PAMCo: transforming industry metrics
Transcript of PAMCo: transforming industry metrics
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AUDIENCE MEASUREMENT FOR THE 21ST CENTURY
JAN GOODING, CHAIR | SIMON REDICAN, CEO 1st March 2016
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A NEW JOINT INDUSTRY CURRENCY
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AMP IS THE HERO BRAND
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AGENDA
• Publisher Audience Measurement Co
• 21st Century Audience Measurement – AMP
• Timeline
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21ST CENTURY METHODOLOGY
5000 all-device
digital panel
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21ST CENTURY METHODOLOGY
AMP survey
35,000 sample
in home interviews
Digital panel 5000
‘light’ tracker app
comScore
(Respondent level
data-file: fused PC &
mobile Fusion
Duplications
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QUALITY SAMPLE
AMP survey
35,000 sample
in home interviews
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NRS VS AMP
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AMP CAN HELP FUEL INDUSTRY GROWTH
Industry Marketing Planning Trading
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A NEW COMMERCIAL APPROACH?
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AGENDA
• Publisher Audience Measurement Co
• 21st Century Audience Measurement – AMP
• Timeline
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MAKING THE MOST OF AMP
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WHAT WILL PAMCO DELIVER?
1. New methodology, with our very own digital panel at its
heart, will provide unique insights into brands’ total audience
delivery by platform
2. PAMCo will deliver AMP audience data which can revolutionise
the way published media is marketed, planned and traded
3. PAMCo will work tirelessly to market and sell the benefits of
AMP to the market