Quarterly News Letter

Pari artanPari artanPari artanS O W I N G S E E D S O F C H A N G E

For Private Circulation Only ISSUE No. 53

( April, May, June- 2016)

Contents:

President & Director's Message

From Editors Desk

Company News

· Development Support Agency Of Gujarat (D-SAG)- Project 2015-2016 – A New

Challenge

· Gujarat Distributors Meeting

· Pre-season Farmer Engagement

· Pre- season Meetings on Maize

· Distributor meetings

· Dealer Meeting in Madhya Pradesh

· Media Approach- Paper Media, in Krishak Jagat weekly edition Magazine &

Newspaper

· Intensive Pre-season Activities on Tomato

· Tomato New hybrids Commercializing during kharif 2016

Staff Corner

· Blood Donation Camp

· President & Director's Birthday Celebration

· Service Anniversary

· "Shubha Vivah" Corner

· Quote of The Quarter

President & Director's Message (April, May, June- 2016)

Sanjay Kumar Gupta

All the Best

The New Financial year has started and we have just completed our first quarter.

The onset of the monsoon does not look promising; however, let us hope that the

situation changes in the coming days.

The uncertainty in monsoon is here to stay and we should work hard to ensure that

the vagaries of weather do not have significant affect on the business.

However, the season is not yet over and we have the second quarter ahead of us

which should be promising. I hope and pray that the monsoon will be beautiful and

all our plans will materialize.

From Editor's Desk

April, May and June are the season with highest involvement and activity engagements.

Keeping this in mind we focus majorly on Preseason preparation.

We hope this edition too strengthen the purpose of communication and synergy across the

departments. With arrival of much awaited rains farmers are all out to purchase quality hybrid

seeds and we should not leave any stone unturned in order to provide them with JK brand of

hybrids

Overwhelmed with your support & contributions for preparation of this letter & we anticipate the

same in future times to come.

- Editorial Team

At Gujrat we have taken D-SAG project as a new challenge with the Vision for development of

tribal population by providing them high yielding verities of Okra (JK-CHOICE) and Brinjal (JK-

VIJAY KIRAN) seeds at low prices with help of government of Gujrat which supplies fertilizers

for farmers, 16 Districts of Gujrat in which 48 taluka were selected which max tribal population is

situated those were targeted for distribution.

Before distribution starts training program were conducted by our field staff for farmers at each

village so that they would know about this project, for a month this training programs were

conducted showing their dedication for the project to be successful.

Company News:

Development Support Agency Of Gujrat (D-SAG)- Project

2015-2016 – A New Challenge:

For distribution of Kit (seeds and fertilizers) to farmer godows were taken on rent and every day

farmers were inform to come according to their village so stream line distribution can be

conducted, a team of 3 members were located at each godown for distribution and log books

were also distributed along with the Seeds and Fertilizers which has all information of sowing of

seeds and also for proper tracking for Gov-officers and field staff after sowing.

In D-SAG project around Okra and Brinjal farmers were distributed with kit, this project was has

been successfully completed as per defined timelines.The response from the farmers has been

over-whelming . A new challenge which was completed with everyone's efforts was worth

experiencing it.

Aditya Deshbhratar

Cotton Season is expected to see strong headwinds in Gujarat owing to heavy incidence of

Pink Boll Worm (PBW) in Saurashtra last season. This year farmers are expected to shift from

traditionally long duration cotton hybrids to Short duration hybrids as they can evade PBW and

go for second crop also.

Last season we had launched our Short Duration, Closer Spacing hybrid JK PaasPaas

which is most suited for current conditions. We had organized major distributors meeting in

Ahmedabad on 26th April in Hotel Fortune which was attended by 55 members. It started

with a welcome note followed by Company introduction and Introduction of Hybrid portfolio

of field crops and Cotton and mostly focused on JK PaasPaas.

The meeting was very well organized and well taken and appreciated by all the participants.

Gujarat Distributors Meeting:

Telangana & Andhra Pradesh are major markets for Cotton as well as Field Crop with huge

market potential. We had organized the meeting for elite distributors from both the states

and organized Distributors meeting in Leonia Resorts on 4th may as a part of Pre Season

activity which was attended by all concerned dignitaries and appreciated by One and all

Telangana/Andhra Pradesh-Distributor Meeting

Konduru Naga Mohan

Preseason Farmer Engagement:

Preseason activities are an important way of engaging farmers before the onset of season. We

planned for focused pre-season activities to give recall to the farmer on products and their

segments. Preseason activities were specifically planned in the villages where the Product

differentiation activities were conducted. Targeting the same customers gives recall and has

better conversion ratio. Along with engaging farmers, activities were also planned in a way to

create clear segmentation of the products to ensure that the products are targeted in the right

segment.

Few glimpses of activities done by Bihar team.

Night projector meeting were conducted where the product videos were played along with

the details and explanation from team. Projector meetings created good attraction among

the farmers. Also preseason is the time when the farmer is busy in harvesting and selling

the earlier crop or preparing the field for the upcoming crop season. In such a scenario,

projector meetings which were done during evening or night hours proved to a better time

slot since maximum farmers are back to the village/location. Moreover, projector meetings

enabled in standardizing the content and communication to the farmers. Preseason

activities were done with full enthusiasm by the team to ensure coverage and content.

Last year's TV ad of JKRH 401 Suraksha gave positive results and was appreciated by all

the stakeholders. The ad was repeated this year on AajTak and ETV in Bihar, MP,

Chhattisgarh, Jharkhand, Uttar Pradesh and Odisha. Customers were targeted through both

ATL and BTL activities to ensure maximum and effective coverage.

Swati Negi

Pre- season Meetings on Maize:

Pre-season meetings will create an excellent impact in recalling particular hybrids in farmers.

By keeping this in mind we selected village where product demonstration activities were

conducted. This year JKAL introduced new concept (through projector) in conducting meetings

in pre-season for better understanding to farmers with live Pictures/Images.

In these meetings we incorporated/included crop live pictures and how they perform at different

stages of crop life cycle, along with the farmer testimonials of that particular region. We found

that the meetings were very successful, and farmer's response was overwhelming. In these

meetings JKAL prepared product standees for better understanding/presentation of hybrids

and showcases in-front of dealer shops to create a better exposure/branding, and conducted

van campaign in the selected villages. Our team worked well in all these possible ways to re-call

hybrid performance in farmer's mind. Here can find some glimpses of that pre- season

meetings.

Distributor meetings:As we all know trade channel partners are the intermediaries through whom we distribute our

product so that it will reach to farmers on time. In view to motivate our trade channel

members/partners and to build strong relation & trust. JKAL conducted distributor meetings in

A.P, TS, Rajasthan and Gujarat. OurPresident &Director Mr. SK Gupta, NSM-Mr Tapas Konar

and respected state &territory in charges gave very good motivation to our trade partners and

briefed/informed them about the new technologies of JKAL.

The distributors were very happy about the meeting and expresses their gratitude towards

JKAL

Nagu Anuradha

Launch Meeting was held for our Tomato Hybrid JK Ratan in Madhya Pradesh. The meeting was hosted by our Team Madhya Pradesh, with Gyan Singh Gurjar taking a lead in the activity. The Agenda was to create awareness and build confidence about our product. And we were able to do that by help of our Dealers who in the last year have seen JK Ratan in the fields. They act as our Brand ambassadors.

The meeting was a successful event, and hoping this will benefit our sales.

Dealer Meeting in MP, 2ndJune & 8th June 2016 in Ratlam & Shivpuri,

Madhya Pradesh:

Advertisement through Paper Media, in Krishak Jagat weekly edition

Magazine &Newspaper :

Intensive Pre season Activities on Tomato:

Khushboo Roy

Tomato New hybrids commercializing during Kharif 2016

ĤĦİ ĢǼĐÐĈJKTH 781

Dr. Santanu Acharya

To commemorate the Birth Anniversary of Late ShriHari Shankar Singhaniajee, blood donation

camp has been conducted at our offices.

The blood donation camp in association with Red Cross Society was held at Head Office, R & D

Ravalkol and Processing Plant - Gundlapochampally locations.

Blood Donation Camp:20th June, 2016

President & Director Mr. Sanjay Kumar Gupta

Birthday Celebrations on June 17th, 2016

Service Anniversary

JKAL management and employees congratulate the below team members on completion of Ten and Five years of services with JKAL! Keep up the good work and we wish you success in the years to Come.

Emp Name Department Service Years

Tirtha Bhattacharya Natural Products

Srinivas Rao A Finance & Accounts

Ravindra P Production

Mukesh Kumar R&D

B.Venkateswarlu Production

Raju Production

Karpe Amol Ashok R&D

B.Venkatarao R&D

Dr.Manoj Kumar Sharma

R&D

WISHING YOU A HAPPY MARRIED LIFE:

JKAL Staff & Management

EMPLOYEE DEPARTMENT SPOUSE DOM

Mallik Jan F Nadaf R&D Shahnaz Begum 11-April-2016

Quote of the Quarter

“The only way to do great work is to love what you do.”