Panel Book - Online Market Research Panels in Emerging Markets

Overview Borderless Access specializes in providing online panel services in emerging market nations. We have over 1.5 million proprietary panelists in 20 countries & conduct over 800,000 interviews across all our markets annually. We have also built over 50 custom panels across numerous industry verticals. We have developed strong specialist panels in both B2B & various consumer niche groups, while our global alliances let us reach over tens of millions more respondents across over 65 countries.

400,000

150,000

225,000

150,000

200,000

60,000

65,000

75,000

30,000

20,000

15,000

20,000

1.5 millionOverall Panel Size

20,000

20,00020,000 20,000

20,000

COLOMBIA NIGERIA

20,000

20,000

20,000

http://www.borderlessaccess.com/

Gender

Education

15-24

25-34

35-44

45-54

55+

24%

22%

20%

19%

15%

34%

66%

36%

48%

Single(never married)

Married

1%

25%

18%

6%

41%

9%

Male

Female

Marital Status

63%

37%

Employment Status

Age

Business owners

Employed/ Working full time

Employed/ Working part time

Self employed professionals

Currently unemployed

Student

Australia

Less than Graduate

Post Graduates/Graduates

Australian Capital Territory 3%

Queensland 20%

Western Australia 10%

Victoria 24%

Tasmania 2%

South Australia 11%

Northern Territory 4%

New South Wales 26%

Regions

Gender

Education41%

59%

Male

Female42%

58%

Singapore

Cities


Less than Graduate

15-24

25-34

35-44

45-54

55+

32%

39%

18%

8%

3%

44%

52%


Married

10%14%

8%7%

60%1%

Marital Status

Employment Status

Age

Business OwnersEmployed /

Working Full TimeEmployed /

Working Part TimeSelf-Employed Professionals

Currently Unemployed

Student

Singapore (Downtown Core) 10%

Ang Mo Kio 10%

Singapore River 7%

Woodlands 6%

Jurong West 5%Tampines 5%Hougang 5%

Yishun 4%

Bedok 4%

Sengkang 3%

Toa Payoh 3%

Pasir Ris 3%Bukit Panjang 3%

Newton 3%

Tanglin 2%

Punggol 2%

Others 25%

Gender

Education

15-24

25-34

35-44

45-54

55+

35%

40%

18%

5%

2%

40%

60%

63%

32%


Married

20%15%

11%6%

44%4%Post Graduates/Graduates

Less than Graduate

Male

Female

Marital Status

49%51%

Employment Status

Age





Student

Thailand

Cities

Ban Lam Luk Ka 2%

Chiang Mai 5%

Chon Buri 5%Samut Prakan 4%

Nakhon Ratchasima 3%Phra Nakhon Si Ayutthaya 3%

Khon Kaen 2%

Mueang Nonthaburi 2%

Chiang Rai 2%

Bangkok 26%

Rayong 2%Nakhon Pathom 2%

Phuket 2%

Songkhla 2%

Udon Thani 2%

Others 36%

Gender

Education

15-24

25-34

35-44

45-54

55-64

30%

30%

20%

11%

9%

31%

69%

48%

46%


Married

23%13%

19%14%


Less than Graduate

Male

Female

Marital Status

47%53%

Employment Status

Age





Student

Argentina

Buenos Aires 40%Córdoba 10%

Rosario 6%

Avellaneda 5%

Mendoza 5%Santa Fe 5%

La Plata 3%

Corrientes 3%Cities

Others 23%

Gender

Education 45%55%

Male

Female

51%49%

Brazil

São Paulo 35%Rio de Janeiro 12%

Belo Horizonte 6%

Salvador 5%

Curitiba 5%Porto Alegre 5%

Brasília 3%

Fortaleza 3%

Cities


Less than Graduate

15-24

25-34

35-44

45-54

55-64

26%

30%

23%

14%

7%

49%

44%


Married

19%5%

12%8%

46%10%

Marital Status

Employment Status

Age





Student

Others 26%

Gender

Education

15-24

25-34

35-44

45-54

55+

26%

29%

23%

14%

8%

29%

71%

63%

25%


Married

21%26%

8%8%


Less than Graduate

Male

Female

Marital Status58%

42%

Employment Status

Age





Student

Chile

Santiago Metropolis 39%

Cities

Gran Valparaíso 3%

*Others 28%

Antofagasta 3%

Viña del Mar 6%

Gran Concepción 3%

Gender

Education

79%

21%

Male

Female40%

60%

China

Shanghai 15%

Beijing 15%

Shenzhen 13%Guangzhou 13%

Tianjin 6%Chengdu 4%

Chongqing 4%Wuhan 4%

Cities

Less than Graduate


15-24

25-34

35-44

45-54

55-64

33%

32%

27%

6%

2%

40%

55%


Married

20%4%

11%5%

55%5%

Marital Status

Employment Status

Age





Student

Others 26%

Gender

Education

15-24

25-34

35-44

45-54

55+

23%

34%

21%

16%

6%

50%50%

45%

43%


Married


Less than Graduate

Male

Female

Marital Status62%

38%

Employment Status

Age





Student

Colombia

Bogotá 34%

Medellín 12%

Cali 10%

Barranquilla 4%

Bucaramanga 3%

Pereira 3%

Ibagué 3%

*Others 31%

Cities/Regions

15%

7%

15%

21%

39%

3%

Gender

Education

75%

25%

Male

Female31%

69%

Delhi 15%

Mumbai 15%

Bangalore 11%

Kolkata 9%

Hyderabad 10%

Chennai 9%

Ahmedabad 3%

Pune 7%

India

Cities

Less than Graduate


15-24

25-34

35-44

45-54

55-64

34%

41%

15%

8%

2%

49%

46%


Married

28%3%8%

5%48%

8%

Marital Status

Employment Status

Age





Student

Others 21%

Gender

Education 46%54%

Male

Female33%

67%

Indonesia

Cities

Ambon 18%

Jakarta 13%Balikpapan 6%

Banda Aceh 6%

Bandung 6%Surabaya 5%

Bandar Lampung 4%Banjarmasin 3%


Less than Graduate

15-24

25-34

35-44

45-54

55-64

42%

33%

19%

5%

1%

58%

32%


Married

Marital Status

Employment Status

Age





Student

Others 39%

34%5%

12%6%

39%4%

Gender

Education43%

57%

Male

Female

47%53%

Mexico

Cities

Mexico City 15%Acapulco 10%

El Salto 9%

Guadalajara 4%Minatitlán 4%

Monterrey 4%Aguascalientes 3%

Cancún 3%


Less than Graduate

15-24

25-34

35-44

45-54

55-64

35%

29%

21%

10%

5%

49%

42%


Married

29%11%

5%10%

40%5%

Marital Status

Employment Status

Age





Student

Others 48%

Gender

Education

15-24

25-34

35-44

45-54

55+

18%

23%

22%

21%

16%

29%

71%

36%

46%


Married

8%35%

8%17%

31%1%

Male

Female

Marital Status66%

34%

Employment Status

Age





Student

New Zealand

Cities/RegionsAuckland 34%

Gisborne 2%

Nelson/Marlborough 2%

Waikato 7% Bay of Plenty 6%

Menawatu Wanganui 4%

Otago 4%

Hawke's Bay 4%

Northland 2%

Taranaki 2%

Less than Graduate


Canterbury/Westcoast 9%

Wellington 9%

Southland 2%* Others 13%

Gender

Education

15-24

25-34

35-44

45-54

55+

29%

42%

21%

7%

1%

33%

67%

59%

40%


Married

19%12%

22%13%

33%1%

Male

Female

Marital Status

23%

77%

Employment Status

Age





Student

Nigeria

Lagos 38%

Abuja 11%

Port Harcourt 9%

Ibadan 5%

Benin City 4%

Aba 3%

*Others 30%

Less than Graduate


Cities/Regions

Gender

Education

15-24

25-34

35-44

45-54

55+

25%

40%

19%

10%

6%

60%

40%

24%

66%


Married

2%18%

24%9%


Less than Graduate

Male

Female

Marital Status

67%33%

Employment Status

Age





Student

Philippines

Regions

Metro Manila (NCR) 41% Calabarzon 11%

Central Visayas 10%

*Others 18%

Northern Mindanao 6%Davao Region 6%

Western Visayas 4%

Central Luzon 4%

Gender

Education

15-24

25-34

35-44

45-54

55+

27%

35%

20%

10%

8%

30%

70%


Married


Less than Graduate

Male

Female

Marital Status60%

40%

Employment Status

AgeCities

Masovian 16%

Pomeranian 7%

Lesser Poland 10%

Lower Silesian 8%

Łódzkie 7%

Greater Poland 10%

Silesian 14%

*Others 28%

1%38%

7%26%25%

3%Business Owners

Employed/ Working full time

Employed/ Working part time

Self employed professionals


Students

Poland

85%

13%

Gender

Education 48%52%

Male

Female

53%47%

Russia

Cities

Moscow 20%

Saint Petersburg 16%

Yekaterinburg 6%

Chelyabinsk 6%

Novosibirsk 5%Krasnodar 5%

Nizhny Novgorod 5%

Rostov-on-Don 5%


Less than Graduate

15-24

25-34

35-44

45-54

55-64

34%

32%

20%

11%

3%

45%

44%


Married

24%7%9%

4%46%

10%

Marital Status

Employment Status

Age





Student

Others 32%

South Africa

Gender

Education

19%

81%

Male

Female

56%44%

Cities

Johannesburg 21%

Cape Town 20%

Durban 12%

Pretoria 12%

Alberton 2%

Port Elizabeth 4%

Benoni 2%

Bloemfontein 2%


Less than Graduate

15-24

25-34

35-44

45-54

55-64

21%

35%

24%

14%

6%

39%

48%


Married

16%10%12%

6%52%

4%

Marital Status

Employment Status

Age





Student

Others 25%

Gender

Education40%

60%

Male

Female

59%

41%

South Korea

Cities

Seoul 28%

Busan 9%

Daegu 6%

Incheon 6%

Daejeon 5%

Suwon 4%

Andong 9%

Ansan 3%


Less than Graduate

15-24

25-34

35-44

45-54

55-64

24%

36%

27%

10%

3%

33%

54%


Married

18%7%9%11%

48%7%

Marital Status

Employment Status

Age





Student

Others 30%

Gender

Education38%

62%

Male

Female42%

58%

Taiwan

Cities Taipei 29%

Kaohsiung 12%

Taichung 14%

Tainan 8%

Taoyuan 7%


Less than Graduate

15-24

25-34

35-44

45-54

55-64

36%

38%

20%

4%

2%

52%

35%


Married

28%6%5%9%

48%4%

Marital Status

Employment Status

Age





Student

Others 30%

Gender

Education

Cities

25%

75%

Male

Female37%

63%

Turkey

Istanbul 35%

Ankara 9%

Izmir 8%Adana 5%

Bursa 5%

Antalya 4%

Adapazari 2%

Balikesir 2%


Less than Graduate

15-24

25-34

35-44

45-54

55-64

40%

38%

14%

6%

2%

39%

45%


Married

33%11%

5%9%

37%5%

Marital Status

Employment Status

Age





Student

Others 30%

Easy Access to Niche Audience Panels

Borderless Access pioneered development of specialist panels in Argentina, Australia, Brazil, Chile, China, Colombia, India, Indonesia, Mexico, New Zealand, Nigeria, the Philippines, Poland, Russia, Singapore, South Africa, South Korea, Taiwan, Thailand & Turkey. Each panel’s profile is mapped to specific dynamics giving us quick access to reach niche audiences for different verticals.

We have the capability to create niche panels based on the industry requirements

Profiled for Company, Employee size,

Number of PC’s, Designation, Occupation,

Industry & Annual Revenue of

the company Profiled for type of

Vehicle ownedtwo or four-wheelers

Vehicle brand, segmentedby – small,

mid-sized, luxury andSUVs as well as

old/new purchase

Type of air travel – business or leisure,

travel frequency, class ofair travel and more

Mobile phone ownershipand usage, attributes

include mobile brands,smart phone user

ship, usage and more

Profiled for 34 major ailments 120 sub ailments

, 15 Lifestyle and 5 healthcare access

attributes

Target based on financial details, decision

making criteria,online banking usage,

financialproducts owned

IT

Auto

Travel

Mobile

Health & Wellness

Finance

Panel Profiles

Treatment

Preventive

Major Diseases

Lifestyle & Wellness

Healthcare Access

1. Diabetes 2. Skin Diseases3. Eye Conditions4. Heart Diseases5. Others…

1. Conjunctivitis2. Visual defects/

Blindness3. Cataract4. Glaucoma5. Others…

Health & Wellness PanelsCovers the entire spectrum of ailment profile from Healthcare Access, wellness behavior till treatment

Profiled for 34 Ailment Categories

Profiled for 120 Ailments

Refer next slide for Complete List of ailments

Consumers/Patients Only

Ailment CoverageCovering 70% of Major disease categories

Psychological Disorders- Dementia - Mood Disorders - Anxiety - Depression- Schizophrenia - ADHD,OCPD

Eye Conditions- Cataract - Blindness- Dry Eye - Glaucoma

Neurological Disorders- Epilepsy - Alzheimer's - Parkinson's - Cerebral palsy

Skin Conditions- Acne - Herpes- Psoriasis - Eczema

Male conditions- Erectile Dysfunction- Prostate Enlargement- Impotence

Female conditions- Menopause - Abnormal bleeding- Cramps - Fibroids - PMS

Thyroid conditions- Hyperthyroid - Hypothyroid

Heart conditions- Hypertension - Arrhythmia- CHD - Myocardial Infarction

Respiratory- Asthma - COPD- Bronchitis - Sinusitis

Allergy- Drug - Dust - Pet - Cosmetic

Bone & Joint- Arthritis - Osteoporosis- Back pain - Fibromyalgia

Cancer- Stomach - Colon- Lung - Breast

Diabetes- Type I - Type II (Insulin, Oral Drug users)

Eating Disorders- Anorexia - Binge Eating

Wellness & Healthcare Access Coverage

Lifestyle & Wellness

Healthcare Access

H&W Source of Information- Online - Magazines- Physician - TV

Insurance & Benefits Coverage- Employer - Government- Prescription Drugs - Medical Expenses

Access to Physicians- Corporate Hospitals -Family Doctor - Quarterly/Biannual visits

Preventive Health Checkups & Frequency- Corporate Hospitals - Family Doctor - Yearly/Biannual visits

Western v/s Traditional Medicine- Herbal - Homeopathy - Allopath - Chinese Traditional Medicine

Women Hygiene- Tampon - Hair removal - Women’s Hygiene - Etc.

Women Cosmetics- Foundation - Moisturizer- Eyeliner - Lipstick

Birth Control Aids- Condoms - Emergency pill- Foams - Rings

Maternity & Baby care- Baby Age - Online shopping- Number of kids - Frequency

Eye Care- Contact Lenses - Spectacles- Coloured Contacts - Anti-glare

Skin Care- Moisturizer - Sunblocks- Anti-wrinkle - Anti-Scar

Hair care- Anti-Dandruff - Hair loss supplements- Conditioners - Hair dye

Eating Habits- Pizza - Burger- Sandwiches - Organic packed

FoodCereal

Online Shopping- Air tickets - Hotel- Clothes - Baby products

Alcohol Consumption- Type - Frequency- Tenure - Quantity

Physical Activity- Gym - Swimming- Jogging - Cycling

Smoking- Type - Cessation products used- Tenure - Quantity

Self Monitoring- BP Monitor - Glucose Monitor- Weighing scale

Devices/Implants- Braces - Hearing Aid- Pacemakers - Ortho belts

BMI & Diabetic Risk Population-BMI - First degree Diabetic Relatives

Profiled for 15 wellness & 5 access parameters to reach & target culturally diverse environments

Women

Habits

Lifestyle

Care

Health & Wellness Panel Distribution

Mexico

Brazil

Russia

India

Eye Conditions 34%

Skin Diseases 15%

Diabetes 9%

Heart Diseases 6%Others 36%

Eye Conditions 42%

Skin Diseases 13%

Heart Diseases 6%

Diabetes 5%Others 34%

Eye Conditions 42%

Skin Diseases 24%

Heart Diseases 19%

Diabetes 9%Others 6%

ChinaEye Conditions 55%

Skin Diseases 27%

Diabetes 7%


Eye Conditions 33%

Skin Diseases 25%

Diabetes 10%


Consumers/Patients Only

CALIFORNIATel : +1 818 358 4633

USA

UK

India

Connect with us

For more information on recruitment and panel quality refer

Contact Us

Business [email protected]@borderlessaccess.com

WhitepaperPanel QualityMeasures

Response to

www.borderlessaccess.com

LONDONTel : +44 771 840 3458

BANGALORETel : +91 804 931 3800

mailto:[email protected]

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http://www.borderlessaccess.com/panel-quality

http://www.borderlessaccess.com/whitepapers.php

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Panel Book - Online Market Research Panels in Emerging Markets

Business

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