How to Promote your Multicultural Group

Simple and Free Tools

Part 1: Self Promotion Facebook Twitter Free websites/blogs

Part 2: Promotion Through Community Resources

How to do a Media Release Community Calendars Other Tools

Agenda

Part 1: Self Promotion

Facebook

facebook.com homepage

Enter personal information

Fill out profile information and add a picture

Go to your e-mail to complete process *Remember this is your PERSONAL account,

NOT your business/group page

Create a Facebook account

Login into your personal FB account

Pages Create a page

Choose classification and enter basic info◦ Description, contact info, location, meetings

*Remember this is group information

Tutorial

How to create a business or group page

Like your own page

Shows how popular your page is

Is feedback for your group

Liking posts builds a relationship and shows the user you are interested

Likes

Used: ◦Method of interacting with other users◦To give credit to a user◦Maintain connection

@___ creates a link to that user’s profile◦ AND will show up on their newsfeed

Tagging

Click on face or object Type user or group name and select from

list

Tagging a Picture

Add photos, posts and finish filling out profile before inviting friends

Keep your page active and updatedActive vs. inactive FB page

Facebook Tips

Like your own page

Like other group pages with related interests

Focus on building local connections, as those connections will be the most useful

1 event= (minimum) 1 post/1 photo 1 group meeting= (minimum)1 post

Facebook Tips

Twitter

Sign-up on twitter.com homepage

Choose username (short and relevant)◦ @NCC_Ptbo

Choose people to follow

Fill out profile (Building a brand)

Tutorial

How to create a Twitter account

Tweet: 140-character message◦Example: Get your #NCCgala tix by Tuesday 

bit.ly/Yj684t One Night in Mexico here we come! @LaHaciendaPTB

Retweet: Re-sharing someone else’s tweet◦Example: RT@ArtSchoolofPtbo Art-a-thon

tomorrow bit.ly/1lGgv1F#keepitlocal #lovelocalptbo

What is a Tweet?

@___ = username

A way to reference/mention another user in a tweet

Example: Thank you @NCC_Ptbo for the fun trip @peterboroughlib

Twitter Symbols: @ (at symbol)

@NCC_Ptbo looking forward to seeing you at the presentation Tuesday

Tuesday May 1 @NCC_Ptbo will be giving a presentation at our monthly meeting◦ . @NCC_Ptbo will be giving a presentation at our

monthly meeting Tuesday

Twitter Symbols: @ (at symbol)

Used to find conversations on a certain topic◦Example:

#immigration #keepitlocal #christmas

Used for other users to follow the topics you regularly post in your tweets◦Example: #DiversityAdvantage

Twitter Symbols: # (hashtag)

All of the tweets on your homepage

Include: ◦ Your tweets◦ Tweets that you are mentioned in◦ Tweets from the people that you follow

Your Feed

Keep active even if you do not have upcoming events

Retweet tweets related to your cause or tweet relevant news to keep followers interested

Example: CAR #refugees needs are growing and @UN is seeking ₤163m in aid to support http://ow.ly/vTgkc

Follow users with related causes, supporters and users your group interacts with

Twitter Tips

Let’s try together:

Don’t know what to tweet?

www.tumblr.com◦ Beginner, visual, fewer options

www.blogger.com◦ Intermediate – Need Google/Gmail account

www.wordpress.com◦ Advanced – Many options and more control

Free Blogs

http://www.webs.com/

http://www.wix.com/

http://www.weebly.com/start/

www.jimdo.com

Free Websites

Part 2: Promotion through Community Resources

How to do a Media Release

Catchy headline that describes what is exciting about your story

Write in the third person First paragraph that contains the who, what,

where, why, when and how Subsequent paragraphs

◦ Upbeat◦ Short◦ Catchy◦ The human factor - Quotes

Tips for writing your media release

Subsequent paragraphs (continued)◦ Vital details◦ Statistics◦ Sponsors ◦ Goals ◦ Don’t be too promotional (e.g., “Buy Tickets

Now!”)◦ Your group’s contact information

End with -30- (end of story)

Tips for writing your media release

Community Calendars

Kawartha Now www.kawarthanow.com

Kijiji www.kijiji.ca

Knowaboutnetwork http://www.knowaboutnetwork.com/events/add_event/addevent.php/Peterborough/ON/

KWIC http://www.kwic.info/user

My Kawartha http://pop.mykawartha.com/calendar

Peterborough Community Calendars

www.peterborough.communitycalendars.org

Peterborough Examiner www.peterboroughexaminer.com

Peterborough Promotions www.peterboroughpromotions.com

Snap Peterborough www.snappeterborough.com

TV Cogeco http://www.tvcogeco.com/peterborough/psa

Community Calendars

Other Tools

Public Library bulletin board Trent University bulletin boards across campus Bulletins at related restaurants or stores Postering downtown NCC Newsletter Radio stations TV news The Arthur (Trent University newspaper) Word of mouth Zoo Bulletin Other non-profit organizations

Other Tools

Now make use of all of your tools!

Questions?

Thank you