Parade Media Kit Feb 2014
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Media Kit2014
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MEDIA KIT2014
Mission Statement
About Parade
Parade celebrates the emotionaltouchstones of American life: We cherish
family, friendship, the pride of small towns,and the rush of big cities.
We champion good food and great writers.We believe in living longer, healthier—
and happier. We adore holidays. Wehonor service. We delight in all types of
personalities, from pop stars to presidentsto favorite pets. We respect the past but
we live in the present.
Above all else, we believe in America.
We know who we are, and we’re confidentabout where we’re going.
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Profiles of Parade Magazine
Adults Men Women
Total Audience
Median Age
Age 18-34
Age 35-49
Age 50+
Age 18-49
Age 25-54
Median HHI
HHI $30,000+
HHI $50,000+
HHI $75,000+HHI $150,000+
College Educated
Professional/Managerial
A/B County
C/D County
Own Home
Home Value $200,000+
Aud Aud Aud% Cov. % Cov. % Cov.
Source: GfK MRI Fall 2013
MEDIA KIT2014
54,183
54.6
10,025
11,968
32,190
21,993
24,187
$66,086
44,126
34,403
23,7556,717
32,987
12,467
40,036
14,147
41,295
20,740
25,095
53.8
4,729
5,899
14,466
10,629
11,289
$71,342
21,410
16,847
11,8833,465
15,801
6,029
18,400
6,695
19,222
10,211
29,088
55.2
5,296
6,068
17,274
11,364
12,897
$61,132
22,716
17,556
11,8723,253
17,187
6,438
21,636
7,452
22,073
10,528
23
14
19
32
17
19
25
25
2626
25
23
24
21
26
29
22
13
19
30
16
18
24
24
2526
25
23
23
21
26
29
24
15
19
32
17
20
25
26
2627
24
23
23
22
27
29
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2014 Ad Closing +
Material Due Dates
July 6 4/7/14 6/3/14 6/9/1413 4/14/14 6/10/14 6/16/14
20 4/21/14 6/17/14 6/23/14
27 4/28/14 6/24/14 6/30/14
August 3 5/5/14 7/1/14 7/7/14
10 5/12/14 7/8/14 7/14/1417 5/19/14 7/15/14 7/21/14
*24 5/23/14 7/22/14 7/28/14 31 6/2/14 7/29/14 8/4/14
September 7 6/9/14 8/5/14 8/11/14
14 6/16/14 8/12/14 8/18/1421 6/23/14 8/19/14 8/25/14*28 6/30/14 8/26/14 8/29/14
October5 7/7/14 9/2/14 9/8/14
12 7/14/14 9/9/14 9/15/1419 7/21/14 9/16/14 9/22/1426 7/28/14 9/23/14 9/29/14
November 2 8/4/14 9/30/14 10/6/149 8/11/14 10/7/14 10/13/14
16 8/18/14 10/14/14 10/20/1423 8/25/14 10/21/14 10/27/14
*30 8/29/14 10/28/14 11/3/14
December 7 9/8/14 11/4/14 11/10/1414 9/15/14 11/11/14 11/17/14
21 9/22/14 11/18/14 11/24/14
28 9/29/14 11/25/14 12/1/14
Issue Date 90 days 33 days 27 days
January 5 10/7/13 12/3/13 12/9/13
12 10/14/13 12/10/13 12/16/13*19 10/21/13 12/17/13 12/23/13
26 10/28/13 12/23/13 12/30/13
February 2 11/4/13 12/30/13 1/6/14
9 11/11/13 1/7/14 1/13/14*16 11/18/13 1/14/14 1/17/14
23 11/25/13 1/21/14 1/27/14
March2 12/2/13 1/28/14 2/3/14
9 12/9/13 2/4/14 2/10/14*16 12/16/13 2/11/14 2/14/14
23 12/23/13 2/18/14 2/24/14
30 12/30/13 2/25/14 3/3/14
April
6 1/6/14 3/4/14 3/10/1413 1/13/14 3/11/14 3/17/14*20 1/17/14 3/18/14 3/24/14
27 1/27/14 3/25/14 3/31/14
May 4 2/3/14 4/1/14 4/7/14
11 2/10/14 4/8/14 4/14/14*18 2/14/14 4/15/14 4/21/14
25 2/24/14 4/22/14 4/28/14
June 1 3/3/14 4/29/14 5/5/14
8 3/10/14 5/6/14 5/12/14
15 3/17/14 5/13/14 5/19/14*22 3/24/14 5/20/14 5/23/14 29 3/31/14 5/27/14 6/2/14
*Closing date, as indicated in bold, has been adjusted due to a holiday.
90 days (Monday) orders due for: ansercard • center spread • back cover • multiple page unit
33 days (Tuesday) orders due for: Parade A • regional/zone buys • rolling splits national with copy splits • ads with dealer listings27 days (Monday) orders due for: national; all materials due (ansercard material is due Monday, 55 days prior to issue date)
Issue Date 90 days 33 days 27 days
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National & Parade A RatesEffective January 6, 2014
National : Circulation 32,000,000 Parade A : Circulation 16,000,000
Open Gross Rate Open Gross CPM Open Gross Rate Open Gross CPMFull Page $1,087,400 $33.98 $587,300 $36.70
Standard Magazine Page 816,000 25.50 440,600 27.54
3/5 Page 739,100 23.10 399,700 24.98
1/2 Page 620,000 19.37 335,000 20.93
2/5 Page 542,800 16.96 293,200 18.33
Back Cover 1,272,400 39.76 ----------- --------FP Opposite Personality Parade 1,196,300 37.38 ----------- --------
Cover 3 1,196,300 37.38 ----------- --------
Page 2/3 Spread 2,392,600 74.77 ----------- --------
National : Circulation 32,000,000 Parade A : Circulation 16,000,000
Open Gross Rate Open Gross CPM Open Gross Rate Open Gross CPMFull Page $879,800 $27.49 $475,400 $29.71
Standard Magazine Page 661,600 20.67 357,000 22.31
3/5 Page 599,100 18.72 324,000 20.25
1/2 Page 501,600 15.68 270,500 16.91
2/5 Page 441,100 13.78 237,700 14.86
For 2/c and 3/c rates, contact your Parade account executive. All discount requirements apply.
Rates subject to change with any publicly announced changes in circulation.
Four Color Units
B/W Units
MEDIA KIT2014
Source: Parade 1/6/14 circulation based on AAM, CAC, VAC; newspaper publisher statements and estimates 9/30/13
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Regional RatesEffective January 6, 2014
Non-Discountable Full Zone 28 MM 1/2 Circ. 7.5 MM 4 MM 2 MM 1 MM Under & Under & Under & Under & Under & Under 1 MM*
28 MM 1/2 Circ. 7.5 MM 4 MM 2 MM
Full Page $37.70 $36.70 $44.10 $44.70 $47.60 $63.10 $96.70 $136.60
Standard Magazine Page 28.60 27.50 33.20 33.40 35.40 47.30 82.40 122.70
3/5 Page 25.60 24.60 29.80 30.70 32.30 45.40 82.40 122.70
1/2 Page 21.60 20.80 24.70 25.40 27.00 45.40 82.40 122.70
2/5 Page 18.90 18.00 21.90 22.10 23.90 45.40 82.40 122.70
Non-Discountable Full Zone 28 MM 1/2 Circ. 7.5 MM 4 MM 2 MM 1 MM Under & Under & Under & Under & Under & Under 1 MM*
28 MM 1/2 Circ. 7.5 MM 4 MM 2 MM
Full Page $30.30 $29.60 $35.40 $36.10 $39.00 $50.80 $64.90 $91.30Standard Magazine Page 23.00 21.90 26.50 26.80 29.00 40.10 57.90 82.40 3/5 Page 20.90 20.10 24.30 24.50 25.60 36.90 57.90 82.401/2 Page 17.40 16.90 20.40 20.80 21.60 36.90 57.90 82.402/5 Page 15.20 14.60 17.90 18.20 19.10 36.90 57.90 82.40
Rates are in gross $$.* Set-up charges will apply
Note: All discount requirements apply. Rates subject to change with any publicly announced changes in circulation.
Source: Parade 1/6/14 circulation based on AAM, CAC, VAC, newspaper publisher statements and estimates 9/30/13
Four Color Units
B/W Units
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Parade Ad Units
*May accommodate non-bleed standard magazine page size material.
**Standard magazine size spread may be centered or positioned either flush left or flush right.
1⁄2 Page
2 1⁄2 Columns
4 1/4” x 9”
1⁄2 Page
3 Columns
5” x 7 3/8”
1⁄2 Page
5 Columns
8 3/8” x 4 1/2”
1⁄2 Page
Checkerboard
4 3/16” x 4 1/2”(each unit)
1⁄2 Page
Peninsula
5 1/8” x 7 1/4”(full national units only)
2⁄5 Page
Peninsula
4 3/4” x 6 1/4”(each unit)
2⁄5 Page
2 Columns
3 1/4” x 9”
Standard
2⁄5 Page
3 Columns
5 1/4” x 6 3/8”
Continued...
For more information, please contact Shashika Baldwin, Senior Advertising Traffic Manager, at 212-450-7040 or [email protected]
Full Page 8 3/8” x 9”
Standard Magazine Size*
3 1 ⁄2 Columns
6 1/4” x 9”
Standard MagazineSize Spread**
12 3/4” x 9”
Standard Magazineon 5 Columns
8 3/8” x 6 3/4”
3⁄5 Page
3 Columns
5” x 9”
3⁄5 Page
5 Columns
8 3/8” x 5 3/8”
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Zone MapNational Circulation | Effective February 2, 2014
Alaska62,106
New Mexico138,395
Arizona290,030
Hawaii17,547
Texas2,522,075
Oklahoma544,838
Kansas243,189
Colorado693,661
Wyoming49,032
Montana116,828
Idaho187,181
Utah233,169
Nevada166,805
California4,056,777
Oregon512,562
Washington803,223
Louisiana307,556
Mississippi145,982
Alabama389,270 Georgia
1,106,441 Florida2,371,674
S. Carolina456,142
N. Carolina847,225
Virginia528,938
Washington, D.C.793,932
Maryland 522,228
Delaware15,460
New Jersey811,185Pennsylvania
1,970,159
Connecticut313,397
Rhode Island 224,823
Massachusetts609,066
New Hampshire81,756
Maine111,904
Vermont18,247
New York1,174,191
West Virginia209,009
Arkansas239,409
Missouri914,187
Illinois1,824,475
Indiana475,240
Michigan1,000,982
Wisconsin239,290
Minnesota998,959
Iowa282,589
Nebraska257,981
North Dakota127,226
Ohio1,319,566
Kentucky209,011
Tennessee398,766
Connecticut
New Jersey
New York
Maine
Massachusetts
New Hampshire
Rhode Island
Vermont
Illinois
Indiana
Ohio
Iowa
Michigan
Minnesota
Nebraska
North Dakota
South Dakota
2,298,773
1,045,796
3,619,281
2,973,378
Zone Circulation Zone Circulation
Delaware
Maryland
Pennsylvania
Washington, D.C.
Virginia
West Virginia
California
Alaska
Arizona
Colorado
Hawaii
Idaho
Montana
Nevada
New Mexico
Oregon
Utah
Washington
Wyoming
4,039,726
4,056,777
3,270,539
Zone Circulation
Arkansas
Kentucky
Missouri
North Carolina
South Carolina
Tennessee
Alabama
Florida
Georgia
Mississippi
Kansas
Louisiana
Oklahoma
Texas
3,064,740
4,013,367
3,617,658
South Dak ota 66,351
Source: Parade 1/6/14 circulation based on AAM, CAC, VAC, newspaper publisher statements and estimates 9/30/13
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Digital File Specifications
Please send Certified SWOP supplied proofs to: Parade Publications711 Third Avenue, 7th Floor New York, NY 10017
Attention: Parade Ad Traffic Dept.
Phone: (212) 450-7040Email: [email protected]
Media Ad Portal (http:// parade.sendmyad.com)
All ad submissions must be PDF/X1-a files uploaded to the Parade/DASH ad portal.
You will have to create a login and password to begin your delivery upload process.
Formats
The PDF/X-1a Files must have:
All fonts MUST be embedded (true type fonts cannot be used for Printing) The color space must be CMYK or Grayscale.NO RGB, LAB or embedded color profiles (such as ICC profiles). All PMS color must be converted to CMYK. Maximumink density: 300 total. Resolution: 300 dpi, High Resolution, No transparency.
Sizes:
Please call for correct sizes and dimensions.
Gutter Safety:
1/8 inch on each side (total 1/4 inch) if not the center spread. Minimum size for knockout type should be 6 point boldface.Note: perfect alignment of type or design across the gutter of two facing pages cannot be guaranteed.
Proof Requirements:
2 Proofs to be delivered next business day.
All proofs should have clear identification indicating the type of proof it is, the name, address and phone number of the
sender/prepress service provider. Product and keycode information must be indentified.
Preferred proof is Epson or Kodak, running color managed SWOP #5 data set profiles. All proofs should include the
IDEAlliance Color Control Bar (to download a color strip go to hot downloads at: http://idealliance.org).
General In compliance with Parade policy, you are required to submit two SWOP proofs. By choosing not to supply SWOP proofs
with this ad submission the color reproduction of the ad will be based on industry standard best practices to achieve as
accurate color as possible from the supplied digital file.
Publication is not responsible for color or content of proofs or files that do not conform to the specifications listed.
File Storage:
The original proof and an archived copy of the digital ad file will be kept for 12 months after printing.
MEDIA KIT2014
Revised: 7/13
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Contacts
New York
711 Third Avenue
New York, NY 10017
Phone: 212.450.7000
Fax: 212.450.7287
Chicago
401 North Michigan Avenue
Suite 2900
Chicago, IL 60611
Phone: 312.661.1620
Fax: 312.661.0776
Detroit
Hannigan Media Services
4462 Berkshire Road
Royal Oak, MI 48073
Phone: 248.554.0710
Fax: 248.554.0730
Los Angeles
6300 Wilshire Boulevard
11th Floor
Los Angeles, CA 90048
Phone: 323.965.3649
Fax: 323.965.4971
San Francisco
50 Francisco Street
Suite 400
San Francisco, CA 94133
Phone: 415.955.8217
Fax: 415.397.0562
Direct Response
711 Third Avenue
New York, NY 10017
Phone: 212.450.7136
Fax: 212.450.7289
Atlanta
Sales & Marketing Solutions - South, Inc
4350 Quail Ridge Way
Norcross, GA 30092
Phone: 770.209.9858Fax: 770.209.9881
MEDIA KIT2014
Parade Stella Araya-Weil | [email protected] | 212.450.0927dash Dana Sergenian | [email protected] | 212.450.0948
Digital Nate Kania | [email protected] | 212.450.0979
Direct Response Marie Tassini | [email protected] | 212.450.7136
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Digital SpecsMEDIA KIT2014
Desktop Tablet Mobile
SITE
Parade.com
Parade.com
Parade.com
Parade.com
Parade.com
PLACEMENT
728x90
300x250
clickable page skin
mobile
mobile
DIMENSIONS
728x90
300x250
page
300x250
300x50
MAX FILE
SIZE {k}
45k
45k
100k
30KB
15KB
AUDIO PERMITTED
Yes, on user clickYes, on user click
N/A
No
No
MAX
ANIMATION
15 sec
15 sec
N/A
15 sec
15 sec
ALLOWS 3rd PARTY
TRACKING/SERVING
yes
yes
yes
yes
yes
Examples shown: Standard ad units on Parade Homepage
Parade offers a range of standard and rich media units that are both IAB compliant and unique to Parade
Additional formatting guidelines apply based on the type of ad
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General Information
A. Parade’s Right To Reject, Cancel or Terminate OrdersParade reserves the right at its absolute discretion, and at anytime, to cancel any advertising order or reject any advertising
copy, whether or not the same has already been acknowledgedand/or previously published. In the event of such cancellation or
rejection by Parade, advertising already run shall be paid for atthe rate that would apply if the entire order were published.
In addition, Parade reserves the right to remove from selectedcopies of the publication advertisements containing matter that
subscribers have deemed objectionable.
Parade, at its absolute discretion, may terminate its relationship
with Advertiser and/or Agency for the breach of any of the termshereof, including without limitation a breach based on the failure
on the part of either Advertiser or Agency to pay each bill by itsdue date. Should Parade terminate its relationship withAdvertiser and/or Agency, all charges incurred together with
short-rate charges shall be immediately due and payable.Furthermore, in the event Advertiser or Agency breaches, Parade
may decide to exercise its right to (a) cancel its recognition ofAgency, thereby causing Agency to lose claim to any commission
for any further advertising placed with Parade on behalf ofAdvertiser or any other client, and/or (b) refuse to publish any orall of Advertiser’s advertising.
B. Advertiser’s Failure to Run Advertising/Short-RateAll agreements for advertising frequency discounts require that
the specified number of advertisements be published within atwelve-month period. In the event of Advertiser’s or its Agency’s
cancellation of any portion of any advertising order or contract orfailure to have published the specified number of advertisements,or if at any time Parade in its reasonable judgment determines
that Advertiser is not likely to publish the total amount ofadvertising specified during the term of the agreement, any rate
discount will be retroactively nullified, including for previouslypublished advertisements, and may result in a short-rate. In such
event, Advertiser and/or Agency must reimburse Parade for the
short-rate (which is the difference between the rate charged onthe contracted frequency and the higher rate based on the
reduced frequency of advertisements actually published and paidfor) within 30 days of invoice therefor and Advertiser will
thereafter pay for advertising at the open rate or at the earnedrate(s) as applicable. Any merchandising program executed by
Parade in reliance on advertising that is cancelled will be paid forby Advertiser at the fair market rate for such program.
Continued...
C. Restrictions on Advertiser’s Cancellation of Advertising OrdersNo changes in orders or cancellations are accepted unless
received before the closing date for the Advertisement as setforth in the Rate Card’s Closing Dates section. No changes inorders or cancellations may be considered executed unless
acknowledged in writing by Parade. Orders not cancelled as ofthese space-closing dates will be billed, even though Advertiser
fails to furnish copy, digital files or film. Should Parade agree tocancel an existing order, Advertiser will be responsible for the
cost of any work performed or materials purchased on behalf of
Advertiser, including the cost of services, paper and/or printing.
D. Advertising Positioning at Parade’s Discretion
Orders for advertising containing restrictions or specifyingpositions, facings, editorial adjacencies or other requirements m
be accepted and published but such restrictions or specificationare at Parade’s sole discretion.
E. Labeling of AdvertisementsAdvertisements that simulate editorial content must be clearly
defined and labeled “ADVERTISEMENT” or “SPECIALADVERTISING SECTION” at the top of the advertisement, andParade may, in its discretion, so label such copy.
F. Errors in AdvertisementsIn the event of Parade’s errors in or omissions of any
advertisement(s), including but not limited to those caused byforce majeure, Parade’s liability shall be limited to the amount
paid attributable to the space of the error and in no event shallexceed the total amount paid to Parade for the advertisement.Parade is not responsible for incorrect or missing key numbers,
telephone numbers or website addresses provided by Agencyand/or Advertiser.
G. Indemnification of ParadeAdvertiser and its Agency, if there be one, each represent that
any advertising (including product samples) submitted complieswith all applicable laws and regulations and does not violate therights of, and is not harmful to, any person, corporation or other
entity. As part of the consideration to induce Parade to publishsuch advertisement, Advertiser and its Agency, if there be one,
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each agrees jointly and severally to indemnify and save harmless
Parade, and its employees and representatives, against all liability,loss, damage, and expense of any nature, including attorneys’ fees,
arising out of any actual or potential claims for libel, invasion ofprivacy, copyright or trademark infringement and/or any otheractual or potential claims or suits that may arise of out the
copying, printing, publishing, distribution or transmission of suchadvertisement.
H. Direct Response Advertising
Direct Response advertising shall be defined as that byAdvertisers whose primary objective is to sell a product or
services directly to consumers specifically through the ad. DirectResponse ads must contain a one or more of the following thatprovide(s) readers with the opportunity to make a direct purchase
from the advertiser: a coupon, write-in offer, order phone numberand/or web address. Premium offers, except those placed by
advertisers defined as Direct Response advertisers, do not qualify.Direct Response advertisers appearing in Parade agree to:
1. Fulfill all orders or return money to consumer;
2. Refund full price of merchandise returned due to dissatisfaction
for any reason whatsoever;
3. Include a street and/or web address. If only a web address is
used, the site must contain the address and phone number for thecompany. A Post Office Box number may be used in the offer or
coupon if a street address and/or web address appears elsewherein the advertisement; and
4. All ads must be approved by Parade’s copy clearancecommittee. Advertisers are required to provide any informationrequested by Parade for substantiation of advertising claims.
I. Discounts
If Parade extends a discount to an Advertiser, the followingrequirements apply:
1. Ads must run during a consecutive 52-Sunday period to earn adiscount;
2. Each ad earns discounts based on the circulation purchased forthe ad.
3. Minimum circulation is 4 million or a full Zone (excluding Zone 2,Parade’s smallest Zone);
4. Minimum discountable ad size unit is 2/5 page; and
5. Booklets and Oversized Units contribute to discounts.
General Information Continued...
Ansercards neither earn nor contribute to discounts. A smaller
space unit or geographical buy in an advertising schedule may nbe applied to earn a discount applicable to larger units or buys
where they serve to lower the total cost of the schedule belowthe cost of a schedule composed solely of the larger units or bu
J. Responsibility for Payment of Advertising Bills
In the event an order is placed by an Agency on behalf ofAdvertiser, such Agency warrants and represents that it has full
right and authority to place such order on behalf of Advertiserand that all legal obligations arising out of the placement of the
advertisement will be binding on both Advertiser and Agency.
Advertiser and its Agency, if there be one, each agrees to be jointly and severally liable for the payment of all bills and charge
incurred for each advertisement placed on Advertiser’s behalf.Advertiser authorizes Parade, at its election, to tender any bill t
Agency, and such tender shall constitute due notice to Advertisof the bill and such manner of billing shall in no way impair or lim
the joint and several liability of Advertiser and Agency. Any billtendered by Parade shall constitute an account stated unlesswritten objection thereto is received by Parade within ten (10)
days from the rendering thereof. Payment by Advertiser toAgency shall not discharge Advertiser’s liability to Parade. The
rights of Parade shall in no way be affected by any dispute orclaim between Advertiser and Agency. Thus, Parade may recove
its advertising charges from either the Advertiser or the Agencyregardless of the relationship between the Advertiser and theAgency, and regardless of whether the Advertiser has paid the
Agency. Parade does not accept sequential liability. TheAdvertiser and/or Agency agrees to reimburse Parade for its
attorneys’ fees and costs in collecting any unpaid charge orportion of the charge for any advertisement.
K. No Assignment of AdvertisingAdvertiser and its Agency may not use any advertising space
either directly or indirectly for any business, organization,enterprise, product, or service other than that for which theadvertising space is provided by Parade, nor may Advertiser or
Agency authorize any others to use any advertising space. If acompany either wholly acquires an Advertiser or is wholly
acquired by an Advertiser after start of the contract year,advertising of such company in issues which closed before the
date of the acquisition will not be included in computing theAdvertiser’s frequency, volume or other discounts hereunder.
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L. Republication of AdvertisementsAdvertiser and Agency agree that any advertisements publishedmay, at Parade’s option, be republished or reused by Parade or its
agents in any form in whole or in part in all media now in existenceor hereafter developed, whether or not combined with material of
others. The copyright in any advertisement created by Parade isowned by Parade and may not be otherwise used by Advertiser
or third parties without Parade’s prior written consent.
M. Advertising Rates
Rates contained in advertising orders that vary from the rateslisted herein shall not be binding on Parade and theadvertisements ordered may be inserted and charged for at the
actual schedule of rates. Rates and units of space are effectivewith the January 6, 2013 issue. Announcement of any changes in
rates will be made fifty (50) days in advance of the closing date forthe first issue affected by such new rates. Orders for issues
thereafter will be at the rates then prevailing. Advertising ratesare not contingent on Parade reaching any circulation orreadership level that may be represented in Parade’s marketing
materials.
N. Terms of Sale
An agency commission of 15% will be allowed for recognized
agencies. Bills are rendered prior to the issue date. Payment isdue thirty (30) days from issue date. Interest will be charged at arate of 1.5% per month on past due balances. Parade may at its
option require cash with order or change the payment term.
O. Choice of Law and ForumAll issues relating to advertising will be governed by the laws of
the State of New York applicable to contracts to be performedentirely therein. Any action brought by Advertiser against Parade
relating to advertising must be brought in the state or federalcourts in New York, New York. The parties hereby consent to the
jurisdiction of such courts in connection with actions relating toadvertising.
P. Entire Agreement
The foregoing terms and conditions shall govern the relationshipbetween Parade and Advertiser and/or Agency. Parade has not
made any representations to Advertiser or Agency that are notcontained herein. Unless expressly agreed to in writing by Parade,
no other terms or conditions in contracts, orders, copy, orotherwise will be binding on Parade.
General InformationMEDIA KIT2014