Papa johns ppt
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PAPA JOHN’S DIGITAL STRATEGY By Andy Eisenberg
Transcript of Papa johns ppt
PAPA JOHN’S DIGITAL STRATEGY
By Andy Eisenberg
Big Picture
Incorporating a digital strategy Add depth Differentiated material
Budget
125,000 (as of 2009) Covers print, electronic, and radio.
Social Media
Interactive sites to increase consumer involvement. Exclusive deals and promotions. Social responsibility acts Ties and posts related to current events and
trends.
Facebook•https://www.facebook.com/papajohns
Internet Marketing
Full web browser. Menu, ordering and company information Papa rewards Franchising options
www.papajohns.com
Mobile Strategy
Goals: On-the-go ordering and condensed site for quick hits of information.
App Ordering terminal Mobile website Streamlined ordering
process
Target Audience
TARGET 1: COLLEGE STUDENTS (18-24)
TARGET 2: FAMILIES
After party Filling, cheap and fast,
yet with quality.
Full work day Feed family quickly,
conveniently, and inexpensively
Key Performance Indicators
Profit Social media comments and shout outs Customer complaints or concerns
addressed Overall buzz in the industry.
