Nilsson Monitor social insights reporting on Paris Fashion Week 2013

Analytical insights.

Query:(paris AND ("fashion week" OR fashionweek))

OR (location:france AND ("fashion week" OR fashionweek))

OR (#pfw OR #parisfashionweek)

NOT ("paris fashion week 2012")

Where did people talk about Paris Fashion week?

Who are they? British Vouge twitter profile tweeting 365 times about Paris Fashion Week

Volume of mentions broken down per page type

Twitter was the dominating real-time channel during the event

Over 6,000 tweets

With a potential reach of over 260M twitter followers

People from over 160 countries participated in the online discussion

The biggest buzz during Paris Fashion week

Balenciaga & Alexander Wang

H&M Stella McCartneyDior & Raf Simons

Viktor & RolfGetting ready for...

Alexander Wang made the overall biggest headlines

Most active Tweeters

Most active bloggers

Most active Facebook pages

Most active on Pinterest

Most re-tweeted

People "love"ing it!

"FUCKITY FUCK!" ?! :)

Marketing is no longer just your paid advertising.It's your customers combined perception of your brand from paid, owned and earned media.

PAID OWNED EARNED

Today's marketing reality

About Nilsson MonitorWhat are people saying about your brand, products and competitors online? Where are they saying it? On blogs, forums, twitter, Facebook or are they Instagramming photos of your products?

Understanding what’s being said about your brand online is fundamental for any social media program, whether you will do customer service outreach on social media channels, search for sales opportunities, listen to what’s being said about competition or measure how your share of voice stacks up.

Nilsson Monitor is a custom and private social media monitoring dashboard powered by Brandwatch technology* where you have all the relevant online conversations easily accessible from one single place.

*Nilsson Monitor is a Brandwatch partner since 2012

Use cases● Community Management, nurture and grow your existing community online,

understand who they are and where they live.

● Customer Service Outreach, are people sharing any negative experiences with your brand in the public? Can you reach on directly and sort their problems before it escalates into bigger issues.

● Sales Opportunities, can you identify any potential leads by looking at what’s being said about your competition?

● Brand Management, what’s your share-of-voice per market and channel? What’s your online sentiment and reputation?

● Business Intelligence, are your customers sharing things on the web that you else wouldn't know about? Are they sharing how they perceive your products? Can you gather the same insights from your competition?

Features● Powered by state-of-the-art Brandwatch technology● Monitors over 50 million sources in 25 languages● Full access to Twitter’s full firehose data● Data partner with Social media data vendor Gnip● Powerful boolean search queries with advanced filtering capabilities● Excellent language filtering● Sleek, modern and easy to use UX● Team workflow tools● Meta data, sentiment and influence stats● Rules, email alerts and fully exportable data● Track and analyse your own Facebook and Twitter pages (more channels

coming)

Fully customisable monitoring & intelligence dashboard

Contact Joakim today to learn more about how Nilsson Consulting Social CRM services can help your business.