Parivartan 2.0 case.pdf

7/27/2019 Parivartan 2.0 case.pdf

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TAPMI

Spandana - A home for mentally challenged

Spandana is a home and rehabilitation centre for mentally challenged adults in Udupi, Karnataka.It all started in 2002, when Mr. Janardhan and his brother Mr. Umesh - two young men from a middle-

class family who had just finished their studies - decided to take care of their brothers mentally

challenged son. As there were no schools for mentally challenged adults in Udupi, the two of them

decided to open their own school to wipe the tears of the mentally challenged mens' parents. Although

they knew that there was no government funding for adults and it would be difficult to maintain adult

people, still they took up the challenge.Soon the word was spread in the region about their services and people started asking them to take careof their mentally challenged family members. There were incidents when the people left their mentally

challenged relatives on the doorstep of Spandana at night! It became clear that they would need more

space and funds to serve the growing number of inmates. The Chaitanya Charitable Trust was founded,

and in 2008 a larger building was rented Udupia, where everybody had enough space to learn, share

and experience.As it mostly inhabits men over the age of 18, Spandana is not supported by government funding but is

strongly dependent on donations or the support of the inmates families. Many of them, however, are

not in the position to support and some of the inmates do not even have their families, anymore.Spandana TodayToday, Spandana serves 30 - 40 mentally challenged men of age 13 to 69. They live together with the

families of Janardhan and Umesh, who take care for them round the clock. They are supported by two

specialized, experienced teachers and foreign students, who take the inmates through a daily program

of fun and learning. Foreign students are studying various courses in Manipal.Vocational TrainingBesides basic skills like reading and writing, inmates at Spandana learn and perform a variety of

vocational skills: crafting products like greeting cards, making flower decoration, soaps and many more

(refer Exhibit - 1). The finished products are given to donors or sold at special events.Extra ActivitiesInmates are taken to cultural events, drawing competitions, dance shows, trips to the local beaches and

sport festivals. On some weekends special programs are organized for people who come from Lions

club or Rotary club etc. Inmates show case their singing, dancing and role play skills whenever provided

with an opportunity.

Copyright of Social Endeavour Group, T A Pai Management Institute, Manipal


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TAPMI

Todays ChallengeAs most of the funding is through donations, the cash flows are uncertain (see Exhibit - 2 for operatingexpenses). To overcome this problem they have tried to generate some revenue by making paper bags

and selling them. But, could not continue due to many problems like, unable to produce in large

quantities, finished goods quality was not comparable to competitors products and already there were

many players in the market who were using high-tech machines to produce and supply the bags at a

much cheaper rate.Now, Spandana is thinking of establishing a plant nursery at their premises ( Exhibit 3 Area Available

for nursery). Mr. Janardhan got associated with nursery, which is ready to share their knowledge and

skills. Nursery can involve plants for garden purpose as well as vegetables, and organic vegetables are

also an option, which can be sold at a higher price. Also, ground water facility with pump is available.

Mr. Janardhan in keen on engaging the inmates in some kind of activity since it helps in their

development. At the same time, he would like to use this opportunity to earn some revenue to decouple

their dependence on donations. And, surplus amount after utilizing for running can be saved on behalf

of inmates and will enable trust to serve more inmates. But, Mr. Janardhan could not proceed further on

how to do that. He is caught up with many ideas and is unable to decide whether to start the nursery or

not? Should he give another try to paper bag stint? Or, somehow use the existing skills for creating more

art and crafts and sell to wider audience?He feels nursery option is more suitable but is not able to bluntly rule out others. Even if he chooses

nursery option, way forward is not clear on how to raise funds to start, how to operate and market the

product.Guidance to Participants

Assume the role of Janardhan and decide whether to proceed for nursery or not.

If any other option is chosen (ones mentioned in the case), come up with a strong argument.

If you can think of any other option than mentioned, come up with a plan.



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Atharva TAPMI

Exhibit 1



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TAPMI

Exhibit 2No. of Inmates

30

40

Expenses Amount (per month) (Rs.)Rent of building 5,000

Salary of all 10 Employees 20,000Food expenses 17,000 20,000Other expenses 15,000 - 19,000Total Expenses 58,000 - 65,000

Sources of funds Amount (per month) (Rs.)Donations from welfare clubs 10,000 20,000

Aid from inmates families 15,000 20,000Other Funds (not regular) 5,000

Total Funds 30,000 - 45,000


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Exhibit 3

Total area available

AREA 1: 1200 sq.ft

AREA 2: 300 sq.ft

The space left is occupied by buildings which therefore, cannot be used.

Parivartan 2.0 case.pdf

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