Paola Lancellotti presents

Your navigator

from HIGHWAY

to WATERWAY

Palermo, 18 marzo 2005European Shortsea Network - www.shortsea.info - Paola Lancellotti

SHORT SEA SHIPPING = SHORTSEA

A MARKETING TIP

Palermo, 18 marzo 2005European Shortsea Network - www.shortsea.info - Paola Lancellotti

Incl. MOTORWAYS of the SEA

Palermo, 18 marzo 2005European Shortsea Network - www.shortsea.info - Paola Lancellotti

SHORTSEA: EUROSTAT 2003

Palermo, 18 marzo 2005European Shortsea Network - www.shortsea.info - Paola Lancellotti

www.shortsea.info

Palermo, 18 marzo 2005European Shortsea Network - www.shortsea.info - Paola Lancellotti

Palermo, 18 marzo 2005European Shortsea Network - www.shortsea.info - Paola Lancellotti

EUROPEAN SHORTSEA NETWORK= ESN

INFORMAL CO-OPERATION

Palermo, 18 marzo 2005European Shortsea Network - www.shortsea.info - Paola Lancellotti

FUTURE MEMBERS

Newest members in 2003: SPC Norway in 2004: SPC LithuaniaPossible new members:

Cyprus, Malta, Slovenia, Estonia, LatviaBulgaria, Croatia, Montenegro, Turkey

Palermo, 18 marzo 2005European Shortsea Network - www.shortsea.info - Paola Lancellotti

Palermo, 18 marzo 2005European Shortsea Network - www.shortsea.info - Paola Lancellotti

MISSION

Promoting ShortSea in order to achieve a higher share of the growing European transport volume.

Palermo, 18 marzo 2005European Shortsea Network - www.shortsea.info - Paola Lancellotti

OBJECTIVES

Practical approachEnhance imageEncourage modal shiftNeutrality

Palermo, 18 marzo 2005European Shortsea Network - www.shortsea.info - Paola Lancellotti

TARGETS N.1

Transport buyers:Shippers

TruckersForwarders

+ other potential direct/indirect users

Palermo, 18 marzo 2005European Shortsea Network - www.shortsea.info - Paola Lancellotti

HOW?

A MARKETING TOOL

Palermo, 18 marzo 2005European Shortsea Network - www.shortsea.info - Paola Lancellotti

Palermo, 18 marzo 2005European Shortsea Network - www.shortsea.info - Paola Lancellotti

More Opportunities

BENEFITS

More TransparencyMore Competition

Palermo, 18 marzo 2005European Shortsea Network - www.shortsea.info - Paola Lancellotti

ESN = Your navigator from highway to WATERWAY

A European tool for sustainable transport solutions in Europe!

Palermo, 18 marzo 2005European Shortsea Network - www.shortsea.info - Paola Lancellotti

THANK YOU!