans across all areas of your business. While protecting your business from PR embarrassment and real punitive issues from any data breach.

DWC has deep expertise in this area. We enable success by understanding your business data and information needs inside out. We then use a proven, comprehensive, systematic, flexible information and data management approach… precisely suitable to your need, objective and environment.



Product & Technology | In Vendor | Systems Selection


Talent

The challengeAn increasingly vital part of the technology function is to undertake appropriate procurement of systems and suppliers. BUY is often now the most sensible solution from an economic and speed perspective. Yet the skills to do this is often a missing in a function set up to build than buy; and doing this right is getting harder in a complex, fragmented, and budget constrained world.

DWC has core expertise in this area - with extensive experience in successful technology procurement, singular or end-to-end, small to large. We use a tried and tested methodology suitable for all procurement needs, that mitigates risks and helps ensure success. Bringing systematic and professional control, helping ensure the chosen solution is the right one, with better pricing and with full buy-in.



Product & Technology | Team Structure and Leadership


Talent

The challengeWe live in an environment where the shape, size, and culture of our technical departments provides real advantage. As important as the tin and bytes, is the creation of a team which is energised, motivated, creative, productive, and will stay the course. Vital in this digitally intellectual environment. However, often teams can become de-motivated and caustic, bringing the exact opposite of value.

DWC can help you define, shape and enable the right technical environment.From a team of proven and successful technology leaders, our team can help effect the changes using our knowledge, credibility and proven approach to set-up an effective team from scratch, re-energise an underperforming team, or simply inject a dose of strong interim management when the unexpected happens.



Product & Technology | In Due Diligence


Talent

The challengeToday, acquisition is a vital strategic approach to expand your digital capability at pace. Yet, it is not easy to get right, especially when reviewing the technology element. Often, potential targets have a misplaced understanding of the true value of their capabilities or IP. Or risks are hidden in the technology, supporting organisation/culture, within any integration. Before committing to the deal, you must get full clarity to eliminate the direct and indirect costs of a poor decision.

DWC can help give you clarity on the technology aspects of a potential acquisition. From a team of proven and successful technology leaders, we can help you understand what you are getting into, its value, fit, risks and challenges…



WANT TO KNOW EVEN MORE?

Other DWC Practices and Our Group.


MENTOR

ORGANISE

ADVISE

MEASURE

EXPERTISE

MANAGE

PERFORM

PROCESS

OPERATE

IMPROVE


Created a strategic vision and a new business unit within Qtel…...managed a very complex, cross business initiative in rapid timescales… strong ability to manage issues and interaction with stakeholders in a culturally diverse environment

Client Success

Digital Transformation at Ooredoo

Ooredoo (formerly Qtel) is a full service Telco with over 90m customers across 17 different geographies.

The challenge was to transform the business through the development of new innovative business lines, without negatively effecting existing operations.

Using proven innovation methodologies, where an in-house “incubation” team was set-up to strategize, scope, pilot, deploy and operate these new services.

Several new business lines were piloted and successfully launched. All continue to grow, with Mobile Money being a particular success, reaching over 1m subscribers in less that a year.

Strategy, Planning, Control

Corporate Vision and Strategy

Transformational Strategy Development

Change Leadership & Program Management

Customer journey mapping and end-to-end service execution

Concept Innovation

Technical Change and Management

People, Organization, Cultural change

Operations enhancement

Business intelligence and reporting

Innovation to change methodology

Workshop facilitation – strategy | innovation | other

Research & insight services

WHAT WE BRING | Expertise in Digital Transformation


Think & Manage Services - generating change and innovation. Regaining advantage, benefiting the top & bottom-lines…


Clear expertise in strategy development, knowledge of the emerging payments industry, flexible/ inclusive approach, all delivered on time and to budget, made for a great experience.

CEO, Kalixa Payments Group

Client Success

Maximising Valuation at Kalixa.

A leading global payment service provider.

With an ambition to grow its valuation from €100m to €1bn in 5 years.

DWC created a five step strategy development program to meet Kalixa’sdemands.

Working closely, iteratively, and with full inclusion, the strategy was successfully developed together over a 4 month period.

Resulting in a clearly established and supported five year growth strategy, aimed at significantly raising the performance and the value of KalixaPayments Group.

Strategy, Growth, Maturation, Exit Corporate vision and mission

Exit objective setting and planning

Company strategy development

Corporate

Product/Proposition

Platform

Organization

GTM

Multi-year business plans & funding help

M&A acquisition planning | Exit planning

End-to-end service execution

‘Multiple & Profit’ methodology

Funding assistance

Research & insight services

Innovation / development workshops

WHAT WE BRING | Expertise in High Growth Digital


Think & Manage Services - building maximum valuation through profit and multiple management…


Really impressed with DWC whilst working with them on Kalixa Pro. They did a fantastic job of rallying the troops, against a sometimes very challenging backdrop, and simply getting stuff done .

Head of Marketing, Kalixa

Client Success

Project turnaround at Kalixa

A fast-growing emerging payments business, engaged us to bring to market an innovative mobile point-of-sale solution, 'Kalixa Pro’.

While the Kalixa core team were the undoubted experts in payments, they needed some assistance in defining and delivering this new product.

We provided expertise to bring structure and experience to how the new product was defined, delivered and handed over into in-life operation.

Delivered: from a blank piece of paper to a new mPOS product in customers’ hands in 8 months.

Program, Project, PMO

Program management – technical / business change

Project management – technical / business change

Project governance audit and process re-engineering

Portfolio management | prioritisation

Project Management Office setup

Project audits | turnaround

Proven methodologies for digital projects – agile, hybrid, PMO at pace

Contract | interim assistance

WHAT WE BRING | Expertise in Project Management


Execution Services – establishing advantage through the delivery of the right activities at pace…


Digital Works Consulting worked well in our company, arriving to take a complex and disjointed process into a structured one that was bought into across the company, and now used to deliver smart results ongoing.

Commercial Director, Ukash

Client Success

Internationalization at Ukash.

A market leading alternative payments solution provider, looked to DWC to assist it in its international expansion planning.

The challenge was to target those countries that offered the greatest & most rapid return on investment, while working within the confines of limited resources.

After a three month period, DWC provided an analysis solution which did just that, while re-engineering the market entry process to speed return.

GTM, Sales & Marketing

Go to market planning & execution

Sales and business development

Channel partnership construction

International selection | expansion

Commercial management

Great value Marketing services:

Insight | Blogging | SEO / PPC | CRM management | Lead generation | Email marketing | Event support

Proven methodologies for digital growth – internationalisation, sales planning, social & video

Interim management | handover mentoring | talent sourcing

WHAT WE BRING | Expertise in Business Acceleration


Growth Services - designed to accelerate your business in brand, channel and other GTM areas…


Customer Experience

Company-wide customer experience audits.

Customer-led strategies and change plans.

Organizational readiness, cultural change, training

Appropriate KPI mapping and measurement.

WHAT WE BRING | Expertise in e-Care


Growth Services – optimizing customer experience and the customer contact environment of the organisation…

Contact-Centre Assets & Processes, Systems, Talent

Suitability reviews of all customer contact channels.

Optimized customer contact channel strategies.

Creation or enhancement of digital self-help environments.

New customer care innovation and integration.

Business process optimization; specific and end-to-end.

Customer-care systems and data review.

Architectural and change planning. Legacy system and platform migration

services. Organizational reviews and future

skills mapping.

Commercial Support

Commercial reviews of lead generation, retention, and upsell/cross-sell practices.

RFI/P and commercial vendor selection


MONEY

Seed Grow Exit

CREATE

Define Select Build

WHAT WE BRING | Additional expertise from our Group


EXPERTISE

Think Execute Accelerate

THREE INTEGRATED BUSINESS UNITS SOLVING CRITICAL DIGITAL NEEDS


PARTNERING WITH DIGITAL WORKS CONSULTING

Product, Monetization and Technology Solutions for Digital Success


EXIT

ORGANISE

GROW

MEASURE

EXECUTE

MANAGE

PERFORM

THINK

OPERATE

IMPROVE

PARTNERING WITH DIGITAL WORKS CONSULTING Product ... · Today, digital sites and applications...

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Transcript of PARTNERING WITH DIGITAL WORKS CONSULTING Product ... · Today, digital sites and applications...