Final Project

Name: Maaz bin Anwer

ID: 6377

Class: BBA-VIII

Teacher: Mohammad Shareef

Date: 27/5/2015

Selected Product

Pakistani MangoesPunjab and Sindh provinces are the main producers of this fruit and share of the two provinces in mango production is 79 percent and 20 percent. Pakistan offers 100+ kinds of mangoes including:

• Sindhri

• Anwer Ratoul

• Dasehri

• Langra

• Samar Bahisht

• Chaunsa etc

Pakistani Mangoes

• Pakistani mangoes enjoy a prominent position in the international market due to its taste, popularity and demand.

• They are spotless and clean by appearance, free from insect damage or fungal infection and uniform in size and ripeness.

Punjab being biggest mango grower

• During the year 2011-12, mangoes were grown over an area of 0.17 million hectares, yielding a total production of 1.788 million tons.

• The total production of mangoes in Punjab province, during 2011-12, was recorded as 1.304 million tons.

• Currently, 19 mango farms in Punjab are Global Gap Certified (GGC).

Top Mango Exporting & Importing Countries

Exporters:

• India (16,337,400 TONS/YEAR)

• China (4,351,593 TONS/YEAR)

• Thailand (2,550,600 TONS/YEAR)

• Pakistan (1,784,300 TONS/YEAR)

Importers:

• America

• Holland

• England

• Saudia Arab

Indo-Pak Rivalry• The sweet yellow fruit is a contentious matter regionally, with both

countries proclaiming it a national treasure and fighting over whose specimens are superior.

• According to respective official figures, Pakistan last year exported around 100,000 tons for a revenue of $48.6 million over India's 56,000 tons for $44.6 million.

• European Union (EU) put ban on 1st May 2012, on Indian mangoes because these were found to contain fruit flies as well as spots and also affected vegetables.

• Economically, at least, mango exports are one area where Pakistan appears to have a slight edge.

Pakistani mangoes should be exported to middle east including UAE and Saudia Arab as well England firstly because:

• Indian mangoes were banned by EU so that England is an easy target for Pakistan, which might spread to other EU countries.

Export to Middle East & England

Introduction Of CompanyVision: To be a world class exporter of fresh fruits with consistent high quality and timely supply.

Mission: Provide top quality products at the highest service level as a means of enhancing the customer’s value in the market.

Tagline: Simply the freshest.

Registration: “FRUTTINA FARM” is registered by TDAP and SECP in 2001 soon after it started its operations.

Logo

Letter Head

Other Information of Company

• Where: The business is located in interior Sindh, at a village called Khairpur.

• What: Company which engages in large production and distribution and variety of mangoes, supply of these fruits to customers.

• Whom: Throughout Pakistan and some parts of Middle East and Europe.