Panasonic Electric Works in Europe - swisst.net · Company Presentation_March 2012 / Tanaka...

Panasonic Electric Works in Europe

Company Introduction

Panasonic Electric WorksCompany Presentation_March 2012 / Tanaka

2History

1935Matsushita Electric Industrial Co., Ltd.(MEI) &Matsushita Electric Works, Ltd. (MEW) were founded

1935

1918Matsushita Electricwas founded by Konosuke Matsushita

2004Matsushita Electric Industrial acquired the majority of stocks for Matsushita Electric Works

Brand unification with Panasonic

2005Name change to Panasonic Electric Works

2004 2005Dr. Ernst Weber2005 – 2011

1989MEW acquires SDS

Foundation of MatsushitaElectric Works Europe AG

1989Wolf Steinbichler1984 – 2005 2009

Merger ofPEW Fire & Security andPEW Nordic

2010Merger ofPEW Germany andPEW Europe

2010Johannes Spatz2011 –

2011Sales NetworkSales Offices- Spain- UK- Switzerland- Italy

2012

2012Incorporation ofPanasonic Electric Works into Panasonic Corporation

2012Integration ofPEWEU intoPanasonic Industrial DevicesDomain

Transfer ofHome AppliancesBusiness toConsumer Domain

Foundation ofEco Solution Real Domain Operation

Dr. Hans Sauer1962 – 1984

1962-64SDS-Elektro GmbH in Germany was founded

Start of cooperation SDS /Matsushita Electric Works

1962

Helmut Kleebauer1974 - 1992

Directors of German Factory:

1974-92Foundation of German Factoryin Pfaffenhofen (1974)and subsidiaries in- Austria (1974)- Switzerland (1975)- France (1978)- Italy (1980)- UK (1981)- Germany (1990)- Benelux (1990)- Spain (1991)

2004-2007Foundation of Sales Offices in Czech Republic (2004),Poland (2006) and Hungary (2007)

1992-98New production plant in Pfaffenhofen (1992)New central warehouse in Pfaffenhofen (1997)New production plant in Czech Republic (1998)

Georg Gruber1992 - 1999

Thomas Michael1999 –

1999-2002Foundation of subsidiary in Scandinavia (1999)Acquisition of MEW Fire & Security,MEW Lighting Materials,MEW NAiS Wellnesslife, Multicon (1999)Foundation of MEW Electronic Materials (2000)

Start to sell sensors with SUNX brand (2002)


3Philosophy

Seven Principles

1. Contribution to Society

2. Fairness and Honesty

3. Cooperation and Team Spirit

4. Untiring Effort for Improvement

5. Courtesy and Humility

6. Adaptability

7. Gratitude

PanasonicPhilosophyCorporate Mission StatementPanasonic Electric Works, in accordance with its Basic Management Objective, Company Creed and Seven Business Principles will

· strive to satisfy customer needs,· promote the progress of the industry,· and serve society by creating productsand services which enhance living environments.


444Panasonic Organization

New Global & Group Head Office

Global Solutions Business Field (BtoB)

Eco

Solu

tions

Com

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Global Components & Devices Business Field (BtoB)

Aut

omot

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Syst

ems

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l Dev

ices

Com

pany

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gy C

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Global ConsumerMarketing Sector

AVC

Net

wor

ks

Com

pany

Global Consumer Business Field (BtoC)

App

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Rel

ated

Bus

ines

ses

Sales (FY 2010/11): 8,000 bn YEN (~ 80 bn EUR)Employees (2012-01): 316,000


55555New Global & Group Head Office

Global Head Office + 5 Regional Headquarters

Advantage: Lean – Speedy – Global

Europe & CIS

China & Northeast Asia

North America

Latin AmericaAsia Oceania, the Middle East

& Africa

Global Head Office


6666European Organization of Industrial Devices Company

Panasonic Corporation

Industrial Devices Company

JAPAN

PanasonicLatin America

PanasonicChina & Northeast Asia

PanasonicNorth America

Panasonic Europe (PE)European Headquarters

- Planning- Legal

- Corporate Communications- Finance & Risk Management

- IT Planning- Environment, CSR & Production

- Support- Human Resources- Logistics Planning

- Product Engineering & Quality

Panasonic Electric Works Europe

(PEWEU)

Panasonic Industrial Devices Sales Europe

(PIDSEU)

Panasonic Electronic Devices Europe

(PEDEU)

Dev

ices

Bus

ines

s Fi

eld

Panasonic AVC NetworksSlovakia (PAVCSK)

Panasonic ConsumerMarketing Europe (PCME)

Panasonic Marketing CIS (PMCIS)

Panasonic AVC NetworksCzech (PAVCCZ)

Con

sum

er B

usin

ess

Fiel

d

Panasonic System Networks UK

(PSNUK)

Panasonic Mobile CommunicationsEurope (PMCDE)

Panasonic System CommunicationsEurope (PSCEU)

Solu

tion

Bus

ines

s Fi

eld

PanasonicAsia & Oceania,

The Middle East & Africa


7

PEWEU is a full function and multi domain Pan-European group with a centralsupport headquarter, manufacturing sites and local sales subsidiaries and offices

Supervisory Board:H. Nagasaki (Chairman)E. MiyashitaY. MiharaDr. E. WeberS. GlasU. Puchbauer

Organization of Panasonic Electric Works Europe

German Factory

Czech Factory

PIDMEUAustria

Enns Factory

PEWNordic

Security

Automation Controls BU - Production

ElectronicMaterialsProduction& Sales

Security SolutionsR&D &Sales

Top ManagementBoard of DirectorsJ. Spatz (President)

Administration & FinanceH. Shiokawa

Information Systems & Supply ChainP. Ehrl

Sales & MarketingJ. Spatz

Technical DivisionJ. Spatz

ProductionT. Michael

IntegrationT. Komon

PIDMEUT. Karasawa

Panasonic Electric WorksEurope AG

Business Planning & MarketingFinance / ControllingQuality Management

Internal AuditIS / SCM

R&D / Technical ServiceProduct Management /

Sales Support

Sales Austria

Sales Czech

Republic

Sales Spain

Sales Hungary

Sales Poland

Sales Nordic

Sales United

Kingdom

Sales France

Sales Germany

Sales EU Direct

Sales Italy

Sales Switzer-

land

Sales Benelux

PEW Sales

Western Europe

Local Management – Local Sales – Local Customer support

Headquarter with central functions

Sales (FY 2011/12): 265 mio EUREmployees (2012-01): 945


Local Subsidiaries of Panasonic Electric Works Europe AG 8

European HeadquartersPanasonic Electric Works Europe AG

Holzkirchen (Germany)Employees: 269

Panasonic Electric Works Austria GmbHBiedermannsdorf (Vienna)Employees: 16

Panasonic Electric Works Italia s.r.l. Bussolengo (Verona)Employees: 43

Panasonic Electric Works Sales Western Europe B.V. Best (Netherlands)Employees: 18

Panasonic Electric Works Sales Western Europe B.V.French Branch OfficeVerrières le Buisson, (Paris)Employees: 24

Panasonic Electric WorksEspãna S.A.Madrid (Spain)Employees: 24

Panasonic Electric Works Czech s.r.o.BrnoEmployees: 4

Panasonic Electric Works UK Ltd. Milton KeynesEmployees: 18

Panasonic Electric Works Schweiz AG Rotkreuz (Kanton Zug) Employees: 12

Panasonic Electric WorksPolska Sp. z o.o.Warsaw (Poland)Employees: 4

Panasonic Electric WorksBranch Office HungaryBudapestEmployees: 2

Employees (2012-01): 945

Panasonic Electric Works Europe AG, German FactoryPfaffenhofenEmployees: 111

Panasonic Electric WorksEurope AG Filial NordicKista (Sweden)Employees: 3

Panasonic Electric Works Nordic ABMalmó (Sweden)Employees: 15

Panasonic Industrial Devices Materials Europe GmbHEnns (Austria)Employees: 128

Panasonic Electric Works Czech s.r.o., FactoryPlana Employees: 254


9Our Strengths

Technical excellence

Fast and specific reaction to customer needs thanks to European R&D center and laboratories

Quality excellence

High flexibility and quality controldue to European production and central warehouse

Local Management with quick and competent pre- and after-sales customer support

Supportexcellence


101010Panasonic Organization

New Global & Group Head Office

Global Solutions Business Field (BtoB)

Eco

Solu

tions

Com

pany

Hea

lthca

re C

ompa

ny

Man

ufac

turin

g So

lutio

ns C

ompa

ny

Syst

ems

& C

omm

unic

atio

ns

Com

pany

„Com

preh

ensi

ve S

olut

ions

Div

isio

n“

Global Components & Devices Business Field (BtoB)

Aut

omot

ive

Syst

ems

Com

pany

Indu

stria

l Dev

ices

Com

pany

Ener

gy C

ompa

ny

Global ConsumerMarketing

AVC

Net

wor

ks

Com

pany

Global Consumer Business Field (BtoC)

App

lianc

esC

ompa

ny

Rel

ated

Bus

ines

ses

Sales (FY 2010/11): 8,000 bn YEN (~ 80 bn EUR)Employees (2012-01): 316,000


11111111Industrial Devices Company – Business Units & Product Divisions

Industrial Devices Company

Pow

er &

Opt

ical

Dev

ices

BU

Imag

e Se

nsor

BU

App

licat

ion

Spec

ific

Stan

dard

Pro

duct

s B

U

Syst

em L

SI B

U

Semiconductor Business Group

PEW

Electronic Components and Materials Business Group

Elec

trom

echa

nica

l C

ompo

nent

s B

U

Cus

tom

er D

evic

es B

U

Circ

uit C

ompo

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s B

U

Prin

ted

Circ

uit B

oard

BU

Cap

acito

r BU

SBU

SBU

SBU

Pana

soni

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Dev

ices

Co.

, Ltd

.

Opt

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Pic

k U

p B

U

Aut

omat

ion

Con

trol

s B

U

Switching DeviceDivision

Electro-MechanicalDevice Division

Connectors Division

Automation ControlsDevice Division

- Electro-mech. Relays- PhotoMOS Relays- Solid State Relays- Built in Sensors

- Switches - Narrow Pitch- I/O Connectors

- PLC / HMI / Drives- Sensors- Laser Marker- Machine Vision

Elec

tron

ic M

ater

ials

BU

Laminate Division

- Thin Lam- Prepreg- Rigid- Mass Lam

Sales (FY 2010/11): 1,500 bn YEN (~ 15 bn EUR)

Employees (2012-01): 102,000


12Product Portfolio of PEW Europe

Electronic & Plastic Materials(EPM) 13%

Laminates: Thin-Lam, Prepreg, Rigid, Mass-Lam, ARCC

Automation Controls (AC)60%

Switching Device (SD)Electromechanical Device (EMD)

Connector Device (CD)Automation Systems (AS)Automation Device (AD)

EMD (4%) Switches

CD (1%)-Narrow pitchconnectors

-I/O connector

AS (5%) - Vision systems- Laser markers

SD (72%)- Signal relays- Power relays- Automotive relays- Safety relays- PhotoMOS relays- Solid State relays- High Frequency relays

- Built-In sensors

AD (18%) - FA components- Sensors- PLCs- Inverters- Servo drives- HMIs- UV curing systems

Industrial Devices

Home Appliances (HA)20 % - Health care products

- Beauty care products

- Electric power tools

Eco SolutionsReal Domain OperationsConsumers

Information Equipment & Wiring(IEW) 7%

- Fire alarm systems- Smoke alarm systems

- Switch gears and breaks- 3D cameras- IR Sensors

Cross SalesEco Solutions

Sales (FY 2011/12): 265 mio EUREmployees (2012-01): 945


13Automation Controls Production Sites

MexicoMexicaliAutomationdevices

AustriaEnnsLaminates

GermanyPfaffenhofenRelays

Czech Rep.PlanaRelaysSwitches

Japan / ObihiroRelaysSwitches

Japan / TatsunoSwitchesPLCsHMIsMachine VisionFA componentsUV systems

Japan / NagoyaSensorsLaser Markers

Japan / IseElectro-mechanicalrelaysSemiconductorrelays

Japan / TsuConnectorsBuilt-in sensors

ChinaShanghaiInverters

ThailandNavanakornRelaysSwitchesConnectorsPLCs

ChinaBeijingRelaysSwitchesServo Drives

ThailandKhon KaenRelaysSwitches

ChinaShenzhenTaiko DeviceRelays


14Target Markets

Green Automation

Energy managementEnergy distribution (gas, power)Smart Grid applicationsTelecontrol systems

Renewable energiesSolar tracker equipmentInverters

Water/Waste waterWater supplyWaste waterData transfer

4% 4 %

Industrial Automation

Factory AutomationSafety systemsVisual quality inspection Track and trace applications

MachineryFood and packagingSemiconductor Pick & PlaceGlass marking

RoboticsMotion control and control systems

26 %26%

Automotive

Car ApplicationsPower trainComfort electronicSafety & SecurityEco Drive (Hybrid / Electric)InfrastructureTollgate controlTraffic-control systemsAutomobile productionVisual quality inspectionTrack and trace applicationsPick-to-Light systems

19 %19%

Building Automation

Home & Building AutomationDoor control systemsEscalators & ElevatorsEnergy consumption controlSmart MeteringLightingLight controlMotion control Street light controlSafety & security systemsFire alarmSmoke alarmBurglar alarm

7 %7%

Automation Business Unit Products - Sales break down in 2011/2012: 160 mio EUR


15

The No. 1 Green Innovation Companyin the Electronics Industry

by 2018 to mark the 100th anniversary of our founding.

Panasonic Corporation aims to be

Environmental Initiative

Panasonic‘s Environmental Statement emphasizes our responsibility to maintain and nurture the ecology of this planet.

All Panasonic‘s environmental activities are unified in one central concept:

The eco ideas concept includes

· eco ideas for productsDevelopment of energy saving products and reduction of environmental stress over products’ entire life

· eco ideas for factoriesClean factories with regard to energy consumption, emissions, waste, etc.

· eco ideas for everyone, everywhereWork with regional communities and enhance the environmental initiatives

Panasonic Electric Works in Europe - swisst.net · Company Presentation_March 2012 / Tanaka...

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