Partner Promotional Advertising Opportunities...Take part in delivering the latest trends around...

To register for these promotional opportunities, please go to: www.automationfair.com/exhibitors

Partner Promotional Advertising OpportunitiesAutomation Fair® Process Solutions User Group

CHICAGO 2015

http://www.automationfair.com/exhibitors

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This document details Automation Fair® and Process Solutions User Group promotional opportunities available to exhibiting members of the Rockwell Automation® PartnerNetwork.™

Advertisements, promotions or announcements for your company must be appropriate to your relationship with Rockwell Automation and must be in compliance with your partnership program.

• Partner initiatives for Strategic Alliance partners

• Referenced products for Encompass partners

• Unique solution experiences for Solution Partners

• Rockwell Automation standard machine and equipment for OEM partners

For detailed information, including deadlines, submission information and prices, see pages 14-15.

To register for these promotional opportunities, please go to: www.automationfair.com/exhibitors.


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Literature Bag

Up to five additional logo slots for exhibiting partners are available on a first-come, first-served basis.

Literature Bag: Customers will see your company logo at Automation Fair® on the literature bag available to each attendee. Available: July.

Partners appearing here do not need to re-register for this promotion.

Audience Opportunity Unit Price Reservation and Content DeadlineCustomers Company logo $400 07/31/2015

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ROK Events Web Portal and Mobile App

See pages 14-15 for deadlines, submission details, and pricing.

The ROK Events Web Portal and Mobile App guides customers before, during and after the Automation Fair® event

Web PortalThis tool encourages customers to register and attend Automaton Fair®. Attendees can browse sessions, exhibitors, venue maps and customize their own schedule from their computer. The sales force uses this tool to promote the Automation Fair® event and encourage attendee registration.

See Automation Fair® 2014 web portal example: http://visitors.genie-connect.com/automationfair2014

Available: initial release late August.

Mobile App Attendees can download this app directly to their iPhone, Android or Windows mobile device. From there they can browse sessions, exhibitors, venue maps and customize their own schedule. The mobile app helps attendees stay up-to-date by instantly providing the most current event information and notifications.

Download the ROK Events app from your mobile app store.

Available: initial release late August

Mobile Site All attendees not using iPhone or Android or Windows are able to browse sessions, exhibitors and customize their schedules with the ROK Events Mobile Site.

See Automation Fair® 2014 mobile site example: http://customers.genie-connect.com/automationfair2014

Available: initial release late August

http://visitors.genie-connect.com/automationfair2014

http://customers.genie-connect.com/automationfair2014

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Exhibitor EnhancementsAll exhibitors will be listed on the web portal and mobile app for free; however, there are several opportunities available to enhance your company's presence in both the web portal and mobile app.


A. Company Logo

Add your company logo to enhance your company’s presence and improve your visibility to attendees.

B. Featured Exhibitor (includes company logo)

Become a features exhibitor and be highlighted in the exhibitor listing.

C. Digital Technical Session

Add a presentation to your exhibitor listing.

Include a technical paper or customer presentation about your company or product. If you are presenting an Automation Fair® technical session, it will be included automatically; however, you can still purchase this enhancement to include one additional presentation here.

All presentations must be approved by your program manager prior to posting.

Do not register for the company logo enhancement if registering to be a featured exhibitor.

Digital tech session document

Audience Opportunity Unit Price Reservation and Content Deadline

CustomersDigital Technical Session on web portal and mobile app

$1,00007/31/15 for initial release 10/30/15 for final release


CustomersFeatured Exhibitor on web portal

and mobile app$500

07/31/15 for initial release 10/30/15 for final release


CustomersCompany Logo on web portal

and mobile app$150


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Advertisements


D. Web Portal Ad

Include a vertical/skyscraper ad on the web portal.

E. Mobile App Ad

Include a horizontal banner ad on the mobile app.

D. Web Portal Ad

E. Mobile App AdA. Company Logo

B. Featured Exhibitor


Customers Mobile App Ad $2,00007/31/15 for initial release 10/30/15 for final release


Customers Web Portal Ad $2,00007/31/15 for initial release 10/30/15 for final release

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Event Promotional Save the Date and Poster

Event Promotional Poster and Save the Date Flyer:Promote your participation at this year’s Automation Fair® event. Available: July.

Complete Adobe files of a pre-designed Automation Fair® poster and Save the Date flyer will be sent to you upon request. When received, insert your company logo in the space provided and use the poster to promote your participation in this year's event.

Send e-mail to [email protected] to request files.


Place your logo here.

Audience Opportunity Unit Price Reservation and Content DeadlineCustomers Poster FREE NA

mailto:[email protected]

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Web Portal and Mobile AppCustomers can preview what products or applications they will be able to see at the Automation Fair® event. Once at the show customers can use the mobile app as a product and show floor guide. Available: Ongoing updates beginning in August.

Automationfair.comCustomers can review all PartnerNetwork Showcases directly from automationfair.com. Available: Ongoing updates beginning in August.

Product and Solution Showcase

New Products and Solutions DirectoryPromotional tool utilized internally by Rockwell Automation sales to highlight new products and solutions being shown at Automation Fair®. This directory is also available to attending media during Automation Fair®. Available to sales: August; Available to media: Automation Fair®.

To qualify as a new product announcement, the product or product update should launch no earlier than six months before Automation Fair® 2015 or be scheduled to launch no later than six months following Automation Fair® 2015.


Product and Solution Showcase:The product and solution showcase allows you to highlight a product, solution or service in multiple locations. Your submission(s) will be placed in: New Products and Solutions Directory, Web Portal and Mobile App and on automationfair.com. See descriptions below.

You may submit up to 4 product or solution showcases at $1,500 each.

Submission Guidelines:See pages 14-15 for details.

All submissions need to follow your respective program guidelines (see page 3) and will be subject to review and final approval by your partner program manager.


Prod

uct a

nd So

lutio

n Sho

wcas

e New Products and Solutions Directory

Rockwell Automation Sales

Customers

Media

Product/Solution

news release$1,500/per showcase (max of 4

showcases per partner for a

total of $6,000)

Initial release: 07/31/2015Final release: 10/30/2015

Automationfair.com website

Highlight product

or solutions

Web Portal and Mobile App Product Showcase

Highlight product

or solutions

www.automationfair.com

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AdvertisementsEnhance your company's presence at PSUG by placing an advertisement on the Mobile App, Desktop Web Portal and Event Guide. See descriptions below.

PSUG Event GuideHighlight your expertise in the process industries with a full-page advertisement in the 2015 Process Solutions User Group Event Guide. This 34+ page guide is provided to each attendee at the event. When PSUG was last held in Chicago, these ads reached more than 825 attendees from over 30 countries.

Full-Page Advertisement Specifications: See Page 14-15 Available: Process Solutions User Group

ROKEvents – PSUG Web Portal and Mobile AppThe ROKEvents PSUG Web Portal and Mobile App guides customers before, during and after the PSUG event.

Web Portal This tool encourages customers to register and attend PSUG 2015 Attendees can browse sessions, exhibitors, venue maps and customize their own schedule from their computer. The sales force uses this tool to promote the PSUG event and encourage attendee registration.

See PSUG 2014 web portal example: http://visitors.genie-connect.com/processsolutionsusergroup

Available: Initial release late August.

Mobile App Attendees can download this app directly to their iPhone, Android or Windows mobile device. From there they can browse sessions, exhibitors, venue maps and customize their own schedule. The mobile app helps attendees stay up-to-date by instantly providing the most current event information and notifications.

Download the ROK Events app from your mobile app store. Available: Initial release late August

* The ROK Events PSUG Mobile Site is available for attendees not using iPhone, Android or Windows.

Web Portal and Mobile App Advertisement Specifications: See Page 14-15

Process Solutions User Group (PSUG)


Process Solutions User GroupThe PSUG 2015 event is held the two days prior to Automation Fair®. It draws attendees from around the world who focus on new technologies, product and trends within the process industries. All companies participating in a PSUG session will be listed as an exhibitor on the mobile app for free.

Note: Reserving ad space does not reserve a seat for the Process Solutions User Group event. Attendee registration is a separate process and can be found at: http://psug.rockwellautomation.com


Process CustomersEvent guide, mobile app and desktop

web portal ad$1,200 08/14/2015

http://visitors.genie-connect.com/processsolutionsusergroup

http://psug.rockwellautomation.com

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Industrial IP Advantage Booth

Industrial IP Advantage Package: Take part in delivering the latest trends around security, the Internet of Things and network infrastructure by participating in the Industrial IP Advantage booth on the Automation Fair® event show floor. Available: Automation Fair®

Industrial IP Advantage provides an opportunity for customers to discover how the power of collaboration can help bring together knowledge on security, network infrastructure, and mobility across industries and applications. The Industrial IP Advantage is a community that targets IT, engineering, maintenance and operations professionals to provide education, technical resources and tools on the advantages of utilizing standard Internet Protocol (IP). Through the purchase of this package you will have the opportunity to:

• Showcase your company logo and product image on the electronic interface displays located in the Industrial IP Advantage booth

• Describe how your product integrates standard Internet Protocol to benefit customers’ industrial applications with a description and/or architecture drawing or video

• Benefit from additional signage in your booth, identifying you as a partner within the Industrial IP Advantage community



CustomersHighlight company

and product(s)$1,500 08/07/2015

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Online Pressroom

Provide up to three electronic press releases to be hosted in the Automation Fair® online press room. Press releases must be relevant to your PartnerNetwork program participation and will be reviewed by Rockwell Automation PartnerNetwork Program Management prior to posting.

Note: Do not bring any printed or CD materials for the press room to Automation Fair®. This room will only contain computer terminals for our visiting media and any materials brought into the press room will be removed.

www.automationfair.com/press

Online Pressroom: Helps media find fast, reliable information. Available: November


Audience Opportunity Unit Price Reservation and Content DeadlineMedia Press release (max. 3 per partner) FREE 10/9/2015

http://www.automationfair.com/press

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The Journal

The JOURNAL from Rockwell Automation and Our PartnerNetwork: "Video Showcase" links to approved videos on your website or YouTube. Learn more by visiting http://goo.gl/LuoxIq.

Video opportunities are available from The JOURNAL. Contact Michael Connaughton at [email protected], 513-543-6432 or Jerry Burns at [email protected], 704-999-9681

https://www.youtube.com/channel/UCBQSJrYgC_5c8rkr9CLcEoA

http://goo.gl/LuoxIq



https://www.youtube.com/channel/UCBQSJrYgC_5c8rkr9CLcEoA

Automation Fair® 2015 Promotions Pg. Audience Opportunity Unit Price Reservation and Content

DeadlineAutomation Fair® 2015 Promotions Specifications Submission Instructions

Literature Bag 4 Customers Company logo $400 07/31/2015 Literature Bag Company logo on file with Rockwell Automation will be used. Ensure logo on file in Rockwell Automation database is current.

Company Logo Mobile App / Web Portal

6 Customers Company Logo $150



Company logo on file with Rockwell Automation will be used. Ensure logo on file in Rockwell Automation database is current.

Featured Exhibitor Mobile App / Web Portal

6 CustomersFeatured exhibitor

(includes company logo)

$500Featured Exhibitor Mobile App / Web Portal


Digital Tech Session Mobile App / Web Portal

6 Customers Add a presentation to your exhibitor listing $1,000


PowerPoint presentation converted to pdf format.Upload file to https://www.hightail.com/u/RAEventPromotions-Opalko

Specify the event, promotion, and your company name in the subject line; e.g., AF15 Digital Tech Session_Your Company Name.

Advertisement (horizontal) Mobile App

7 CustomersAdvertisement; including lead

reporting of attendees that clicked on your banner

$2,000Advertisement (horizontal) Mobile App

Horizontal banner ad must be 640 x 88 pixels.Accepted Formats: png or jpeg.Electronic Files are mandatory.

Upload file to https://www.hightail.com/u/RAEventPromotions-Opalko

Specify the event, promotion, and your company name in the subject line; e.g., AF15 Mobile App Ad_Your Company Name.

Advertisement (vertical) Web Portal

7 Customers $2,000Advertisement (vertical) Web Portal

Web portal vertical(skyscraper) ad must be 150 x 685 pixels.Accepted Formats: png or jpeg.Electronic Files are mandatory.


Specify the event, promotion, and your company name in the subject line; e.g., AF15 Web Portal Ad_Your Company Name.

Prod

uct a

nd

Solu

tion S

howc

ase New Products and

Solutions Directory9


Customers

Media

Product/Solution news release

$1,500/per showcase (max of 4 showcases per

partner for a total of $6,000)


Prod

uct a

nd

Solu

tion S

howc

ase

Fill out template located on the Automation Fair® exhibitors portal: www.automationfair.com/exhibitors

Upload the completed template to https://www.hightail.com/u/RAEventPromotions-Opalko

Specify the event, promotion, and your company name in the subject line; e.g., AF15 Showcase_Your Company Name.

Automationfair.com website 9 Highlight product or solutions

Web Portal and Mobile App Product and Solution Showcase

9 Highlight product or solutions

Process Solutions User Group Event Guide

10 Process CustomersEvent guide, mobile app and

desktop web portal ad$1,200 08/14/2015


Process Solutions User Group Event Guide: Ad must include partnership program logo.Brochure trim size: 8.5"W x 11"H (with bleed) CMYK, all spot colors converted to process match.Accepted formats: Print-Ready PDF (Embed all supporting files and fonts).Electronic files are mandatory.

Mobile App: Horizontal banner ad must be 640 x 88 pixels. Web portal vertical(skyscraper) ad must be 150 x 685 pixels.Accepted Formats: png or jpeg. Electronic Files are mandatory.

Upload ads to https://www.hightail.com/u/RAEventPromotions-Opalko

Specify the event, promotion, and your company name in the subject line; e.g., PSUG Ad_Your Company Name.


11 CustomersHighlight company

and products(s)$1,500 08/07/2015 Industrial IP

Advantage BoothFill out submission form located on the registration site (also located on the Automation Fair® portal)

Upload materials to https://www.hightail.com/u/RAEventPromotions-Opalko

Specify the event, promotion, and your company name in the subject line; e.g., AF15 IIPA Booth_Your Company Name.

Online Pressroom 12 MediaPress release (maximum of 3 per partner)

FREE 10/9/2015 Online Pressroom

All press releases will be posted the week prior to Automation Fair®. Any press releases that are not submitted by October 9, 2015 will not be placed in the online pressroom until after Automation Fair®. Please do not bring any printed or CD materials for the pressroom to Automation Fair®; as this room will only contain computer terminals for our visiting media. Any materials brought into the pressroom will be removed.

Submit press releases to your Rockwell Automation partner Program Manager for review.


8 Customers Poster FREE NAEvent Promotional Save the Date and Poster

Complete Adobe files of a pre-designed Automation Fair® poster will be sent to you upon request. Place your company logo in the space provided and use the poster to promote your participation in this year’s event.


REGISTRATION SITE FOR AUTOMATION FAIR® PROMOTIONAL OPPORTUNITIES: www.automationfair.com/exhibitors

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Automation Fair® 2015 Promotions Pg. Audience Opportunity Unit Price Reservation and Content

DeadlineAutomation Fair® 2015 Promotions Specifications Submission Instructions

Literature Bag 4 Customers Company logo $400 07/31/2015 Literature Bag Company logo on file with Rockwell Automation will be used. Ensure logo on file in Rockwell Automation database is current.


6 Customers Company Logo $150




Featured Exhibitor Mobile App / Web Portal

6 CustomersFeatured exhibitor

(includes company logo)

$500Featured Exhibitor Mobile App / Web Portal



6 Customers Add a presentation to your exhibitor listing $1,000


PowerPoint presentation converted to pdf format.Upload file to https://www.hightail.com/u/RAEventPromotions-Opalko

Specify the event, promotion, and your company name in the subject line; e.g., AF15 Digital Tech Session_Your Company Name.

Advertisement (horizontal) Mobile App

7 CustomersAdvertisement; including lead

reporting of attendees that clicked on your banner

$2,000Advertisement (horizontal) Mobile App

Horizontal banner ad must be 640 x 88 pixels.Accepted Formats: png or jpeg.Electronic Files are mandatory.


Specify the event, promotion, and your company name in the subject line; e.g., AF15 Mobile App Ad_Your Company Name.

Advertisement (vertical) Web Portal

7 Customers $2,000Advertisement (vertical) Web Portal

Web portal vertical(skyscraper) ad must be 150 x 685 pixels.Accepted Formats: png or jpeg.Electronic Files are mandatory.


Specify the event, promotion, and your company name in the subject line; e.g., AF15 Web Portal Ad_Your Company Name.

Prod

uct a

nd

Solu

tion S

howc

ase New Products and

Solutions Directory9


Customers

Media

Product/Solution news release

$1,500/per showcase (max of 4 showcases per

partner for a total of $6,000)


Prod

uct a

nd

Solu

tion S

howc

ase

Fill out template located on the Automation Fair® exhibitors portal: www.automationfair.com/exhibitors

Upload the completed template to https://www.hightail.com/u/RAEventPromotions-Opalko

Specify the event, promotion, and your company name in the subject line; e.g., AF15 Showcase_Your Company Name.

Automationfair.com website 9 Highlight product or solutions

Web Portal and Mobile App Product and Solution Showcase

9 Highlight product or solutions


10 Process CustomersEvent guide, mobile app and

desktop web portal ad$1,200 08/14/2015


Process Solutions User Group Event Guide: Ad must include partnership program logo.Brochure trim size: 8.5"W x 11"H (with bleed) CMYK, all spot colors converted to process match.Accepted formats: Print-Ready PDF (Embed all supporting files and fonts).Electronic files are mandatory.

Mobile App: Horizontal banner ad must be 640 x 88 pixels. Web portal vertical(skyscraper) ad must be 150 x 685 pixels.Accepted Formats: png or jpeg. Electronic Files are mandatory.

Upload ads to https://www.hightail.com/u/RAEventPromotions-Opalko

Specify the event, promotion, and your company name in the subject line; e.g., PSUG Ad_Your Company Name.


11 CustomersHighlight company

and products(s)$1,500 08/07/2015 Industrial IP

Advantage BoothFill out submission form located on the registration site (also located on the Automation Fair® portal)

Upload materials to https://www.hightail.com/u/RAEventPromotions-Opalko

Specify the event, promotion, and your company name in the subject line; e.g., AF15 IIPA Booth_Your Company Name.

Online Pressroom 12 MediaPress release (maximum of 3 per partner)

FREE 10/9/2015 Online Pressroom

All press releases will be posted the week prior to Automation Fair®. Any press releases that are not submitted by October 9, 2015 will not be placed in the online pressroom until after Automation Fair®. Please do not bring any printed or CD materials for the pressroom to Automation Fair®; as this room will only contain computer terminals for our visiting media. Any materials brought into the pressroom will be removed.

Submit press releases to your Rockwell Automation partner Program Manager for review.


8 Customers Poster FREE NAEvent Promotional Save the Date and Poster

Complete Adobe files of a pre-designed Automation Fair® poster will be sent to you upon request. Place your company logo in the space provided and use the poster to promote your participation in this year’s event.


REGISTRATION SITE FOR AUTOMATION FAIR® PROMOTIONAL OPPORTUNITIES: www.automationfair.com/exhibitors

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https://www.hightail.com/u/RAEventPromotions-Opalko









Publication CSV-SP003D-EN-P – April 2015 Copyright ©2015 Rockwell Automation, Inc. All Rights Reserved. Printed in USA. Supersedes Publication CSV-SP003C-EN-P – May 2014

Payment Terms

Contracts will be billed prior to Automation Fair® starting the week of November 2.

Contracts cancelled after designated space reservation deadline will be subject to a 75% cancellation fee.

Allen-Bradley, Automation Fair, LISTEN. THINK. SOLVE., PartnerNetwork, Rockwell Automation on the Move, Rockwell Automation and Rockwell Software are trademarks of Rockwell Automation, Inc.

To register for these promotional opportunities, please go to: www.automationfair.com/exhibitors

www.automationfair.com/exhibitors

Partner Promotional Advertising Opportunities...Take part in delivering the latest trends around...

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