960 Canterbury Place, Suite 200, Escondido, CA 92025 | T. 760.739.2787 | F. 760.745.7040 | WEBSITE. www.pphfoundation.org

The past, the present and

the future; all are equally

important to Dr. George

Kung, the long-time

Rancho Bernardo resident and

Pomerado Hospital obstetrician and

gynecologist. That’s why Dr. Kung

and his wife, Jean Cheng, decided

to make a $1 million commitment

to the $55 million Building Your

Healthcare System of the Future capital

campaign.

The Medical Staff Campaign has

a goal of $5 million and is nearly

halfway toward that goal.

“I have been associated with

PPH for 30 years – my entire

career in California – and right

now, there is a golden opportunity

for us and for anyone who cares

about their community because

PPH is in the process of finishing

the construction of a spectacular

hospital of the future,” said Dr.

Kung. “Planned giving is really a

commitment to the future, but the

hospital benefits today in many

ways.”

By making a planned gift, PPH

receives the funds in the future,

but the foundation can recognize

and honor Dr. Kung and Ms. Cheng

for their generosity right now.

Planned gifts are also a

tremendous asset to PPH because

rating agencies consider gifts that

are in the pipeline when they look

at PPH’s financial viability.

“The visionary commitment

that the Kung family is

demonstrating through this gift

represents an inflection point in

PPH’s campaign to bring world-

class healthcare to our community.

Their leadership avails an enduring

legacy, and sets a precedent

that is inspiring their colleagues

and peers to invest in this most

essential cause at a time when it

has never been more important or

necessary,” said Michelle Ellison,

director of major giving and

campaign management for the PPH

Foundation.

The gift, said Dr. Kung, is one

way that he can honor the people

who have helped him throughout

his life. During his high school

years (he attended four different

high schools on four different

continents), Colonel Campbell,

a physician who was then the

Commanding Officer of the Pacific

Medical Staff Office – invited Dr.

Kung to live with his family during

Kung’s last year in high school

while his father was in charge of a

hospital in North Africa.

Later, Department Chair

Dr. Henry Thiede, a mentor at

Strong Memorial Hospital at the

University of Rochester where Dr.

Kung performed his internship

and residency in the late 1970s,

changed the course of Dr. Kung’s

life when he arranged for the

young intern to attend a conference

in Southern California. At the

suggestion of a friend, Dr. Kung

visited Pomerado Hospital and

knew he had found a new home.

“I took one look at it and I said,

‘This is it!” he remembers.

Dr. Kung and his wife had the

same reaction to Rancho Bernardo.

They’ve been active and involved

residents for 30 years and raised

their two children, Jasmine and

Kevin, there. “Both of our children

are very supportive of what we’re

doing in making this planned gift,”

said Dr. Kung. “Our son was born at

Dr. George Kung and wife, Jean Cheng Honor PPH with $1Million Gift

T h e C a m p a i g n f o r p a l o m a r p o m e r a d o h e a l T h

FALL 2011

Dr. George Kung and wife, Jean Cheng Photo courtesy of Dr. George Kung

Building Your Healthcare System

of the Future

“...right now, there is a golden opportunity for us and for anyone who

cares about their community...”

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FALL 2011PALOMAR POMER ADO HEALTH FOUNDATION

Pomerado Hospital.”

It was those strong community

ties that played an important part

in the couple’s decision to make

their gift.

“During Hurricane Katrina

and the recent tornadoes in the

Midwest, we saw the damage to so

many hospitals,” said Jean Cheng.

“These communities suffered

so much, and when there is no

working hospital, it adds to the

misery. A hospital is a critical

part of a strong community. Our

wonderful communities deserve a

wonderful hospital system.”

After 30 years, Dr. Kung said

the time just seemed right.

“I have benefitted and am

most appreciative of the people in

the past who have helped me all

along the way, and we’ve always

searched for a way to give back,”

he said. “This gives us a way to

give back and also to encourage

others to do the same thing. That’s

so important to me. This kind of a

gift is a wonderful way to make a

difference, now and in the future.”

The past, the present and

the future – for the couple it’s all

come together in one generous

act, a lasting legacy of their

enduring philanthropy.

To learn how to make your

own planned gift, please call

Michelle Ellison, director of major

giving and campaign management,

at 760.739.2714 or email her at

michelle.ellison@pph.org.

Create a Legacy of Your OwnWe cordially invite you to create your own legacy in the

“Hospital of the Future.” You can name an area of the new

hospital in a variety of ways, including cash contributions,

multi-year pledges, or by making a commitment in your will

or living trust.

By making an estate gift now, you and your families can

experience the joy of giving and be immediately recognized

for your gift.

To explore gift opportunities or discuss your own participation

in the campaign, please call the foundation at 760.739.2787

or visit www.pphfoundation.org.

Planning a secure

retirement has never

been more important

and for many investors,

more stressful, than it has been

in the past few years. While the

options seem to change almost

daily, so, too, do the returns on

those investments. The classic

combination of a pension and

perhaps a portfolio of company

stock is becoming an endangered

species for many. And even for

individuals who still receive those,

that pension or stock portfolio

may not be enough to ensure the

kind of retirement that so many of

us envision.

But for those who also want

to create a lasting legacy, several

options may simplify the process,

according to Robert Sheldon,

JD, director of gift planning for

the Palomar Pomerado Health

Foundation.

“It’s possible to make a

difference in your community and

create a steady stream of tax-free

income,” said Sheldon. “We begin

by really listening to our donors,

and working with them and

their financial planner to create a

structure that works best for them.”

Recent increases in the rates of

return for a charitable gift annuity

make this an appealing choice

for some donors. A charitable gift

annuity is a contract between the

donor and the Palomar Pomerado

Health Foundation. The donor

transfers cash or property to the

foundation, which agrees to pay

an annuity – a fixed sum of money

– for the donor’s lifetime. The rate

of return is based on the donor’s

age at the time of investment.

The amount of the annuity does

not change regardless of the ups

and downs in the stock market or

interest rates.

Rates are set by the American

Council on Charitable Gift

Annuities, and this latest increase

on July 1 is the first in several

years. For example, a 65-year-old

who sets up a $100,000 single life

annuity will receive a 5.3 percent

rate of return, or $5,300 a year.

For an 88-year-old donor, the

rate of return is 9.2 percent. By

comparison, Certificates of Deposit

earned as little as 1.5 percent.

The tax advantages are also

significant: taxpayers who itemize

deductions can claim a charitable

deduction for a portion of their

original gift. In addition, part of

the annuity payments will be tax-

free for a number of years.

For younger donors, a higher

rate of return can be achieved by

making a gift now but deferring

a date when annuity payments

begin. Take for instance a 55-year-

old who makes a gift now but

waits until age 70 to begin

receiving payments. She will

receive a 10.3 percent rate of

return guaranteed for the rest of

her life.

To find the rate of return

for a charitable gift annuity in

your own situation, go to our

website, www.pphfoundation.

org and click on PlannedGiving/

CharitableGiftAnnuityCalculator.

For an example of a deferred

charitable gift annuity, visit the

“Gifts that Pay You Income”

page on our website and click on

“Deferred Gift Annuities”.

There are several other gift

plans that can provide an income

stream many are finding beneficial

that could be funded with cash,

rental properties, land or valuable

collectibles. These plans are also

explained in greater detail in the

Planned Giving section of our

website.

“People are surprised to

learn what they can do with their

assets,” said Sheldon. “There are a

lot of people in today’s economy

who have assets and very low

debt, but they are struggling to get

by because they are trying to live

off interest on bonds and other

investments that are not paying

much of a return.”

Outright and deferred

charitable gift annuities are just

two of a number of strategies that

the PPH Foundation can help you

establish. Even the most complex

strategies are outlined so that

donors know exactly how their

money will make a positive impact

on Palomar Pomerado Health, and

on their own future.

To find out more about

securing your retirement and

making a positive contribution,

please contact Robert Sheldon at

760.739.2961 (office), 949.637.2544

(cell) or email him at robert.

sheldon@pph.org.

A Sound Strategy to Secure Your Retirement and Support PPH

“It’s possible to make a difference in your community and create a steady stream

of tax-free income.”

Rapid Diagnosis and Treatment System Saves Lives

Kovners host Fireside Chat in Bonsall

Dr. Victor and Donna

Kovner graciously hosted

an intimate gathering

recently in their Saratoga

Estates home to help educate their

friends and neighbors about PPH’s

new “Hospital of the Future.”

The fireside chat was an

opportunity for the Foundation to

share some of the hospital’s award-

winning design features, such as its

private patient rooms and access to

gardens, which will be available to

the public when the hospital opens

its doors next year.

About 40 Bonsall residents

attended the Kovner event and were

invited to tour the hospital.

“We are grateful for the

Kovners’ hospitality and support

in raising awareness about this

incredible new resource available

to our community,” said Michelle

Ellison, director of major giving and

campaign management at the PPH

Foundation.

To learn more about the hospital

or how to host a fireside chat in your

home, contact the PPH Foundation

at 760.739.2787 or visit

www.pphfoundation.org.

It was only a moment, but it

was a moment that changed

Richard Warden’s life

forever. As he turned into his

neighborhood street from busy

Pomerado Road in Poway, the

retired businessman had only one

thing on his mind – keeping track

of the progress being made on the

house he and his wife, Barbara,

were building to replace the one

that burned to the ground in the

devastating 2007 wildfires.

Then he suddenly suffered a

cerebral stroke.

“I remember my left hand just

floating above the steering wheel,

and then I heard two thuds. I had

run into a rock and a brick wall,”

he remembers. “A young woman

who seemed to come out of

nowhere got into the car with me

and said that help was on the way.

And she asked if she could pray

for me.”

Within minutes, help arrived.

Warden was taken to Palomar

Medical Center (PMC) where

he was given his diagnosis. His

recovery was swift, even though

he calls himself an “impatient

patient,” because Palomar was

ready for him.

PMC has developed a

comprehensive system for

rapid diagnosis and treatment

of patients like Warden who

are admitted to the emergency

department. It includes equipment

to provide brain imaging scans

and readily available neurologists

who conduct patient evaluations

and use special clot bursting

medications when necessary.

“It was a combination

of God’s grace and the good

fortune of going to Palomar that

I’m here today,” says Warden.

“Barbara (former San Diego City

Councilwoman Barbara Warden)

and I have put PPH in our will

because we want to give back to

such an excellent organization.

And we want others to realize how

important this hospital district is

to our community.”

Warden keeps in close contact

with his healthcare team at PMC

and today is enjoying his new

home and a new life post-stroke

that includes starting a nonprofit

organization – the Hand Aid

Foundation. The foundation

makes a premium line of men’s

and women’s clothing with easy

Velcro© tabs for people who have

suffered strokes or disabling

illnesses, allowing them to dress

more easily and independently.

With one person in the United

States suffering from a stroke

every 40 seconds, PPH has made

quality stroke care a priority.

This May, both Palomar

Medical Center and Pomerado

Hospital earned The Joint

Commission’s Gold Seal of

Approval™ certification for stroke

care for a second time.

The Joint Commission is

the nation’s oldest and largest

standards-setting and accrediting

body in healthcare.

To learn how to include the

PPH Foundation in your will, please

call Anita Fraley, director of major

giving, at 760.739.2199 or email

her at anita.fraley@pph.org.

“It was a combination of God’s grace and the good fortune of going to Palomar

that I’m here today.”

Richard and Barbara Warden Photo courtesy of Dr. George Kung

Dr. Victor and Donna Kovner

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FALL 2011PALOMAR POMER ADO HEALTH FOUNDATION

2011 Night of Nights Gala

The 4th Annual Night

of Nights gala was an

evening to remember,

as 650 friends and

benefactors of PPH turned out

in support of the Building Your

Healthcare System of the Future

capital campaign.

Once again, the Hyatt Regency

La Jolla at Aventine was awash

in glamor as guests enjoyed the

festivities, including a gourmet

dinner, dancing, a spirited live

auction and the very affable

comedian, Kathleen Madigan.

New York Jets running

back and former San Diego

Charger LaDainian Tomlinson

and his wife, Torsha, hosted

the event. Dan Fouts, NFL Hall

of Famer and former Charger

quarterback, served as the master

of ceremonies.

Chairman of the PPH

Foundation Board, John Forst,

called the night a huge success,

and invited everyone back for next

year’s gala on May 19, 2012.

Learn more about the gala at

www.pph.org/gala.

Photos by Carol Solstein

Assistance League® of

Inland North County is

no stranger to helping

children and individuals

in their time of need. For almost

three decades, the local chapter

of the national organization has

focused on improving the lives

of children and adults through

philanthropy.

They continued their

philanthropic mission recently by

presenting the Palomar Pomerado

Health (PPH) Foundation with

a generous gift in support of

PPH’s new centerpiece hospital,

scheduled to open next year.

“We saw this as a way to help

families in the North County

area,” said Janet Sutherland, past

president and member of the

chapter.

In honor of their gift, the

family and children’s waiting area

in the Emergency Department

will be named after Assistance

League of Inland North County.

The organization is also hoping to

establish an ongoing philanthropic

program that will provide toys

and books to entertain children

in the waiting area. They also

hope to involve Assistance League

volunteers in some way.

“It will certainly help provide

comfort to families that are under

tremendous stress,” Sutherland

said.

The idea for such a gift came

long before the new hospital,

aptly dubbed the “Hospital of the

Future,” broke ground in 2007.

Sutherland said another Assistance

League chapter made a similar

gesture which prompted her to

think about getting Assistance

League of Inland North County

involved with the project.

As time passed and news

of PPH’s new hospital made

headlines, Sutherland consulted

Connie Etheridge, Assistance

League’s president at the time.

Together, the two women educated

their chapter membership about

the potential involvement and

support of the new hospital.

“Janet’s Dream,” as the

chapter came to know the gift,

was approved unanimously by

the membership in November,

Sutherland said.

“Our members are so

enthusiastic about this and looking

into ways of continuing to help,”

she said. “This is such a remarkable

facility and we are so grateful to

have it in our community.”

Naming opportunities are

still available for groups and

individuals. To learn more, please

contact Robert Sheldon, director of

planned giving, at 760.739.2961 or

email him at robert.sheldon@

pph.org.

Local Assistance League Sponsors Children’s Area

From left to right: Jean Schultz, chapter president; Janet Sutherland, past

president; Linda Zullinger, vice president, philanthropic programs.

Clockwise from the top:

1 Torsha and LaDainian Tomlinson look on intently during the live auction portion of the evening program.

2 Dan Fouts engages the crowd as master of ceremonies.

3-4 Guests danced the night away to the sounds of Wayne Foster Entertainment. The band showered guests with props such as guitar-shaped sunglasses throughout the night.

5 Linnea Goodrich enthusiastically raises her bidder number for the auctioneer to see.

6 Dr. Lance Cummings and his wife, Dr. Michele Grad pose for a photograph inside the Pavilion before dinner.

7 Dr. Jaime Rivas, a PPH Foundation Board director, is flanked by Dr. Elizabeth Salada (pictured left) and Mary Petty.

View more photos, visit www.pph.smugmug.com.

1 2

3

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FALL 2011PALOMAR POMER ADO HEALTH FOUNDATION

palomar pomerado healTh foUndaTion leaderShip

pph foundation Board

John Forst, Chair

Craig Brown, Vice Chair

Sharon Cafagna

John Clark

Harold Dokmo

Kevin Harkenrider

Sue Herndon

Harvey Hershkowitz

Angela Jensen

Terry McCune

Fred Nasseri

Liza Pille-Speacht

Jaime Rivas, M.D.

Tom Silberg

Dennis Stansfield

Al Stehly

Michael Stelman

ex-officio

Michael H. Covert, President and CEO, PPH

honorary Campaign Cabinet

Jack Raymond, Chair

Carold Stensrud, Co-Chair

Barbara Warden, Co-Chair

Roger Acheatel, M.D.

Kenneth and Marjorie Blanchard

George Chamberlin

Jim Desmond

Rick Engel, M.D.

Don Higginson

George Kung, M.D. and Jean Cheng

Lori Pfeiler

LaDainian and Torsha Tomlinson

Tom Wilson

Charlene Zettel

pph district Board

T.E. (Ted) Kleiter, Chair

Nancy L. Basset, R.N., M.B.A., Vice Chair

Linda Greer

Jerry Kaufman, M.A., P.T., Secretary

Bruce Krider

Marcelo Rivera, M.D.

Steve Yerxa

Spotlighting Palomar Pomerado Health Foundation’s Leaders

A good business owner has

many responsibilities –

and making sure that

quality healthcare is

available to employees is at the top

of the list, according to Palomar

Pomerado Health (PPH) Foundation

Board Chair John Forst.

As the owner of Design

Fabrication, Inc. in

San Marcos, which

makes and installs

countertops for

schools, businesses

and homes, Forst says

he knows that when his staff and

their families are healthy and

happy, his business will be healthy

as well.

“There’s a little something

extra, something special about

the healthcare offered at PPH,”

he said. “Our employees have

had babies born at Palomar and

their families have been treated

there. It’s a positive part of our

community and one that we need

as North County continues to grow.”

Forst found out how personal

that care could be while he was

driving to work from his home in

Rialto in San Bernardino County

and began suffering what he

thought were stroke symptoms.

When he arrived at work, a

concerned employee asked if

something was wrong and the two

headed to Palomar Medical Center

for the treatment of what would

save his life. He drove himself to

Palomar Medical Center, and after

his successful recovery, moved

his family to San Marcos. He

began his involvement with PPH

as a member of the Chairman’s

Council and has been a foundation

board member since May 22,

2008. He’s also served as a board

member of the Elizabeth Hospice

and is a past president of both

the San Marcos Rotary Club and

the International Solid Surface

Fabricators Association.

He keeps up with the ever-

changing progress of Palomar

Medical Center West by

accompanying friends on tours

and encouraging their

involvement. As Forst

sees it, it’s all part of

good business.

“People need

to understand that

building a healthcare system

is planning for the future,” he

said. “And any businessman will

tell you – you have to plan for

the future. This system will help

us attract good employees and

the best doctors from around

the country, and give us the

healthcare system that this great

area deserves.”

John Forst

PPH Foundation Board

Chairman

PPH Foundation Announcement

Writer Henry

David Thoreau

observed that

success usually

comes to those who are too

busy to be looking for it. One

of the newest members of the

honorary campaign cabinet for

Palomar Pomerado Health (PPH)

Foundation has found success

in journalism’s trifecta – radio,

TV and print – and despite his

busy schedule, has chosen to

be involved in the Building Your

Healthcare System of the Future capital

campaign for PPH.

George Chamberlin is

the Executive Editor for San

Diego’s business newspaper,

The Daily Transcript, Business

Editor for KOGO Radio and host

of its “Money in the Morning”

program each Sunday, Money

Advisor for NBC 7/39 where

he provides weekday financial

reports, a columnist for the North

County Times newspaper, and

the publisher and editor of the

national newsletter, Investing for

Rookies.

Chamberlin’s personal

experience – he and his wife

have both had surgery at Palomar

Medical Center – has had a lot

to do with his desire to become

involved.

“There’s something about

PPH that’s a little different, a little

special,” he said.

Since turning 60, Chamberlin

said he has become a better

consumer of healthcare.

“The new hospital is going

to be something unique, from

the environmental features to

the patient rooms to the whole

healthcare approach,” he said.

“In talking to doctors in the

district, they really enjoy it when

someone comes in and they’ve

done their own homework and

the patient specifically selected

PPH because they know their care

is going to be exceptional.”

Chamberlin urged all

consumers to “go out and kick

the tires,” be smart about their

healthcare choices, and get

actively involved in the campaign

to help build their hospital of the

future.

Terence M. Green, president and chief development

officer of Palomar Pomerado Health (PPH)

Foundation, has rejoined and accepted a new

role at Children’s Hospital Los Angeles where his

fundraising efforts will support CHLA’s research-specific

initiatives in the United States and abroad. His last day at

the PPH Foundation was September 2.

Green, who joined the PPH Foundation in 2009,

championed the construction of Palomar Medical Center

West and the $55 million capital campaign for PPH.

During his stint here, he was also instrumental in growing

the presence of PPH in the public eye by increasing the

membership of the PPH Foundation Board of Directors and

creating the Honorary Campaign Cabinet.

“It has been an honor for me to represent PPH for these

past several years and to work with some incredibly dedicated

volunteers, professional and medical staff throughout the system,” Green said. “A great deal of

good work has gone into creating a culture of philanthropy at PPH and I am confident that the

foundation team and its directors will build upon the successes we have achieved as we move

forward in building the healthcare system of the future.”

A search for a new president and chief development officer is underway. Michael Covert,

president and chief executive officer for PPH will fill in for Green in the interim. Anita Fraley,

director of major giving, will be the lead point of contact for the foundation staff.

The PPH Foundation team is available to help answer any of your questions should you have

any regarding your gift planning or ways to join our campaign. Please contact us at 760.739.2787 or

email us at pph.foundation@pph.org.

George Chamberlin

Honorary Campaign Cabinet

Member

Terence M. Green

Honoring a Palomar Pomerado Health Pioneer

Edith Hillebrecht beamed as

a new plaque honoring her

father, Dr. Linus Emanuel

Adams, was installed

at Palomar Medical Center in

downtown Escondido. The original

plaque was dedicated in January 1966

to commemorate the opening of The

Adams Medical Wing in what was

then Palomar Memorial Hospital.

“He was part of a number of

men who helped get Escondido a

hospital,” explained Mrs. Hillebrecht.

“It was a different time and this was

a much smaller area. But he did it all.

He had his own X-ray machine in his

office, he had a room for pathology,

he went on house calls at all hours of

the night, and when he had to rush

to the emergency room, I’d wait out

in the car until he finished.”

The hospital and the region grew

together, and the work of those first

visionaries is an important part of

the PPH story. Although the original

plaque was misplaced during a remodel, photos

taken at the time allowed an exact duplicate to

be made.

“It looks exactly the way it did in those

early days, it’s just beautiful,” said Mrs.

Hillebrecht.

Edith Hillebrecht Photo by Don Darrock

“People need to understand that building a healthcare system is planning

for the future.”

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PALOMAR POMERADO HEALTH FOUNDATION

960 Canterbury Place, Suite 200Escondido, CA 92025 TEL 760.739.2787 | FAX 760.745.7040 EMAIL pph.foundation@pph.org

TO:

NON PROFIT ORG

U.S. POSTaGe

PeRMIT 751SaN DIeGO, Ca

paid

Dawn of a New Day in HealthcareThe transformation of the Hospital of the Future has moved beyond the building’s exterior to its interior with completion of the fourth floor where patient rooms are now ready. Project managers and architects said they are conducting their “punch list” review of the floor to ensure quality control.

The work also continues on the patient floor lobbies along with the finishing details, including flooring, paint and decorative tile. Outside, glass and sunscreens are being installed at the east terraces. The greening of the facility continues as more trees and shrubberies are being planted throughout the site. The landmark wavy green roof is already flourishing and plants can be seen from the ground level.

“The main lobby is starting to come together,” said Wendy Cohen, director of facilities construction for Palomar Pomerado Health. “You can see the details starting to go in and we are all excited to see the three-story scaffolding come down.”

To keep up with day to day construction – or to look back and see how far the project has come – simply log on to www.pph.org/future for live webcam coverage.