Pankajakasthuri Herbals Pvt Ltd

Nagarjuna Herbal Concentrate Ltd

INTRODUCTION

AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101


INTRODUCTION

Ayurveda is not science; it’s a copy of the records in ancient scriptures. It has been

utilized by human being since the Vedic period. Ayurveda has seen a resurgent today and

more and more people in the world over are accepting it as an alternate medical system. The

only organization of Ayurveda which has systematically maintained the traditional method of

production of Ayurvedic products without losing its quality is PANKAJA KASTHURI

HERBALS INDIA LTD.

The present organizational study is very significant because the Ayurvedic products

are assuming greater significance in the modern world. The study is significant as it provides

suggestion for improving the market performance, market potential, the findings and

suggestions would helps to increases the awareness and demand of PankajaKasthuri products.



STATEMENT OF THE PROBLEM

Now days, the business faces a number of problems due to the technological

development. Rapid technological development made business highly complex and

competitive. The business organizations have to face stiff competition from within and

outside country.

The businessmen of a newly started business must be able to analyze how to run an

organization in a profitable manner and what are the techniques used to increase the sales

turnover of the products etc, and also must be able to analyze, how our strategies comprised?

How the responsibilities and activities cross out functions and departments? How does what,

where, when, how for what cost and with what required effect and result.

The organization study is intended to attain firsthand experience of the overall

functioning of the organization. It also provides a chance to see the practical constraints faced

by the manager while putting the theory in practice.

OBJECTIVES

To acquire knowledge about the functional as well as managerial aspects of the

organization.

To identify various departments and their functions.

To get a clear idea about products and production process.

To identify the strength, weakness, opportunities and threats of the organization

To know about the plans, procedures and policies of the organization.

To analyze the problem faced by the management.



SCOPE OF THE STUDY

The scope of the study includes study of various functional applications in PKHIL

with specific emphasis on the use of general and proprietary applications. The study place

more emphasis on the process that takes place in various departments in PKHIL.

Organization structure and management of various departments of PKHIL are taken for the

purpose of study. In broad sense, the scope of this study is an attempt to know about the

functions and practices of the organization and duties and responsibilities of different staff.

Sufficient attempt has been taken to cover almost all the factors of the organization.

METHODOLOGY

The methodology describes the research process. It describes the methods of data

collection.

METHODS OF DATA COLLECTION:

The study is conducted by using two types of data. They are primary and secondary

data.

Primary data:

Primary data is obtained through observations and personal interview with the

manager and some employees. Interview was in the form of direct personal investigation.



Secondary data:

The secondary data is sources are internal sources of Pankajakasthuri Herbals India

(P) Ltd, including books, periodicals, published reports and from the web site of

Pankajakasthuri.

LIMITATIONS OF STUDY

The study was descriptive in nature. So analysis was not conducted and depth study

was not done.

An elaborate study was not possible because of time constrained.

The conclusion and inference were drawn on the basis of the report received from

the interviews which may be subject to personal bias.

The management was not willing to allow more exposure for the study.

Many of the departments are not in a position to reveal the actual details of the

organizations.



REVIEW OF LITERATURE

Robbins in his book “Organizational Behaviour” (2000) deals in details various

aspects of organizational behaviour, such as motivation, job satisfaction, organizational

conflict, etc .He concludes all these aspects are inevitable to the organization.

Aaku David & John G Mayer in their book “Advertising Management” (2003)

illustrates a scientific approach in the promotion of a product through various advertising

channels and how to management done efficiently.

Jacob John in his study, “An Organization Study at Midas Pre-Cured Traders(P)

Ltd ,Kottayam” (2008) explains that these study enables to gather practical knowledge ,

experience and implement that in actual practice. The training provided by the organization

helps in learning organization complication, understand market and production method.



INDUSTRY PROFILE

INDUSTRY PROFILE



Ayurveda has been in use since our Vedic period. The name Ayurveda was evolved

from one the Veda called “Adarvavedham.” Being made from natural ingredients, ayurveda

is a very effective medicine for even incurable diseases. Strict adherence of specific dosages,

following the correct food regimen and the deep understanding of diseases etc make it

possible to find solutions s for many incurable diseases. It is possible to cure chronic diseases

irrespective of the climate conditions if the above conditions are strictly followed.

The term ‘Ayur’ means duration of span of life. Veda means unimpeachable

knowledge. The common translation of ayurveda is science of life. The earliest recorded

knowledge about ayurveda is founded in Rig-Veda and the Adharva Veda, both a second

millennium BC. The Adharva Veda lists eight divisions of ayurveda: internel medicine,

surgery of head and neck, ophthalmology, surgery, toxicology, psychiatry, gerontology or

science of recognition and the science of fertility.

Ayurveda assures treatment of any diseases without any side effect in the future. It is

a holistic medical system maintains good health through the harmonies coordination among

the mind, body, spirit and environment.

All the same time we would never neglect the technological advancement of our

modern medicine. The rapid life style of human has messes situated the involvement of lot

many advanced technologies. Here we must take the advantage of the best from both the



system of medicine. After a long hiatus many consumers would wide are now rediscovering

the value of these traditions and there I strong current from return to natural Products in food

Pharmaceutical and given cosmetic. The demand that the modern science and technologies be

applied to the manufacture of the nature products. Actually or daughter should select the

good ancient system and the utilities the modern technologies for the suiting present day fast

life requirements.

Today Ayurveda being the world wide because of the side effect of the modern drugs.

We Indian should be proud enough to be privileged to have our country as the motherland of

Ayurveda.

AYURVEDIC MEDECINE INDUSTRY IN INDIA



Ayurvedic medicines are produced by several thousands of companies in India,

but most of them are quite small, including numerous neighborhood pharmacies that

compound ingredients to make their own remedies. It is estimated that the total value of

products from the entire Ayurvedic production in India is an order of one billion dollars

(U.S). The industry has been dominated by less than a dozen major companies for decades,

joined recently by a few others that have followed their lead, so that there are today 30

companies doing a million dollars or more per year in business to meet the growing demand

for Ayurvedic medicine. The products of these companies are included within the broad

category of; fast moving consumer goods'. Most of the large Ayurvedic medicine suppliers

provide materials other than Ayurvedic internal medicines particularly in the areas of foods

and toiletries, where these may be some overlap with Ayurveda, such as having traditional

herbal ingredients in the composition of toiletries.

The key suppliers in Ayurveda are Dabur , Baidyanath and Zandu, which together

holds about 85% of India's domestic market.



COMPANY PROFILE

COMPANY PROFILE



PANKAJAKASTHURI HERBALS INDIA LTD

Pankajakasthuri Herbals India Ltd. Is an organization formed after the great dream of

managing director Dr. J. Hareendran Nair, has grown from local outfit to a company with a

reach outside India. Starting as a small- scale, but intensive at his clinic, Dr. Nair made a

breakthrough with his Ayurvedic Cure for asthma and launched a drug under the name

Pankajakasthuri, with the backing of the State-Government.

Baking on knowledge based in Ayurveda, research projects undertaken by him have

led to the formulation of drugs for the treatment of diseases like asthma, diabetes and

Hepatitis B, on which the effect of allopathic medicine has been limited. The company has

also diversified and marked an entry into the competitive soap market with for herbals soaps,

apart from making inroads into foreign markets. A new found and surging interest in the

cures offered by Ayurvedic and awards won for pioneering work in this field has helped to

grow and strengthen Pankajakasthuri’s hold in the herbal drug sector.

Pankajakasthuri is an exclusively managed by the team of experts. The name

Pankajakasthuri itself is derived from name of his beloved mother Pankajam and daughter

Kasthuri. He was graduate in Ayurvedic medicine and Ayurveda treatment which impulse

him to start venture in the production of Ayurvedic projects. He has conducted research

works in aliment where modern drugs had failed to achieved the desired results in disease

like Diabetics, Asthma, and Hepatitis-B etc. After the support of Kerala Government, the

organization came out with it first product named Pankajakasthuri in 1988, the medicine for



Asthma and trating disorders. The company has production not only in Ayurvedic medicine

but also in Herbal soaps, oils and creams.

All the medicines are approved by Drug controller, State of Kerala Pankajakasthuri

was the first Ayurvedic medicine company in Kerala to get ISO 9002 Certification. Today

Pankajakasthuri has a well-diversified product range and good number of total turnover last

year was 25 crore at a 20% growth rate compared with the previous year. The company is

expecting 50% growth in the coming financial year.

Pankajakasthuri is a learning organization with R&D WING which was established in

1993 for conducting innovative research in the field of Ayurveda. Pancha Karma centers

were operated by Pankajakasturi which offers best blend of relaxing environment expertise in

the form of some of finest of Pancha Karma physicians .Pancha Karma therapy is an ideal

combination of five treatment procedure that include Virechanam or Purgation, Vamanam or

Emesin, Rathamoksham or blood letting,

KashyaVasti or Herbal Enema therapy. Pankajakasthuri is running an Ayurvedic

medical college named “Pankajakasturi Medical College” located in Thiruvananthapuram

offers best education ant where in Kerala.

The company has constantly concentrating on the research to develop drugs for

Diabetes, Blood Pressure, Hepatitis B, Piles, Peptic Ulcer etc. and manufacturing license

have been obtained for the following medicine .



Illogen excel – for diabetics.

Somatone capsules – for blood pressure.

Live – care plus tablets – peptic ulcer.

Femno care capsules – for leucorrhoea.

Orthonervin tablets – for arthritis.

Derma -O- tone tablets – for fissured foot.

Amrutha Kasthuri – a herbal rejuvenator for men.

Urotone capsule – for urine stone etc. All the above medicine has the approval from Drug

Controller, State of Kerala. In the year 1998 the company has launched their product in

Malaysia. The herbal soaps produced by the company are being marked in many of the Gulf

countries. The following are the herbal soaps produced by the company.

Kasthuri Herbal Soap

Kaveri Herbal Soap

Kasthuri Herbal Body Soap

Kasthuri Herbal Body Soap



MISSION

Pankajakasthuri Herbals India Ltd, identifies in its mission as to fully utilize the

potential of Ayurveda the traditional Indian System of medicine and to provide benefit to

common man. It also aims to eliminate all the difficulties involved in the traditional system

by using all the latest technologies, and facilities available and to produce medicine in par

with the international standard, without even one percent reduction in the quality and utility.

The company also aims to popularize Panchakarma system, by starting many more

Panchakarma centers within and outside country, which in turn would promote the health and

immunity to human.

MOTTO

“Help us to build human being a healthy future”

VISSION

To be the number one Ayurvedic medicine manufacturing company in India.

QUALITY POLICY

“To uphold legacy to time and Ayurveda by producing and developing quality

medicines using scientific methods and innovative”.



QUALITY OBJECTS

To objectives of the quality system of are the following.

Work for the achievement of leadership in the field of Ayurvedic products by the

company.

Ensure preventive measures to avoid wastes and non conformance in the process of

production of medicines.

CORPORATE OBJECTIVES

To make Pankajakasthuri Herbals India Ltd’s name synonymous with superior quality

and reliability.

To provide medicines which has zero percentage side effects and hundred percentage

effectively.

To provide hundred percentage natural and effective products which have passed

through stringent test standard and quality and control measure to customers.

To diversity into all products and process which will generate the benefit of Ayurveda

to customers.

To bring out Ayurvedic medicines for those diseases which are not completely

curable by allopathic medicines.

To get export license under drug category from more and more countries abroad.

To ensure the preventive measures to avoid waste and non conformance in the

process of production of medicines.

To work for the achievement of leadership in the field of Ayurvedic products.



AWARDS WON BY PANKAJAKASTHURI HERBAL LTD

Awards IssuedBest Rural Entrepreneur Award-

1994-95National Integration Society Of

India

Best Herbal Medicine Award-1996-97

Kerala State Consumer Protection Centre

Best Herbal Soap In Kerala-1997-1998

Kerala Upabhokthravedi

Best Natural Product (Pankajakasthuri) 1997

Kerala State Consumer Protection Center(Calicut)

Jeevan Raksha Award-1998 (Meritorious Services In Health

And Research ) 1997

Human Aids And Cancer Control Society Of India

Sri.Chellayan Nadar Award 1998 Dale ViewThe Yuva Prathibha Award Kerala State Government

Ayurveda Specialists Medical Officer Association

Ayurveda Ratnam Award (Total Development )-1998

M.G.Foundation

Best Entrepreneur Award-2002Dept.Of Intention Government Of

Kerala

Acharya Award 2003 Samskrithy, New Delhi

Chart No:1



PANKAJAKASTHURI GROUP OF CONCERNS

PANCHAKARMA CENTRES

Panchakarma is a sacred mantra of rejuvenation. Panchakarma in ayurveda means five

type of therapic way of treatment to eliminate toxins from the body and to replenish the

issues of the patient.

The person who requires Ayurvedic treatment is assured for his/her physical and

mental requirements and treatment is prescribed for various purposes like curative treatments,

disease prevention, rejuvenation and revitalization.

RESEARCH FOUNDATION

The R&D wing is dedicated innovating and developing new products. Here, every

product undergoes stringent toxicology and pharmacology tests which are administrated by a

team of highly qualified medical practitioners.

SANTHAM

The Santham Retirement Villages are old age homes dedicated to enhancing the

quality of life of the elderly by providing a homely, peaceful, secure and healthy

environment. Nestled in picturesque, green and pollution free environment, these villages are

set to international standards and offer world class infrastructural facilities and services. The

Santham Retirement has been set up by Pankajakasthuri Herbals India Ltd in association with

Padmasree Mohanlal, Malayalam Cine Actor.



AYURVEDA MEDICAL COLLEGE

The Pankajakasthuri group has always taken initiative to bring Ayurveda closer to

people. New initiative to help people learn this traditional cure, a treatment methodology that

has originated in this beautiful land of ours. The Pankajakasthuri Ayurvedic Medical College

opens its doors to all.

The College has the support of a 150 bed hospital (to be increased to 300 beds) of

which 50 beds are reserved for the economical weak, which come for treatment and cure.

They would be offered free treatment. The college is being initiatives as a part of our

undeterred endeavour to spread the fame of Ayurveda, the traditional Indian system of

healing and healthy balanced living, in the country and abroad. The college provides

excellent standards in practical clinic training and research facilities, both at undergraduate

and postgraduate levels. The college aims to promote Ayurveda through trend- setting

education, intensive research and development programs, expert guidance on the basic

principles etc with a view to propagate this ancient branch of science at a global level.



PRODUCT PROFILE



PRODUCT PROFILE

Pankajakasthuri today offers a wide variety of products developed to enhance the quality

of life. While some of the renowned remedies for aliments and life style disorders, some

others are favourite life enhancers. In spite of some similarities, these products are classifieds

into four categories. They are as following,

OTC PRODUCTS

CLASSICAL PRODUCTS

FMCG PRODUCTS

ETHICAL PRODUCTS

OTC PRODUCTS

PANKAJAKASTHURI BREATH EC GRANULES, TABLETS &

SYRUP

Due to the shrinking of bronchioles in lung, asthma causes difficulty in breathing.

Pankajakasthuri, the first product presented by PKHIL, is a combination of rare herbs used in

ancient remedies. It expands the shrunken bronchioles, clears phlegm and aids the uniform

circulation of air in the lungs.

The drug is available both as granules and tablets. Pankajakasthuri is proven effective

for bronchitis, eosinophilia, frequent sneezing and prolonged cough and for building

resistance against diseases.



PANKAJAKASTHURI GRANULES

This is the nutritional supplement, which increases appetite and improve vital

functions of the body. It is also effective during convalescence, for general debility and

neurasthenia.

PANKAJAKASTHURI MIGRANE OIL

This is a sure remedy against migraine. Prepared using special ingredients like tribala,

juice of thumba and koovalathila, this oil provides permanent relief from even the oldest case

of migraine. Pankajakasthuri Migraine Oil offers effective cure for headache and chronic

migraine.

PANKAJAKASTHURI DANDRUFF OIL

Pankajakasthuri dandruff oil offers a sure remedy for even the toughest dandruff

problem. Use it to bring back the bounce into hair. Prepared in pure coconut oil using special

ingredients like neem leaves, turmeric, kodithuva and padathali, this unique oil provides

dandruff free healthy hair.

KASTHURI COUGH MIX

Pankajakasthuri brings the age-old, natural way of cough relief-Kasthuri Cough Mix.

A blend of 100% herbal ingredients, Kasthuri cough mix contains no sedatives or steroids

and is free from any side effects.



CLEAR FOOT CREAM

Clear foot cream is an Ayurvedic remedy to preserve the feet, keeping it smooth and

beautiful. It will protect the feet from cracking. It acts as a protective covering.

BREATH EASY

Breath easy is an Ayurvedic supplement that is the result of 20 years of intensive

research. Breathe easy has sensational and traditional healing properties that are unique and

time tested. Its Ayurvedic formula harness concentrated phytoneutrines and xanthones from

herbal plants which posse’s potent antioxidant properties to maintain health. Breathe easy is

best protection against six common air pollutions.

NEET ANTIFUNGAL CREAM

Fungal infection is no more a persisting problem. Neet antifungal cream provides

lasting relief from all type of fungal infections.



CLASSICAL PRODUCTS

The entire classical range contains,

1. GHRITHAMS

2. ARISHTAMS

3. KASHAYAMS

4. LEHYAMS

5. CHOORNAMS

Even when striving relentlessly to develop new Ayurvedic preparation to fight the

maladies resulting from the changing life style, Pankajakasthuri takes special care to protect

the age old traditions of ayurveda. A wide range of classical products that include Thailas,

Arishtas, Kashayams, Lehyams, Oils, Choornams, Tablets and traditional Gulikas are

recognized to be the best in the industry.

FAST MOVING CONSUMER GOODS PRODUCTS (FMCG

PRODUCTS)

KAVERI HAIR TONIC

Kaveri hair tonic is a highly effective remedy for falling hair and premature graying.

Use it and rejuvenate hair from the root up.



KAVERI BABY FAIRNESS OIL

Kavery Baby Fairness Oil is 100% herbal based beauty care solutions for young one.

It preserves baby and makes it fairer and smooth. This Ayurvedic preparation is unique

combination of some of the rarest of the natural ingredients carefully blended to make baby’s

skin glow.

KAVERI NO PIMPLE CREAM

Kaveri No Pimple Cream protects face from the damages of pimples and gets the skin

smooth and shinning appearance. Kaveri No Pimple Cream is a rare Ayurvedic preparation

that includes turmeric, saffron and milk and is very effective in treating pimples and

blackheads. It found useful in all types of pimples, melarma, black heads, white heads etc

helps to protect the complexion from darkening rays of the sun.

KAVERI FAIRNESS CREAM (FOR NORMAL SKIN)

A unique combination of herbal ingredients which protects skin from all types of

black discoloration like periorbutal melanosis, melanosis, melasma, ageing spots, black heads

and white heads besides removing the black discoloration of the skin within six weeks. It also

protects human beings skin and ensures that skin remains fairer and healthy.

KAVERI FAIRNESS MILK CREAM (FOR DRY SKIN)

Enriched with natural ingredients like milk cream, turmeric and red sandalwood,

Kaveri lightens the complexion while protecting the skin from harmful ultraviolet rays.

Moreover it helps to reduce all types of skin pigmentation like periorbutal, melanois, ageing

spots, black heads, white heads and also black discoloration of the skin within six weeks.



KAVERI HERBAL SOAP

Kaveri Herbal Soap provides the much needed protection to skin against all aliments

like dandruff, scabies, itching and fungal infections. It also reduces pimples.

KASTHURI HERBAL SOAP

Kasthuri Herbal Soap is strongly recommended remedy for many skin diseases like

itching, scabies, dandruff and all kinds of fungal infections. It is also effective in reducing

and resisting pimples. A mind variation of this product to suit and protect the skin of babies

against infections and nappy rashes, by the name Kasthuri Herbal Baby Soap is also

available.

ETHICAL PRODUCTS

LIVE-CARE PLUS TABLET

It restores the functional efficiency of the liver by protecting the biopathic

parenchyma and promoting hepto cellular regeneration. Effective for jaundice, all types

ofhepatitis and gall bladder stone and alcoholic liver diseases. As a daily health supplement,

Live-Care plus improves appetite, digestion and strengthens the liver.

PEPT –O-TONE CAPSULES

The anti ulceric effect of the constituents of Pept–O-Tone enhances neutralization of

gastric acid and helps to relieve hyper acidity. It helps to relieve the symptoms of dyspepsia.

It tones up digestion and improves appetite.



FEMINO – CARE CAPSULES

Femino-care is a potent Ayurvedic remedy to be very effective against leucorrhoea

and menstrual disorder. A rich combination of natural ingredients like sathavari, usheera and

amalki, this medicine improves general health, stimulates appetite and relieves complication.

ORTHONERVIN TABLETS

Orthonervin tablet possess analgesic and anti arthritic properties. By regulating the

mediators of inflammation, Orthonervin tablets exists significant anti-inflammatory activity.

The anti-inflammatory effect of Orthonervin tablets reduces inflammation, swelling and

tiendness.

UROTONE CAPSULES

An urotone capsule is a potent remedy for urinary disorders and removes kidney and

bladder stone. They are also ideal for treating disease like burning maculation, cystitis,

habitual urinary tract infection etc.

PILE-O- TONE CAPSULES

Pile-O-Tone with its anti-inflammatory, anti-infective and anti-haemorrhoid

properties helps to shrink the pile mass, controls bleeding and fastens the healing process in

inflamed skin and mucous membrane.



ILOGEN EXCEL TABLETS

Ilogen Excel Tablets is a combination of eight special herbs with known anti-diabetic

and anti-fatigue properties. Many of them are mentioned in some of the most ancient

Ayurvedic texts. It is seen in most cases that the patient can go back to lead normal life after a

continuous usage of three months.

MAJOR COMPETITORS OF PKHIL

Kottakkal Arya Vaidya Pharmacy

Oushadhi

S.D Pharmacy

Kandamkulathy

Dhanwanthari

Nagarjuna etc and the MNCs like; L-OREAL etc are also major competitors of the

company



BOARD OF DIRECTORS



BOARD OF DIRECTORS

Position Name

Chairman J.Narendran Nair

Managing Director Dr.J.Hareendran Nair

Directors

Mrs.Asha Hareendran Nair

Mr.K.C.Janardhan Nair

Mrs.K.P.Pankajam

Mrs.Kuttappan Pillai

Mr.K.Sreekumar

Chart No:2



ORGANISATIONAL CHART

ORGANISATION CHART OF PANKAJAKASTHURI HARBALS

LIMITED

AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101Managing Director


Chart No:3


DirectorGeneral Mngr

Fin Officer Mngr Purchase

Mngr Stores Mngr Operations

Area Sales Mngr Mngr Exports

Asst Marketing

Mngr Works

Plant 5 (soap)

Mngr Prdctn

Qulty Inspector

Plant 1(mill) Plant 2(PKG)

Plant 6(KFC) Plant 3(Tablets)

Plant 4(Capsules)

Plant 7(KCM)


ADMINISTRATIVE DEPARTMENT

ADMINISTRATIVE DEPARTMENT


Administrative Officer


AAA

Chart No: 4

Administrative department is considered to be the brain of every concern. It sets

the goals and objectives to be accomplished and formulate plans and decisions. The

Administrative Officer heads this department in PKHIL and is supported by assistant

administrative officer. There are other two office assistants working as subordinates under

assistant administrative officer. At PKHIL, the administrative department looks after the

personal management functions also. Around 200 workers are employed in the organization

including 150 workers and 50 office staff. The office hours in the starts at 10 am and finishes

at 5.30 pm. While factory hours are from 8.30 am to 5.30 pm. It is obvious that there exist

stronger industrial relations within the organization. The general meeting is conducted

weekly. The workers also have adequate participation in the decision making process. So

they are more loyal to the company and no trade unions are allowed to grow within the

concern.


Assistant Administrative Officer

Office Assistant Office Assistant


The company is undertaking various welfare measures to ensure safety and security to

the workers. The facilities such as medical allowances, free canteen services, etc are enjoyed

by the employees.

The organization follows a time rate system of wage payment. They pay remuneration

to the workers on monthly basis. As production is carried out under strict supervision, it does

not give rise to the idle time.



RESEARCH & DEVELOPMENT DEPARTMENT

RESEARCH AND DEVELOPMENT DEPARTMENT



Chart No: 5

Pankajakasturi Herbal Research Foundation was established by PKHIL for the

purpose of developing Ayurvedic medicines. The R & D department is well equipped to carry

out any type of research in the field of ayurveda. Research department is the core area of

PKHIL as all products are developed there under keen supervision of Dr.Hareendran.

The Managing Director of Dr. Hareendran Nair is the chief of R & D department.

Under R & D department, here are five departments-Dept of Pharmacology, Dept of Botany,

Dept. of Chemistry, Dept. of Quality and control, Dept. of Pharmaceutics. Dept. of

Pharmacology and Dept. of Botany has two immediate research assistants following by


Managing Director

Dept of Pharmacology

Dept of Pharmaceutics

Lab Assistant Research Assistants

Dept of Chemistry Dept of Botany

Dept of Bio-Chemistry

Dept of Analytical

Research Assistants

Research Assistants

Research Assistants

Dept of Botany

Research Assistants


attendors. Dept. of Chemistry has two divisions-Dept. of Biochemistry & Dept. of Analytical

Chemistry. Each these sub departments has two research assistants. Then Dept. of Quality

control and Dept. of Pharmaceutics, each followed by two lab assistants.

All products of PKHIL are the output of this department. Some of these products are

Pankajakasturi Granules, Peekay Tablets, Soma Tone Tablets, Herbal Soap, Kasturi cough

Mix, Ilogen Tablets , Urotone capsules, etc.

R & D department developed some medicine for diseases like breathing disorder

(Asthma),diabetes mellitus, blood pressure, arthritis, skin diseases, cough, urinary disorder,

liver disorder, fissured feet, fungal infection ,dandruff, hair falling ,premature graying, etc.

Pankajakasturi Decard is said to an exact solution for the symptoms exhibited by

SARS. All medicines so far developed by the Dept. have undergone rigorous tests.

Toxicological and clinical trial on par with symptoms adopted by modern medicine. All

products are 100% natural Ayurvedic formulation. Recently, they developed Tonsrub, which

can be used as throat balm.

The official declaration and recognition of Pankajakasturi Herbal research

Foundation is another noticeable achievement added to the crown of the company.



PURCHASE DEPARTMENT



PURCHASE DEPARTMENT

Chart No: 6

All the purchase for the company is made by the purchase department. The

purchasing function has emerged as a specialized organizational activity. The success of

purchasing department depends upon the quality of the inputs and also upon the ability of the

purchasing department personnel to analyze the inputs to the fullest extent. The purchase

manager Mr. Jayasankar heads purchase department. He has an Assistant Manager followed

by two assistants.

The company makes all purchase only after obtaining purchase requisition from the

stores department. Purchase department has appropriate store code for all its raw materials

and for packing materials like pet jar bottles, aluminium foils, empty capsules, duplex boards,

etc. cartons and wrappers are purchased on job order basis. Most of the raw materials are

purchased from outside Kerala, especially from the northern parts of India. Some are


Purchase Manager

Assistant Manager

Assistants Assistants


cultivated in the company’s own 13 acre herbal garden. Purchases are made both on cash and

credit from external sources. For every credit purchase, the suppliers usually give thirty or

more days to make the payment.

PROCEEDURE OF R & D REQUEST

Chart No: 7

FLOW OF MATERIAL FROM THE STORE

Chart No: 8


Stores Purchase

Indent

Purchase Department

Purchase Order

Receive Raw Materials GIN

QCP accept / Reject

Production

Department as per

Request

Stores BIN

R & D Department

As per

Request


The store department generate purchase indent when the stock level maintained at the

store reaches the re-order level. The purchase indent is handed over to the purchase

department, which in turn generates purchase order; with this purchase order materials are

ordered, Goods inward note is conducted in the incoming material. Quality check is

conducted in the incoming material to check whether the material stand up to the standard

stipulated under the acceptable norms. Then they will prepare store inward note. According

to the requirement of the production department the materials are issued.



PRODUCTION DEPARTMENT

PRODUTION DEPARTMENT


Production Manager


Chart No: 9

This department is headed by the production manager – Mr. Gopakumar and

immediately followed by the assistant manager. The production supervisor and packing

manager is subordinate to the assistant manager and they are assisted by production assistant

respectively. There are separate workers for both production and packing. The various

products manufactured are subject to inspection by the quality inspector to ensure that they

are up to stand.

There are nearly 50 workers, both male and female, working under the production and

packing section respectively. These workers are paid on monthly basis. For any overtime

works, extra charges are paid and transport facilities are also provided. Other facilities such

as canteen and crèche are also to the workers.

PROCESS FLOW CHART (PANKAJAKASTURI BREATH EC

GRANULES)


Assistant Production Manager

Production Supervisor Packing Supervisor

Production Workers Packing Workers

Production Assistant Packing Assistant


Chart No: 10

PANKAJAKASTURI PLANT FIRST FLOOR


Raw Material Verification

Disintegration

Pulverization

Preparing Decoction

Preparing Granules

Sieving

Packing

Transferring to Godown


Production Area

1

2

3

4

5

6

Consumable Store

Sugar Candy Storage Area

Chart No: 11

TABLET AND CAPSULE PLANT


Sieving Machine

Multi Mill


Packing Area

Chart No:12


Blister Packing Machine

Tablet Making Machine

Cad Mill

Drying Oven

Granulator

Mixer

Feeder Sorter

Capsule Filling Machine

Deduction of Polishing

Sorter Elevation

Blister Packing Machine


CREAM PLANT

Chart No: 13


Storage Area Storage Tray

Packing Area

Tube Filling Machine

Colloidal Mill

Planetary Mixer


SOAP PLANT

Chart No: 14


Packing Section Stumping Section

Cooling Area Cutting Area

Production Area


MILL

Chart No: 15


Sieving Area

Pulverizor 2

Pulverizor 1

Disintegrator

Juice Expelling Machine

Cutting Area

Washing and Drying Area

Raw Material Storage


MAINTENANCE WING

Maintenance is very important to extend the useful life of an asset. Maintenance has

not only to reduce scheduled stoppages and breakdowns by frequent performance checking,

testing and providing inspections and skillful repair when required to ensure better service,

availability and reliability. The effectiveness of production is highly dependent on the quality

of maintenance service quality. For the proper maintenance and repair of plant and

machinery, a separate wing functions under the control of General Manager. The principal

objectives of the wing are:

1. To maximize the availability and reliability of assets.

2. To extend the useful life of assets by minimizing wear and tear and deterioration.

3. To ensure operational readiness of all equipment for emergency use at all times.

4. To ensure safety of personnel using facilities.

This wing includes fitter, electrician and plumber. This wing carries out both

preventive maintenance and breakdown maintenance. Preventive maintenance is done

weekly, monthly as well as half yearly and breakdown maintenance is done when required.

With the permission of General Manager, outside agencies are considered for special cases

and they are paid separately.



PACKING SECTION

Packing is defined as the general group of activities in product planning, which

involve designing and producing the containers or wrappers for product. There is a separate

section for the packing of the products. Certain products such as cosmetics and soaps are

packed in attractive wrappers in order to draw the attention of the consumers. Manufacturing

date, Expiry date, etc is printed on the wrappers. In India, Pankajakasturi uses tables of

different stages. Important decisions regarding packing and labeling is taken by top

management. The ultimately resulted in cost reduction.



STORES DEPARTMENT



STORES DEPARTMENT

Chart No: 16

The success of the business depends to a large extend on the efficient storage and

material control. As all the activities in any organization can’t be carried out at one point of

time, storage is an inevitable process.

Stores department shall check the materials received and confirm that the materials

supplied meet all purchase order conditions.

Stores department is under the control of purchase manager followed by the store’s

manager, then store keeper. The store keeper looks after the various activities related to the

store keeping department. They are keeping minimum stock to every product. They are

keeping 300 cases of Pankajakasturi Breath EC as minimum and in the case of Kaveri

fairness milk cream; they are keeping 500 cases and 200 cases for soaps, moreover, Ilogen

Excel Tablets, Peekey Tablets, etc minimum stock.


Purchase Manager

Stores Manager

Store Keeper


MARKETING DEPARTMENT



MARKETING DEPARTMENT

Chart No:17

The modern market is consumer oriented market and it deals with consumers. A

satisfied consumer is a good advertiser of that product. So ‘consumer satisfaction’ is very

important. Marketing department is the nerve system if PKHIL. Marketing manager Mr. V.

Gopakumar manages the function of this department with the assistance of area sales

manager and assistant marketing manager. Area sales manager is intended to control the

external functions of marketing. The sales officer follows the area sales manager and assistant

marketing manager and sales representative is the immediate subordinate of sales officer.

The main function of this department is to ensure uninterrupted distribution of

products to customers. It makes a market study with the help of outside agencies to know the

demand for their respective products and supply is made accordingly.


Marketing Manager

Manager

Area Sales Manager Assistant Manager

Sales Officer Sales Officer

Sales Representative Sales Representative


Now they are ready to market a new product 'Pankajakasthuri'- smoking tablet. Their

main product Pankajakasthuri Breath EC is supplied to almost every states within India. The

company has successfully exported to Malaysia, Singapore and other Gulf countries and is

aiming to tap the market of USA. The company has four marketing branches in Kerala, Tamil

Nadu, Mumbai and Bangalore respectively. Separate marketing managers control these

branches.



PROCEDURES FOLLOWING FOR NEW PRODUCT

DEVELOPMENT

STEP- I MARKET ANALYSIS

Market analysis is a process including the evaluation of the existing market condition

in order to find out the nature and trend of the market. It is the best way to find out the

strength and weakness of the close competitors and it is very easy to identify the procedures

which are most powerful and useful to compete and to be one of the successful companies in

the industry. Market analysis is the best way to tackle with the consumers’ taste and

preference. It will help the firm in order to launch the production in a very conductive

environment, and it is very important for the better survival of the company. Market analysis

helps the company in order to find out whether there is any similar type of product or where

there is any product which exists in the market which can be of offer tight competition with

our product.

STEP-II FIXING OF AFFORDABLE PRICE (PRICING)

A firm whether it is a new firm or an already existing firm, the main target of the firm

is the objective that is the maximization of profit. It is possible only by boosting of sales

towards the maximum extent and which should be cash sales and with ultimately carefully

settled price with an intelligence analytical decision. Pricing is exactly the main sensible area

of business operation, because any decision whether it is favorable for the organization or not

favorable for the organization it having a very deep impact on the close survival of the

company. Whether the price settled is of lesser than anticipated price or the price of the



competitors the product will sometimes will be accepted but the ultimate result for the firm

will be of negative and a huge loss is the final result. If the price settled is considerable higher

than the price of the competitors the product will summarily rejected in the market, because

there is plenty of choice for the customers to go for considerably lesser cost product with

required quality.

Hence decision regarding the pricing of the product is very important and the price so

fixed should be very reasonable and affordable by consumers. This kind of decisions is only

possible by a close analysis of the market. The best way of analysis and composition of

prices, the product which of substitutable character with our product or having the product

with same quality or same character.

STEP -III AVAILABILITY OF POTENTIAL DISTRIBUTORS

The success of a particular product is lying on the clear cut distribution. There should

be potential distributed must be there in order to promote proper distribution and clearance of

goods from the godown of the firm. There should be prompt payment should ensure on the

part of the distributor.

In order for the better survival of the product in general market, the way to find out a

better distributor is on the shoulders of the potential marketing departments through efficient

marketing executives.



STEP – IV REACHING OF THE FINAL CONSUMER THROUGH THE

RETAILER

The success of new product is that point at which it is received by the consumer and

when the product is accepted by the end user. Here the actual role is playing by the sales

executives and selling department. Retailer so selected must be of having the potentiality to

market the product with so care and ability. The sales and executive must paid clear attention

on the after distribution follow-up, because exhibiting the product on the vicinity of the

consumer is paying a crucial part of the movement of the goods in the highly competitive

industry.

ADVERTISMENT STRATEGY

Pankajakasturi is a very strict advertisement strategy in a potential and in a yearly

updating manner. It is mainly focusing on visual media. The advertisement, it is following is

having a common phenomenon of “kids add”. That is using a kid star for the advertisement

campaign on the visual and print media. The psychological behind is to attract the wider mass

of population. If the advertisement is with a common adult people or with an old fellow, it

will not have any freshness. Being it is an advertisement with a kid, there is a mass attraction

is the result. Mr. Mohanlal is the brand ambassador of the organization. There is no radio

advertisement, but is opposed to plan to launch a new radio advertisement on the FM in the

next year. Normally a mass of advertisement is released during the month of October to

February and hence this is the best season for the sale of Pankajakasthuri Breath EC granules.

As per the opinion from the marketing officials the impact of advertisement on the sale is

huge.



SALES PROMOTION MEASURES

The following are the some of the sales promotion measures which are followed by the

Pankajakasthuri Herbals Limited.

Releasing of Pankajakasthuri Breath EC granules in 'Sachet' for one time use. But

they are now reducing the production of that because it is starting to overtake sales of

Pankajakasturi 400gm pack.

Fresh advertisements by using kids and by using ambassadors having high popularity

like Mohanlal.

Fresh rewards to retailers (Eg.Rs.40000 reward for more than sales of 700 cases)

Attractive incentive packages for the sales team.

DISTRIBUTION CHANNELS IN KERALA

The distribution channel within Kerala is indirect in nature. The products flow

directly from the distributors to retailers. From the retailers they reach the customers. There

exist no middlemen between the distributors and retailers.


Distributors Retailers Consumers


DISTRIBUTION CHANNELS OUTSIDE KERALA

Distributors Super Stockist Retailers Consumers

The distribution channel outside India is indirect channel. Both stockist and retailers

act as middlemen between distributors and consumers. Hence the product doesn’t have a

direct flow.



PRICE LIST OF PRODUCTS



TABLE SHOWING THE PRICE LIST OF PRODUCTS

Products Market Price (Rs)

Pankajakasthuri Breath EC 200 Pankajakasthuri Syrup 80

Peekay Tablets 120 Baby Fairness Oil 60

Dandruff Oil 55 Migraine Oil 100

Hair Tone 45 Kaveri Fairness Cream 35

Kaveri Fairness Milk Cream 45 Kaveri No Pimple Cream 45

Cough Mix 25 Kaveri Soap 10

Kasthuri Soap 10 Ilogen Excel Tablets 60

Ortho-nervin 60 Pile-o-tone 60 Somatone 120 Urotone 120

Derm Care 120 Pepto Tone 90 Liv Care Plus 90 Femino Care 90

Chart No: 18



FINANCE DEPARTMENT

FINANCE DEPARTMENT



Chart No: 19

Finance is the life blood of every business. Hence finance department has significant

importance in business organizations. In this organization, finance director Mr. Sreekumar

controls finance department. The accountant manager is immediately followed by three

assistants who help in carrying out the functioning of the department.

The main function of the department is to manage the available finance efficiently and

to keep the books of accounts up to date. It is evident from the records that the company has


Finance Director

Accounts manager

Accountant

Assistant Assistant


made an increasing tendency in profit percentage and the turnover for the year 2004-05 was

around Rs.20 core. The company uses both owned and borrowed fund.

Corporation bank provides the main source of borrowed fund. They also have a good

foreign exchange record by exposing their product. Both internal and external auditing is

done in the organization. The audit of the books of accounts is carried out once in every

month and their external auditors Biju associates

The size of the industry is converted from small medium by an additional investment

of Rs. 115 lakhs. The company has contributed substantial revenues to the Government by

way of Income tax, Excise duty, etc. the company has established close international

affiliation with foreign market from 1998 and have consigned export to the extent of Rs.150

lakhs. The department shall initiate action in January of every year to get the departmental

budget. The remittance of provident fund may be on as before 10 of every month.



HUMAN RESOURCE DEPARTMENT



HUMAN RESOURCE DEPARTMENT

Human resources at the command of the organization are the paramount significance.

An organization which has a highly talented, committed, dedicated and motivated staff is the

richest asset. Just like knowledge power, the human resources use the only assets not subject

to depreciation but appreciate over the period of time.

The company is having a full fledged human resource department. It is headed by

human resource manager. The Structure of Human Resource Department is as follows:

Chart No: 20


Chairman & Managing Director

Production Manager

Human Resource Manager

Finance Manager

Marketing Manager

HRM, Hiring, Grievance Handling,

Compensation

Administration ManagerManager R & D

PR, Canteen, Medical, Transport, Legal


RECRUITMENT PROCEDURES

One of the main drawbacks of the company is in the recruitment process. Because

there is no standard format or procedure in the recruitment process are following:

1. Media advertisement is released only for the managerial posts or for the executive

level posts.

2. Being the company is in a distant rural village, the rural unemployed mass is given

priority in recruitment for workmen.

3. Majority of the recruitment is from the locality or vicinity of the company.

TRAINING

Being majority of the people recruited are from the local area, the need for the

training is a must. On the job training and of the job training is given as per situation need.

On the job training is most common. Normally if a man is recruited from the local public he

should be in a back position in production and his contribution towards the company's profit

is must low. Here training place the actual role. In the normal situation, on the job training is

given to such person with the help of senior experienced person. Here actually the junior

employee is clearly from the mode of working which was adopting by the experienced

persons.

Other main on job training programs following in Pankajakasthuri are the following



SEMINARS

An expert is called for explaining about the various production technologies or

various marketing strategies or various innovative finance decisions, various new

quality control techniques.

Whenever there is a situation arises where there a need for implementation or whether

they have to obey with some government rules there must be sudden orientation

programs and there can be made effective by arranging seminar like this.

Interaction among the employee are allowed during the course of seminar and by

adopting this way it is very compatible for the employees for the clarifying the doubts

for the employees.

Seminar is an effective measure to make the employee familiar with the changed

environment of working condition.

With the help of audio visual aids it is very easy to convince the employees regarding

new developments. The audio visual aids normally using are LCD Projectors, Charts,

Graphs, Cartoons, Overhead Projectors etc.

GUEST LECTURES

Normally guest lectures are arranged for giving more familiarizing for certain

problem regarding the productivity of the firm.

Guest lectures are the most experienced persons in the field of similar industry.



They are capable of giving orientation programs.

Guest lectures are taking classes for a group of people they are normally lagging in

productivity.

It is normally more economic for the firm because a wide group of employees are

benefiting from the lectureship

REFRESHER COURSES

Refresher courses is need whenever there is a lag in productivity arises on the part of

employees.

The first step involving in the refresher course is analyzing the actual reason for the

lag and finding out the alternate way to get back the actual return.

Refresher course is type of activity which is indented to refresh the activities and the

thinking of the employees who were so much dull in productivity.

Refresher courses is acting as a motivational tool for the employees because they are

getting a feeling that they are adequately considered by the firm other than they are

ignored whenever there is a situation arises and it affect their productivity.

PERFORMANCE APPRISAL SYSTEM

The company is having a full fledged performance appraisal system for annual

increment and for promotion. The method of performance appraisal following by the

company is named as “point -rating system”. Here the performances of employees are

rated according to the following criteria.



Timing : The time taken by an employee to complete a particular work. It includes close

watching on the particular employee's work and noting the time taken by him complete a

particular work at different time. After comparing the time at various occasions and verifies

whether there is any improvement happened in his performance in the due course of time or

whether he is eligible for getting annual increment or promotion.

Nature of Work: The second criterion in evaluating the performance is the nature and

quality of work performing by the employees. The work allotted for the different grades of

employees in Pankajakasthuri can be differentiated into the following classifications.

a. Job which is needed some skill.

b. Unskilled jobs.

c. Dangerous job. i.e., job which need close contact with the running machines.

d. Not dangerous job like packaging, manual weighing, filling, etc.

Here the working capabilities and efficiencies of workmen are closely watched

and giving ranks according to their performance in various working situations. Here

the performance can be varying to some permissible extend according to the nature of

work they performs. Because some skilled and dangerous jobs need more time and

attention.



SAFETY AND SECURITY MEASURES

Pankajakasthuri is well equipped with all sorts of safety and security measures and is

capable of competing with any multinational company in providing safety measures for their

employees. The company is working continuously and the majority of the process is

mechanized and there are a lot of chances for hazardous for the human beings who are very

close to the machine.

But the company is providing following measures for the betterment of its employees.

Machines using in the production process are needed to heat more than 200 degree

centigrade and which are provided with glass wool coating in order to prevent the

employee's from getting accidents.

Company is providing with three sets of gloves for their casual labor in order to

protect their hands from burning accidents and from rushes when they are working in

the will and in grinding of machine section.

The company is arranging a security officer and a team of inspectors which includes

engineers, etc, and they visit the company once in three week. They arrange classes

and lectures for the employee's about the security measures to be taken in order to

prevent the accidents while working closely with the moving machineries and the

general safety and security measures to men take working in mechanized factory.

The company giving awareness to the employees by placing some indication boards

and some graphs and some charts and raising some banners and by some video

clippings.



LABOUR WELFARE FUND

Company is so much keen in the welfare of the employees. They are providing special

fund called “Labour Welfare Fund” for assisting the employees in their emergency need of

money. The contribution towards this fund is usually in the following way, 8 rupees is

contributing by the employees and 4 rupees is contributing by the employer

But the Pankajakasthuri is taking a step ahead and they are well ready to pay the whole

12 rupees by the company itself. The fund is released by the company normally when the

employee is retired. But they can withdraw partially or fully before the retirement on special

occasion or whenever urgency arises. They can even avail loan facility from the available

fund to certain extent by paying a mere amount of interest. This fund is helping the employee

in their medical treatment or in their daughter’s marriage or like situations. The main plus

point is there is no contribution from the employee side and it is unique feature of

Pankajakasturi.

EMPLOYEES PROVIDENT FUND

Employees provident fund act is applicable for the company and as per the provision

of EPF act contribution from the employee and employer is collected regularly and paying to

the officials before the due date and they are very keen to avoid penalty. The company is very

prompt in filling the annual return also within the due date.



EMPLOYEES STATE FUND

The area in where Pankajakasthuri is situated is not coming under the regulations of

Employees State Insurance Scheme. Hence ESI act not applicable for the company.

RECREATION FACILITY

FREE CANTEEN FACILITY

Food was one of the primary needs of every human being. Normally human beings

are spending a large of their earnings for food. This particular firm is well aware of this

and they are taking into consideration of this and they are providing better quality food and

absolutely free of cost. There is a facility for non-vegetarian food for the first working day of

every month. Because of this facility, the employees are so happy because they can save their

part of the salary otherwise they have to spend for their food. It is activating as a motivational

tool for the whole employees.

There is no distinction in this case for the non managerial staff and this make a feel in

the minds of the low level employees that they are equally considered with that of the

managerial staff. This will very much helpful for the firm in getting the maximum effort from

the staff without pressuring them, and because he is well ready to pay his whole effort in

getting the ultimate result of the firm.



VISHUKAINEETAM

It is another method of motivational tool aiming towards the employees.

Vishukaineetam is arranged for every staff on the date of vishu and there the amount paying

is not relevant. Because even they are paying one rupee as kaineetam, it is activating as a

motivation and inspiration for them because they are feeling in such a way that the

management is considering the employees as equal to that their family.

Being it is a company traditionally based on Ayurvedic system it is more concerned

in such traditional believes, and always they are so dedicated to some divine believes and

normally there are clicking in the case of Pankajakasthuri and Vishukaineetam is one of the

best examples.

CELEBRATION OF ANNUAL DAY OF THE COMPANY

April 1 st is the birthday of the company. This day is celebrating by the company along

with the staff in a wonderful day. On that day from morning 8.30 to night 10.00 the company

is opened for the employees, family members and various fun games and matches in

shuttle ,tennis, volley ball, cricket, etc are arranged and various prizes are given on that day

and all these activities are on absolutely on company’s cost. On that day a full fledged food

for the whole day is arranged .There will be special programs will be available on the night.

ONAM CELEBRATION

Being the company is located in the territorial limit of Kerala and majority of the

workers are from the location, Onam is celebrated in a grand way in order to inspire the

employees .There will be four days whole leave announced for Onam. Before that an Onam



Sadhya is arranged by the firm in company’s cost. Because Onam is one of the

distinguished celebration and it is the only exclusive celebration meant for Malayalees and

also it is one of the traditional celebration. It is considered with due importance by the

company.

LEAVE RULES AND WORKING TIME

There are twenty annual leaves available for the employees. Three late comings will

be considered with as one whole day leave and one employee is considered as late comer if

he/she is attend the office on or after 9.15 without permission. Leave surrender facility is

available for this twenty annual leave.

SUGGESTION BOXES

Suggestion boxes are provided for the employees for making their suggestion.

OPEN DOOR FACILITY

Any employee can meet the Managing Director if he is having the genuine reason for

solving. Managing Director is following an open door facility. At any time the Managing

Director is in office any one can approach him for any type of clarification regarding the

work. Because of this policy cause for any type of grievance is very less in the organization.

Not only the Managing Director, all managerial staff is well ready to come down the order

and is well ready to work according to the genuine need and wants of the low level

employees.



SWOT ANALYSIS



SWOT ANALYSIS

STRENGTHS:

The products of Pankajakasthuri have a good brand image.

Pankajakasthuri is an ISO 9002 certified organization.

The organization is more innovative in the Ayurvedic product industry.

R&D department plays an important role in the growth of organization.

Strong employer-employee relationship.

There is no trade union in this organization.

They adopt new marketing techniques.

The company has its own 13 acres of herbal garden.

WEAKNESS:

Even though PKHIL have 13 acre herbal garden, some of the raw materials are

brought from different parts of India.

The products of PKHIL are not affordable to the economically backward classes

because of high price.

Recruitment procedure is not carried out systematically.

Lack of technological up gradation in production process and in packing comparing

with competitors.



OPPORTUNITIES:

In present scenario, Ayurveda is getting more prominence; therefore the company also

has a development opportunity.

Ayurvedic products have a wide acceptance through the world.

Now a day, Ayurveda and Ayurvedic medicines are globally accepted and it will

attracts lot of tourists.

THREATS:

The organization has to face great competition from rival firms.

In domestic market, Dabur, Kandamkulathy, Santhigiri, etc are its competitors.

Allopathic treatment gives a fast relief compared to Ayurveda.



FINDINGS, SUGGESTIONS & RECOMMENDATIONS



FINDINGS, SUGGESTIONS, AND RECOMMENDATIONS

MAJOR FINDINGS

The organization has great concern for the employees and workers.

The organization has developed a good employee-employer relationship.

Peaceful atmosphere is maintained in the company.

There are no trade unions in the organization.

The company is having enough public support.

A clearly defined organization structure is followed.

The workers are remunerated under time rule system.

The management is maintaining good discipline in the organization.

The company has its own 13 acres herbal garden. Some raw materials are available

from this herbal garden.

Most of the raw materials being imported.

The R&D department is striving to find out new products.

The organization has a number of institutions under its umbrella that provide

comprehensive support to its parent company.

The organization is producing medicines of good quality.

A unique organization culture is moulded in this organization.

The major part of the profit is earned from Pankajakasthuri Breathe EC.

Each and every matter of the concern is directly reported to the Managing Director.



SUGGESTIONS AND RECOMMENDATIONS

Most of the people are unaware of the ethical products. So the company should take

necessary steps to create awareness among the public.

The organization should take sales promotion measures to increase the sales of the

products like scratch & win offer, free sample, giving extra quantity at same price,

etc.

The role of effective communication and the right information are important tools for

speeder dissipation of information on the latest market trends.

Re-examination of the effect of technological change on human creativity and the

internal dynamics of the organization need to be addressed rationally.

In view of the rapid nature of a technological change organization must ways to

identify, determine, adopt and implement the appropriate new techniques with the

help of the technology planners and managerial entrepreneurs.

The company can develop their business by exporting more of their products to more

countries.

The products of this company is in the followers category and so has effectively use

followers strategies. They have to adopt the succesful strategies followed by the

market leaders.

Effective promotions are to be organized. The promotions are vital in creating a brand

image. The brand image can increase the sales figures of even a baad product. As the

conditions are like that the importance of good and effective advertisements ate

implied.



CONCLUTION



CONCLUTION

Pankajakasthuri Herbals India Ltd has a unique position in Ayurvedic production

industry. Today PKHIL one of the profiteering private sector company in Ayurvedic industry,

the company will have good future. Now the company is really in the developing stage with

increasing turnover. The organisation study which was undertaken, threw light on various

departments and functions on the Pankajakasthuri Herbals India Pvt Ltd. This study helped to

gain practical experience in the business field and comprehend the problems to start a new

business and carry out without loss. Even though the company was suffering loss in the initial

stage, the earnest effort of the management and the willing co-operation of the workers put it

on the track of prosperity.



BIBLIOGRAPHY

BOOKS:

STEPHEN P ROBINS “ORGANISATIONAL BEHAVIOR”, 2000

PHILIP KOTLER, “MARKETING MANAGEMENT”, WILLEY EASTERN LTD,

7th EDITION, 2007, MUMBAI

KOTHARI C R, “RESEARCH METHODOLOGY”, WISHVA PRAKASHAN PVT

LTD, 2nd EDITION, 2000, NEW DELHI

JOURNALS:

BROUCHERS AND JOURNALS OF NAGARJUNA

WEB SITES:

www.nagarjuna.com

www.ayurvedaindustry.com


http://www.ayurvedaindustry.com/

Pankajakasthuri Herbals Pvt Ltd

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Transcript of Pankajakasthuri Herbals Pvt Ltd