Pandox Business Development City Categories

Jacob Rasin, Director Business DevelopmentPandox Hotel Market Day 2018

20 November, 2018

EXCELLENCE IN HOTEL OWNERSHIP AND OPERATIONS

Key areas of competence

Financing

Acquisitionsand

transactions

Value-drivinginvestments

Hoteloperations

Brand and concepts

Hotel market and cycle

International

Regional

Domestic

International

Regional

Domestic

Diversification

Three categories of destinations

5

Regional

Basel

Hamburg

Munich

CopenhagenCologne

Cardiff

Stockholm

International

London

Amsterdam

Dublin

MontrealBrussels

Berlin

Vienna

5

Domestic

Bodö

Leeds

Jönköping

DortmundWolfsburg

Tammerfors

Sheffield

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

EXCELLENCE IN HOTEL OWNERSHIP AND OPERATIONS

Type of hoteldemand

Segments

Origin ofdemand

Nationality

7

International cities

Large and dynamic destinations with a higher share of international than domestic demand from all segments

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

8

International cities

Established destinations

High purchasing power

Well diversified demand from most segments

Wide array of demand generators

Connection gateways for international travel

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

Hyatt Regency Montreal

595 rooms

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

NH Vienna Airport

499 rooms

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

Park Hotel Amsterdam

189 rooms

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

12

Regionalcities

Large and dynamic regional markets with demand from several segments with a high share of regional demand

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

13

Regional cities

Up and coming destinations

Base demand is regional

Well diversified demand from many segments

Wide set of demand generators

Less dependent on international demand

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

Hilton Stockholm Slussen

289 rooms

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

Scandic Copenhagen

486 rooms

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

The Midland Manchester

312 rooms

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

17

Domesticcities

Stable markets with a high share of domestic demand

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

18

Domesticcities

Domestic demand key driver

Fewer commercial demand generators

Purpose driven travel for both leisure and business

Limited international exposure

Larger public sector dependence

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

Radisson Blu Dortmund

190 rooms

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

Leonardo Hotel Wolfsburg City Center

345 rooms

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

Sister citiesWithout borders

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

New York – London – Shanghai Hong Kong – Paris – Singapore – Tokyo

Trend catapultsMega-cities

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

Amsterdam – Berlin Vienna – Montreal

Shared urban identityInternational gateways

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

Manchester – Stockholm – HamburgOslo – Munich – Glasgow

Up and comingRegional hubs

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

Sheffield – KuopioDortmund – Linköping

Quality of lifeDomestic centers

Pandox city categories and hotel demand

26

International Regional Domestic

Volatile Stable

Many Few

DEMAND

SEGMENTS

Two layers of diversification

27

CityGeography

CityType

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

Third layerHotel types

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

Trickle down hotel concepts

What works where?

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

International cities

Regional cities

Domestic cities

Variety ofhotel types

Many

Few Many

Few

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

Great ideas with an unexpected journey to success

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

The trip of the tuna

33EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

An ace up your sleeve

35EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

Rolling out the california roll

37EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

Conclusion

38

Balanced demand achieved through mix of different types of cities and sources of demand

Diversification achieved through geography, city category and hotel type

1

2

1 2+ Lower risk and room to grow= 3

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

EXCELLENCE IN HOTEL OWNERSHP AND OPERATIONS

Thank you!

EXCELLENCE IN HOTEL OWNERSHIP AND OPERATIONS

For presentationswww.pandox.se