Part 1: Assessment and Planning –Thursday, June 25€¦ · Part 1: Assessment and Planning...
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Transcript of Part 1: Assessment and Planning –Thursday, June 25€¦ · Part 1: Assessment and Planning...
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Part 1: Assessment and Planning – Thursday, June 25
Part 2: Key Audiences and Messages – Thursday, July 9
Part 3: Executing and Optimizing Your Plan – Tuesday, July 21
Webinar SeriesBuilding Your Fall 2020 COVID Communications Plan
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Context
Self-Assessment
New and Revised…Everything
The Basics: Elevated
Q&A
CONTEXT
Context: The COVID JourneyInstitutions and students continue to face unprecedented challenge after unprecedented challenge
Transfer to Online
Instruction
Shifting Guidelines
and Dynamics
Build Contingent Fall Plans
Campus Closures
Execute on Fall Plans
On-Campus
Window of Opportunity Virtual
Hybrid
Students
Institutions
Adjust to Online
Learning
Make Grading
Decisions
Re-visit Summer
Plans
Move Home
Evaluate Fall
Plans
Stay the Course
Evaluating Options for Fall
Transfer
Gap Year
Most students and institutions want the same thing – to be back on campus – but often for different reasons
Students Institutions
More control over student experience
Better infrastructure
Necessary for financial viability
Context: Goals and Motivations
On-campus instructional experience
On-campus social/extracurricular experience
Don’t want to be at home
Student behavior is the biggest wildcard
Achieving Balance for Safe Return to Campus
Can (and will) students…
- Follow institutional guidelines?
- Forego the social nature of college?
Can institutions…
- Create guardrails and backstops to keep everyone in line?
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Non-judgmental review of current communications infrastructure and procedure
Resource: 8 Question Self-Assessment
Designed to bring heightened awareness to potential risks and gaps
Identifies where you can focus your efforts to maximize ROI and mitigate risk
Has your institution differentiated protocols for generalversus personalized versus individualized communication?
COVID has made individualized communication mission-critical to ensure that students read important information and take action when needed
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Forms and Waivers
COVID Testing and Tracing
Policies
Facilities
Services
New and Revised…EverythingPreparing for a new normal
Communications Basics, Elevated
Data
Content and
MessagingExecution
Feedback and
Assessment Segmentation
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Parts 2 and 3 of this webinar seriesKey Audiences and Messages – Thursday, July 9Executing and Optimizing Your Plan – Tuesday, July 21
COVID Communications Toolkit: Planning for Fall
The Vine (Current Signal Vine Customers)
If you have feedback or questions, or would like to set up a time to walk through COVID messaging
samples for your team, email [email protected]
Q&A and Additional Resources
