Partnering to pioneer Media + Insight
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Big Data, Big Impact : Redefining Engagement with Audiences Ariti Bhansali, Media Director, Starcom Worldwide Justin Evans, EVP, Emerging Media, Collective. Partnering to pioneer Media + Insight. Unleashed an innovative insight discovery opportunity from a media tactic. 1. - PowerPoint PPT Presentation
Transcript of Partnering to pioneer Media + Insight
PowerPoint Presentation
Big Data, Big Impact: Redefining Engagement with Audiences
Ariti Bhansali, Media Director, Starcom Worldwide
Justin Evans, EVP, Emerging Media, Collective
Partnering to pioneer Media + Insight 1st offering to better control interaction b/w TV and Online campaigns
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Unleashed an innovative insight discovery opportunity from a media tactic1
Realized the potential beyond what was off-shelf
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Frequency in TV, Online, Both$ per Brand ExplorerLift in Allstate Research BehaviorWe took TV Accelerator beyond its original purpose to address a different need
Can we generate incrementality?How do we quantify influence on consumer?
What is the ideal intersection of TV & Online?
Finding the Sweet Spot:Optimization framework for TV + Digital (illustrative) NOLOWMEDIUMHIGHNOLOWMEDIUMHIGH1% LIFT200,000 PROSPECTSONLINETV 40,000 PROSPECTS22xIncrease in Efficiency22x increase in efficiency2% LIFTWe realized the stakes and created the tools to play them
