Parsons The New School for Design / Undergraduate Viewbook 2010

8/8/2019 Parsons The New School for Design / Undergraduate Viewbook 2010

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parsonsthe new school

or designUNDERGRADUATE PROGRAMS


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Found objects collected in Parsons studios

(material samples, tools, reerence documents,

process artiacts) and samples o student and

aculty work. Collage by mgmt. design.


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parsonsthe new school

or designUNDERGRADUATE PROGRAMS


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PARSONS THE NEW SCHOOL FOR DESIGN4

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PRODUCT

DESIGNEGRATEDIN

DESIGN

CURRICULUM

INTERIOR

DESIGN

DESI N AND

TECH OLOGY

PHOTOGRAPHY

FASHION

DESIGN

LLUSTR

FINE ARTS

ESIG AND

MAN GEMENT

COMMUNICATION

DESIGN

ARCHITECTURAL

DESIGN

PARSONS

THE NEW SCHOOL

FOR DESIGN

ENVIRONMENTAL

STUDIES


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art. design. transorMation. innoVation. action.

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6 PARSONS THE NEW SCHOOL FOR DESIGN



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EUGENE LANG COLLEGE

THE NEW SCHOOL

FOR LIBERAL ARTS

MILANO

THE NEW SCHOOL

FOR MANAGEMENT

AND URBAN POLICY

THE NEW SCHOOL

FOR DRAMA

THE NEW SCHOOL

FOR

GENERAL STUDIES

MANNES COLLEGE

THE NEW SCHOOL

FOR MUSIC

THE NEW SCHOOL

FOR JAZZ AND

CONTEMPORARY MUSIC

THE NEW SCHOOLFOR

SOCIAL RESEARCH

PARSONS

THE NEW SCHOOL


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Your caMpus is new York citY, the world capital o art, culture, business,

ashion, and intellectual inQuirY.

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PARSONS THE NEW SCHOOL FOR DESIGN


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NEW YORK CITY

FINANCIAL DISTRICT

CENTRAL PARK

LINCOLN CENTER

THE NEW MUSEUM

THE PUBLIC THEATER

CHELSEA GALLERIES

GARMENT DISTRICT

BROADWAY

SOHO

TRIBECA FILM FESTIVAL

THE METROPOLITAN MUSEUM OF ART

THE G UGGENHE IM MUSEUM

THE WHITN EY MUSEUM

MoMA

COOPER-HEWITT,

NATIONAL DESIGN MUSEUM

AMERICAN MUSEUM OFNATURAL HISTORY

LOWER EAST SIDE

PARSONS


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SYDNEY

TOKYO

BEIJING

MELBOURNE

10




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PARSONS

WARSAW

STOCKHOLM

COLOGNE

KASSEL

PARIS

LONDON

ROME/PRATO/FLORENCE/MILAN

ALTOS DE CHAVON

GUATEMALA

LILONGWE

GABORONE

JOHANNESBURG

VILINUS


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(acing page) Dorin Levy,Migration, paper and shing wire, Fine Art


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hy

parsons and the new school: a long historY o radical pedagogY

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1900s Edward Hopper painter

Norman Rockwell illustrator

1910s Eleanor McMillen Brown interior designer

1920s Adrian and Claire McCardell costume designers

1930s Van Day Truex interior designer and Tiany & Co.

design director

Paul Rand graphic designer

1940s Albert Hadleyand Mario Buattainterior designers

Jasper Johns painter

1960s Joel Schumacher lmmaker

Michael Donovan graphic designer

Barbara Kruger artist and graphic designer

Donna Karan ashion designer

1970s Steven Meisel photographer

Jamie Drake interior designer

Anna Sui ashion designer

Peter de Sve illustrator

Bridget de Sociobrand strategist

1980s Dan Yaccarino illustrator

Alex Lee product designer and president o OXO

Victoria Hagan interior designer

Isaac Mizrahi, Tom Ford, Marc Jacobs,and Narciso Rodriguez ashion designers

1990s Sheila Bridges interior designer

Sue de Beerand Brian Tolle artists

David Horvath and Sun-Min Kimtoy designers

Peter Som, Behnaz Sarapour, and Derek Lamashion designers

2000s Ryan McGinley photographer

Lazaro Hernandez and Jack McCollough o

Proenza Schouler ashion designers

Je Ng brand, marketing, and ashion entrepreneur

Nina Chanel Abney painter

Alexander Wang ashion designer

Carly Yates product designer and interior designer

notable aluMni through the decades: a tiMeline or innoVation

16 PARSONS THE NEW SCHOOL FOR DESIGN
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possibilities,principles, place


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INVITATION TO

EXHIBITION OPENING

Exhibit your work at

high-prole venues.

FINE ART LECTURE SERIES FLYER

Interact with the prominent

artists and designers who

are your guest lecturers and

visiting critics.

INTERNSHIP PLACEMENT

Build your resume

working directly with

designers and clients.

STUDENT RUN NEWSPAPER

Participate in extra-curricular

activities like media and

journalism projects.

MEETING WITH NEW YORK CITY

COUNCIL ON THE ENVIRONMENT

Gain valuable industry experience

working on sponsored projects with

local companies and organizations.


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urban Mapping proJect

InstallingNew York, New York, New York

Site: Flux Factory, an art and

perormance space in Queens, New York.

Condition: Students were invited to

participate in the creation oNew York,

New York, New York, an interactivemultimedia installation inspired by the

Panorama, the scale model o New York

City made or the 1964 Worlds Fair, now

in the Queens Museum o Art.

Outcome: Students participated ina large collaborative urban landscape

mapping project that reimagined the

public and private spaces o New York

and explored the architectural and

conceptual elements o everyday space.

Parsons Team: Cluster8, a team o

rst-year Foundation students.

Partners: Flux Factory art collective;more than 100 artists rom all ve

boroughs o New York City and around

the world.

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luxurY education

oundation

Presenting marketing and product

concepts to executives in the luxury

goods industry

Condition: The Luxury Education

Foundation sponsored an innovative

interdisciplinary course to act as an

incubator or new ideas or participating

companies.

Outcome: Students had a rare

opportunity to interact with top

executives in the industry and

learn about business strategy and

product development rom the

inside. Projects included strategies

to increase brand visibility or

Faber-Castell, products to promote

Saks Fith Avenues new logo,

product concepts or Lladr, ragrance

concepts or LVMH Perumes and

Cosmetics, and Chanel 2012, a strategy

or the luxury market.

Parsons Team: Students romDesign and Management, Integrated

Design Curriculum, Communication

Design, Product Design, and AAS

Fashion Marketing.

Partners: Columbia University graduatebusiness students; executives rom

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participating companies.

reiMagining the chair

The installation at Design Within Reach

Challenge: To produce individual

renditions o a design iconthe Bellini

Chair by Helleras part o a semester-long

project, Reimagining the Chair. Students

began with an idea on paper and nished

by abricating a ull-scale prototype.Outcome: An installation o thereinterpreted chairs was eatured in

an exhibition and reception at Design

Within Reachs New York fagship.

Parsons Team: Illustration students

rom the Beyond Editorial class.

Partners: Design Within Reach; Heller.

21STUDENT LIFESTUDENT LIFE
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design with a cause

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urban interVentions

Conducting on-site research or the

Urban Interventions course

Site: Lower Garden District,New Orleans.

Challenge: To develop a mixed-income,mixed-use development in a district

beside the Mississippi River that suereda substantial loss o aordable housing

in the atermath o Hurricane Katrina.

Outcome: Ater a semester o intensiveresearch and analysis o the siteits

demographics, transportation systems,

and building locationsstudents devel-

oped an innovative and nancially viable

solution or community development.

Their proposal was chosen as a nalist

in a nationwide competition in which

the winning team receives a $25,000

donation by JPMorgan Chase to puttoward implementation.

Parsons Team: Students rom

Integrated Design Curriculum,

Architecture, and Interior Design.

Partners: Volunteers or America;students rom Milano The New School

or Management and Urban Policy.

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care

A preliminary site visit

Site: Guatemala.

Challenge: To work with a groupo Mayan weavers developing a sustain-

able business enterprise to acilitate the

sale o artisanal textiles in local and

global markets.

Outcome: Fourteen students spentthe month o June in Guatemala taking

part in workshops and assessing the

easibility o the project.

Parsons Team: Students and acultyrom Integrated Design Curriculum,

Fashion Design, Design and Manage-

ment, Graphic Design, AAS Fashion

Design, and AAS Fashion Marketing.

Partners: Students and aculty romthe graduate program in International

Aairs; the international humanitarianorganization CARE; an association o

emale artisans in Guatemala.

23STUDENT LIFE
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Making Meaningul and sustainable contributions to conteMporarY societies

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sustainable design reView

Finalist projects by Parsons students IsaWong (top) and Karl Alex Bulloch, Jen

Mutrux, and Marie Clare Bush (bottom)

Challenge: To develop packaging thatencourages ecologically responsible

consumption as part o the Sustainable

Design Review, an annual student-run

competition.

Outcome: A jury o sustainable designadvocates helped narrow down the sub-

missions to ve nalists. Kiehls plans to

explore employing the winning designsin stores nationwide.

Project Team: The competition is opento all New School students and is hosted

by the Design and Management program.

Partner: Kiehls.

www.newschool.edu/sdr

24 STUDENT LIFE
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design workshop:

MargaretVille proJect

Constructing the new Margaretville

Pavilion as part o the Design Workshop

Site: Margaretville, in upstate New York.

Challenge: For 50 years, the MargaretvillePavilion has served as a vital community

symbol and gathering place, hosting

estivals and other events. When the

village suered extreme fooding, the

structure decayed and was rendered

unstable. Students were mobilized to

redesign the pavilion and propose other

designs to revitalize the town.

Outcome: As part o Parsons uniquedesign-build program, the Design

Workshop, students designed and

constructed a 5,000-square-oot pavilion

that has become an iconic centerpiece to

the towns revitalization eorts. Designs

were also proposed or new public seat-ing, a bus depot, vendor kiosks, and a

riverside pathway or erosion control.

Parsons Team: Students rom Architec-ture, Interior Design, Lighting Design,

and Product Design.

Partners: CICS and M-ARK Project,two local nonprots that raised unds to

initiate revitalization eorts.

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petlab

Open House, a sustainability game

Site: Philip Johnsons Glass House inConnecticut, an icon o midcentury

modern style.

Condition: Parsons received a $450,000

grant rom the John D. and Catherine T.

MacArthur Foundation to launch PETLab

(Prototyping, Evaluation, Teaching and

Learning Lab), the rst public-interest

game design and research laboratory

or interactive media. In its rst year,

PETLab worked with Microsots Xbox

development platorm and MTVs

Think.MTV.com youth-ocused online

activist community designing learning

tools and digital games that explore

social issues.

Parsons Team: Students and acultyrom Communication Design, Design

and Technology, and Foundation.

Partners: The nonprot organizationGames or Change; Microsot; MTV.

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Baris GokturkAlumnusf arts


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A native o Turkey, Baris Gokturk describes his experience at Parsons as

cosmopolitan and international. I not only met people rom all over the

world but also worked with them in my classes. Baris explored a number

o areas o design beore deciding that ne arts is his true passion. He

says, The aculty was so supportive when I switched rom Illustration

to Integrated Design Curriculum and then to Fine Arts. By allowing me

to try dierent elds, they helped me realize that what I really want to do

is paint.

Today painting is exactly what Baris does. For his junior-year intern-

ship, a standard part o the Fine Arts program, Baris worked withsculptor Jeanne Silverthorne. He currently works with painter Fabian

Marcaccio while studying or his MFA in painting. I am working on a

series o paintings about the intangibility o inormation versus

knowledge. In my paintings, I work with sets o words whose meaning

is becoming more and more ambiguous because o overuse and deliber-

ate political misuse. Baris uses images, ound mainly through Google,

to create collages representing reconsidered meanings o the words.

I aim or a chewed-up, worn-o pictorial zone in which the mean-

ing is stripped o the word, the image is stripped o meaning, painting

is stripped o painting, and so on. This way, every aspect o the work

becomes paradoxical yet its raison detre becomes meaningul.


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we oer

Twice-yearly on-campus internship

airs with representatives rom more

than 50 high-prole companies

On-campus recruiting events

A comprehensive job board with

more than 3,000 internship postings

each year

Employer and alumni panels

Workshops on rsum writing,

portolio development, and

proessional networking

Aero interior designer

Anne Klein product designer

Atlantic Recordsvideo producer

Avedavisual merchandiser

Barneys retail planner

Bergdor Goodman

assistant buyerBloomingdales

merchandise analyst

Calvin Kleinproduct development manager

Dassault Falcon Jetaircrat interior designer

The Disney Corporation art director

Dreamworkscharacter technical director

Entertainment Weekly

creative directorErmenegildo Zegnasales coordinator

Este Lauder Inc.

executive design director

Fox and Fowle

assistant interior designer

Fresh Cosmeticsowner and co-ounder

Gap Inc.associate intimates designer

Giorgio Armanimerchandising coordinator

Givenchymarketing assistant

Gluckman Maynerarchitect

HarperCollins book designer

Lincoln Centersenior art director

LOral packaging designer

Michael Korssenior menswear designer

MT Vart director

Nickelodeon

director o animation

Ogilvy & Matherstoryboard artist

Oscar de la Rentacreative manager

Polo Ralph Laurenautocad designer

R/GA interactive designer

Rag & Boneproduction assistant

Razorfsh

inormation architectRockwell Group

assistant interior designer

Saks FithAvenue buyer

Sephora graphic designer

Scholastic art director

Sesame Street art director

Smith-Miller + Hawkinson architect

Sony Music graphic designer

Sothebys senior designer

Starwood Hotelsurniture designer

Steve Madden shoe designer

Pretty Ugly (Uglydolls)

principals and toy designers

United Nations Web designer

parsons grads: where are theY now?

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housing and dining serVices

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32 STUDENT LIFE
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disabilitY serVices

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international student serVices

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intercultural support

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www.newschool.edu/eventlist.

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recent guest lecturers and

Visiting artists

Lorna Simpson artist and photographer

Frank Gehryarchitect

Kiki Smithartist

Marc Jacobs ashion designer

Chuck Close painter

Roselee Goldberg perormance art curator and critic

Marilyn Minterpainter

Bruce Mau graphic designer

Michael Graves architect and product designer

Donna Karan ashion designer

Robert Massin graphic artist

Phoebe Washburn installation artist

Fatimah Tuggarartist

John Maeda graphic designer and computer scientist

Ed Koren illustrator

Ed Sorel illustrator

Ken Johnson critic

Lynne Cook curator

Katha Pollitt

poet and columnist or The Nation

Bruce Nussbaum

Businessweek editor

Zach Feuergallery owner

Becky Smithgallery owner

Hans-Ulrich Obrist curator

Nancy Princenthalcritic

36 STUDENT LIFE
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proJects


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WEB-BASED GAME

Design objects and systems that

integrate theory, experimentation,

and hands-on production.

BLOG POST FROM WIRELESS TOY DESIGN CLASS

Collaborate on projects that incorporate

emerging technologies rom multiple elds.

SOUND FILE FOR BROADCAST DESIGN CLASS

Work fuidly across media to create innovative,

accessible ways o communicating inormation.

VIDEO INTERVIEW FOR CASE STUDYInvent your own research methods,

take risks, and make new discoveries.

RESEARCH FOR INFORMATION

DESIGN CLASS PROJECT

Learn to think critically about

your relationship to the society

in which you live.


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Yosara Gonzalez, Things We Said, mixed-

media installation, Fine Art

Ashley Burke, Wound Up, animation still using

Ater Eects, Design and Technology

Grant Willing, Wendys, c-print, Photography


PROJECTS


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Sara Choi, toy model,

Product Design

Bobae Lee, layered knit sweater and wool

pants, Fashion Design

PROJECTS


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Kevin Jean, new concepts or

the Museum Watch or Movado,

digital rendering, Product Design

PROJECTS


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Stephanie Suberville, organza and

leather dress, Fashion Design

Yoon Jeong Gee, linen suit and graphic

T-shirt, Fashion Design

PROJECTS


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43


Tara Kelton, Outsource, photographs

o sign painters in India hand-

rendering letters typed at Parsons,

Communication Design

PROJECTS


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Anna Skladmann, Untitled,

c-print, Photography

PROJECTS


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45


Aron Han, ull-scale fat pack shelving

prototype, plywood, Product Design

PROJECTS


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Nyna Mezan,Hegelian Onions, onion skins

and thread, Fine Art

PROJECTS


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George PittsChairphtgraphy


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George Pitts is an award-winning photography director, painter, and

essayist and a renowned teacher whose work spans the ne art, commercial,

and ashion worlds. Pitts has been a Parsons aculty member since 1998

and will become chair o the Photography Department this year.

In addition to teaching at Parsons, Pitts has held a number o

prominent positions, including director o photography at Vibe magazine,

where he received three National Magazine Award nominations or Best

Photography. O his work at Vibe he says, It was an important job because

it brought unprecedented visibility to my contributions as a photo editor.

We endeavored to bring sophisticated and authentic visual approachesto the documentation o Arican-American culture that would also have

broad appeal or all Americans and readers throughout the world.

Whether teaching, photo editing, writing, or making images, Pitts

consistently demonstrates a keen aesthetic sense and the ability to work

graciously with people o all backgrounds. As the incoming chair, Pitts

will uphold the high standards o the department.


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Keiko Kojima, Untitled, lm stills, Design

and Technology

Megan Hunt, Untitled, print, Photography

Chad Halstead, Untitled, oil on canvas,

Fine Art

PROJECTS


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Hae-Jeong Choi, TerraBites, vending cart

developed in collaboration with New

York City Greenmarket, Product Design

Emily Mak,Public Bathhouse, wood

architectural model, Architecture

Markus Bradley, Table, mixed-media

installation with plywood, foodlights,

wheatgrass, electrical wire, and switch,

Fine Art

PROJECTS


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Austin Power, Untitled, oil on canvas,

Fine Art

Martina Gustavsson,Missing, abric, and

cardboard, Illustration

PROJECTS


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Christian John, clock, Product Design

Carissa Lo, YoCoDo, sex-education

game or teenaged girls developed in

collaboration with Vibe Theater

Experience, Product Design

JB Chae, Color Therapy or Children, design

or toy blocks, Communication Design

PROJECTS


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Martina Sencakova andAmanda TolesSeniorsitrir dsig


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Martina and I have always had similar ideas about design and

aesthetics, Amanda Toles says o Martina Sencakova, with whom she

collaborated on a thesis project. Martina agrees, adding, Working with

Amanda was easier than working by mysel. Every time I would come to a

halt, she would bring the project into ocus, allowing it to move orward.

Martina and Amanda redesigned The New Schools building at 25

East 13th Street applying principles o sustainability. Our ocus was

on increasing natural light and ventilation. We did so by carving two

light wells into the building that could change depending on weather

conditions. In moderate weather, the interior skin o the space wouldopen, allowing complete natural airfow, while in winter the space acts

as a buer between exterior and interior conditions. The spaces also

brought natural light deep into the building through refective suraces.

Although both students describe the curriculum as intense, they

would not trade their experience at Parsons or any other. Martina says,

You learn so much more than technical skills. I have become more

responsible, organized, and willing to go beyond the expected, and

because o the small classes, the relationships you establish are truly one

o a kind. Amanda adds, The workload is intense, but i you manage

your time, it is completely doable. I learned how to think through a

problem, apply mysel creatively, and work eciently.


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55


Heejin Moon, ashion concepts drawing,

Fashion Design

Tito Jimenez,More, media installation,

Design and Technology

Claudia Garay Guerra,Rootop Arboretum,

East Village NYC, mixed-media


PROJECTS


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Takuji Koide, Virus,


PROJECTS


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58


Byron Kalet, The Journal o Popular Noise,

package design, Communication Design

Jack Lai,Buttery Gathering, Autodesk Maya

animation still, Design and Technology

Nobuhiro Matsui, William Shakespeare,

time line depicting Shakespeares coinage

o English words, Communication Design

coMMunicationdesign

PROJECTS


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59


Hyun Joo Lee, thesis collection,

Fashion Design

PROJECTS


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60


Hee Yeon Kim,Artists Residence,

digital rendering, Interior Design

Caroline Pham, Supra Functional, sterling

silver orks and ceramic bowls and cups,

Integrated Design Curriculum

Lindsey Ruben,Desk System, plywood,

Integrated Design Curriculum

PROJECTS


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61


Devin McGrath, Conessions o a Music

Snob, Illustration

Austin Power,Kristine, watercolor on

paper, Fine Arts

PROJECTS


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62


Furniture Seminar project (instructor

Alred Zollinger), ull-scale installation

at 2007 International Contemporary

Furniture Fair, Interior Design

Don Brodie, Untitled, c-print, Photography

PROJECTS


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63


Miki Nagao, Currency,


PROJECTS


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64


Lindsay Podd, plush and vinyl toy,

Illustration

PROJECTS


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65


Chad Halstead, Untitled,

oil on canvas, Fine Art

Kiyo Watanabe,PureTAP, collapsible

water bottle designed to support

the Catskill/Delaware watershed,

Product Design

PROJECTS


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Cat Lauigan, White Pepper

Child, graphite and color pencil

on paper, Illustration

Paul Chan,East Harlem IKEA hotel,


66 PROJECTS


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Michael HoeferSeniorprdt dsig


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Michael Hoefers interests range rom painting to jewelry making.

He says, I came to Parsons as a Fine Arts student because it is known

not only or design but or social responsibility as well. I switched to

Product Design because it is anti-elitist. The things we design are useul

to everyone.

Michaels thesis project, bounce Baby Sign Products, refects

both his commitment to social responsibility and his knowledge o

product design. The project has special personal signicance or

Michael, the son o dea parents. He explains, Many dea children have

hearing parents who only know how to communicate orally. Parentsdont learn sign language because it is oreign and they are given only an

institutional approach to it. I wanted to take everyday necessities and

toys, such as baby blankets and building blocks, and add American Sign

Language and illustrations to them to introduce sign language to

parents and to give both hearing and nonhearing children a method o

preverbal communication.


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69


Kelvin Lin,Beneath the Composition:

defning the value o creativity in

the music industry, case study, Design

and Management

Ohal Woord, Untitled, digital print,


Grace Doherty,Juice, silver albumen

print, Photography

PROJECTS


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70


Julia Chesky, Untitled, Canon 1Ds digital

le, Photography

PROJECTS


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71


Stephanie Max,Pile, construction paper

collage, Fine Art

PROJECTS


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72


Yosara Gonzales, Womb, plastic and

thread, Fine Art

PROJECTS


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73


Rebecca Stern,Holon A., mixed-media

installation, Design and Technology

Fernando Ibarra, Untitled, c-print, Photography

PROJECTS


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74


Ji Kim, exhibition installation or

Stella Kim clothing label, Integrated

Design Curriculum

Julie Puaux, Water Taxi Terminal,


PROJECTS


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Justin ShojiAlumnusdsig ad maagmt


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For Justin Shoji, the Design and Management program was ideal,

oering him fuency in both the business and ashion worlds. I can

crunch numbers and analyze spreadsheets, and I also appreciate

creativity and design concepts. Although Justin developed many o

these skills in the classroom, his experiences as an intern proved equally

important in helping him choose a career.

As a reshman and sophomore, Justin interned at Fashion File TV,

where he worked on broadcasts o events during New York Fashion

Week. He also explored the world o event planning as an intern at Mark

Stephen Enterprises. But Justins avorite internship, arranged with helprom Parsons instructor Steve Lindner, was at Diesel. There he joined

the womens wholesale group and gained incomparable hands-on

experience. I was able to assist in appointments with buyers and attend

trade shows. Theres nothing better than seeing rsthand how things

operate. Ater graduating, Justin parlayed this internship into a

ull-time job, and today he is happily employed as a customer service

representative or Diesel.


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77


Sophie Holstein, Untitled, oil on canvas,

Fine Art

Matt Edge, Untitled, digital pigment

print, Photography

PROJECTS


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78


Duncan Smith, Journey o a Mixteco,

graphic novel spread, Integrated

Design Curriculum

PROJECTS


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79


Christopher Nesbit, The Former

Southern End o 7th Avenue, Manhattan,


PROJECTS


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80


Ilana Glickman, Space Girls,


PROJECTS


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81


Anna Skladmann,Little Adults,


PROJECTS


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82


Florian Sanger,My 7 World Wonders,

digital drawing, Illustration

Kim Fischer,In Plain English, set o cards

to help immigrants achieve independence

and literacy, Product Design

Christine Dajung Oh, re:mind, alternative

uses or non-recyclable paper products,

Product Design

PROJECTS


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Pascale GatzenFacultyitgratd dsig rrilm


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I am interested in developing educational structures that allow students

to eel ree and to understand their own power and possibilities, says

Integrated Design Curriculum instructor Pascale Gatzen. In her courses,

Gatzen ensures that her students have abundant opportunities to grow

not only as designers but also as individuals. I want my students to test

the intersection between ashion and reality. Do their designs work?

How do people react to the clothing they have made? Testing, making,

and doing are very important. We perorm in our clothes. I want students

to be present, to grow with their work as human beings.

Gatzen believes that actually making clothing is essential orstudents training to become ashion designers. In the core Integrated

Fashion Curriculum class, taken by sophomores in the all, students

develop a creative and critical approach to ashion. They learn by

experimenting and playing with clothes that are worn in everyday lie.

By exploring things that attract them culturally or historically, or

example, students make garments or themselves once a week.

Through a collaborative project between New School students and

Ajkema Loya, a womens cooperative in Guatemala, Gatzen has taken

her approach to both ashion and education abroad. The students sharetheir knowledge o business, marketing, and product design with the

Guatemalan women. In return, the Guatemalan women teach the stu-

dents beading, dyeing threads, pattern making, and weaving. The

goal is or the collective to create products o their choosing and to

operate without external support.


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85


Rithika Merchant,Frontal Blue, gouache

on vellum, Fine Art

Amanda Toles and Martina Sencakova,

25 E. 13th Street, rendering, Interior Design

Izzo Ahmed, Untitled, lm still,


PROJECTS


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Beau Metting, Untitled, oil on canvas,

Fine Art

Ethan Tseng,postpulp, paper-making

kit with paper press, screen rame, and

sawdust starter pack, Product Design

Yosara Gonzalez, Things We Said, mixed-

media installation (detail), Fine Art

PROJECTS


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Duncan SmithSenior (BA/BFA Dual Degree)itgratd dsig rrilm


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Duncan Smith came to Parsons to study design and liberal arts. As a

graduating senior, he has ullled his goal, earning a combined degree

in Writing and Integrated Design Curriculum. Beautiully rendered

illustrations inormed by ancient Mexican art spill rom the pages o his

thesis project, a short graphic novel based on the true story o a Mexican

worker in New York City. Duncan explains the inspiration or this project:

In my rst year, I took Community Organizing at Eugene Lang College

as part o my BA studies in the dual degree program, and I became

entwined with a nonprot group dedicated to workers rights. Thats

where I met Sergio, and I modeled the main character in my graphicnovel ater him. Still committed to promoting workers rights, Duncan

continued working with the group ater the class ended. He hopes that

his thesis project will advance this cause by shedding light on the

working Mexican population in New York, which is oten invisible.

Even with his diploma in hand, Duncan will have no time to relax: He

has received a contract to write and illustrate a childrens book about the

experiences o two Mexican cousins, one living in New York City and the

other living in Mexico.

Duncan says one o the great things about Parsons is that a loto proessors are people in the eld right now. He plans to continue

writing and illustrating, looking orward to becoming one o their peers.


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89


Sato Masaaki, Untitled, Integrated

Design Curriculum

PROJECTS


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90


Kenneth Chauti, Untitled,


PROJECTS


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prograMs


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SKYPE CHAT WITH A PROFESSOR IN ANOTHER COUNTRY

Parsons is a global institution; our aculty and

students come rom all over the world and all kinds

o backgrounds.

TRANSCRIPT FROM

SUSTAINABLE

FASHION ROUNDTABLE

People at Parsons

connect design

decisions with larger

social, economic,

and cultural issues,like sustainability.

SEMINAR READER

FROM GLOBAL

ISSUES IN DESIGN

Art and Design Studies

courses give youthe knowledge to

understand your own

work in a historical/

intellectual context.

REFERENCE TEXTS

FOR AN URBAN

STUDIES COURSE ATTHE NEW SCHOOL

Choose your liberal

studies electives

rom some o the

most interesting

and innovative

courses oered at

any university.


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undergraduate degree prograMs

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PROGRAMS
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Maya SariahmedSophomoremmiati dsig


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Maya Sariahmed says she came to Parsons by accident. I wasnt

considering art school. I wanted to go to a liberal arts college and get a

well-rounded education. I looked into Parsons out o curiosity, and when

I visited the Communication Design department, my decision was made;

there was something pragmatic that appealed to me and my parents, and

the energy o the sta was wonderul.

Ater two years in the program, Maya knows that her decision was

the right one. I love the broad curriculum; theres so much I can do. I

can study book or publication design, motion or spatial graphics, or

example. I love art but dont want to be pushing a portolio in Chelsea.Communication Design is a little more practical, but its wonderul or

whimsical, collaborative, crazy, experimental projects, too.

Maya is particularly happy studying in New York City. Everything

that happens in the art world seems to nd its roots here, whether youre

in Dumbo investigating the Puppet Lab, strolling through the labyrinth

o photo and ne art galleries in Chelsea, enjoying the murals in Harlem,

or perusing the works o the masters in some o the worlds greatest

museums. Art is absolutely everywhere.


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97


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98


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our-Year direct entrY

prograMs

Design and Management BBAStudents explore design elds and related

industries. They learn business prin-

ciples and practices that will help themsucceed as managers and entrepreneurs

in todays competitive marketplace.

(See page 104.)

Design and Technology BFAStudents explore the changes in art and

design brought on by digital technolo-

gies. Topics include computer systems,

interace design, cognitive psychology,

and animation. (See page 106.) Students

who expect to ocus on digital communi-

cations or animation as Communication

Design majors may also apply oradmission to Design and Technology as

rst-year students.

Environmental Studies BA / BS

Students study design and policy and

solve environmental problems. Students

can pursue the bachelor o science track

at Parsons, which is project based and

emphasizes sustainable design, or the

bachelor o arts track at Eugene Lang

College, which emphasizes social science

and policy. This is a direct entry program

starting all 2009. (See page 108.)

Photography BFA

The curriculum provides rigorous tech-

nical training and encourages critical

thinking about the place o photography

in the world o art and design.

(See page 120.)

PROGRAMS


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Color Matters: 2D Integrated Studio,a Foundation course, provides agrounding in principles o visual

expression and communication inboth theoretical and applied orms.

Students develop their abilities tointegrate physical, photographic

and digital media and processes inthe creation o images, objects,

and experiences.

PROGRAMS


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100


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architectural design

acilities and resources

Architectural design students work

in the design studio, a large open lot

ully equipped with wireless digital

capability. In this atelier atmosphere,

you are assigned a permanent work

area where you can interact reely with

aculty and peers. You also have access

to the latest, most innovative materials

and technology in the adjacent computer

printing and plotting lab, light lab,

abrication shop, and materials library.

PROGRAMS
http://www.newschool.edu/parsonshttp://www.newschool.edu/parsonshttp://www.newschool.edu/parsonshttp://www.newschool.edu/parsonshttp://www.newschool.edu/parsonshttp://www.newschool.edu/parsons


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PROGRAMS


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102


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coMMunication design

celebrating 100 Years o

coMMunication design

First oered in 1906, Communication

Design is one o the oldest programs

o study at Parsons as well as the eld

that has experienced the most dramatic

changes over the past century. These

changes have resulted rom technological

advances and, more undamentally, rom

expanding notions o what constitutes

communication.

PROGRAMS


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103


PROGRAMS


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104


design and ManageMent

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case studies

Students explore a variety o design

elds and learn to use design as a tool

or change, or example in the eld o

environmental sustainability. In Senior

Seminar and Thesis classes, students

work independently on case studies,

which include a project brie, poster,

website, oral or digital presentation, and

ormal paper. These nal projects allow

students to display original thinking

backed by solid research. Past project

topics include designing a street ashion

website, accessing clean water in Haiti,improving the subway riders experi-

ence, and addressing the issue o student

credit card debt.

PROGRAMS
http://www.newschool.edu/parsonshttp://www.newschool.edu/parsonshttp://www.newschool.edu/parsonshttp://www.newschool.edu/parsonshttp://www.newschool.edu/parsonshttp://www.newschool.edu/parsons


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PROGRAMS


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design and technologY

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industrY collaborations

The Design and Technology program

encourages students to engage the

community through symposia,

game jams, simulations, and mobile

technology events. Parsons provides

a place to test prototypes and connects

students with scholars and designers

in digital media, education, and social

research. Most recently, the department

has collaborated with Games or Change

to launch PETLab, the rst public-

interest game design and research

laboratory or interactive media. Otherindustry and organizational partners

include AIGA, Apple, Atari, Cooper-

Hewitt/Smithsonian, Creative Time,

Curious Pictures, Eyebeam, gameLab,

Human Rights Watch, Microsot,

MTV, NASA, the New Museum, the Open

Society Institute, Samsung, Siemens,

SensAble Technologies, UNESCO,

and UNICEF.

PROGRAMS
http://www.newschool.edu/parsonshttp://www.newschool.edu/parsonshttp://www.newschool.edu/parsonshttp://www.newschool.edu/parsonshttp://www.newschool.edu/parsonshttp://www.newschool.edu/parsonshttp://www.newschool.edu/parsons


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PROGRAMS


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enVironMental studies

ieldwork

Students pursuing an environmental

studies degree use New York City and the

surrounding region as their laboratory.

You apply what you learn in the class-

room to real-world problems through

eldwork with local organizations,

government agencies, and businesses.

You work with leading environmental

proessionals to design experiments,

collect data, develop prototypes, and

implement projects that address

urgent urban environmental problems.

Fieldwork in the second or third yearorms the basis or a senior project.

Recent eldwork has taken students to

the marshes o Jamaica Bay, green roos

in the South Bronx, and the banks o the

Hudson River.

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PROGRAMS
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PROGRAMS


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ashion design

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aluMni

In 1906, Parsons launched the rst

program in ashion design in the United

States. The history o the department

is intertwined with the rise o Seventh

Avenue as the center o the ashion

industry. Today, roughly 70 percent o

the ashion design talent in New York is

Parsons educated.

Parsons ve generations o ashion

design alumni include legends such as

Claire McCardell, Adrian, and Norman

Norell; current leaders Donna Karan,

Tom Ford, Marc Jacobs, Anna Sui,Isaac Mizrahi, Narciso Rodriguez, Mark

Badgley and James Mischka, and Zang

Toi; and new stars Jack McCollough and

Lazaro Hernandez (Proenza Schouler),

Behnaz Sarapour, Peter Som, Doo Ri,

Derek Lam, Chris Benz, Sophie Buhai and

Lisa Mayock (Vena Cava), and Flora Gill

and Alexa Adams (Ohne Titel).

PROGRAMS


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PROGRAMS


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ine arts

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The Fine Arts Programs weekly lecture

series eatures prominent artists andcritics who discuss their current prac-

tices in relationship to larger trends in

contemporary culture. Students have the

opportunity to learn about a wide range

o artistic practices through post-lecture

dialogue with the visitors.

Visiting artists lecture

series, spring 2009

Sanord Biggers

Eduardo CadavaAlredo Jaar

Emily Jacir

Silvia Kolbowski

Thomas Y. Levin

Wangechi Mutu

Paul Peier

Rebecca Quaytman / Orchard

Paul Ramirez-Jonas

Shazia Sikander

Saya Woolalk

PROGRAMS


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PROGRAMS


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illustration

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newschool.edu/parsons d pm: i.

a notable acultY

Illustration students learn rom some

o the best visual communicators in

the world.

Ben Katchor, an award-winning

illustrator, is a new associate proessor.

His musical, The Slug Bearers o Kayrol

Island, recently received glowing reviews

in theNew York Times. His picture-stories

and drawings appear in theNew Yorker,

Metropolis Magazine, and TheForward.

Katchors weekly strips includeJulius

Knipl;Real Estate Photographer; The Jew o

New York; and The Cardboard Valise.

Tara McPherson is a painter, poster

artist, and reelance illustrator. Her

art includes comics and covers or DC

Vertigo, illustrations or companies

such as Pepsi and Spin Magazine, and

posters or rock bands such as Beck,

Modest Mouse, Mastodon, and Death

Cab or Cutie.

Nora Krugs work as an illustrator, ani-

mator, and visual narrator has appeared

in publications such as the New York

Times, the Guardian,Playboy, BLAB!, andLe monde diplomatique. She has exhibited

her work in Europe, the United States,

and Asia and her animated Internet

project how-to-bow.com was recognized

by the New York Art Directors Club.

PROGRAMS


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PROGRAMS


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integrated design curriculuM

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choosing an area o studY

In IDC you choose an area o study to

rame your experiences, but coursework

and discussions cross over into the

other areas o study, deepening your

knowledge base.

areas o studY in idc

Integrative Fashion Curriculum

Students rethink, critique, and rerame

current ashion system and design with

in a variety o media, rom garments,

to images, to writing.

Integrative Urban CurriculumStudents experiment with notions

o liberty, agency, citizenship,

social entrepreneurship, and design

action in relation to cities, urban

environments, and the condition

o urbanity.

Integrative Sustainability CurriculumStudents research the sustainability

o social and natural environments

and leverage design to make them more

ecologically resilient and robust.

Integrative Service CurriculumStudents explore the way in which our

societies are becoming increasingly

service based, reshaping notions o

ownership, experience, and quality

as well as exploring how services can

be designed to address social and

environmental issues by designing

interactions involving people,

environments, communications,

and products.

PROGRAMS


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PROGRAMS


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interior design

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ater parsons

Combined with a proessional

apprenticeship, this degree qualies you

or the NCIDQ proessional licensing

examination. For students looking

to extend their studies, the program

also provides excellent preparation or

Parsons MFA in Interior Design and

other graduate and research degrees.

Graduates pursue careers in residential,

contract-commercial, and hospitality

design; design management; design

journalism; and education.

PROGRAMS


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PROGRAMS


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photographY

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accolades

Over the past six years, Parsons has

produced six Surace Avant Guardians

and our Fulbright scholars. Students

have also appeared in the Photo District

News 30, a list o notable up-and-

coming photographers. Ryan McGinley,

a recent graduate, received the Young

Photographer Innity Award rom the

International Center o Photography and

was the youngest artist to have a solo

exhibition at the Whitney Museum o

American Art.

PROGRAMS


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PROGRAMS


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product design

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a good lie

Every Product Design student examines

the designers role in improving peoples

lives. An investigation o the impact o

design on communities, A Good Lie is a

synthesis o departmental themes o the

last decade. In this course you sharpen

your ideas and get real-world client input

by working with nonprot organizations

in New York to develop design projects

that address their missions. The work o

the department sees a world made better

through design.

PROGRAMS


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PROGRAMS


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A BRIEF GUIDE TO


Parsons prepares students to be independent thinkers

who creatively and critically address the complex human

conditions o 21st-century culture. We are creating a diverse

learning environment or developing intelligent and

refective practices through studio-based research and critical

scholarship in order to make meaningul and sustainable

contributions todays global society. As a division o The

New School, Parsons builds on the universitys legacy o

progressive ideals, scholarship, and educational methods.

Our aculty challenges convention through a setting and

philosophy that encourages ormal experimentation, nurtures

alternative world-views, and

Parsons The New School for Design / Undergraduate Viewbook 2010

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