Paragraph 2.2: Checklist for concept generation of the Delft Design Guide, for Industrial Design, TU...
-
Upload
tu-delft-opencourseware -
Category
Education
-
view
1.715 -
download
0
Transcript of Paragraph 2.2: Checklist for concept generation of the Delft Design Guide, for Industrial Design, TU...
Delft Design Guide | Part 2 | Creating Product Ideas and Concepts | Checklist for Concept Generation – 2.2
Keyword SCAMPER Checklist for Concept Generation
What Is a Checklist for Concept Generation?Checklists for Concept Generation are simple tools
that support concept generation. Checklists are
series of simple questions, which can be used
either individually or in groups (see also ‘Design
Specifications (Criteria)’ in section 2.1). The checklist
aims to encourage a systematic development of
concepts. Also, the use of checklists encourages
creativity and divergence in concept generation.
The questions in a checklist need a point of focus,
which could either be an existing solution or proposed
concepts to a design problem. The questions should
be taken one at a time, to explore new ways and
approaches to the problem. You can also use the
checklists in a brainstorm session, where it can
be useful to write each statement on a card, and
randomly select a card when discussing alternative
solutions.
Two widely used checklists for concept development
are the SCAMPER technique and Osborn’s Checklist.
The SCAMPER technique was created by Bob Eberle
and written about by Michael Michalko in his book
Thinkertoys. SCAMPER is the acronym of: Substitute,
Combine, Adapt, Modify, Put to other uses, Eliminate
and Rearrange. The SCAMPER technique is derived
from Osborn’s Checklist, which consists of: put to
other uses?, adapt?, modify?, magnify?, minify?,
substitute?, rearrange?, and reverse?
fig. 2.35 Checklist for Concept Generation
http://mappio.com/mindmap/lucianop/creative-problem-solving-with-scamper
Delft Design Guide | Part 2 | Creating Product Ideas and Concepts | Checklist for Concept Generation – 2.2
When Can You Use a Checklist for Concept Generation?The checklist for Concept Generation is best applied
when developing an idea into a concept. As stated
earlier, the technique needs a point of focus. This
point of focus should be a product idea, already with
material features, shape and dimensions.
How to Use a Checklist for Concept Generation?Starting Point
The starting point of checklists for concept generation
is a well-defined product idea, or an existing product.
Expected Outcome
The expected outcome is a product concept which is
developed further than just its initial idea state.
Possible Procedure
• Define a product idea in detail, including material
features such as shape, dimensions etc.
• Search for and select a checklist for concept
development. Use more than one checklist.
• Systematically work through the checklist by
answering the questions in the checklist. Note: this
is a trial-and-error process; apply the question to the
product idea and verify whether the product idea is
improved. If not, try something else.
• Iteratively, improve your idea by answering the
questions in the checklist over and over again.
• Present your developed idea in an explanatory sketch.
Tips and Concerns
• Checklists can be used to support group creativity
and discussion, and can be referred to individually.
• Use more than one checklist; try to find more
checklists yourself.
References and Further Reading
Osborn, A. (1957) Applied Imagination: Principles and
Procedures of Creative Problem-solving, New York: Scribner.
Michalko, M. (1991) Thinkertoys: a Handbook of Business
Creativity, Berkeley: Ten Speed Press.
Roozenburg, N.F.M. and Eekels, J. (1995) Product Design:
Fundamentals and Methods, Utrecht: Lemma.
Roozenburg, N. and Eekels, J. (1998, 2nd ed.) Product
Ontwerpen: Structuur en Methoden, Utrecht: Lemma.