Parkbench Realtor Mastermind: February 2016

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Parkbench REALTOR®

Mastermind: February 8, 2016


Mastermind Overview

1. Big Wins 2. Key Learnings 3. Creative (non Parkbench) Marketing Ideas 4. Ideas to improve Your Neighbourhood Website:

A. For Realtors B. For Businesses & Professionals C. For Schools D. For Homeowners

5. Conclusion 6. Goal Setting


Video Interviews - Try them if you can

1. It takes more effort, and that’s why they work better

2. Video content is more engaging than written content

3. If you do a video interview, STILL write a written summary for SEO purposes


Start FAST and Build MomentumCongratulations to Kim Avery who has built 9 relationships in 7 days!


Shoot for the stars & build relationships with whoever you want!


You can blow up your sphere of influence with your Parkbench Neighbourhood Website

1. Alternative Medicine

2. Naturopaths

3. Jewelry

4. Accountants

5. Wine Makers

6. Painting

7. Pizza

8. Skincare

9. Bakery

10. Hair Salon

11. Flower Shops

12. Funeral Planning

13. Eye care

1. Restaurants

2. Coffee Shops

3. Psychologists

4. Mortgage Broker

5. Clothing Retail

6. Yoga

7. Postage & Courier

8. Event Planning

9. Marriage Counselling

10. Security Companies

11. Flooring

12. Tattoo Parlour

13. Massage Therapy

1. Juice Bars

2. Frozen Yogurt

3. Car Dealership

4. Dentist

5. Chiropractors

6. Physiotherapists

7. Photographer & DJ

8. Personal Trainers

9. Investors

10. Lawyers

11. Movers

12. Home Stagers

13. Interior Designers

This is a sample of the people Parkbench REALTORS® have built relationships with

1. Pet Stores

2. Contractors

3. Bars & Pubs

4. Musicians

5. Chamber of Commerce

6. Antique Stores

7. Graphic Designers

8. Principals

9. Fitness Gyms

10. Wedding Planners

11. Auto Body Shops

12. HVAC

13. Plumbers


REMEMBER: take a picture with the person you are interviewing

Missed Opportunity GAINED Opportunity

take advantage of the power of social media


REMEMBER: the more you put in, the more you get out

take advantage of the law of reciprocity


Remember WHY you are doing this: build relationships & get clients

It’s easy to “go through the motions”…don’t.

Become a leader in your community.

Become an expert about your area.

Become a power connector.

Build deep relationships.

Get client & referrals


Creative Marketing Idea: show your true self

Typical Flyer. Typical Photo Insert your real self

Tips: • Be Authentic • Be Bold • Be Seasonal

You might be surprised how many calls you get


Creative Marketing Idea for Luxury Real Estate Clients: rent their favourite car

Research your clients favourite cars…or even just ask!

Do something remarkable

and they will tell their friends


Creative Marketing Idea: Buy 100 small coffees from a local business

because you have a Parkbench Neighbourhood Website, you’re guaranteed to increase your database

1. Interview a local coffee shop 2. Ask them if you can buy 100 small coffees

to give as a reward to their loyal customers. 3. Then let them know: because they can offer

a reward for a review, on the (Neighbourhood) Website, for free, they can offer a free small coffee for a review, for the first 100 reviewers, and you will pay for it all, and then they can turn it off.

4. Then let Parkbench know they are participating, and we will help set it up.


Creative Marketing Idea: give balloons for a new client’s house warming party

In the world of Instagram & Snapchat, do things that are picture worthy


Power Connecting Tip: Record more information on your smart phone

Content to Record • Neighbourhood they live in • What they do • What they want and need • What they like

You can deliberately build relationships with people and businesses that: - want what they provide - provide what they want, need

and like


How to get more results and save money

1. Refer another realtor who joins Parkbench, and get $250 off your next payment.

2. Invite a friend to the next Mastermind: March 7, 2016 3. Always give us feedback and ideas on how to improve our product, service,

and network of community minded, relationship based, and successful realtors.

Start by completing this survey (5min): https://www.surveymonkey.com/r/TYZS8CP

https://www.surveymonkey.com/r/TYZS8CP


Write down your goals…right now!

1. What types of businesses do you need to add to your sphere of influence?

2. What professionals do you need to add to your sphere of influence?

3. Who are the most influential people in your area?

4. How many NEW relationships do you want to build this year?

5. How many loose relationships do you want to strengthen this year?

Parkbench Realtor Mastermind: February 2016

Real Estate

Transcript of Parkbench Realtor Mastermind: February 2016