Pardot Elevate 2012 - How Pardot Uses Pardot (Keeping Up With the Pardashians)
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14-Sep-2014 -
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Take a peek behind the Pardot curtain with Adam Blitzer, Co-founder and COO of Pardot, as he shows you how the Pardot marketing team manages their internal campaigns using the Pardot platform. This session, back by popular demand, will include information on new techniques and changes from last year to now.
Transcript of Pardot Elevate 2012 - How Pardot Uses Pardot (Keeping Up With the Pardashians)
@adamblitzer
Content is hard!
Start “cheating”
Survey
• Pick a topic each quarter • Keep it short – no more than 10 ques6ons • Offer a small incen6ve (but obey the law!) • Easy to promote – thanks social media! • The results might surprise you – that’s ok! • 2 weeks for responses
Press release
• Catchy headline • Just the facts • Use client / analyst quotes
Infographic
Blog post
• Point of view • Sharing links • Infographic • Embed instruc6ons
White paper
• You have this already right?
Webinar
• Live webinar • Record it • Post to blog • Share!
Interviews
• PR pitches when survey ends • Embargo
You become an authority
Why newsjack?
• Newsjacking is fun to say • Allows content to “come to you” • Google now indexes in near real 6me – key for journalists
Make the connections
• Tie things back to what you do • Have a point of view • Can’t be too much of a stretch • Don’t spam!
Move crazy fast
SHOUT IT FROM THE MOUNTAINTOPS!
Do this
Don’t do this
DON’T LET YOUR CONTENT GO STALE!
Arm your sales team
• Take all of the content you made using what we just talked about and give it to sales reps • Add to signatures • Have reps send it out via email plugins • Set up “sales drips”
Set up drips with the fake forward
Set up drips with the fake forward
• Lets you send HTML emails without seeming marke6ng-‐y • Personalized from the rep • It fools me… and I founded a marke6ng automa6on company damn it
Questions?
