Park Improvement Strategies Ten Tips - Hart King, A ...€¦ · Park Improvement Strategies ......
Transcript of Park Improvement Strategies Ten Tips - Hart King, A ...€¦ · Park Improvement Strategies ......
Park Improvement Strategies – Ten Tips
Seminar Presented to:
WMA Convention & Expo
Oct. 17, 2017
By:
John H. Pentecost, Bill Dahlin,
Mindy Parish & Thomas Pacelli
1
Who are John & Bill?
2
Hart
Kin
g
John Pentecost has been with Hart King since 1988 and is a
group leader in the firm’s manufactured housing practice. He has
handled hundreds of trials in Los Angeles, Orange and Riverside
counties, including numerous commercial, RV park and
mobilehome park tenant evictions. John has over thirty years of
experience in defending community owners in class actions
ranging from lease disputes to state and federal discrimination
lawsuits and failure to maintain lawsuits. He assists manufactured
housing clients complete subdivision conversions and park
closures, as well as ground lease negotiations and litigation.
Bill Dahlin has been practicing manufactured housing law and
helping manufactured housing community owners for over 25
years. He has been trial counsel in multiple cases involving the
protection of manufactured housing communities and their
property rights, including disputes over rent control, mobilehome
park closures, subdivisions, park sales and purchases, failure to
maintain and all related land use issues. Bill understands the
needs and goals of community owners. Rent control, utility issues
and residency concerns are the primary basis of Bill’s practice.
Who are Mindy & Thomas?
3
Hart
Kin
g
Mindy Parish is a regional manager with Hometown America, a
privately held company that owns and operates manufactured housing
communities across the United States. Mindy has been with
Hometown America since 2003. She currently manages the day-to-day
operations for 17 manufactured home communities in California and
Arizona. She has been in the manufactured housing industry since
1996 and has extensive experience in expense management and
reduction, revenue optimization, operations, acquisitions, budget
preparation, variance reporting, process improvement and automation,
performance measurement and improvement, employee recognition,
administration, sales, leasing, lease administration, rent control,
complex lease analysis and marketing resources.
Thomas Pacelli is the Vice President of Operations with J & H Asset
Property Mgt., Inc. since 2008. Thomas has extensive experience in
resident relations and specializes in Fair Housing and how it relates to
the mobile home park industry. He has been a speaker at the Western
Manufactured Housing Communities Association (WMA) seminars and
annual conventions. He is a Property Manager, and California Real
Estate Broker. Thomas serves on the Board of the Manufactured
Housing Education Trust (MHET).
1) Human Resources are the key
• It’s all about the people!
• Recruiting – internal and external
• Training – defined process
• Coaching – ongoing
• Retention
• Termination
Keys to Successful Park Operations
4
Hart
Kin
g
2) Written rental agreements
• Long term or month-to-month?
• Pros & cons of each
Documentation
5
Hart
Kin
g
3) Arbitration Agreements
• Federal Arbitration Act
• State Arbitration Laws
• Pros & cons of each
Documentation
6
Hart
Kin
g
4) Rule Enforcement
• Park rules are like CC & R’s created for residential
developments
• California requires park / community rules
• General vs. Detailed?
• Pros & cons of each
• How are they enforced?
Documentation
7
Hart
Kin
g
Who is Your Customer?
8
Hart
Kin
g
5) Get to know your market. Determine the needs
and wants of existing residents as well as
future residents.
Who is Your Competitor?
9
Hart
Kin
g
6) Know your competition and what sets you apart
from them, or more importantly what may set
them apart from you and how you can “bridge”
that gap and be the more attractive option.
On Going Park Assessment
10
Hart
Kin
g
7) Create a detailed assessment of your community’s
appearance and infrastructure and then identify
what improvements and potential upgrades are
needed to maintain, modernize and, if needed,
upgrade your community.
Risk Assessment & Analysis
11
Hart
Kin
g
8) Minimizing Risks – Proactive utility system
maintenance, getting ahead of potential system
failures and maintaining maintenance logs.
Community Evolutions
12
Hart
Kin
g
9) Replacing and improving current housing stock.
• Renovate vs remove?
• Closure?
• Conversion to resident owned community?
• Park owned homes?
10) Rent collections
• Process
• Metrics
• Cash management
• Electronic payments (ACH debit payments) and check scanning
• Ancillary Revenue
• Reserved parking and storage
• Enforcement
Revenue Management
13
Hart
Kin
g
Questions?
14
John H. Pentecost & Bill Dahlin
HART KING / 714-432-8700 Email: [email protected]
Mindy Parish Hometown America, LLC / 949-522-5878 Email: [email protected]
Thomas Pacelli J & H Asset Property Mgt., Inc. / 714-974-0397
Email: [email protected]
15
Hart
Kin
g
Thank You!