Parle g
description
Transcript of Parle g
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CASE STUDY ON
PARLE-GCOMPILED BY:-
GROUP ASECTION A
BATCH 2012-14
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GROUP MEMBERS
• Arka Sengupta• Avik Sa• Anirban Ghosh• Rahul Gupta• Saikat De• Umashankar Mandal• Sandip Verma• Suryakanta Mohapatra• Manish Sinha• Rajiv
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STRATEGY
REPLACE BY BI-AXIALLY ORIENTED POLYPROPYLENE (BOPP)
MANUFACTURING CENTERS CLOSER TO WHOLESALER
SEGMENTATION OF PARLE G INTO RETAIL CONSUMER AND INSTITUTIONAL CONSUMER
SMALL PACKAGES HELPED TO ATTRACT NON -USERS
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PROBLEM• COMPANY CAN NOT INCREASE THE PRICE• ENTRY BARRIERS IN UNORGANIZED SECTOR• DEPENDENT ON THE SINGLE BRAND
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SOLUTION• REDUCTION OF WEIGHT• MAKING STRONG DISTRIBUTION CHANNEL• COMPANY SHOULD MORE FOCUS ON DIFFERENT
KINDS OF PRODUCTS RELATED TO PARLE-G AS A BRAND WITH SWEET, CREAM AND MILK FLAVOURS.
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