Pamela Dressler Managing Director Cypress Grove and Meyenberg€¦ · 7/11/2018 · Strong brands...
Transcript of Pamela Dressler Managing Director Cypress Grove and Meyenberg€¦ · 7/11/2018 · Strong brands...
Emmi Investor Day
Welcome to the Hotel California
Pamela Dressler
Managing Director Cypress Grove
and Meyenberg
Lucerne, 7 November 2018
The California CollectionCypress Grove & EmmiWhat is behind Cypress Grove’s success?State of the IndustryFuture Opportunities
Welcome to the Hotel California
● Cheese in America
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Dark Ages in Europe×
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Fermented Sisters in Europe
WheatMilk
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Fermented Sisters in the United States
Barley Grapes
Wheat
Milk
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Not surprisingly, California fostered new food trends.
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Fermented Sisters got some love in the ‘70s & ‘80s×
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...and cheese×
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Food Heroes: Our FoundersMeyenberg: Carol & Robert×
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Cheese in America
Cypress Grove & EmmiWhat is behind Cypress Grove’s success?State of the IndustryFuture Opportunities
Welcome to the Hotel California
● The California Collection
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Sebastopol, CAJanuary 2016
Turlock, CAJanuary 2017
Petaluma, CAJune 2016
Arcata, CAAugust 2010
Map of Switzerland(California is 10X bigger than Switzerland)
San Francisco, CA
The California Collection
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SEBASTOPOL, CA#1 GOAT MILK
YOGURT PRODUCER IN THE UNITED
STATES
The California Collection
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SEBASTOPOL, CA
~ 30-50 MILLION AMERICAN
ADULTS ARE LACTOSE
INTOLERANT
The California Collection
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PETALUMA, CA
SUPPORTING THE VIABILITY OF LOCAL
AGRICULTURE THROUGH
CHEESEMAKING
The California Collection
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TURLOCK, CA
CONTROLS MAJORITY OF GOAT MILK IN THE UNITED
STATES
The California Collection
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ARCATA, CA
MOST WIDELY DISTRIBUTED
ARTISAN CHEESE IN THE UNITED STATES
The California Collection
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Cheese in AmericaThe California Collection
What is behind Cypress Grove’s success?State of the IndustryFuture Opportunities
Welcome to the Hotel California
● Cypress Grove & Emmi
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Cypress Grove in 2010 (Prior to Emmi Acquisition)
HIGH QUALITY MILK WAS SCARCE
CHEESEMAKING CAPACITY WAS
SMALL
LEAN TEAM IN NEED OF
TALENT
Cypress Grove & Emmi
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Emmi helped us build a goat dairy to supply milk and educate and foster the fledgling industry.
Cypress Grove & Emmi
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Ryan Andrus, Dairy Manager×
Cypress Grove & Emmi
A state-of-the-art new creamery increased our cheesemaking capacity.
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Growing our Talent
Digital Transformation & CollaborationFirst AcadEmmi #AllThingsDigital this autumn
Emmi Operational ExcellenceImplementation = greater efficiency and cost savings
Human Resources
Elevating our talent
Cypress Grove & Emmi
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Entrepreneurial spirit. Strong company culture & allegiance. Brand loyalty.
What Remained the Same?
Cypress Grove & Emmi
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Cypress Grove & Emmi
Gross Revenue Growth 2010-2018
0
5
10
15
20
25
30
2010 2011 2012 2013 2014 2015 2016 2017 2018 est.
Sales
In USD million
Growth over previous year, in %
13%16%
11%
15%
14%
10%8%
15%
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You can insert graphs from Google Sheets
Cypress Grove & Emmi
2017 Sales by Product
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Premium Pricing
top 20% of the industry$56-77 / kg
$34-55 / kg
$11-33 / kg
Cypress Grove & Emmi
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Cheese in AmericaThe California CollectionCypress Grove & Emmi
State of the IndustryFuture Opportunities
Welcome to the Hotel California
● What is behind Cypress Grove’s success?
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Emotional Connection with Raving Fans
What is behind Cypress Grove’s success?
Cypress Grove’s Facebook
engagement rate: 12.5% —52x the food
and beverage industry average of 0.24%
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Cheesemonger Education & Love
What is behind Cypress Grove’s success?
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Tireless Commitment to QualityStill winning awards, year after year
What is behind the success of Cypress Grove?
● 50 gold awards since 2010
● 13 awards in 2018
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Cheese in AmericaThe California CollectionCypress Grove & EmmiWhat is behind Cypress Grove’s success?
Future Opportunities
Welcome to the Hotel California
● State of the Industry
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Food Trends are in Our Favor
High protein
Probiotic
Lowsugar
Healthy fats
Fewer, wholesome ingredients
FoodieMovement
State of the Industry
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Power of Suppliers
State of the Industry — Porter’s 5 Forces
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Power of Consumers
State of the Industry — Porter’s 5 Forces
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We Face Some Strong Headwinds
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Retail Trade▪ Distributor consolidation▪ Retailer consolidation▪ Discounters gaining ground▪ SKU rationalization
Power of Customers
State of the Industry — Porter’s 5 Forces
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State of the Industry — Porter’s 5 Forces
Competition in the Industry
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New Entrants into the Industry
State of the Industry — Porter’s 5 Forces
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Threat of Substitutes
Plant-based threat▪ Yogurt and milk are two biggest concerns
State of the Industry — Porter’s 5 Forces
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Cheese in AmericaThe California CollectionCypress Grove & EmmiWhat is Cypress Grove’s success?State of the Industry
Welcome to the Hotel California
● Future Opportunities
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What do we want to achieve?
CONTINUED STRONG GROWTH
PREMIUM PRICES
GREATER AWARENESS
LOYAL FANS
$
Future Opportunities
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Strong Branding
Future Opportunities
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Strong BrandingFuture Opportunities
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Innovation
Future Opportunities
New Yogurt Flavors!Available non-organic
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Growing Online Communities
Future Opportunities
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“
“...It worked and now I am a very healthy adult that still uses your goat milk regularly!”
“My gut and taste buds thank you!”
“After trying all the formulas on the market all without success, the goat milk worked the best! Thank you so much for
helping my son to become the healthy child he is today.”
“Future Opportunities
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Emmi owns the goat business west of the Mississippi.
Future Opportunities
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UC Davis ResearchFuture Opportunities
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Educating Consumers: New Usage OccasionsFuture Opportunities
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Educating Consumers: Cowgirl Creamery’s Retail Store
Future Opportunities
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Driving Efficiencies & Sharing Resources
Future Opportunities
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Upgrading Capabilities
Future Opportunities
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● Strong brands = premium market positioning● Investment in facilities & infrastructure — platform for
growth● Innovation & new product development to strengthen
portfolio for long-term growth● Safeguard company culture
Summary
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Thank you