PARIKSHIT Sir Asso. of Famous Personality Iwth Destination Branding
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Transcript of PARIKSHIT Sir Asso. of Famous Personality Iwth Destination Branding
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Association Of Famous Personality WithDestination Branding
Submitted by : Vaaridhi Vairagi (MBA-HT-23)
Submited to : Dr. Parikshat Singh Manhas
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Famous Personality andDestination Branding
Famous Personality : A person who is knownworld wide for one or the other purpose. Aperson who gets media attention and shows an
extroverted personality. Destination Branding : The term "Destination
Branding" could refer to a city, country or atourist destination, and to their competition for
tourists, visitors, investors, residents and otherresources.
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Association of famous personality with
destination branding
Association means union of persons in a company or society
for some particular purpose or a mental connection or relation
between thoughts, feelings, ideas, or sensations.
When we hear about a country, first question that strikes our
mind is the thing that particular county is famous for, for
instance:
New York for Statue of Liberty, Kenya for safaris, Paris for
Eiffel tower, Louvre and Fashion, Goa for beaches, Kerela for
hills and backwater.
So destination image helps in identifying destination branding.
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Contd..
Destination image is something that cannot be
separated from famous personality as they help
to build image of a particular place hence
making destination a brand.
It is very important to build a virtual image of
a particular destination in the mind of the
tourist.
Tourist will visit only those destinations which
matches and suits their temperament.
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Movie stars as a Famous Personality
The famous personality has a great impact in
promoting a destination.
They have a strong impact and image on peoples
mind.
Makes its advertisement and accessibility more easy
no matter how far it is. Eg Gujrat tourism being
promoted by Mr.Amitabh Bacchan (According to
Gujarat Tourism, Amitabh Bachachan has played a
very major role in the achieving the Gujarat reach to
fifth spot in Indian states.)
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Sports person as a Famous Personality
Tendulkar's (Colaba, Mumbai) and
Sachin's(Mulund, Mumbai) and Bangalore.
Sachin owns these restaurants in partnership
with Sanjay Narang of Mars Restaurants.
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Conclusion
Destination image is an important aspect ofdestination branding distinctive as the image ofthe destination directly influences the intentions
of the tourist to revisit the particular destinationand moreover recommend the destination toothers.
When a destination gets associated with a
particular destination it gets flourished andhence improves upon the destination image.