Pantone Color of the Year 2018Proper Usage of Campaign AssetsPantone Color of the Year 2019Proper Usage of Campaign Assets

The Pantone Color of the Year 2019 logo lockup should only be used in three colors:knock out (white), black, or 65% black (gray).

Proper Use of the Logo Lockup

Knock out (white) – preferred usage Black 65% black (gray)

When placing the logo lockup over a color background or graphics, the area that showsthrough the square portion should be a clear representation of PANTONE 16-1546 Living Coral.

Proper Use of the Logo Lockup

Appropriate placement of thelogo lockup

Do not place the logo lockup over any other color

The placement of the logo should leave no doubt as to which color is being referenced

Do not fill in just the squareportion of the logo with color

Suggested Crops

Core Campaign Image 1 - Primary

Suggested CropsUse no sooner than June 1, 2019Core Campaign Image 2 - Secondary