PaPa

What is PaPa?

History

Founded by Chaojun Xu on 07/10/2012

Former CEO of a famous Chinese entertainment company (SNDA)

Realized the growth of mobile network in China and left SNDA

Inspiration

Meditation

Provide a service that he as a customer would find useful.

Funding

Entered the venture as a bold entrepreneur and financed the project personally

He even referred to himself as PaPa’s “angel investor”

Profit

Initially, PaPa was founded not for profit but only as a social service

However…

Mr. Chaojun Xu needed to eat so he succumbed to the power of advertisement.

Platform

Apple iOS

Android

Windows Phone

And of course… Desktop

Growth

After just 6 days, PaPa appeared in the most recommended App in the Chinese AppStore and initial downloads reached the 10,000 mark.

Celebrities started to use PaPa, was shared through Weibo (Chinese twitter) and it eventually became a fad and exploded.

Currently, the users have grown to 1,000,000+ and 3,000,000+ followers according to Weibo.

Logo

05/03/23

啪

Mobile

Desktop

Changes in Features

record 60 secondsComment via voice and text

Meet nearby people and find the most popular images

Share PaPa activities on Weibo

Only available an Apple iOS

Improved “Community” factor, where topics of common interest can be discussed.

Private messages became available

ClassificationLonger talk time ( 6 mins) and voice editing

"Music player" like

Share on other social networks and not just Weibo.

Expanded to other operating systems such as Android, Windows Phone and desktop

Function & Uses

Becomes an outlet for those who want to sing.

Helps increase publicity of celebrities and brings them closer to their fans through a short clip.

An application that allows its users to connect via images and “live sound”.

Following Follower Recommended Following Follower Recommended

Invite Invite

Search Search

Join the Topic

Photos

Talk about your travel plans

Talk about unbelievable topics

My favorite digital products

Notification Message

homepage

notification

settings

User name

Postcrossing |http://www.postcrossing.com/

A community that sends and receives REAL postcards from anywhere around the world.

Registration

Only possible via other Chinese social networking portals such as:

PaPa Vs. Instagram?

PaPa is a Chinese app for Chinese people so the targeted demographic is very specific and international success is not easily measured.

Both have similar functions (images, share-capabilities & communication aspect)

PaPa has image & sound but does not have video.

The End

Thank you!