Pantene Pro V
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At the launch of Pantene’s new products and special collections, the brand sought to educate consumers regarding their choice of product for their hair care needs. As a result, ELLE Spain created an integrated 360° media platform involving a workshop tutorial with experts and a competition on mobile.
Transcript of Pantene Pro V
SPAIN
&
OBJECTIVE
RESPONSE
# At the launch of Pantene’s new products and special collections, the brand sought to educate consumers regarding their choice of product for their hair care needs
ELLE Spain created an integrated 360° media platform involving:
# A brand campaign# A workshop tutorial
&
A 360° CAMPAIGN
PRINTWEB
# Advertorial# Classic pages# Editorial support
# Premium online formats# Editorial content# Workshop video and photos
SOCIAL NETWORKS
# Facebook and Twitter posts
#PRODUCT CAMPAIGN
Classic double page
Advertorials in:ELLEELLE Love bookELLE Summer book
To present Pantene’s new products and special collections
WEB
Homepage takeover
Beauty section takeover
#PRODUCT CAMPAIGN To present Pantene’s new products and special collections
#WORKSHOP
Editorial support with testimonials and experts
To educate consumers regarding the choice and the use of their hair care products, ELLE created a special 360° workshop
WEB
Hair care dossier
Videos and photos
Social network support
FOR MORE INFORMATION
PLEASE CONTACT:
The Integrated Solutions Department+33 1 41 34 87 39
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