Panpuri brand presentation as of june 2013

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1 PAÑPURI ORGANIC SPA Brand Presentation PURIFY YOUR SENSES

Transcript of Panpuri brand presentation as of june 2013

Page 1: Panpuri brand presentation   as of june 2013

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PAÑPURI ORGANIC SPA

Brand Presentation

P U R I F Y YO U R S E N S E S

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PAÑPURI ORGANIC SPA Introduction

• Established

2003

• Brand Heritage

Thai

• Meaning

Pañña means wisdom while Puri not

only means a holy site, but also has

the connotations of untying what is

tied and making the unknown,

known.

• Philosophy

Pañpuri represents a place where we

awaken to the perfect balance and

harmony between our inner and

outer selves. Pañpuri believes in the

Eastern philosophy that true beauty

is more than skin‐deep and comes from within.

B r a n d P r e s e n t a t i o n

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PAÑPURI ORGANIC SPA Introduction

• The Brand

Pañpuri is a modern‐day lifestyle

brand with an Eastern philosophy.

Pañpuri offers high-quality skincare,

personal care and home ambiance as

well as wellness products and

services. Pañpuri products combine

a wide range of traditional plants,

roots and flowers with a modern

well-being approach.

• Product & Service Offerings

Skincare

Bath & Body

Aromatherapy & Massage

Home Ambiance

Gifts

Luxury Spa Services

• Retail Value Around USD15 - 200

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PAÑPURI ORGANIC SPA Organic Approach

• Focus on exotic, treasured Eastern botanicals

• No perfume/fragrance added. Only 100% pure

essential oils are used to create unique,

signature scents.

• Cruelty-free

• Paraben and SLS /SLES-free

• Mineral oil-free

• Chlorine-free and soy ink packaging

• The first and only Thai brand to use genuine

“Certified Organic” ingredients in its

formulations

• Only a minimum level of gentle preservatives

(0.3 to 0.5% maximum), a number considered

safe and authorized for use by cosmetic

regulators in all countries

• NATRUE Certification for PANPURI

ORGANICS expected in 2013

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PAÑPURI ORGANIC SPA Awards and Certifications (Pañpuri)

• 2013—Special Mention in The Package Design

Book 2 (published by Taschen)

• 2012—Best Spa Brand, Spa Diamond Awards,

Germany

Awarded Best Spa Brand for Solitude Products

• 2012—Bronze Award, Pentawards 2012, Paris

Awarded Bronze for Femme Fatale Perfume Sachet

• 2011—Silver Award, Pentawards 2011, NY

Awarded Silver for Home Ambiance Signature

Collection

• 2011—Good Design Award (GMark), Japan

Award for Home Ambiance Signature Collection

• 2011—Design Excellence Award (DeMark),

Bangkok

Award for Home Ambiance Signature Collection

• 2011—Asia Spa Awards, Asia Pacific

JFDC Range nominated for Best Anti-Ageing Range

• 2011—The Crystal Awards, Asia Pacific

Nominated for Best Natural/Organic Spa Product

Range

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PAÑPURI ORGANIC SPA Awards and Certifications (Pañpuri)

• 2011—‘Thai Prestige,’ Marie Claire Beauty

Award, Bangkok

Award for Inner Peace Crème de Corps

• 2010—Les Découvertes, Maison & Objet Fair,

Paris

Awarded as Best New Range with Les Découvertes

• 2010—The Crystal Awards, Asia Pacific

Nominated for Best Product, Signature Facial

Experience.

• 2009—Design Excellence Award (DeMark),

Bangkok

Awards for Organic Cream Wash Bar Collection and

JFDC Range

• 2009—Good Design Award (G-Mark), Japan

Awards for Organic Cream Wash Bar Collection and

JFDC Range

• 2009—Spa Diamond Awards

Nominated for the category “Body Care – Women.”

• GMP Certification (2011)

Our manufacturing processes have been certified by the

Food and Drug Administration (FDA) and the Ministry

of Health with their prestigious GMP Certificate.

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PAÑPURI ORGANIC SPA Distribution

• Pañpuri offers a unique product range that combines

premium quality with exquisite packaging. Its

distribution strategy is to focus on leading, high-end

retail locations, including directly-operated stores,

premium department stores, specialty shops and

luxury spas.

• Pañpuri is available in the following countries:

ASIA & PACIFIC (9)

Australia China

Hong Kong Japan

Korea New Caledonia

New Zealand Philippines

Thailand

EUROPE (12)

Austria Czech Republic

Denmark France

Germany Italy

Russia Slovakia

Spain Switzerland

Turkey United Kingdom

NORTH AMERICA (2)

Canada United States

MIDDLE EAST (4)

UAE Qatar

Kuwait Saudi Arabia

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PAÑPURI ORGANIC SPA Retail Distribution

• Pañpuri conveys a sense of exclusive

opulence and sophistication through its

meticulous eye for detail in terms of store

interiors, visual merchandising, intricate

accessories, as well as the materials used in

its counters, stores and spas.

• Pañpuri works closely with our distributors

and retail partners to provide appropriate

sales support to enhance high retail sell-

through:

Counter and shelves design

Planning

Product manual

Sales staff training

POP materials

Product Samples

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PAÑPURI ORGANIC SPA Select Professional Clients* (Puri Alchemy & Pañpuri )

*Complete list available upon request

B r a n d P r e s e n t a t i o n

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PAÑPURI ORGANIC SPA Pañpuri Organic Spa

• EASTERN TREASURES

Pañpuri Organic Spa offers clients an elegant

environment and luxury organic products.

The signature of Pañpuri Organic Spas is the

broad range of exotic, authentic therapies

from across Asia by carefully selected, well

trained hands from all around the world.

• OPULENT DESIGN

Pañpuri Organic Spa design centers on a

sense of luxury and elegance in a

contemporary and functional design. Black

and Gold are key colors in our design, the

former suggestive of mystery and the latter,

opulence of the refined experience.

• GLOBAL PRESENCE

Pañpuri Organic Spas are located in:

Bangkok, Thailand

Madrid, Spain

Sheung Wan, Hong Kong (2014)

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PAÑPURI ORGANIC SPA Press

SOPHISTICATED EXOTIC

ORGANIC

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PAÑPURI ORGANIC SPA Press

LUXURIOUS AUTHENTIC

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PAÑPURI ORGANIC SPA Celebrity Fans*

CINDY

CRAWFORD,

SUPERMODEL

MEL B.,

RECORDING

ARTIST

B r a n d P r e s e n t a t i o n

ZINEDINE

ZIDANE,

FOOTBALL

STAR

KATY PERRY,

RECORDING

ARTIST

*Unofficial endorsements. Not for public use.

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PAÑPURI ORGANIC SPA Value Creation - Present

BRAND GROWTH

• STARTED WITH SKINCARE AND BATH & BODY IN 2003

• INTRODUCED SPA SERVICES IN 2009

• INTRODUCED HOME AMBIANCE RANGE IN 2010

DISTRIBUTION

• AVAILABLE IN 27 COUNTRIES

THROUGH SELECTIVE

DISTRIBUTION

• HEADQUARTERS IN BANGKOK

AND PARIS

• ORGANIC SPAS IN THE WORLD

• PANPURI SIGNATURE STORE-

KOREA

• AVAILABLE IN HARVEY

NICHOL’S DUBAI, BARNEYS

NEWYORK, NEIMAN MARCUS,

HARROD’S, ETC.

MARKETING

• SOCIAL MEDIA MARKETING

• CONSTANT MAGAZINE FEATURES

• RAVE REVIEWS FROM CELEBS, EDITORS

AND KEY OPINION LEADERS

• WORD OF MOUTH

• CELEBRITY FANS

• CUSTOMER LOYALTY PROGRAM

• GLOBAL AWARDS

INNOVATION AND DESIGN

• BUSINESS MODEL – LEVERAGING/SYNERGY BETWEEN RETAIL & PROFESSIONAL

• EASTERN PHILOSOPHIES MEET EXQUISITE PACKAGING

• FIRST BRAND IN THAILAND TO INTRODUCE ORGANIC CONCEPT

• CHLORINE-FREE PAPER AND SOY INK PRINTING

• AWARD-WINNING CREATIONS

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PAÑPURI ORGANIC SPA Value Creation – 2013 & Beyond

BRAND GROWTH

• EXPANDED, NEW HOME AMBIANCE RANGE

• LIFESTYLE PRODUCTS

• NEW SCENTS / PRODUCTS / COLLECTIONS

• SKU RATIONALIZATION

• NEW SPA LOCATIONS

DISTRIBUTION

• EXPANSION IN MIDDLE EAST

• STRONGER PARTNERSHIP IN

USA

• WORLDWIDE AMENITY

PROJECTS

• AIRLINE PARTNERSHIPS

• SIGNATURE STORE IN HONG

KONG, MACAU AND OTHER

COUNTRIES

MARKETING

• ONLINE MARKETING/PRESENCE &

E-COMMERCE

• CELEBRITY ENDORSEMENTS

• AWARDS

INNOVATION AND DESIGN

• NATRUE CERTIFICATION

• NEW SIGNATURE PACKAGING

• VIOLET GLASSES

• PANPURI ORGANICS

• 10TH ANNIVERSARY PARTNERSHIPS

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PAÑPURI ORGANIC SPA Contact

PURI COMPANY LIMITED

UNIT 1701, 17TH FLOOR, SMOOTH LIFE TOWER,

44 NORTH SATHORN ROAD, SILOM, BANGRAK, BANGKOK 10500 THAILAND

T: +66 (0) 2234 7888

F: +66 (0) 2234 8881

E : [email protected]

W : WWW.PANPURI.COM

FACEBOOK/TWITTER/INSTAGRAM: PANPURIONLINE

PAÑPURI EUROPE

6 RUE SAINT-PETERSBOURG, 75008 PARIS, FRANCE

T: +33 1 42 80 06 85

F : + 33 1 42 94 81 04

E : [email protected]

PAÑPURI JAPAN COMPANY LIMITED

N30, SHINJUKU PARK TOWER, NISHI-SHINJUKU, SHINJUKU-KU, TOKYO 163-1030

T: +81(0) 3-5326-3360

F: +81(0) 3-5326-3390

To contact our distributors and representatives in your area,

visit http://www.panpuri.com/panpuri/contact_us.html

B r a n d P r e s e n t a t i o n