Part1 week1-what is illustration
20
1 Digital Illustration 1 • Introduction ILLUSTRATION “Imagination is more important than knowledge.” – Albert Einstein
-
Upload
ameer-syed -
Category
Design
-
view
409 -
download
0
Transcript of Part1 week1-what is illustration
1
Digital Illustration 1 • Introduction
ILLUSTRATION
“Imagination is more important than knowledge.”
– Albert Einstein
2
Digital Illustration 1 • Defining Illustration
Illustration visually communicates a message.
An illustration conceptually visualizes and summaries
a verbal idea, and simplifies that idea so it is
immediately understood.
An illustration mixes multiple concepts together
to convey complex ideas in a simple and
harmonious way.
An illustration is impactful, powerful and
achieve what a literal picture cannot.
Illustrators think in pictures.
3
The discipline of illustration serves as a reservoir of our social and cultural history and is a significant and enduring art form.
Its history is filled with iconic images.
Digital Illustration 1 • Iconic Imagery
4
Digital Illustration 1 • Iconic Imagery
james montgomery Flagg
5
Illustration is as old as writing, with both originating in the pictograph.
Before the birth of modern art, aartists created paintings with the intention of telling a story or communicating a particular message.
Digital Illustration 1 • A Brief History of Illustration
Cave Paintings, France
6
Digital Illustration 1 • A Brief History of Illustration
Most representational art was linked with literature and its visual interpretation.
For seven centuries, artists were commissioned to create images that explained religious texts, legends, and myths, as well as local and national historical events.
The artist would work to specific formats and within outlined contexts with many works being produced to accompany letterforms and texts (not so different from the role of today’s illustration).
Raphael St. George and the Dragon
7
Digital Illustration 1 • A Brief History of Illustration
A historic shift came during the industrial revolution, when publishing houses replaced the traditional patrons of the arts (the church and court) as employers of artists.
A golden age of illustration emerged, as illustrators, as the end of the 19th century, publications and illustrations were the general public’s major source of entertainment.
The Illustrator became a cultural communicator.
Juels Charet Talouse Latrec
8
Digital Illustration 1 • Illustration–Expressionism
9
Digital Illustration 1 • Illustration–Plakatstil (poster style)
10
Digital Illustration 1 • Illustration–Surrealistic
11
Digital Illustration 1 • Illustration–Art Deco
12
Digital Illustration 1 • Illustration–Swiss
13
Digital Illustration 1 • Illustration–Late Modern
14
Digital Illustration 1 • Psychadelic
15
Every illustration starts with a brief by the client.
Digital Illustration 1 • Illustration: A Commercial Artform
Illustration is an applied art that is created for a
commercial client in response to a given brief or text.
Working commercially requires an understanding of
the issues and principles of the commission.
Illustration has a job to do, whether it is to educate,
inform, and entertain persuade, give an opinion, make
a comment, or tell a story.
The initial stages deal with understanding the
problem the context of the illustration and identifying
the audience.
16
Digital Illustration 1 • Defining Illustration
What makes an illustration good?
Strong, compelling images that connect immediately and emotionally with the reader, that complement the subject matter perfectly, and that are so striking and evocative that they are also powerful stand-alone works of art.
17
Digital Illustration 1 • Evocative Imagery
18
Digital Illustration 1 • Evocative Imagery
19
Digital Illustration 1 • Defining Illustration
What is a bad illustration?
An illustration is, by definition, bad if it is intentionally cryptic, self-referential, or so “deep” that you have to read the article to figure out what the illustration is doing there. This is called “trying too hard” and earns an immediate vote of no confidence.
An illustration is bad if it is fussy pretentious, or requires a magnifying glass to find and identify the internal elements. This is called “trying to soft” and creates an image where the effort to look at it is disproportionate to the satisfaction that the image delivers.
20
Digital Illustration 1 • Graphic Designers as Illustrators
Graphic Designers are, in part, illustrators.
The images that Designers create illustrate content and convey and simplify complex information visually, metaphorically, and emotionally.
Most (if not all) graphic design these days includes some type of illustration in it.
