Panasonic Communications Solutions Group

Why Panasonic?

2

Panasonic – A Household Name

The 47th largest company in the world

We spend $5 billion annually on research and development

We design, build and sell over 14,000 products worldwide

3

Panasonic – A Commitment to R & D

The World Intellectual Property Organization,

which tracks the number of patent applications

filed around the world, reported that Panasonic

ranked Number 1, as the world’s top filer for

patent applications in 2007.

4

Market Share Analysis

5

Market Share Analysis

12%

9%

4%

8%9%

7% 7%

4%3% 3% 3% 2% 2% 1%

27%

11%

9% 9%8% 8% 8%

7%

3% 3% 3% 3% 3% 2%1%

21%

2006 2007

WORLD

Corded PBX/IP PBXTotal Extensions Market, Manufacturer Shares, by Volume of Extensions Sold

6

Market Share Analysis

16%

3%

7% 7% 7%6%

5%

3%4% 3%

2% 2% 2% 2%

32%

16%

10%

7%7% 6% 6%

4% 4% 4% 3%2% 2% 2% 2%

24%

2006 2007

WORLD

Corded PBX/IP PBXBelow 100 Extensions Market, Manufacturer Shares, by Volume of Extensions Sold

7

z

Legacy of Enhanced Communications Solutions

Manufacturing communications products since 1986

U.S.-based engineering team, plus in-house technical support

Produced over 100 million phones

Design, Engineer, and Manufacture 80%

of Components

ISO9001 Certified Factories

8

BTS Low Failure Rates – Comparison Chart

9

A Commitment to Environmental SustainabilityA Commitment to Environmental Sustainability

ISO 14001 Certified

Lead-Free Production Process

Leaders in the eco movement since 2003

RoHS Compliant (Restriction of Hazardous Substances)

ISO 14001 Certified

Lead-Free Production Process

Leaders in the eco movement since 2003

RoHS Compliant (Restriction of Hazardous Substances)

10

Answering the Callfor the Business World

Backwards-compatible technology provides businesses with the flexibility to grow at their own pace

Leading Provider In 60 and Under Extensions

Total Solutions for the Small Office: Print, Fax, Phone, IP Camera, Digital Signage

Best in Class Wireless Solution

Dedicated to the development of core technologies

11

Panasonic – Focused on the Customer

Customer-driven product development Rapid response to engineering issues Problem resolution to the component level Guaranteed rollout schedules Long-term parts supply, product lifecycle and

service and support One point of contact for

quality and support

12

Solutions Provider for some of the World’s Most Successful Companies

13

Panasonic – Best-in-Class Technical Support

• Access to Priority Technical Support from Experienced and Professional Panasonic Qualified Support Specialists

• Priority Technical Support and placement in queue for qualified Silver, Gold, Platinum & Diamond Dealers

• Priority support for Panasonic VoIP solutions (Configuration Support – Pre-installation)

• Troubleshooting Solution and Product Support for complex IT environments

14

Panasonic – Best-in-Class Technical Support (Continued)

• Significant Technology Investment for Online Knowledge Base and Call Logging and Tracking Systems

• Streamlined support processes being implemented, improved service levels

• Access to Btsdealer.com for Online Diagnostic Tools, Software, Tech Notes, Manuals, Webinars and Product Information

• Average # Calls Taken by Metal & Diamond Dealers: 590 per month YTD 2008

• Average Wait Time for Metal & Diamond Dealers: 13 mins YTD 2008

15

Dedicated to providing the Best Customer Experience

Product Is Sold Through Distribution

Master Distributors and Systems Integration

300 Contract Integrators and Over 2000 Certified Dealers

Sales Engineering Supports Field Sales. Problems Are Escalated to Headquarters, Engineering Team or Factory Engineers.

16

1010

Panasonic Business Solutions – A History of Innovation

1010

16-port to 1024-portConverged IP PBX

and Voice Mail

2003-20083x8 / 6x16 / 12x32 /

336-portAnalog PBX

1986-199116-port to 512-port

ISDN Digital PBXand Voice Mail

1992-1996

17

Launch Schedule – BTSModel Name

Small & Residential

Medium

Large

TDA100/200TDA100/200

TDA50TDA50

MPR V. 5MPR V. 5

MPR V. 5MPR V. 5

July

March

January

TDE100/200TDE100/200

2008

December

NCP1000NCP1000

October

TDE600TDE600

SLC24 (KX-TDA6178), 8-Ch DECT Cell Station (KX-T0158)ESVM4 on OPB3 （ｗ -Music improvement, KX-TDA0194)NT300 Compatibility w/IP EXT16

Same as TDA600

IT / Server LookingPure IP-PBX

8-Ch CS (KX-T0158, ESVM2 card （ｗ -Music improvement, KX-TDA5194) DISA-AA /Queuing MSG, High Density CS

MPR V. 5MPR V. 5

TDA600TDA600

TAW848TAW848

KX-NT700KX-NT700

MPR V.2(Ver. 1.1)

MPR V.2(Ver. 1.1)

April

DECT Wireless (KX-T0155, T0158, TD7685, TD7695)ESVM4 on OPB3 （ｗ -Music improvement, KX-TDA0194)DISA-AA /Queuing MSGSupport NT300 w/ IP EXT16

Communication Assistant

NCP500NCP500

February

SIP Trunk

OctoberIP Conf.SP-Phone

TD7696TDA0156TD7696

TDA0156

November

DECT WirelessTD7696 : New DECT Wireless Handset w/ IP54 standard and shock resistance.TDA0156 : 4ch Cell Station with Interface (TDA0144)

TD7685/7695T0155

TD7685/7695T0155

AprilPhone Assistant

June

Ver.1.7Ver.1.7 256 clients, Voice Mail Assistant

18

Panasonic PBX Portfolio – a Winning Strategy

Model Name

Small

Medium

Large

TDA100/200TDA100/200

TDA50TDA50

2009 -2007

X7/S8

MPR Ver. 4.0MPR Ver. 4.0

TDE100/200TDE100/200

2008

IP Enhancement w/New MPR CardDHCP ClientSNMPSVM function

TDE600TDE600

4Q

Pure IP-PBX

X5/S6

IP-EXT4

TDA600TDA600TD500

TAW848TAW848

TA824TA824X6/S7

4-VM PortVer. 3Ver. 3

X5/S6CSLC16

MPR Ver. 4.0MPR Ver. 4.0

X5/S5

ICD Group Log when Answer

IP-EXT4

X5/S5

19

Desk Phone and Voicemail Portfolio

CATEGORY 2007

Voice Mail

DPT

Wireless

2009 -

APT

T7600 Series

T7700Series

TD7690/TD7680

-Scheduled Back-up

NT136

Ver.2

System Telephone

IP-PT

TD7896

NT265

2008

TVA50/200X6/S7

T7667

NT300 Series

TD7694/TD7684

X7/S8

X7/S8

Firmware Update for TDE

TD7695 /TD7685S3

S11

2.4G

US DECTCompact / Standard

Ver.2.1

- VM Assistant

T0141/TDA0142 T0151/TDA0152

T0155/T0158

TD7690

Compact / 　 Low price

DPT 2ch / CSIF 3ch

DPT 2ch / High Density 8ch

IP 8ch

X11/S12----->A2/X3

Under study

WiFi soft-phoneFor PDA

WiFi soft-phoneFor PDA

Multi-site support

20

Panasonic – NetCam Market Leadership

Source: NPD, Retail & DMR Channels, Dec 2007

Netw ork Camera Market Share(U ni ts)

Panasonic29%

Axis20%

D-Link

15%

Links ys33%

Sony

2%

Toshiba1%

Netw ork Camera Market Share(Dol la rs)

26%

Ax is41%

D-Link

11%

Linksy s

14%

Sony

5%

Toshiba

3%

Panasonic

21

Panasonic – NetCam Transition (Residential)

$50

$100

$150

$200

$250

$300

$350 Pan/Tilt

C131A: $299• Wireless• MPEG4 • Pan/Tilt

C30A: $299• Wireless• Pan/Tilt

C111A: $199• MPEG-4• Pan/Tilt

C10A: $199• Pan/Tilt

C1A: $99• Basic Fixed Camera

C101A: $129• MPEG-4• I/O for Integration• ProprietaryPoE

C121A: $199• Wireless• I/O ports for integration

C20A: $199• Wireless

Outdoor

Fixed

C160A: $299• Outdoor• Sensor Light • Proprietary PoE

C140A: $199• Outdoor• Proprietary PoE

20072006 2008 2009

22

Panasonic – NetCam Transition (Box Commercial)

$400

$500

$600

$700

$800

$900

$1,000

2009200820072006

M511A: $599 • MPEG-4• Power Over Ethernet

M531A: $899 • Outdoor• MPEG-4• Power Over Ethernet

M371A: $1099 • Outdoor• Wireless

M331A: $899• Outdoor

M515A: $799• Megapixel• MPEG-4• Power Over Ethernet

M311A: $599• Basic Model

Pro-Line

Outdoor

$999

$499

$799

23

Panasonic – NetCam Transition (PTZ Commercial)

$600

$700

$800

$900

$1,000

$1,100

$1,200

$1,300

$1,400

$1,500

$1,600

200820072006

PTZ

E481A: $1499• PoE

M580A: $999• SD Card• 21x Zoom

M581A: $1399• PoE• 21x zoom • SD Card

$1299

$1249

M381A: $1499• 2 Way Audio• 21x zoom• SD Card

24

Panasonic – NetCam Transition (Dome Commercial)

$200

$300

$400

$500

$600

$700

$800

$900

$1,000

2009200820072006

Varifocal Pan/Tilt

M527A: $899• 2.3x Auto Varifocal • Rotation / Tilt• Wide Angle

Fixed Dome

M403A: $649 • Power Over Ethernet• SD Card recording

M547A: $1,099• Outdoor • 2.3x Auto Varifocal • Rotation / Tilt

Thank You