Opening Session

Jason VokesSenior Director Technologies & Marketing International

16th Embarcadero Developers Camp

Agenda

• Introduction• Product Update• Launches and activities• Summary

Introduction1

Tools Portfolio

Industry Awards

• For over 25 years, Embarcadero products have received awards for product innovation and excellence – here are just a few:

Product Update2

Delphi

RAD Studio Family

• Embarcadero RAD Studio 2010 – Architect, Enterprise, Professional

• Delphi 2010/C++Builder – Architect, Enterprise, Professional

• Delphi Prism 2010 – Enterprise– Professional

= + +

• www.embarcadero.com/rad-in-action• Expert series - Webinars, Videos, White Papers

• RESTful Web Services with Delphi and RAD Studio 2010• Learn the Secrets of Rapid Visual C++ Application Development• Build .NET and Cross-Platform Mono Applications with Delphi Prism• Build multi-tier applications using DataSnap• Get started with Windows 7 development in three easy steps

In-Action for Japan

Promos

• Delphi 2010 Handbook– Marco Cantu– Free for registered users– €20 Value

– Chapter 1: A Better IDE– Chapter 2: The Debugger– Chapter 3: Extended RTTI and Attributes– Chapter 4: More and the Compiler and the RTL– Chapter 5: The VCL and Windows 7– Chapter 6: Touch and Gestures– Chapter 7: Database Access and DataSnap– Chapter 8: REST Web Services

Delphi 2010 Highlights

• All-Access InstantOn for zero-install deployment• Touch and Gesturing• Direct2D and Windows 7 API• IDE Insight• Data Visualizers in Debugger• Delphi and C++ Code Formatter• Firebird support• SOAP 1.2• DataSnap with HTTP, tunneling, filters, REST and Web Broker hosting• New Generation RTTI• Delphi Prism AOP

What’s Next?

Launchesand activities3

ToolCloud

Five Reasons to Upgrade from Delphi, C++Builder, RAD Studio• Access multiple product versions without buying separate licenses• Complete control over your team’s licenses• Named and concurrent user flexibility• InstantOn availability• Fill your ToolBox with Embarcadero All-Access

Embarcadero® ToolCloud™

• Centralized Management and Provisioning of Tools– Makes All-Access ToolBox available to end users– Delivers IONs, installs, licenses - directly to the All-Access ToolBox – Automatically retrieves product updates from Embarcadero over the internet

• On-Demand Software Delivery & InstantOn– Zero installation required… just click and run– Centralize & simplify deployment of tools and licenses Streamed from a private

ToolCloud or run locally– No impact to locked-down areas of the operating system = no conflicts with other

applications• Self-contained & inherently built to avoid conflicts with other apps• No shared dll’s, no writing to system areas of the registry

• Runs Multiple Versions– Run multiple versions of software side by side – no conflict, with “rewind & fast-forward”

functionality and provides access to older versions of tools

Embarcadero ToolBox

• End-User client serves as a launch point for Embarcadero tools• Runs in standalone or connected mode, tied to the ToolCloud• Accesses multiple versions of software

End user Control & Visibility into Software Versions

Embarcadero® All-Access™The Architect’s/DBA’s/Developer’s Toolbox

• Complete Coverage: No matter what technology you work with, you’ll have instant access to tools for multiple platforms and technologies

• Be the expert: Wider array of tools at your disposal to fix the problem at hand

• Do your job faster: Get the tool you want, when you need it without the usual hassles it takes to get a new tool onto your desktop

• Save the company money: All-in-one licensing that can easily save more than 3x over point tools.

Launches

– ToolCloud• Press Release

Launches

• ToolCloud– Press Release

• www.embarcadero.com/press-releases/embarcadero-toolcloud-simplifies-software-tools-access-manageability-and-deployment

– Press Coverage

Summary4

Summary

• Embarcadero is largest independent tool vendor• ToolCloud has landed• All-Access, converting customers, large and small • Strong RAD Studio (Delphi) version

– Supporting latest platforms and technologies