Paraskeva Roumenova Projects
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Transcript of Paraskeva Roumenova Projects
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P/Roumenova
Key Projects 2007-2012
Paraskeva RoumenovaMarketing & Business Development Manager, specializing in FMCG sector
http://bg.linkedin.com/in/paraskevaroumenova http://pinterest.com/proumenova
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P/Roumenova
Restructuring of OMK brand portfolio and Repositioning all brands
• New USP
• New packaging / Updated Logo
• New creative idea and Launch
programs
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P/Roumenova
Vereia Yoghurt brand become #1 in the yoghurt segment
• Launch of New BDS product range
• Price Update
• National Consumer Promotion and TV Campaign
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• New Unique Selling Propositions
• New product
• New packaging ; Updated Logo
56% increased sales volume of Hansko yoghurtfor only 5 months;33% higher profitability in the same time
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P/Roumenova
National TV Campaign
Outdoor in Plovdiv(Jan/Feb 12)
Development and execution of a regional business development program
PR Program(Dec11 / May12)
PR Program(Dec11 / May12)
Sales ProgramLocal Promo Activities,
Improved Visibility in TT
• Plovdiv – pilot region• Vereia Milk Volume Sales +30.7%
PLOVDIV REGIONAL PROGRAM
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P/Roumenova
NEW OLD
Repositioning of Emeka Toilet Paper brand in the segment of three-ply paper
Development and test of the new Unique Selling Proposition; New packaging design, creative idea and communications
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P/Roumenova
Developed and executed the market launch of the first High Definition TV service in Bulgaria
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P/Roumenova
Digital TV customer base Increased by 100%
Thematic promo offers and ATL campaigns
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Cable Internet customer base Increased by 30%
Promo offers and ATL campaigns with new creative concept
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P/Roumenova
TV Radio Press/In-Door PRInternet
3 Radio Spots
Spot 1 “Нежно цветенце напъпило
е до зелен разкошен храст, а до тях
нахално стъпил е пожълтял и сдъвкан
фас. А ти хвърляш ли
където ти падне?“
(1)Campaign Site – Content , Users’ Gallery & Forum
(2)Life Chat between the actualno.com
chief editor and the campaign
ambassadors Bratia Mangasarian & Diana, the ‘Spoko’
TV Presenter
(1)Media Event and Release
(2)Community Relations via ‘Eco Obshtnost’
foundationwww.bepf-bg.org
andNational Students
Parliamentwww.ekoparlament.hit.bg
3 TV Commercials ‘Хвърляте ли където ви падне?”
Director: Arnando Konstantino
Adverts & Education Materials
For Clean Bulgaria
more Info at http://society.actualno.com/Startira-nacionalnata-kampanija-Za-chista-Bylgarija-news_45850.html
A volunteer ATL campaign which aimed to: •Provoke people to pay attention to the cleanness of our cities; •Convince them to stop throwing garbage on streets and pavements;
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P/Roumenova
Отличиха най-добрите сайтове на фестивала в Албенаhttp://news.sagabg.net/item_1477.htmlпонеделник, 17 Юли 2006
Станаха известни най-добрите сайтове, участвали в четвъртото издание на Награди
за Уеб, организирано от Българска уеб асоциация и организационен комитет на XII
Международни медийни събития в курорта Албена. В конкурсната програма участваха
259 сайта - двойно повече в сравнение с миналогодишния фестивал. Те се състезаваха в
общо 46 категории, като награди бяха присъдени в 40 от тях. Бяха връчени пет
специални награди: за най-добър текст - „За чиста България”
(www.zachistabulgaria.nfo), за най-добра начална страница - Sofbuild (www.
sofbuild.com), за най-д обър графичен дизайн - Богдан Мебел (www.bogdanmebel. bg), за
най-добра ползваемост - “Открий съкровището” (www.otkrivam.bg) и най-добра
употреба на анимация/видео - Capasca (www.capasca.com). Гран При в Уеб фестивала
спечели познавателният сайт www.otkrivam.bg, който предоставя информация за
културното наследство на Югоизточна Европа. В игри, илюстрации и адаптирани
текстове той предлага информация чрез забавление на деца между 6 и 14 години,
родители и педагози.
Chapter 4 / Internet
Coverage by Sega Online
Site „For Clean Bulgaria” with Two Awards -The Best Copy and The Best Campaign Site
www.ZaChistaBulgaria.info developed by MAG Studio
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P/Roumenova
Thank you!
Paraskeva RoumenovaLinkedIn: http://bg.linkedin.com/in/paraskevaroumenova email: [email protected] phone: +359 88 943 04 23