PARMA, MAY 5 - 8 201417 th

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Parma, May 5-8 2014

INTERNATIONAL FOOD EXHIBITION

“I found Cibus a vibrant market place to meet up with interesting trading partners in a convivial atmosphere”Werner Schulz Commercial Manager Foodservice - Winterbotham Darby

“Cibus is a showcase where one can always get ideas and insights, do business and network, and meet all the stakeholders in the food world, especially the small and medium-sized Italian companies at the heart of our food ranges”

Fabio Sordi Auchan Italia - Purchasing and Market Manager

“Visiting Cibus represents an excellent opportunity to discover new products, understand and anticipate trends, and be stimulated to innovate our category strategies”

Domenico BrisigottiCoop Italia - Brand Product Manager

“Cibus allows me to meet with existing partners and expand our opportunities while meeting new suppliers for on trend and innovative items to bring to the US market.”

Rex Howell - Smith Business Development Manager - Buyer at Central Market - HEB

CIBUS 2014

www.cibus.it

CIBUS 2014

In 2012 Cibus confirmed itself as the

key event in the Italian food sector, the only true platform that enables companies focused on

“Made in Italy” food to meet the major players in the

national and foreign retail world.

Facts and Figures

Over 2.300 Exhibitors

More than 60.000 Italian and foreign Professional Visitors

More than 1.000 foreign Top Buyers

Over 1.000 journalists, 10% of which international ones

120.000 sqm of exhibition area

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“I found Cibus a vibrant market place to meet up with interesting trading partners in a convivial atmosphere”

Integrated Layout

PAV. PAD.

6 PAV. PAD.

5

PAV. PAD.

4

PAV. PAD.

2

PAV. PAD.

7

PAV. PAD.

3

CIBUS 2014

www.cibus.it

Cibus 2014 comes with a new layout, functional to the demands of the market and exhibitors. The aim is that of integrating the different product sections in order to promote their visibility and facilitate the buyers’ visit tour.

Integrated Layout

INGRESSOOVEST

WEST ENTRANCE

INGRESSOCENTRO

CENTRAL ENTRANCE

autostrada/highway

INGRESSOEST

EASTENTRANCE

CIBUS 2014

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Integrated Layout

CIBUS 2014

Confectionery

Beer

Alma Caseus

Confectionery The confectionery section has been redesigned with a new layout and developed contents, through the direct involvement of the sector Food Industry, Specialized Distribution, national and international Retail and the contribution of foreign Top Buyers.

Beer The Micro Malto project is back in 2014, developed in collaboration with the Assobirra association to understand the growth opportunities and consumer trends of the sector at the national and international level. A winning example of Made in Italy, beer has been able to keep its sales unchanged within a complex situation, thanks also to the contribution of artisanal microbreweries which, though representing a niche phenomenon, are taking on an increasingly important role in the spread of beer culture in our country.

Alma Caseus Organized by Alma – International School of Italian Cuisine -, the second edition of the Alma Caseus competition is dedicated to companies and professionals in the dairy sector. The initiative involves all sector professionals and assesses not only the size of the producer’s business and the origin of the milk being processed, but also the typology of the raw material employed and any thermal treatment it undergoes, with the aim of promoting the dairy heritage of our beautiful country.

Events, trends andspecial initiatives

www.cibus.it

CIBUS 2014

Organic Food

Free From

Organic Food To highlight the Italian organic production on exhibition, the CibusBio project returns to seize the business opportunities of a rapidly growing market at the national and international level which, despite current consumer trends, is recording positive sale trends and attractive growth rates.

Free From Products with no yeast, no gluten and no lactose: Cibus 2014 will promote the production of “free from” foods that meet the new demands of ever wider sections and segments of consumers looking for a diet that meets their nutritional needs and to which private brands are increasingly dedicating specific product lines.

Cibus AwardCibus Award Organized in partnership with the Food group, this is the second edition of the award dedicated to foreign retailers who have best represented Made in Italy food excellence at an international level, promoting in an original way Italian products on their shelves to meet the demand for quality and highlight the identity of each product. The competition this year will again be employing the collaboration of specialists and knowledge partners for the reference markets.

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CIBUS 2014

www.cibus.it

Frozen

Coffee

“Fourth Range” fruit and vegetables

Within the choreographic frame of Palacassa, in collaboration with the winemaker Luca Maroni, Fiere di Parma organizes CibusBollicine 2014: the sparkling wine cellar of Italian food. This thematic section will be subdivided into exhibition areas dedicated to the best Italian sparkling wines and demo areas for tastings and workshops.

Frozen Thanks to very high product quality, innovation and value for money, the frozen and ready-meal market maintains a primary role in the dishes chosen by Italians and foreign consumers showing their appreciation for the convenience of frozen products. To best promote the frozen sector, bringing the attention of professional visitors and others stakeholders to the important value they bring, the CIBUS Frozen project will be carried out again this year.

Coffee A project for promoting coffee, which will involve a specifically-designed exhibition area enriched by Show Bar exhibitions, Tasting Coffee sessions and workshops about trends and consumer markets.

“Fourth Range” fruit and vegetables This is a new section reserved to fourth range producers. In contrast to the general stagnation of the first range, the ready-made sector has recorded a strong increase in consumption, due to changes in lifestyle that increasingly lead consumers to look for fresh products distinguished by a high level of service.

CIBUS 2014

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“Pianeta Nutrizione& Integrazione”

Food Service

Premium Store Brand

“Pianeta Nutrizione& Integrazione”Cibus will host the fifth edition of the interdisciplinary forum on healthy nutrition, which combines an exhibition section with the intervention of several scientific societies in order to delve into the themes related to a healthy and proper nutrition.

Food Service A working group, the expression of different types of professional expertise coming from all the different key areas of the sector (Business, Collective and On-Board catering, Specialized Distribution) to identify and analyze focuses and trends of the “Away from Home” sector and create a lounge area dedicated to its operators and professionals during Cibus 2014.

Premium Store Brand This is an integrated project for the promotion of premium store brands, developed in collaboration with the University of Parma and foreign Top Buyers. It organizes conferences and meetings aimed at analyzing distribution branding and the opportunities for development of the industry in foreign markets, with particular attention to the guarantee of protection of local products against “Italian sounding” ones.

Events, trends andspecial initiatives

Australia China Germany Russia

Canada France England USABrazil South Korea Japan Switzerland

Contacts

CIBUS 2014

Where the retailers meet the true taste of Italy Following its 2012 success,

with over 1,000 invited Top Buyers,

the next edition of Cibus will build upon promotion

initiatives for increasing the incoming

numbers of foreign retailers and importers and

facilitate the meeting of Italian Food Companies with foreign delegations coming from around the world.

Fiere di Parma Viale delle Esposizioni 393/A 43126 (Parma) Tel + 39 0521 996.206 (Exhibitors Coordination Office)Fax +39 0521 996.270www.cibus.it - cibus@fiereparma.it

Federalimentare servizi - direzione@federalimentare.it

Contacts

Incoming

CIBUS will focus their incoming promotion activities on those countries and international areas which have been identified as having the greatest growth potential for Made in Italy products, in particular:

www.cibus.it

Australia China Germany Russia

Canada France England USABrazil South Korea Japan Switzerland

Social

*NOTE: list of foreign retailers and importers who have already expressed an interest in the Cibus 2014 edition

Some of the companies participating in the Incoming project* ACCARDI FOODSAMS SOURCINGATALANTA CORPORATIONAUCHANAUCHAN MAGYARORSZÁG KFT.CARREFOURCARREFOUR QATARCENCOSUD RETAIL SACENTRAL FOOD RETAILCENTRAL MARKET / HEBCOLRUYTCOOP SUISSECOOPERNICCOSTCO WHOLESALEDAIMARU MATSUZAKAYADELHAIZEEDEKA EROSKIFOZZY GROUPGIANT EAGLE

INTEGRITAINTERMARCHEISETAN MITSUKOSHI LTD.LOBLAW COMIPANIES LIMITEDMAGASIN DU NORDMANOR AGMERCADONAMETRO FRANCENV. COLRUYT PROVERA BELUXREWE INTERNATIONAL SOBEYS INC.SYSCO BOSTON LLCSYSTEME UTAKASHIMAYA CO. LTD.THE MALL GROUPWAITROSE X 5 RETAIL GROUPWINTERBOTHAM DARBYWOOLWORTHS LTD

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Official hashtag: #CIBUS

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CIBUS 2014

Fiere di Parma S.p.A. - Viale delle Esposizioni 393a - 43126 ParmaTel. +39 0521 996206 (Exhibitors Coordination Office) - cibus@fiereparma.it

PARMA 2014

Events, Special Initiatives, Fairs, Workshops, All the forms and general information on how to participate on our website

www.cibus.it

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