Panipuri Launch

8/10/2019 Panipuri Launch

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Creative Efective Organisation

PGDMTRIMVIPROJEC

T2007-

09

PANKAJ PANIPURI WALA

Report By

Niranjana Narasimhan

Garima Tamarakar

Pooja Khatiwala

Sangeetha.S


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Table of ContentsPANI PURI....................................................................................................................................................3

Introduction...............................................................................................................................................3

Pankaj Paani Puri Wala.................................................................................................................................4

About The Business...................................................................................................................................4

Objective o stud!......................................................................................................................................"

Business Plan.................................................................................................................................................#

$ision %tate&ent........................................................................................................................................#

The Peo'le.............................................................................................................................................#

Business (once't..........................................................................................................................................)

Ne* O''ortunit!.......................................................................................................................................)

Picture o Thela.....................................................................................................................................+

The ,-istin Business Processes O Pankaj Pani Puri Wala....................................................................../0

Ne* (onsistent Business 1ocus..................................................................................................................//

The Areas 2 Processes (hane.................................................................................................................//

The U%P O This Business........................................................................................................................./3

(a'able anae&ent................................................................................................................................../4

Action Plan................................................................................................................................................../"

Business Processes To (reate ih 5ro*th 6 (o&'etitive ,de............................................................./#

Projection or 1ive 7ears............................................................................................................................./8

arket 1easibilit! %tud!............................................................................................................................./)


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PAN P!R

Introduction

We Indians love our snacks. 9hal uri: Batata Puri: Pani Puri: Bhel Puri: ;elhi (haat: &eans *ater and >Puri> is 'ued Indian bread. It

is surel! an e-'erience eatin Pani Puri. This 'o'ular Indian snack is also called 5ol 5a''a. The Puri is a / ? inch

'ued round Puri *hich is ried and illed *ith 'otato and2or reen lentils and ta&arind chutne! and the Pani Puri

@&int *ater.

Pani Puri *alas are 'robabl! the s&allest or&at o retail. The! just sell one ite& Pani Puris and that too in &a! be

not &ore than cou'le o variant i.e. khatta or &eetha @sour or s*eet. 1or&at is si&'le: !ou stand around the stall

and !ou are iven a dis'osable bo*l &ade u' o dried and co&'ressed leaves. %o b! eatin a Pani 'uri !ou are not

i&'actin the environ&ent in an!*a!: unlike the &ore so'histicated 'laces *here !ou et dis'osable holders &ade

u' o 'a'er: 'lastic or ther&ocol: all o *hich have a deradin i&'act on the environ&ent. 7ou *ill be served

Pani 'uris in turns: and the last Pani 'uri is usuall! a dr! one. 7ou can ask or e-tra *ater at the end i !ou like

havin an e-tra servin o it at no e-tra cost.

The outlet or the stall occu'ies around /t C /t s'ace on the loor and about 3t C 3t s'ace on the 'lator&. The

*a! the co&'act s'ace is &anaed is an e-cellent e-a&'le o o'ti&iDed s'ace utiliDation. In that s&all s'ace the!

have so&e thousand odd Pani Puris: *hich are stacked in such a *a! that these raile beins are not hurt and lost.

It is 'robabl! a ood e-a&'le o ho* 'ackain should be done. Alon *ith this are at least three lare vessels

containin the !u&&! *ater in t*o varieties and illin o 'otatoes and chhole or chick 'eas. There is a bo-

stacked on to' o these vessels so&e*here that stores the &asalas.

The t!'ical turnover 'er da! is about )00E/000 Rs a da! or a strateicall! located stall. O*nin a stall costs

around F000EF"00 Rs. Pricin o the ite&s is interestin: a 'late o Pani 'uri is al*a!s 'riced at Rs /02E: and *hat

chanes ro& vendor to vendor or rather location to location is the no. o 'uris that !ou et or that /0 Rs. No* is

this not an interestin 'ricin &odel: *here the 'rice 'oint is i-ed: no &atter *here !ou eat across the cit!: but

de'endin on &! costs and advantae 'oints I chane the Guantit! that I serve. The 'rice 'oint is s&all enouh to

attract re'eat custo&ers ro& ever! strata o societ! ever! ti&e the stall is in their siht.


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Pankaj Paani Puri Wala

About The Business

HInvolved in the (haat business or the 'ast F enerations

H,-'anded to include a %and*itch sho' in the sa&e area

HPart! orders undertaken

HRetailin o Pankaj (haat &asala in the sho' 're&ises

(urrentl! Pankaj Paani Puri WalaJ has one 'aani 'uri and one sand*ich sho' in atuna. is sho'

is *ell kno*n and 'o'ular a&on all ae rou's. A'art ro& 'aani 'uri he sells 'aani 'uri &asala and

'uri as *ell. is initial invest&ent has been to the tune o Rs. /0:000 @ F enerations back. is

observation reveals that his custo&ers are not ver! 'rice conscious. The! are *illin to 'a! a

're&iu& or Gualit!. is sand*ich sho' @also located alon the road is al*a!s cro*ded: des'ite

havin sand*iches 'riced as hih as Rs. #0. The reason or this: accordin to Pankaj: is the location

@*ith its 'redo&inantl! aluent 'eo'le and the Gualit! o his *ares. Bein located near collees

ives hi& a avourable location and the ood Gualit! o ood: enables hi& to kee' 'rices &arinall!hiher. e Plans to e-'and. With hikin rents: he *ants to use &ovable carts that sell ood and *ants

to 'lace the& in strateic locations such as rail*a! stations: collees: schools across u&bai.


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Objective o study

Our business 'ro'osition is based on the roadside KchaatL and K'aani 'uriL business. We have studied the

business 'ros'ects o Pankaj Paani Puri WalaJ and have develo'ed the 'lans to e-'and the business *ith

urther reine&ent.


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Business Plan

ision !tate"entHyg!"#$ %&'"(!( )''")*&$ +" ,! .+/! E/!&y1!&!

The Peo#leA 'g! g&+*) " *&%'" '"( &*&' I"('

Business Pro$leTo stud! &arket easibilit! o 'aani 'uri business 6 develo' the 'lan to e-'and the business o Pankaj

Pani Puri WalaJ *ith urther reine&ent.

Econo"ic Assess"entOur &arket research sho*ed us that 'eo'le love to eat K'aani'uriL on roadside carts but the! have

concerns about the h!iene. Thouh K'aani'uriL is also available in hih end restaurants: the taste

invariabl! is not the sa&e. oreover: 'eo'le donLt *ant to o to a restaurant es'eciall! to have

K'aani'uriL. Paani'uris are enerall! i&'ulsive bu!s and *hen 'eo'le are &ade to *ait to have so&e:

the! invariabl! lose interest. Also: there is a certain char& associated *ith the *a! 'aani 'uri is bein

served in these stalls and that is absent in a restaurant. Thouh 'eo'le donLt &ind eatin K'aani'uriL on

roadside cart: the h!iene actor 'laues their &ind. Our &arket research also sho*ed us that 'eo'le are

*illin to 'a! a little e-tra i the! could et the sa&e taste *ith better h!iene on the &ove. This is the

basis o our business &odel and *e are tr!in to ta' the need o taste *ith better Gualit! and h!iene.


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n"estment Assessment #or $ne %ear

I%E!T&E%T! 'uration In (s Annual Cost

Cost o Cart )* carts+ One ti"e Cost ,----- ,-----

E"ergency .a"# One ti"e Cost ,--- ,---

Cost o Ingredients /Packaged Water and Ice Per 'ay 0* 1230*

egetables Per 'ay 1-- 414--

Puri5 &asala Per 'ay 4- ,606-Ingredients like Bundi5 Curd5etc Per 'ay 3- ,1*1-

.abour Per &onth 1--- 13---

Electricity Charges Per &onth 1-- 13--

.icense Charges Per 4 "onths *-- ,---

Ca#e7

Total 13*00*

P8. A9C 'uration In (sAnnual )In (s+ :r;

-

!ales Per "onth 3---- 36----

Cost Incurred

Cost of Carts depreciated for5 yrs 8334

Emergency Lamp depreciatedfor 5 yrs 200

Cost o Ingredients /

Packaged Water and Ice Per 'ay 0* 1230*

egetables Per 'ay 1-- 414--

Puri5 &asala Per 'ay 4- ,606-Ingredients like Bundi5 Curd5etc Per 'ay 3- ,1*1-

.abour Per &onth 1--- 13---

Electricity Charges Per &onth 1-- 13--

.icense Charges Per 4 "onths *-- ,---

Ca#e7 -

Total Cost ,3300*

Net Income 15250 335225


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Business Conce#t

Accordin to our arket %urve!: &ost 'eo'le enjo! roadEside ood and the! reGuent these 'laces atleast

FE3 ti&es in a *eek.%o in ter&s o %ales $olu&e: the business is eective.

Accordin to the %urve!: 'eo'le eatin RoadEside ood enjo! the taste but are *orried about the !iene

actor. We *ant to incor'orate !iene actor in our PaniE'uri business: kee'in the taste sa&e.

Perce'tion A lot o 'eo'le et convinced about the Gualit! and h!iene i it is 'ro&ised b! an

established brand. We *ant to serve branded PaniE'uri @si&ilar to 9u&bo $ada 'av so that 'eo'le trust

*hat *e 'ro&ise to deliver.

Problems with the Thela

The KThelasL used at 'resent b! the roadEside vendors are &ostl! &ade o *ood.

The! are not cleaned oten and look dirt! and una''etisin

Usin such KThelasL &iht cause a all in the h!iene standards that Pankaj strives to &aintain

%o: he *ants &one! to bu! KThelasL that &eet the reGuisite h!iene standards .This is *here *e invest

&one!.

%e< O##ortunity

We are tr!in to brand this roadMside delicac!: so that o''ortunities o'en u' in the uture. One o the

o''ortunities *e have s'otted is to have branded roadEside ood ever!*here: and create 'ossibilities or

e-'ort o the sa&e.

There are alread! restaurants like (haat Paradise in the %ilicon $alle!. It is: in act the %ilicon $alle!=s

bestEloved chaat restaurants. It serves chaat ro& all over northern India. The 'ani 'uri is one o the

hihlihts there.In case: *e are able to serve Pani Puri in authentic Indian taste: in a si&ilar *a! that it is

served in India: *e see o''ortunities alore or ro*th: not just in the U%A: but across various 'arts o

the *orld like %ina'ore: the &iddle east and ,uro'e.


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This is an e-cellent lon ter& o''ortunit!. We have s'oken *ith 5anesh bhel'uri Wala ro& Pune: *ho

is into e-'ortin. e has ot &anuacturin 'lant: caterin services etc.

Picture o Thela


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The E7isting Business Processes O Pankaj Pani Puri Wala

At Pankaj 'aniE'uri*ala: !ou o the the vendor: ask or PaniE'uri

2 The vendor 're'ares resh: custo&iDed 'aniE'uri accordin to the (usto&erLs taste

3 Pa!&ent or the PaniE'uri is &ade.


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%e< Consistent Business =ocus

The Areas 9 Processes Change

&.Payment management'There is no 'a!&ent &anae&ent s!ste&. A custo&er eats 'aniE'uri and then

'a!s or it. Also: the 'erson collectin &one! and the 'erson &akin 'aniE'uri are dierent.

In ti&es o rush and cro*d: the custo&er can esca'e *ithout 'a!in or &a! 'a! onl! or once i had

&ore and there is no *a! to ind out.

Sol(tion'

A Pre)payment Co(pon System'

ere the (usto&er &akes 'a!&ent to the (ashier and ets a cou'on.

(usto&er takes this cou'on to the PaniE'uri &aker.

Onl! once the cou'on is acce'ted: then the &aker *ill start 're'arin 'aniE'uri.


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F. A *aste +isposaland !iene &aintenance s!ste&: thouh 'resent *ere a little archaic.

Sol(tion'

a. The 'erson 're'arin 'aniE'uri *ears dis'osable loves: rather than reEuse the rubber loves.b. A deal is struck *ith so&e su''liers or reular su''l! o ood Gualit! inredients used in

're'arationc. A s'ecialiDed Waste ;is'osal (ontainer is desined si&ilar to the ones in c ;onalds *here 'lates

can be thro*n and no s'illae *ill occur

d. A cleaner is ke't to clean the eatin area and the Waste (ontainer area: ensurin cleanliness. Also:

s'ra!in so&e insecticide in the area around the sho' to kee' unEinested *ith lies.


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The >!P O This Business

The U%P o the business is original paanipuri taste with good quality and hygiene . We 'ro'ose to

introduce the conce't o branded K'aani'uriL in the lines o successul K9u&bo $adaPavL. This K'aani'uriL

*ill be available on carts on the sa&e streets: beachside: near collees and &alls.

We 'ro'ose to desin a standard cart *ith dra*ers and racks to store ood inredients. The K'aani'uriL

*ala *ill use hand loves and &ineral *ater. Our idea is to ensure a hih level o h!iene *hile

'reservin the taste. The 'rice *ill not be ver! hih. (urrentl! K'aani'uriL on such carts is available at Rs.

/"2E 'er 'late or lo*er. We *ill kee' our 'rice Rs. F02E 'er 'late. We 'lan to ive these carts on rent and

'a! the& a i-ed salar! o Rs. F000 2E 'er &onth. These attendants *onLt need to invest an!thin on their

o*n. ,ver!thin includin the cart and inredients *ill be 'rovided. The! *ill also attend a F da!

*orksho' on h!ienic &aintenance.


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Ca#able &anage"ent

Pankaj, the owner

Will look ater eneral business activities and 'rovide trainin or the ne* joinees. In the irst ste' *e

'lan to introduce at least /0 carts at various locations so there *ill be /0 attendants or each o these

carts. In the &ornin: the! *ill 're'are the inredients toether and in the evenin the! *ill o to their

s'eciic locations or sale

Niranjana Narasimhan ,the strategi- B(siness Plan ea/


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Action Plan


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Business Processes To Create ?igh @ro


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These are our 'rojections reardin e-istin business &odel. Till ith !ear i *e achieve our taret: *e

'lan to start e-'ortin to various countries like U%: U< as *ell.

I%E!T&E%T! Annual Cost :r , :r 1 :r 2 :r 3 :r *

Cost o Cart )* carts+ ,-----

E"ergency .a"# ,---


Packaged Water and Ice 1230*1230

* 1230* 1230*1233;

*1233

;*

egetables 414--414-

- 414-- 414-- 426*1 426*1

Puri5 &asala ,606-,606

- ,606- ,606-,,**;

4,,**

;4Ingredients like Bundi5Curd5 etc ,1*1-

,1*1- ,1*1- ,1*1-

,100-;3

,100-;3

.abour 13---13--

- 13--- 13--- 1336- 1336-

Electricity Charges 13-- 13-- 13-- 13-- 1336 1336

.icense Charges ,--- ,--- ,--- ,--- ,-1- ,-1-Ca#e7 ,--- ,--- ,1-- ,2*- ,*--

Total 13*00*,*22

-,*22-

,*22-

,*41-

3;*,*41-

*

P8. A9CAnnual )In(s+ :r; - :r , :r 1 :r 2 :r 3 :r *

!ales 36----413-

--6313-

-,,02

4-,4*,,

-3123,

-,

Cost IncurredCarts cost depreciatedfor 5 yrs 8334 6223 6223 6223 6223 6223Lamp depreciated for 5yrs 200 1-- 1-- 1-- 1-- 1--


Packaged Water and Ice 1230*1230

* 1230* 1230*1233;

*1233

;*

egetables 414--414-

- 414-- 414-- 426*1 426*1

Puri5 &asala ,606-

,606

- ,606- ,606-

,,**;

4

,,**

;4Ingredients like Bundi5Curd5 etc ,1*1-

,1*1- ,1*1- ,1*1-

,100-;3

,100-;3

.abour 13---13--

- 13--- 13--- 1336- 1336-

Electricity Charges 13-- 13-- 13-- 13-- 1336 1336

.icense Charges ,--- ,--- ,--- ,--- ,-1- ,-1-

Ca#e7 - ,--- ,--- ,1-- ,2*- ,*--

Total Cost ,3300* ,*22 ,*22- ,*22- ,*41- ,*41-


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Net Income 335225301

1*46-

,,-14-

*,,33

--11206

4

&arket =easibility !tudyuestion / o* oten do !ou eat road side ood

I. ,ver! da!

II. Once or t*ice in a *eek

III. Once in a ortnihtI$. Once in a &onth

Accordin to the research done: al&ost hal the cro*d 'reers eatin raste ka khaana once or t*ice a

*eek and hardl! " o the cro*d rerains ro& eatin such ood.

Thus it sho*s that &ost &u&baikars have develo'ed an acce'table level o i&&unit! *hich allo*s the&

to reak out on the street are as *ellQ

uestion F What chanes do !ou *ant in road side stalls and their ood

I. A&bience

II. %tructure

III. !ieneI$. ualit!


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ajorit! o the res'ondent

@34 eel that a chane needs

to be brouht about in h!iene:

ollo*ed b! Gualit! @3F andleast i&'ortance *as iven to

structure.

uestion 3 What 'ro'ortion in

increase in 'rice *ith res'ect to

i&'roved Gualit! is justiied

I. F

II. FE"

III. "E/0

I$. S/0

4/ res'ondent are read! to 'a! "E/0 &ore *ith res'ect to i&'roved h!iene and Gualit! o ood

oered b! the vendors. 1ollo*ed b! 3# res'ondents *ho *ere read! to 'a! 3# &ore.

uestion 4 Where do 'eo'le 'reer to eat PaniE'uri


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Panipuri Launch

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