What makes my brand special?

The curve of the crest looks smooth and professional with the wrap of theword ‘Preserve’ on the top. The stroke of the white border highlights animportant shape of water, mountain, and sky that are parts of our responseto preserve Hua Hin’s environment.

Palin Lertpoonwasin

Visual Communication

Due Date: 22 October,2013

Hua Hin

1. Logo variation

Primary logo

1. White and black are two external colors for this logo. The �gurecolors are blue , brown, and blue sky.

Hua Hin

Hua Hin

Hua Hin

2. White and black are only two colors that are usedwithin this logo. The stroke of this logo is all white contrasted with black.

3. White color shows the external color of crest withthe stroke of black color within this logo.

Hua Hin

Hua Hin

No other text or objects shouldlive within the edge of thiscrest.

Hua Hin

HuaHin

Hua

2. Logo spacing

.625 Height

.

In appropriate use

Don’t add the effect, it can destroythe quality of color and shape.

3.Coporate Color

30 50 75 10 #A87B4F

CMYK WEB

0 0 0 100 #231F20

CMYK WEB

80 10 45 0 #00A79D

CMYK WEB

100 100 0 0 #2E3092

WEBCMYK

1. Wide

P r e s e r v e H u a H i n

Preserve Hua Hin

2. Normal

Preserve Hua Hin

Preserve Hua Hin

3. Condensed

Preserve Hua Hin

Preserve Hua Hin

Thailandesa is the font style I use to give client a choice.

I choose this font because it gives a feeling of Thaiculture and helps create the feeling of romance.

Preserve Hua HIn

Preserver Hua Hin

4. Extended

4. Fonts

Hua Hin

Hua Hin

Hua Hin

Hua Hin

1. Primary logo 4. Colors

CMYK Web:0 0 0 100 #231F20

CMYK Web: 80 10 45 0 #00A79D

CMYK Web:30 50 75 10 #A87B4F

CMYK Web:100 100 0 0 # 2E3092

5. Font

The primary font for Preserve Hua Hin is Thailandesa.

Preserve Hua Hin Preserve Hua Hin

Preserve Hua HinP r e s e r v e H u a H I n

P r e s e r v e H u a H I n

Hua Hin

.625 Height

Black and white bothin �gure and the strokeused to make contrast

Black stroke with whitecrest

3. Inappropriate Logo Use

Brand Reference sheet

2. Logo spacing