Partner Update

10 April 2023

Welcome and introduction

Sarah Stewart, Chief Executive

New partners

Agenda

• Ian Thomas - Olympics 2012: Impact of being a host city.

• Becky Madeley - Marketing and communications.

• Carol Bell – Festivals and events.

• Gill Pilkington – Business tourism.

• Kathie Wilcox – Visitor information.

• Sarah Stewart – North East England Tourism Awards 2012.

• Round-table discussion.

• ‘Meet the Team’ and networking.

Olympics 2012: Impacts of being a host city Ian Thomas, Research Manager

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Worldwide coverage

What next?

What next?

Marketing and communications

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Becky Madeley, Marketing Manager

National campaign

• Three-year campaign.

• Total campaign budget of £1m.

• Continue to target our “Nesting Cosmo” audience within a 2-3 hour travel time.

• Extending the campaign to cover London and Belfast.

• Building on successful partnerships with East Coast trains and developing new plans in partnership with easyJet and First Transpennine Express.

Autumn / winter 2012

• Kicked off 16 September, maximising opportunity of Great North Run coverage.

• Themes include Christmas shopping, festive events and our New Year’s Eve celebrations.

• Partners include East Coast trains, Hotel Indigo, Metrocentre and Eldon Square.

• Activity includes: national press insert (Sunday Times), online, radio, outdoor posters and PR.

Success to date

In the first month of our campaign:

• Web traffic significantly increased.

• Over 2,000 competition entries to date.

• Almost 3,000 new likes of our Facebook page.

• Media visits secured from National Geographic Traveller Magazine, Scotland on Sunday, Independent on Sunday, Cycling Active and The Guardian.

Future planning

• Spring campaign will run from February - June 2013.

• Media spend of £200,000.

• New creative design.

• Still opportunities for partners to get involved.

Digital update

We continue to invest in and develop our digital platforms.

• App is now FREE and available for iPhone and Android handsets.

• Website traffic continues to rise and 2012 looks like being a record year predicted to reach one million unique users.

• Social media platforms: Facebook almost 8,000 likes; Twitter almost 4,500 followers.

• There have been over 15,000 downloads of Discover Deals.

Festivals and events

Carol Bell, Head of Culture & Major Events

Friday 26 October – Sunday 4 November

Saturday 24 November – Monday 31 December

Enchanted Parks Wednesday 5 – Sunday 9 December.Tickets on sale from Thursday 1 November.

New Year’s Eve Winter Carnival Monday 31 December. Starts 5.15pm.

Business tourism

Gill Pilkington, Conference Development Manager

Latest news

• Gold award win – ‘Best Brochure’ at the Meetings Industry Marketing Awards (MIMA).

• Our new, more flexible conference accommodation bookings system, GroupMAX, is almost ready. Training takes place in our offices on Wednesday 31 October.

Client dinner at Syon House, London

Wednesday 26 September

• London-based event organisers invited to dinner with The Duke and Duchess of Northumberland in their London home.

• An opportunity for partners to make new contacts and strengthen relationships with current clients.

Familiarisation visit

Thursday 15 – Friday 16 November

• Small group of event organisers from around the UK.

• Demonstrating how NewcastleGateshead offers one of the best delegate experiences around.

• ‘Extend your stay’ programme to widen the range of partners involved.

International Confex week

Tuesday 19 – Thursday 21 March 2013

• Up to 12 partners can attend the show on the NewcastleGateshead stand.

• NewcastleGateshead’s Confex after-show party in central London.

• Also suitable for other partners looking to entertain potential or current London-based clients.

The Meetings Show UK

• New for 2013.

• Located in the centre of London at Olympia.

• 1,500+ pre-qualified fully hosted buyers.

• 3,000+ additional trade visitors.

• 13,500+ pre-scheduled appointments.

• 30m2 NewcastleGateshead stand – an opportunity for partners joining us at Confex to trial the show for FREE.

Conference Ambassadors’ dinner

• Conference Ambassador Programme’s 10th anniversary.

• Dinner on stage in Hall One at The Sage Gateshead on Wednesday 24 October.

• 10-year review publication.

Visitor information

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Kathie Wilcox, Head of Development

Our role

Objective:

to manage an innovative and effective visitor information service across NewcastleGateshead to ensure all visitors (leisure and business) are welcomed and well informed.

Why is it important?

• Well informed visitors spend more money in destinations.

• Visitors want information at the right time, in the right place, and in the most appropriate way.

• Visitor information across destinations should be connected and consistent - we can help link you in.

Information partners

• Ongoing audit.

• High footfall areas, venues or attractions.

• Destination literature, including maps and pocket guides.

• Welcome to NewcastleGateshead training.

• Digital solutions.

Visitor Information Centre

• Shop ‘til you drop – visitors, locals, corporate gifts.

• Set up accommodation booking deals.

• Use the ‘knowledge’.

• Keep the team informed.

• Know where they are!

North East England Tourism Awards 2012

Sarah Stewart, Chief Executive

North East England Tourism Awards 2012

Supported by:

Delivered by:

In partnership with:

The categories

• Access for All Tourism.

• Bed & Breakfast / Guest Accommodation.

• Business Tourism.

• Caravan Holiday Park / Holiday Village.

• Large Hotel.

• Large Visitor Attraction.

• Self Catering Holiday Provider.

• Small Hotel.

• Small Visitor Attraction.

• Sustainable Tourism.

• Taste of England.

• Tourism Experience.

• Tourism Pub.

• Visitor Information Provider.

Key dates

• Friday 2 November: deadline for applications.

• November: short listing and judging.

• January 2013: awards ceremony.

www.NorthEastTourismAwards.com

• Follow us on Twitter @TourismAwardsNE

• Do everything you can to promote, encourage and profile the awards.

• Make suggestions for judges.

• Apply and attend the awards ceremony.

Over to you...

• What’s been your business’ greatest success so far in 2012?

• How do you plan to develop that for 2013?

• Are there any collaboration opportunities?

• Which other businesses do you think would be worthy winners of a North East England Tourism Award 2012?

Thank you