Technology Solutions for Tourism ConferenceFriday 1 March 2013

Where Technology and Tourism Collaborate

How Location Based Triggering can increase customer dwell time and increase

Bronwen Robinson, Director, ZolkC Ltd

Monday, 18 March 13

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The Waterford ExperienceInterpretation at the heart of regeneration

Tuesday, 12 March 13Monday, 18 March 13

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• The Waterford Experience

• Working together

• Rationale & process

• Early impact

• New developments

The Waterford Experience1,000 years in 1,000 paces

Tuesday, 12 March 13Monday, 18 March 13

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• Closure of Waterford Crystal

• Decline in the economy

• Need for regeneration

• Tourist demand for visitor centre

The Waterford Experience1,000 years in 1,000 paces

Tuesday, 12 March 13Monday, 18 March 13

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• Decision to build from the Crystal interest

• To increase the dwell time & expenditure in Waterford (3+ days)

• Use the heritage of the City as the platform

The Waterford Experience1,000 years in 1,000 paces

Tuesday, 12 March 13Monday, 18 March 13

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• Economic regeneration of the city against a backdrop of interpretation

• 3 museums plus outdoor walking tour

• Next phase Cultural quarter - Trust established (15 buildings / retail focus)

The Waterford Experience1,000 years in 1,000 paces

Tuesday, 12 March 13Monday, 18 March 13

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• Festivals, concerts to spread tourism across the year

• Multi-agency model

• Overall intent to increase the dwell time in Waterford & the spend profile

The Waterford Experience1,000 years in 1,000 paces

Tuesday, 12 March 13Monday, 18 March 13

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• Multi-agency to drive the change from industrial base (Failte Ireland, Waterford City Council, OPW, ZolkC, Bright 3D, CHL Consulting)

• Interpretation is the backdrop - 1000 years of history

• Process - Committee established with outside Chair appointed

• Focussed on the development of the model ‘in the round’ including construction work, funding models, interpretive approach including digital approach & live actors etc.

• Next phase - establishment of a Trust

The Waterford Experience1,000 years in 1,000 paces

Tuesday, 12 March 13Monday, 18 March 13

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• The increase in dwell time to 3+ days is a long term goal

• Increase in numbers visiting - higher than first estimated

• Local community visits

The Waterford Experience1,000 years in 1,000 paces

Tuesday, 12 March 13Monday, 18 March 13

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• Languages

• Downloadable apps

• Children’s Tours

• Data gathering

• Cultural Quarter development

• Retail promotion

The Waterford Experience1,000 years in 1,000 paces

Tuesday, 12 March 13Monday, 18 March 13

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• Relevance to Edinburgh

• EWHT - use of heritage as an economic driver

• Use of digital technology as a medium & data gathering

• Partnership modelling

The Waterford Experience1,000 years in 1,000 paces

Tuesday, 12 March 13Monday, 18 March 13

To learn about ETAG visit www.etag.org.ukFor information on conference exhibitors, go to www.etagdigitalexhibitionzone.com

Audio, video, web and slidecast production for ETAG by creative content communications company Inner Ear: www.innerear.co.uk

Monday, 18 March 13