PARTICIPATION IN THE

World Business ForumNovember 17th & 18th, 2016

Rafael Fazzi Markiewicz

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New York

• “The city that never sleeps”• Countless things to do• Culture everywhere• People from all over the world• Shopping, dinning and exploring

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• The event was held at the Lincoln Center, in New York, beteween November 17th and 18th of 2016. The central theme was“Be Beta”, which brings us the importanceof innovation, criativity and inspiration in true leaders.

• The place: Lincoln Center, NY• The date: November 17th and 18th• The central theme: “Be Beta”

WBF

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• Entrepreneur, blogger and author• New York Times bestselling author of The

Lean Startup• Pioneer of the Lean Startup movement• Creating order from chaos: How to keep up

with the accelerating pace of change

Eric Ries

• Fostering a Cultureof

Entrepreneurship

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• Professor at Dartmouth College and consultant

• One of the world’s leading experts on strategy and innovation

• Coxe Distinguished Professor at the Tuck School of Business

• First Professor in Residence and Chief Innovation Consultant at General Electric

• worked with CEOs and top management teams in more than 25% of the Fortune 500 firms to discuss

• The Three Box Solution: A Strategy for Leading Innovation.

Vijay Govindarajan

• A New Strategy for Leading Innovation

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• Chief Technical Officer of Tesla Motors• Part of the founding team and the Chief

Technical Officer of the pioneering electric car company Tesla Motors.

• Tesla has also recently entered the home energy market

• CTO and co-founder of Volacom• Co-invented and patented the new long-

endurance hybrid propulsion concept that was later licensed to Boeing.

JB Straubel

• Inside Tesla’sInnovation Engine

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• Student, humanitarian, former blogger for BBC Urdu

• Malala has been campaigning for the rights of girls to receive an education since she was 10 years old

• Shot by the Taliban while traveling home from school, with 15 years old. This fact only made her stronger on her fight

• Youngest recipient of the Nobel Peace Prize in 2014

Malala Yousafzai

• Winning the Fight for Global

Education Equality

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• Author, speaker, marketer and columnist• Martin Lindstrom is one of the world’s

premier (and toughest) brand building experts, advising Fortune 100 brands on how to build future-proof brands

• Best-selling author of six groundbreaking books on branding

• His latest book, Small Data –The Tiny Clues That Uncover Huge Trends, was published in February 2016 and went straight to the top of the bestsellers lists

Martin Lindstrom

• Uncovering Your Consumers ́

Hidden Desires

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• Social psychologist and Associate Professor at Harvard Business School

• Harvard Business School professor and global authority on how people judge and influence each other and themselves

• Named a “Young Global Leader” by the World Economic Forum

• Named one of the “50 Women Who Are Changing the World” by Business Insider.

Amy Cuddy

• Achieving Peak Performance When

the Steaks Are Highest

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• Former President and CEO of Ford Motor Company

• One of the most respected business leaders of our age

• led the Ford company on a transformational journey from the brink of bankruptcy to its current position as one of the world’s leading automakers

Alan Mulally

• Cultural Transformation

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• World-renowned expert on macroeconomics and international affairs

• Named by TIME Magazine as one of the “100 Most Influential People in the World”

• Author of the bestselling books “Dead Aid”, “Winner Take All”, and “How the West Was Lost”.

Dambisa Moyo

• Growth and the Global Economy

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• American graffiti artist, author, motivational speaker and entrepreneur

• bestselling author of Unthink: Rediscover Your Creative Genius and Unchain the Elephant: Reframe Your Thinking to Unleash Your Potential

• He has shared his powerful message with leading companies

• His artwork has raised millions of dollars for charities

Erik Wahl

• The Art of Vision

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• Global Practice Leader and author• Global practice leader of execution for

FranklinCovey• One of the primary developers of “The 4

Disciplines of Execution®”• Maintained a single focus—to help

organizations achieve results through improved execution.

Chris McChesney

• Creating a Culture of Execution

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• Founder, president and chief executive officer of FUBU – “For Us, By Us”

• Helped revolutionize the sportswear industry generating revenues of over $6 billion in the process.

• Co-star of ABC’s Shark Tank• Appointed a Global Ambassador of

Entrepreneurship by President Obama.• Author of two best-selling books, Display of

Power and The Brand Within, with a third book, The Power of Broke, just released in 2016.

Daymond John

• On Building a Successful

Business

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• Widely considered one of the greatest tennis players of all time

• Earned 60 men’s singles titles, including eight Grand Slams, over a 20-year career

• Andre Agassi Foundation for Education has raised over $180 million for education reform since he founded it back in 1994.

Andre Agassi

• Reflections on Success and Finding Your

Purpose

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• Developing a business’ DNA• How to find the compentencies needed to grow• Finding space in the market for the business

• How to become an entrepreneur • How to accelerate the growth of a company• Using experimentation to make progress in business

Eric Ries

Vijay Govindarajan

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• Never giving up in a fight that matters• The importance of standing up against unfair standards• The importance of education

• Insisting on a business when nobody believes in it• Being innovative in something that will change the world• How to challenge a tought market, such as the automobile

JB Straubel

Malala Yousafzai

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• Feeling confident and powerfull in important and decisivemoments

• Improving my body language and the way I act, walk, talk• How to inspire others to become more confident

• How to use small data to find the market’s trendings• Understanding the difference between correlation and causation• Finding small needs and impulses on people and using them on

your business

Martin Lindstrom

Amy Cuddy

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• A general idea of the world and its trends nowadays• The best ways that countries can grow• How to be successful in this fast changing world

• How to create na environment in business that makescolaboration and dialogue more natural

• Creating a win/win situation with supliers and costumers• How to make your staff more focused

Alan Mulally

Dambisa Moyo

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• The four disciplines of execution and how to apply them• How to overcome the challenges of execution• Inspiring people and applying execution in your team

• How to make the best of my time: working smarter, not harder• Finding ways to make a company more creative and profitable• Using creativity and inspiration is the most important thing for a

entrepreneur

Erik Wahl

Chris McChesney

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• How training makes you become the best in what you do• Identifying your skills and in your opponent and also in your team• Recovering from failures and bad moments

• Never give up• How to grow up from nothing• The “SHARK” principles: (Set a goal, Homework, “Amor”,

Remember, Keep swimming)

Daymond John

Andre Agassi

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• Learning from the best• Becoming a better person, and a better leader• Aquiring more knowledge and new thoughts

• Lots of great memories• New friends from all over the world• International travel experience

• Getting to know one the most famous city in the world• Visiting extraordinary landmarks• Culture and a once in a lifetime experience

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• Being Beta is about innovation, criativity• The world is changing faster and faster, and we need to

follow it’s lead• The most influent people in the world are passionate about

what they do

• We all need to fight for our dreams• Traveling is the best thing we can do in our lives• It’s amazing to learn about other cultures from all over

the world

• I’ll never forget what I learned at the WBF• I’ll keep in touch with the great friends I made• I’ll always keep in my heart the memories of the great

moments I had there

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• In my career:• Becoming a better leader• Improving the performance of my co-workers and my

company

• In my life: • Being more creative and inspired• Never giving up on my dreams

• For the society:• Inspiring and sharing experiences with people• Helping people to improve with what I learned