PANERAI IS THE OFFICIAL SPONSOR OF LUNA ROSSA ......Challenger of Record team which a few months ago...

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01 An exciting new Italian story associated with the sea, with excellence and with technical innovation is taking place thanks to the partnership between Panerai and Luna Rossa , the Challenger of Record team which a few months ago was the first to challenge the defender New Zealand for the right to compete in the 36th edition of the America’s Cup. The agreement, signed by Panerai’s CEO Jean-Marc Pontroué and Patrizio Bertelli, President of Luna Rossa and CEO of the Prada Group – title sponsor of Luna Rossa together with Pirelli – provides that Panerai will be the Official Sponsor of Luna Rossa. Panerai will create a series of watches directly inspired by the technologies and materials used in the America’s Cup , which is the oldest sports competition in the modern world, but also one of the more advanced in terms of research and innovation. The new Panerai Luna Rossa watches, perfect instruments for life at sea, will be worn by the members of the Luna Rossa Sailing Team headed by Massimiliano “Max” Sirena - who has already won the America’s Cup twice - and by many sailing enthusiasts who are eagerly awaiting the America’s Cup World Series, the preliminary races which will precede the final in New Zealand in 2021. The first stage of the ACWS will take place in 2019 in Cagliari, Sardinia, where the Luna Rossa team has its headquarters. The new monohull on which the members of this team will be competing is the AC75 and this will be the first opportunity to see this yacht in competition. In the words of Jean Marc Pontroué, CEO of Panerai, “ Technical innovation, Italian excellence, love of the sea and boldness . The partnership between Panerai and Luna Rossa expresses all the values with which our brand is so strongly linked, the same values which we want to convey to our enthusiastic clients as they are stirred by the emotions which Luna Rossa will arouse ”. Max Sirena, Skipper and Team Director of Luna Rossa spoke as follows: “ As an Italian sailor and a watch enthusiast, I am delighted and proud of this partnership signed by our team with a brand which has such impressive credentials in the field of sailing. A strategic link, resulting from a significant sharing of values and a remarkable passion in common .” PANERAI IS THE OFFICIAL SPONSOR OF LUNA ROSSA, THE CHALLENGER OF RECORD OF THE 36 th EDITION OF THE AMERICA’S CUP PANERAI WILL CREATE A NEW COLLECTION OF PANERAI WATCHES DEDICATED TO LUNA ROSSA CHALLENGE, THE ITALIAN TEAM WHICH IS THE FIRST TO CHALLENGE THE DEFENDER OF THE 36 th AMERICA’S CUP.

Transcript of PANERAI IS THE OFFICIAL SPONSOR OF LUNA ROSSA ......Challenger of Record team which a few months ago...

Page 1: PANERAI IS THE OFFICIAL SPONSOR OF LUNA ROSSA ......Challenger of Record team which a few months ago was the first to challenge the defender New Zealand for the right to compete in

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An exci t ing new Ital ian story associated with the sea, with excel lence and with technical innovation is taking place thanks to the partnership between Panerai and Luna Rossa , the Chal lenger of Record team which a few months ago was the f i rst to chal lenge the defender New Zealand for the r ight to compete in the 36th edi t ion of the Amer ica’s Cup.

The agreement, s igned by Panera i ’s CEO Jean-Marc Pontroué and Patr iz io Berte l l i , Pres ident of Luna Rossa and CEO of the Prada Group – t i t le sponsor of Luna Rossa together wi th Pi re l l i – prov ides that Panerai wi l l be the Off icial Sponsor of Luna Rossa. Panerai wi l l create a series of watches direct ly inspired by the technologies and materials used in the America’s Cup , which is the o ldest sports compet i t ion in the modern wor ld, but a lso one of the more advanced in terms of research and innovat ion.

The new Panera i Luna Rossa watches, per fect instruments for l i fe at sea, wi l l be worn by the members of the Luna Rossa Sai l ing Team headed by Massimil iano “Max” Sirena - who has a l ready won the Amer ica’s Cup twice - and by many sa i l ing enthusiasts who are eager ly awai t ing the Amer ica’s Cup Wor ld Ser ies, the pre l iminary races which wi l l precede the f ina l in New Zealand in 2021. The f i rst stage of the ACWS wi l l take p lace in 2019 in Cagl iar i , Sardin ia, where the Luna Rossa team has i ts headquarters. The new monohul l on which the members of th is team wi l l be compet ing is the AC75 and th is wi l l be the f i rst opportuni ty to see th is yacht in compet i t ion.

In the words of Jean Marc Pontroué, CEO of Panera i , “Technical innovation, I tal ian excel lence, love of the sea and boldness . The partnership between Panera i and Luna Rossa expresses a l l the va lues with which our brand is so strongly l inked, the same values which we want to convey to our enthusiast ic c l ients as they are st i r red by the emot ions which Luna Rossa wi l l arouse” .

Max Si rena, Skipper and Team Director of Luna Rossa spoke as fo l lows: “As an I ta l ian sa i lor and a watch enthusiast , I am del ighted and proud of th is partnership s igned by our team with a brand which has such impress ive credent ia ls in the f ie ld of sa i l ing. A strategic l ink, result ing from a signif icant sharing of values and a remarkable passion in common . ”

PANERAI IS THE OFFICIAL SPONSOR OF LUNA ROSSA, THE CHALLENGER OF RECORD OF THE 36th EDITION OF THE AMERICA’S CUP

PANERAI WILL CREATE A NEW COLLECTION OF PANERAI WATCHES DEDICATED TO LUNA ROSSA CHALLENGE, THE ITALIAN TEAM WHICH IS THE FIRST TO CHALLENGE THE DEFENDER OF THE 36th AMERICA’S CUP.

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The f i rst watch inspi red by the partnership between Panera i and the Chal lenger of Record of the 36th Amer ica’s Cup is the SUBMERSIBLE LUNA ROSSA , a d iv ing watch water-res istant to a depth of 300 metres (30 bar ) wi th a case made of carbotech, the innovat ive mater ia l based on carbon f ibre int roduced into the wor ld of h igh qual i ty watchmaking by Panera i . W ith i ts qual i t ies of l ightness, resistance to external shocks and freedom from corrosion , carbon f ibre mater ia l is a lso used to make the AC75 monohul l , a p icture of which is engraved on the t i tan ium back of the watch, together wi th the Luna Rossa logo and the Amer ica’s Cup prof i le .

The str iated matt b lack appearance of the case (47 mm) ar ises f rom the part icu lar arrangement of the carbon f ibres and i t g ives every watch a sports look, high tech and very dist inct ive . Enhancing the strong personal i ty of th is watch are the unid i rect ional rotat ing bezel for ca lcu lat ing the durat ion of a d ive, a lso made of carbotech, and the dial , whose special texture conceals a fascinat ing secret: pieces of the sai ls of the Luna Rossa have been appl ied to i t . The indicat ions on the d ia l are c lear ly v is ib le in a l l s i tuat ions - inc luding underwater - and severa l deta i ls stand out wi th the i r red colour: the smal l seconds hand at 9 o’c lock and the centra l hand indicat ing the second t ime zone which, when set up, wi l l enable the start t ime of the races of the 36th Amer ica’s Cup to be fo l lowed even i f they are tak ing p lace on the other s ide of the wor ld.

The new Submers ib le Luna Rossa is f i t ted with the P.9010/GMT Manufacture movement , which is automat ic wi th a b id i rect ional osci l lat ing weight and two spr ing barre ls, g iv ing a power reserve of three days. As wel l as d isplay ing the durat ion of a d ive, the watch has a second t ime zone, a date window at 3 o’c lock and a smal l seconds dia l at 9 o’c lock. I t is suppl ied with a l ight , st rong and waterproof b lack rubber strap, wi th a brushed t i tan ium buckle.

SUBMERSIBLE LUNA ROSSA - 47mm

A CASE MADE OF CARBON FIBRE, LIKE THE HULL OF LUNA ROSSA’S AC75, AND SAILCLOTH APPLIED TO THE DIAL FOR A PROFESSIONAL DIVING WATCH, WATER-RESISTANT TO A DEPTH OF 300 METRES.

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T E C H N I C A L I N F O R M AT I O N

MOVEMENT: Automat ic mechanica l , P.9010/GMT cal ibre, ent i re ly executed by Panera i . 13 ¾ l ignes, 6 mm th ick, 31 jewels, 28,800 a l ternat ions/hour, Incabloc®

ant i -shock device, two barre ls.

FUNCTIONS: Hours, minutes, smal l seconds, date, second t ime zone, ca lcu lat ion of immers ion t ime.

CASE: 47 mm, carbotech. Unid i rect ional rotat ing bezel . T i tan ium back with b lack coat ing. Device protect ing the crown (protected as a t rademark) in carbotech.

DIAL: grey wi th sa i lc loth, luminous hour markers and dots. Date at 3 o’c lock, smal l seconds at 9 o’c lock.

POWER RESERVE: 72 hours.

WATER-RESISTANCE: 30 bar (~ 300 metres) .

STRAP: b lack caoutchouc strap, t rapezoidal brushed t i tan ium buckle.

PA M 0 1 0 3 9

SUBMERSIBLE LUNA ROSSA - 47mm

*Panera i is not the owner of the Incabloc® t rademark.