PowerPoint Presentation

Pakistan Railway PRESENTED BY : PRIANKA BAJAJTASLEEM ABBASI FAHAD ALI KHOKHAR SM SAQIB MEHMOOD KHOSO

Introduction:It forms the life line of the country by creating to its needs for large scale movement of freight as well as passengers traffics.It not only contributes its economic growth but also promotes national integration.It provides an important mode of transportation in farthest corners of the country.Its headquarters lies in LahoreAdministered by federal government under the ministry of railways.

VISION STATEMENT:To achieve excellence in Engineering Services with special emphasis on Railway Sector and to become an international commercial company operating beyond Pakistans borders

MISSION STATEMENT: To lead the public and private sector in the engineering disciplines including Railways by providing highest quality and safety standards in an economical and efficient manner

History:It provides important mode of transportation throughout Pakistan.First time idea was given in 1847 with the possibility of Karachi becoming a major seaport.On 13 may1861 the first railway line was opened to the public between Karachi and kotri with total length of 169kmsOn 24 april1865 railway line was opened in Lahore-multan about 336kms long.

Cont :By 1885 there were 4 railway companies operating which were:Sindh railwaysIndian flotilla companyPunjab railwaysSlowly and gradually it spreads through out the world.

Current stateDysfunctional railway systemNegligence by last govt has led the pakistan railways down rapidlyIn 2011 PR networks cancelled many trains and AC service were stopped due to shortage of fuel

What is product ?

List of trains by Pakistan railwayAllama Iqbal Express Bahaudin Zakariya ExpressBahawalpur ExpressBaluchistan ExpressBolan MailBuraq Expres

Cont ExpressKarakoChiltan ExpressFarid ExpressJaffer ExpressKarachi ram ExpressKhush Hal Khan Khatak ExpressKhyber mail

Cont :Pakistan ExpressRawalpindi ExpressSamjhauta ExpressShalimar ExpressSialkot ExpreSubak KharamSubak RaftarTezgam

Main issues with the productsThe trains are in a worst conditionlack of facilities of lights and fanslocomotive problems Fuel problems

Insecurity problems 1990 Sukkur disaster , 307 people killed 2005 three passenger trains collided on, derailing 13 carriages and leaving at least 120 dead

Locomotive problems Five hundred more locomotives are needed to make railway full operational ( sad rafiqe)Out of the total number of 450 trains, only 70 are in working conditionThe remaining 380 trains have developed major faultsPakistan Railways had purchased 150 new locomotives from China for Rs8 billion about six years back, but they proved to be substandard.

Pakistan locomotive factory risalpur put into service in 1993 with the collaboration ofGovernment of Japanat a total cost of Rs.2284.00 milliontwenty three PHA-20 type 2,000hp(1,491kW) diesel-electric locomotives have rolled out of the factory

Pricing of Pakistan railway Cheapest mean Corruption by employees Huge indirect costs Price contrasts costs .

Have you ever travelled through train???

PeopleDemoralization: Demoralization is not only adversely affecting the efficiency and effectiveness of service delivery but is also forcing the most efficient and essential to leave the service.

Disrespectful Attitude: disrespectful attitudes of the employees towards the passengers threatens the profitable and strong relationship with passengers.

Outright Fleecing: Corrupt employees of Railway along with policemen deal with customers without issuing ticket.

PeopleUnnecessary secrecy: when the trains are late, employees create the suspense and they do not inform the passengers correctly about the timing of train.

Irresponsible Behavior: Most of the employees prove themselves not responsible for any issue regarding train. They dont even say sorry for the inconvenience.

Lazy Ticket Checkers: They do not perform their duty very well and just fulfill the formality.

ProcessLack of computerized system: Passengers have to purchase the ticket manually and sometimes they wait in the rows to purchase the ticket.

lack of punctuality: Trains are too late most of the times. Passengers have to wait for 5 to 10 hours sometimes.

Security issues: Anyone apart from his identification can easily enter in the train due to lack of effective security. Passengers might be threatened by terrorists.

Insecure luggage: Theft is very common in the trains due to lack of locker facility.

ProcessLack of facilities: -Lack of Lights in the train, -perished food items are being sold at the platform, -less waiting rooms, no cleanliness at platform as well as in the train.

No Accountability: No check and balance of: -Seats allotment -Smoking, - Having pan and ghutka etc. -Smuggling of illegal items

How many Railway stations are in Pakistan?

Physical evidenceFacilities: waiting rooms , Shops , etc

Inter-face: Attractive

Infrastructure : understandable, easily reachable

Services: The People who are providing services to you at the station ! Policemen, T.T,

Comfort: Comfortable environment, Security, easy accessibility Facilities

PlaceTrade channels

Sales support

Railway stations (stops)

Ticket offices

Trade channels

Railway stations

Ticket house

Marketing of Pakistan Railway

Pakistan Railway established the Directorate of Marketing which works directly under the guidance of the Ministry of Railways The objectives of this Directorate are, through public-private participation, to conceive, plan, finance and manage commercial projects which shall generate additional revenue.

The Directorate compromises of a team headed by the Director Marketing with:

Four Deputy Directors Four Assistant Directors. The Directorate is based at Lahore with branch operations in Karachi, Multan and Islamabad.

The Directorate is divided into following functional areas,

1. Advertising Department2. New Business Development

Advertisement through print media Advertisement through electronic mediaAdvertisementfor promotion of different rail services

Print MediaNews of any important event is prepared and released to media offices through email and fax formats .

New Business DevelopmentThis department is responsible for conceiving, planning, financing and managing high value real estate projects through public-private participation through out Pakistan. Some of the institutions which have been commercialized by this department include Railways hospitals, schools, clubs and sports stadiums etc.

Videography in railway PremisesThe Directorate facilitates and grants permission of shooting of scenes in Railway premises as desired by interested parties for official, commercial or charity purposes .

IssuesPakistan railway is facing losses due to mismanagement, poor maintaince .Political intervention in decision making .CorruptionNeglence by Ministry of pakistan. Railway

Thank you