Pajaro Valley Chamber of Commerce and Agriculture Business Directory

APTOS • RIO DEL MAR • LA SELVA BEACH • WATSONVILLE • CORRALITOS • FREEDOMPAJARO • LOS LOMAS • AROMAS • PRUNEDALE • CASTROVILLE

PAJARO VALLEYThe Heart of the Monterey Bay

PAJARO VALLEY CHAMBER OF COMMERCE AND AGRICULTUREBUSINESS AND COMMUNITY PROFILE • 2014-2015

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Campbell408-378-4921

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Watsonville831-722-0334

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4 2014-2015 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

City of Watsonville

“Opportunity through diversity; unity through

cooperation”

It is an incredible honor to serve as the mayor of the City of Watsonville. This is a city of great possibility and opportunity because of its hard working families, its rich agricultural heritage, and as an emerging hub for entrepreneurs and businesses from various industries. I am confident that the Pajaro Valley Chamber of Commerce directory will provide you with valuable information about the economic promise of our region.

Agriculture and food processing have been identified as vital industries to the County at large, and in particular to the Pajaro Valley. Cabrillo College’s Solari Green Technology Center, located in the heart of our historic downtown, can play a vital role in meeting the needs of a growing industry by providing training in ag-technologies and innovation that

promote 21st century jobs and careers in agriculture.

Watsonville is home to a number of companies that are growing in the light manufacturing sector. Specifically, high-tech manufacturing of components and products used in lifestyle, racing and aerospace have seen tremendous growth. Fox Racing, for example, has grown from under 100 employees to a seasonal high of over 700.

Companies like West Marine, the largest distributor and retailer in marine parts and accessories in the world, are headquartered in Watsonville. Companies like Elecraft, Orion Telescopes, Photoflex, Westek, Schmid Industries and Nordic Naturals have made Watsonville home and have continued to provide good-paying jobs for Santa Cruz County residents.

We continue to focus on providing the workforce, infrastructure and lifestyle options that have allowed these companies to grow and thrive. Our proximity to UC Santa Cruz, California State University Monterey Bay, and Cabrillo College provide many opportunities for continued collaboration with our city to develop a stronger workforce and economy.

Visit our website to learn more about the City of Watsonville at www.cityofwatsonville.org. We invite you to explore and discover the many opportunities our City has to offer.

The Pajaro Valley Chamber of Commerce and Agriculture Business and Community

Profile is proudly published by:

Register-Pajaronian

PublisherJohn Bartlett

General ManagerAmy Bartlett

EditorBrian Williams

Advertising Sales:Tina Chavez

831.761.7359Susie Ronzano 831.761.7356

Allison Stenberg 831.761.7326Jillian Hogan 831.227.8385Sadie Wittkins 831.406.9322

Art, Design and Layout:Mike Lyon

Production:Daryl Nelson

Cover & Interior Photos:Tarmo Hannula

The Pajaro Valley Chamber of Commerce and Agriculture Business and Com-munity Profile is published yearly. It is mailed directly and distributed at locations throughout Watsonville California by the Register-Pajaronian 100 Westridge Drive • Watsonville CA 95076 • 831.761.7300 ©Reg-ister-Pajaronian 2013. No articles, illustra-tions, photographs, and any other editorial matter or advertisements herein may be reproduced without written permission of copyright owner. Printed in the U.S.A.

Register-Pajaronian100 Westridge Drive

Watsonville CA 95076831.761.7300 fax 831.722.8386www.register-pajaronian.com

Watsonville Mayor - Karina Cervantez

Sincerely, Karina Cervantez

Table of ContentsTable of ContentsCommunity Message..........................................................6

Membership Benefits...........................................................6

A Great Place for Business..................................................8

Agricultural History Project................................................10

The Heart of Monterey Bay................................................12

Watsonville Civic Plaza.....................................................13

Watsonville Hospital..........................................................14

Education...........................................................................16

Vison Plan...........................................................................20

Pajaro Valley Chamber Members Directory...................25

Photos: TARMO Hannula/Register-Pajaronian


Community MessageCommunity MessageThe Pajaro Valley Chamber of

Commerce and Agriculture welcomes you to the jewel of

the Central Coast. Here you will find the richness of prime agricultural land, the beauty of the forest of Mount Madonna and the beaches of the Pajaro Dunes. It is the reason generations of families have continued to call the Pajaro Valley their home.

I invite you to get involved with the Chamber by attending one of our many events. Monthly mixers are a great way to meet other business people of the community

in a relaxed, welcoming and friendly atmosphere. Our quarterly business lunches always feature dynamic speakers who teach and inspire as well as provide opportunities to connect on a professional level. Whether you’re new to the community or have done business here for years, come and see the exciting things happening with the Chamber. The Pajaro Valley is truly an amazing place to work, live and play. Here at the Chamber, “It’s OUR business to help you grow YOUR business”.

Pajaro Valley Chamberof Commerce and Agriculture

Dedicated to the success of our members by:

• creating a strong local economy

• promoting the community

• providing networking opportunities

• representing business to governmentP. O. Box 1748 * Watsonville, CA 95077www.pajarovalleychamber.comPhone (831) 724-3900 * Fax (831) 728-5300

Membership BenefitsMembership Benefits

Thank you for considering member-ship in the Pajaro Valley Chamber of Commerce and Agriculture. We think you’ll not only enjoy being part of our Chamber, but will see tangible ben-efits right away.

For example:You’ll be represented

• With local, state and federal gov-ernments

You’ll receive business referrals

You’ll enjoy networking opportunities with other members

• Luncheons• Annual Awards Dinner• Business After Hours Mixers• Annual Business Expo

Participate on dynamic committees• Ambassadors (ribbon cuttings,

grand openings and special events)• Business and education (Adopt a

School Program & Passport To Work)• Tourism and marketing • Government affairs (positions on

local and regional issues)• Marketing and communications• Technology task force

(advertise cooperatively and inex-pensively)

• Recognition on our website• Membership directory listing• Website (company listing, links to

your website)• Shop local campaign• Sponsorship opportunities at events

Weekly Bits and Blogs• Find out what’s happening in the

Chamber in a weekly e-mail. As a member, we welcome you to send us your press releases and adver-tise events your company may be having which we will post on our website as well.

We look forward to welcoming you as a member of the Pajaro Valley Chamber of Commerce and Agricul-ture. We are going through an excit-ing time of growth and invite you to take advantage of the great opportu-nity to grow with us. If you have any questions, please feel free to call the Chamber office at (831) 724-3900.

Whether it’s through individual coaching, mastermind or training,

I will take you to the next level of your growth path. Contact me today:

Never Too Late CoachingWhere Dreams Meet Reality

Renee E. MelloRenee E. MelloCertified John Maxwell Coach, Trainer & Speaker

(831) 840-2479

763-4533Serving the area with quality fertilizer

and chemical sales & service

Our Family Serving Your Family Since 1929

222 East Lake Avenue • Watsonville 724-6371 LIC #323

The Mehl family and staff are deeply appreciative of the honor the community has bestowed on us by voting Mehl’s Colonial Chapel the Best Funeral Home in the Pajaro Valley. Please know that we are committed to continue

serving our families in the future with the same level of service and care that we have provided for the past 85 years.


Enterprise Zone

Businesses in Watsonville enjoy special tax incentives just for locating in the Central Coast’s most business-friendly town. The State Enterprise Zone in Wat-sonville covers almost every commercial property and provides tax credits to busi-nesses simply for hiring, investing in new sales and manufacturing equipment or investing in new tangible property. Just hiring one person can earn a business credit of up to $37,440!

“The Watsonville Enterprise Zone saved us thousands of dollars in our start up costs by providing a tax credit on the purchase of our expen-sive manufacturing equipment”

Business Friendly Government

Watsonville offers businesses a friendly environment in which they can thrive. From assistance in finding a location to help in navigating the approval process, you can expect red-carpet treatment from friendly, knowledgeable and helpful city staff. Watsonville’s Economic Development staff are ready and waiting to help. Give us a call today!

Hub Zone

Parts of Watsonville are also a Federal HUB Zone. The HUB Zone makes it easier for businesses to secure Federal Government contracts. If your business works with the Federal Government, we could have just the right location for you!

Watsonville A GreAt PlAce for Business


Spencer Owyang - Owner of Constructors Racing Group

Enterprise Zone Credits

• Hiring Tax Credit of up to $37,440 per qualified employees.

• Sales and Use Tax Credit for the purchase of manufacturing and sales related equipment.

• Business Expense Deduction on tangible business assets up to $20,000

• Banks can get a tax credit for loaning to companies in the Enterprise Zone

92014-2015 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

Opportunities Abound

The Pajaro Valley is home to over 50,000 residents and the last few years have seen a burst of investment in Watsonville. Major retail expansion, new housing de-velopments, infrastructure improvement and investment and expansion of edu-cational facilities have all succeeded in creating new jobs for our community. Three new hotels and increased occu-pancy in all lodging facilities enhanced Watsonville’s tourism-related economy.

While the city’s economy is rooted in ag-riculture and food processing, Watson-ville has a diverse and stable economic base that extends far beyond those tradi-tional industries. Watsonville growers and plant scientists are innovating new berry varieties and growing methods all the time. Non-agriculture sectors of the city have grown in recent years to include a number of design, manufacturing, elec-tronics and service firms. A number of na-tional companies are headquartered in Watsonville including Granite Construc-tion Company, Graniterock, Monterey Mushrooms, S. Martinelli & Company and West Marine Products.

The City of Watsonville is committed to ensuring that Watsonville’s workforce is prepared for the 21st Century. The City, working closely with Santa Cruz County and local employment training provid-ers, has developed several job training programs to meet local market needs. Watsonville residents and businesses are able to tap into three institutions of higher education. The University of California in Santa Cruz is located just 20 miles to the north and California State Univer-sity Monterey Bay is only 20 miles to the south. Cabrillo College, the local com-munity college, with a satellite campus in Watsonville, is also a site for the Cisco Network Academy.

Watsonville is centrally located at the junctures of highways 1, 129 and 152, and is home to the only public airport in Santa Cruz County. This full service, general aviation airport provides com-mercial, recreational and emergency transportation benefits to local business-es and residents. There are at least five charter operators to meet customers’ transportation needs.

Location, Location, Location

Watsonville’s Central Coast location is not just the perfect climate to do business, it is the perfect climate for living. Watsonville is only 95 miles south of San Francisco, between the cities of Santa Cruz and Monterey. Sur-rounded by beautiful mountain ranges, canyons and the Pacific Ocean, no other location offers our combination of business friendliness and natural beauty. Our average high temperatures range from 60º in the winter to 75º in the summer. Imagine how much you can save on heating and cooling!

The natural wetlands of Watsonville offer some of the finest bird habitats in the United States and are lined by convenient trails that are perfect for walking, jogging, and cycling. Watsonville is minutes from pristine beaches and beautiful redwood forests. Add in Watsonville’s produce, food and wine, the most affordable housing on the Central Coast and our beautiful town is a perfect choice for your business and your home.

A GreAt PlAce for Business


During the Agricultural History Project’s annual Day on the Farm event, now in its 12th year,

children help adults grind corn, pump water, milk cows and churn butter, bypassing the grocery store for their dinner’s ingredients.

AHP CEO John Kegebein said the event serves as a way to showcase how people worked to put food on their tables. It takes guests on a trip back in time to the old days of farming, forgoing the high-tech appliances that define modern living.

“We want to show people that food comes from the farm and not the grocery store,” he said.

With the help of adults, children are able to drive an early 1940s John Deere tractor. A tractor rodeo is also held, featuring trophies and ribbons.

A team of Clydesdale draft horses give hayrides. In addition, some guests have the chance to steer the horses around the Gazebo.

Other animals at the event include rabbits, lambs, goats, chickens and alpacas from Rock Star Alpacas.

Day on the Farm typically draws around 1,000 people locally and from nearby areas, Kegebein said.

“Day on the Farm is one of our biggest events of the year,” he said. “People of all ages have a great time participating in the activities of daily farm life of yesterday, as well as wandering through the exhibits on the history of agriculture here in Pajaro Valley.”

The 1.3-acre Agricultural History Project site sits near the front of the Santa Cruz County Fairgrounds, 2601 East Lake Ave. in Watsonville, and

Agricultural History ProjectA trip back in time to the old days of farming


contains its own museum, a barn and several other structures that house a fleet of antique tractors and a wealth of treasures from the Pajaro Valley’s rich agricultural heritage. It has all grown out of a letter campaign that started in late 1985.

The Agricultural History Project also holds Second Saturdays on the Farm.

Kids are able to try early-day water pumps, play hoops, string cranberries, popcorn and create paper chains, puppets, bird ornaments and other decorations.

The Gift Shop, Museum and other exhibitions will all be open as well.

Second Saturday was created to allow people to get a taste of early-day farm life in the Pajaro Valley. Each month a new theme is explored at the event.

There is plenty of free parking and the entire event is free. Donations are appreciated.For information, visit www.aghistoryproject.org or call 724-5898.

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New York Life Insurance CompanyLicensed Agent733 Cedar Dr. / P.O. Box 542Watsonville, CA 95076Tel. 831-722-2695 Fax [email protected]

July: July 4th Spirit of Watsonville Independence Day Parade and Celebration

Aug: Strawberry Festival

Sept: Labor Day Santa Cruz County Fair Monterey Bay Birding Festival

Oct: Watsonville Fly-In & Air Show

Dec: Holiday Factory Sale

Every Friday, 3-7p.m.: Watsonville Certified Farmers Market

Located in the beautiful Pajaro Valley, between scenic Mount Madonna and the Monterey Bay, the Watsonville area is well known for its tremendous agricultural bounty, lovely rural

scenery, and quaint family farms. Watsonville also offers visitors some of the best bird watching on the West Coast, with seven miles of public trails and a Wetlands Nature Center. The City’s six coastal sloughs and nearby beaches offer excellent opportunities to view rare birds, including the Peregrine Falcon, Whitefaced Ibis, and Snowy Plover.

Incorporated in 1868, the City is rich in historic architecture, in-cluding many works of local architect William H. Weeks, such as the Tuttle Mansion, the Lettunich Building, and the bandstand at the City Plaza. Visit historic downtown Watsonville to see many of his major works.

On Friday afternoons, finish your walking tour at the Farmers’ Market, next to the historic City Plaza, for fresh local and organic produce, seafood, pastries, and a variety of delicious ethnic dishes prepared to order, hot off the grill.

Major Events

Wetlands Nature Center & Wetlands Trails

Pajaro Valley Farms & Wineries

Pinto Lake

Watsonville Airport

Watsonville Speedway

Recreation & Nature

Agricultural History Museum

Bockius-Orr House Historical Museum

Historic Main Street & City Plaza

Pajaro Valley Art Gallery

William H. Weeks Architectural Tour

Visit Watsonville!

For More information about visiting Watsonville, please call:

Chamber of Commerce: (831) 724-3900 www.pajarovalleychamber.com

History & Culture

tHe HeArt of Monterey BAy

12

For More information about visiting Watsonville, please call:

Chamber of Commerce: (831) 724-3900 www.pajarovalleychamber.com



WAtsonville

The Watsonville Civic Plaza continues to be a downtown gem for the city. The successful collaboration among

the City of Watsonville, Santa Cruz County and the Superior Courts of the state of California opened in May of 2008. The 140,000-square-foot building, located at the corner of Main and Second Streets in downtown Watsonville, houses a new expanded Watsonville Library, the California Agricultural Workers History Center, City Administrative offices with Council Chambers, Superior Court facilities, and private and retail office uses. The facility is utilized by hundreds of people each day, and provides better access to public services for local residents.

A library occupies the first two floors of the building, eliminating the overcrowding that occurred in the older library and providing a safe haven for students. The building provides a homework center, study area, computer room, and a public research room. The colorful and comfortable design includes a story hour room for children, and brightly colored computers intended for use by children. The Literacy Center, on the first floor, will help adults learn to read and write. The library also houses the California Agricultural Workers History Center, showcasing the area’s agricultural history and diversity. Photos and displays highlight the diverse background of the region’s agricultural workers, and a large research room includes related documents and recordings.

The Santa Cruz County Superior Court facilities on the third floor provide expanded and improved services. The county’s family law courts have been relocated to the Civic Plaza, and the State-funded ”Self-Help Center” assists residents in accessing legal information so they more knowledgeably work through the court system. Consolidation of the courts and District Attorney offices in downtown Watsonville provides more centralized access for residents, and brings almost 100 employees downtown, contributing a major economic stimulus to

the area.

The City Council Chambers allows more people to attend Council meetings, and are used by other public agencies. City administrative offices on the fourth floor are bright and spacious, providing extraordinary views of both the downtown area and the hills to the east. State-of-the-art computer and audio visual equipment enhance both the speaker and the observer’s experience at meetings. Also located on the top floor, a community room is available for rental by public or private groups of up to 240 people for meetings and parties.

The building has commercial space for lease, including office space on the second and fourth floors and three on the first floor. It is served by a 460-space six-level parking structure that also provides parking for nearby downtown businesses.

Civic Plaza was intended to serve as a catalyst for additional private investment and job creation downtown. Completion of a 20,000-square-foot commercial building directly across Second Street, coupled with the recent relocation of the adult school to Rodriguez Street and theexpansion of the Cabrillo College - Watsonville Campus to incorporate a vocational technology center

indicate that Civic Plaza is indeed achieving that goal.

The building is truly a tribute to the long-term collaborative efforts between the City, the County of Santa Cruz and the Superior Courts of the State of California, which resulted in the creation of an outstanding work environment for the building’s occupants as well as a pleasant experience for building visitors.

“Opportunity through diversity, unity through cooperation”

Civic Plaza



HeAltH cAre WAtsonville HosPitAl

Founded in 1895, Watsonville Community Hospital is a 106-bed, acute-care facility accredited by The Joint Commission. In addition to the emergency department that serves as an advanced life support base station for Santa Cruz County, the hospital offers a comprehensive portfolio of medical and surgical services, including a full service Wound Treatment Center.

The physicians and staff at Watsonville Community Hospital strive to exceed patient expectations, while delivering compassionate, quality care.

Hospital Information• Licensed beds: 106• Physicians: Active: 104;

Courtesy: 40• Accredited by The Joint

Commission

Service Highlights• Birthing Center, Neona-

tal Intensive Care• Cardiac (CCU, Cath

Lab)• Cardiopulmonary/Re-

spiratory• Emergency Depart-

ment, Advanced Life Support Base Station

• GI/Endoscopy Lab• Imaging (CT Scanner,

MRI, Nuclear Medicine, Ultrasound)

• Industrial/Occupational Medicine

• Laboratory• Rehabilitation (OT, PT,

Speech)• Senior Services• Surgery (Inpatient/Out-

patient)• Wound Treatment

Center (Hyperbaric Medicine)

Specialties• Anesthesiology• Cardiology• Dermatology• Emergency Medicine• Family Practice• Gastroenterology• General Surgery• Geriatrics• Gynecology• Hematology• Infectious Disease• Internal Medicine• Neonatology• Nephrology• Neurology• Obstetrics• Ophthalmology• Oral/Maxillofacial

Surgery• Orthopedic Surgery• Otolaryngology• Pain Management• Pathology• Pediatric Dentistry• Pediatrics• Plastic/Reconstructive

Surgery• Podiatry• Psychiatry• Pulmonology• Radiology• Rheumatology• Thoracic Surgery• Urology• Vascular Surgery

85 Nielson St. • Watsonville, CA 95076831.763.6445 • www.pvhealthtrust.org

Providing a supportive patient-centered approach (in English & Spanish) to better health through diabetes self-management, diabetes prevention education and medical nutritional education for children and adults. For information or to make an appointment, contact us.

Diabetes Health Center


upcUnited Presbyterian Church of watsonville

Robby Olson, Pastor

Find more information and listen to sermons online

www.upcwatsonville.org

Greater things are yet to come, and greater things are still to be done

in this City.

Sunday Worship at 10am

112 E Beach Streetparking lot on Trafton

We use only the fi nest ingredientsSmoked Low and SlowNo Order is too Small or too LargeCome taste the difference at Freedom Meat Lockers.

now serving beer & wine.

Freedom Meat Lockers & Sausage Co.160 Hi Grade Lane, Freedom, Ca. 95019

831-724-4355

Scurich InsuranceServices

Scurich InsuranceServices License #0436405

Servicing the Agricultural Community Since 1924

320 East Lake AvenueWatsonville, CA 96076Phone: (831) 722-3541

www.scurichinsurance.com

Mike

Scurich Tony Scurich


The Pàjaro Valley Unified School District is the largest school district in Santa Cruz County

(per enrollment) covering over 150 square miles, spanning two counties from north Monterey in the south to Santa Cruz County in the north. The district serves the cities and communities of Aptos, Corralitos, Freedom, Pàjaro, La Selva Beach, Las Lomas, and Watsonville. Over 19,900 K-12 students attend the district’s 16 elementary schools, six middle schools, four high schools, six charter schools, and one alternative school. The district also includes 12 children’s centers, and an adult education school, migrant education and Head Start centers, and other special services. The district’s enrollment puts it in the top 10 percent of largest districts in the state, and among the 100 largest of the state’s 1,095 districts and county offices. The district

has four Distinguished Schools and recently passed a $150 million bond to improve the technology infrastructure, upgrade the older buildings and improve safety features on school grounds and in our buildings. For more information on the district go to: pps-pajaro-ca.schoolloop.com

Willie YahiroTrustee Area IV

Southwestern Watsonvilleand some outlying areas

[email protected]

Dr. Lupe RivasVice President/Clerk

Trustee Area IIEastern portion of PVUSD

including [email protected]

Karen OsmundsonTrustee Area III

North Monterey County area& the southwestern area of

Watsonville out to the [email protected]

Leslie DeRoseTrustee Area V

Northwestern Watsonville & some outer lying areas

[email protected]

Maria OrozcoTrustee Area VIFreedom Area

[email protected]

Jeff UrsinoTrustee Area VII

Central Coast area: La Selva Beach & Rio Del Mar [email protected]

The Cabrillo College Watsonville Center offers college level and basic prepara-tion classes in general education and

career technical (vocational) education, where students can earn an AA/AS degree, a certificate or skills for career advance-ment, or prepare to transfer to a four-year university. Financial aid information and academic counseling is available in both English and Spanish to help get started with a plan and assistance for the fastest path to success, and services such as tutoring and help with computer skills are offered as well. The Watsonville Center classrooms are all equipped with “smart” classroom technol-ogy, students have access to fully equipped computer labs, and the new Solari Green Technology Center is built to demonstrate the highest standards of energy efficiency and renewable materials. Construction classes in energy management include solar technology and the latest techniques in “green” design. For information, see www.cabrillo.edu/ser-vices/watsonville, call (831) 786-4700, or visit us at 318 Union St. next to the Watson-ville City Plaza.

educAtion in the Pajaro Valley

Cabrillo CollegeWatsonville

Cabrillo CollegeWatsonville

Photo: TARMO Hannula

Kim De Serpa • PresidentTrustee Area I

Northern portion of PVUSD Corralitos& more than half of Aptos area

[email protected]

C & N Tractors496 Salinas Road

Watsonville, CA 95076(831) 722-2733

Soroptimist International of Watsonville

A volunteer organization committed to improving the lives of women and girls in local communities and throughout the world through programs leading to social and economic empowerment. This year, Watsonville Soroptimists advanced their “Educate to Lead” vision by donating over $35,000 in local scholarships and awards.

To learn more about our Watsonville club and membership or to attend a meeting, please visit our website: www.siwatsonville.org or email: [email protected].

Invites you to become anAdult Literacy Tutor Today!

ALL YOU NEED TO DO IS• Review our Tutor Orientation Schedule• Keep an in-take appointment• Attend a 2 day training

CHANGE A LIFE!SHARE THE WEALTH OF READING

CALL 831-768-3410 or visit 275 MAIN STREET (next door to the Library)Watsonville

Opportunity to Readthe Library Literacy Program

CAMPOS REAL ESTATEExpect the BestTM

617 EAST LAKE AVENUEWATSONVILLE, CA 95076

REBECCA L. CAMPOSREALTOR®

831-818-7607

Each Office is independentlyOwned And Operated.

Ed Gagné

831-254-1432

~ Honesty ~ Loyalty ~ Integrity ~~ Community involvement for over 20 years ~

~ Extensive local market knowledge ~“Real person doing Real Estate”

Renee Mello

Your Local Real Estate SpecialistCell:

831-840-2479 Broker AssociateBRE #00943463

90 Mariposa Ave., WatsonvilleBus: (831) 722-3188 Ext. 106Cel: (831) 818-6367Email: [email protected]

REAL Estate

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OLIVERPROPERTY MANAGEMENTPROPERTY MANAGEMENT

Jeni�er Oliver-WessOwner/Operations Manager

CCRM

Shannon HillBookkeeping Manager

CCRM

Kathy OliverOwner/Broker

CRB, CRS, GRI, WCR-PMNCal BRE Lic #01116175

723 East Lake Avenue • Watsonville (831) 722-4696 www.OliverPM.com

PAJARO VALLEY CHAMBERof Commerce & Agriculture

Judge John H. Watson laid out the town plan in 1852

DEDICATED TO THE SUCCESS OF OUR MEMBERS BY:• Creating a strong local economy• Promoting the community• Providing networking opportunities• Representing business to government

VISION PLAN

20

Welcome to Watson-ville and the beauti-ful Pajaro Valley! We are a very diverse, multicultural community with a wide variety of business opportuni-ties. Agriculture and ag-related industry is the primary economic driver in our community,

however, in addition to agriculture, many national and world wide companies call Watsonville their home. We have a wide variety of large and small retail, manufactur-ing, and high tech companies here too. We also boast a wonderful variety of home based businesses.

the largest district in the county, and we have a great satellite campus for Cabrillo College here as well.

As an advocate for business and agriculture, we work at monitoring local, state and Federal legislation, and make recommenda-tions to the Board of Directors and govern-ing institutions. Whether you are looking for ways to improve or expand your business, start a new one, or just come to visit the beautiful beaches, wetlands and mountains of the Pajaro Valley, we at the Pajaro Valley Chamber of Commerce and Agriculture are ready to help any way we can. Relocation packets are available, as well as referrals and information about our beautiful valley. Do not hesitate to contact us for more information.

Katie Mahan Chairperson of the Board

PAJARO VALLEY CHAMBER of Commerce and Agriculture

44 Brennan StreetWatsonville, CA 95076

(831)724-3900www.pajarovalleychamber.com

Mailing address: P.O. Box 1748Watsonville, CA 95077

Pajaro Valley Chamber of Commerce Agriculture

MEMBERSHIP

FINANCE

MEMBER CONNECTIONSTOURISM & AGRICULTURE

GOVERNMENT AFFAIRS

CHAMBER KEY ELEMENTS FOR ACTION

Our major focus is growing and serving the needs of our membership base while providing value added benefits and programs to demon-strate our commitment to local businesses. We are looking to add dynamic business people to expand our committees and develop future leadership of our organization and the community.

The continued success of our networking events and mixers are expand-ing with networking opportunities for our membership. We continue to leverage social media and our website to achieve efficiencies in commu-nicating with our membership. The Ambassador committee continues to innovate in welcoming new and renewing members and promotion of our membership through ribbon cuttings and luncheons.

We promote our local area and the companies that help bring visitors to us and develop niche tourism in areas of interest to visitors such as agri-tourism and the sister city programs. We provide opportunities for education and enrichment through our Chamber trips.

We strive to be the voice to local government for local business by engaging on the behalf of members and building rapport and relation-ships with local government. Our membership is informed on issues that could impact their business and we are advocates for them in pursuing their concerns.

The Chamber of Commerce & Agriculture operates on member dues and fundraising events. The ongoing management of our members’ dues receives scrutiny and is protected through safeguards to ensure financial sustainability.

Finance

Government Affairs

Tourism/Agriculture

Member Connections

Membership

21

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A message from our President“If everyone is moving forward together, then success takes care of itself.”-Henry Ford A group of people working together toward a common goal can achieve much more than individuals working alone. That’s why the Pajaro Valley Chamber of Commerce is able to provide so many opportunities and resources to our members – because of great people working together. Executives and entre-preneurs, people from small and large businesses and non-profits, educators, community leaders, and residents give their time and talent to the Chamber so that other members may benefit from their expertise. And when many members work together to promote a sound, healthy environment for business and edu-cation, the success will take care of itself.

You may be saying to yourself, “That sounds great, but what’s in it for me?” My answer? Plenty!

As a member of The Pajaro Valley Chamber, you are automatically entitled to a lengthy list of direct benefits and services for your business: networking events, educational meetings, advertising opportunities, and links to the com-munities and people we serve. Your membership is an open invitation for you to meet people from other businesses and industries, get involved in legislative and business planning initiatives, become an advocate for local business. It allows you to plan and host special events and charitable fundraisers when you have a lot of time to give, or donate a raffle prize when time is limited. Most importantly, though, membership opens the door to relationships you won’t find anywhere else.

That is really what the Chamber is about – building relationships that can help you professionally, and bring you a great deal of personal satisfaction, too. While you are building those relationships, you and other members are laying the foundation for the future of business in our area.

For more than a 80 years, the Pajaro Valley Chamber of Commerce has provid-ed programs, events, research, and relationships with key nonprofits and gov-ernments to support the local business community. The Chamber serves as a catalyst to build stronger, cross-sector partnerships and provide voice, insights, and connections that strengthen the intersections of business and community. Through our informational luncheons, networking mixers, presentations from business and community leaders, and connections to local, state, and federal , the Chamber continues to help businesses and individuals make a difference.

The Chamber has been the organization local businesses have turned to in good times and in tougher times. We continue to promote “it’s good business to do business with Chamber members” and to shop local in general. Our Chamber will continue to be committed to supporting our businesses and com-munities. By working together and joining hands to create a successful and purposeful business climate, we can move forward and prosper.

We invite you to take your Chamber involvement to the next level. Please con-sider using your enthusiasm and expertise to forward our goals as a mem-ber of one of these important Chamber committees: Business and Education, Government Affairs, Ambassador Committee, and the Tourism and Informative Luncheon Committee.

On behalf of the Pajaro Valley Chamber of Commerce and Agriculture, I thank you for your continued support and look forward to working with you to pro-mote, grow and sustain a diverse and healthy business community.

Come join us and help our community to grow and thrive!

Laura Owen Chairperson of the Board


Register-PajaronianWATSONVILLE PAJARO FREEDOM AROMAS CORRALITOS CASTROVILLE APTOS LA SELVA BEACH ROYAL OAKS ELKHORN MOSS LANDING

News leader of the Pajaro Valley

Thursday, July 10, 2014 — 146Th year — No. 55

75 ceNTs

•Annie’s Mailbox A5

•Arts and Leisure B7•Calendar

A2

•Classified B4

•Comics

B3•Crossword

B3

•Editorial A4

•Movies

A2

•Obituaries A3

•Police Reports A3

•Sports

B1•Weather

A8 Tonight will be cloudy.Friday will be sunny.Tonight’s low: 55Friday’s high: 71

Details on page A8.

Partly cloudy

REGISTER-PAJARONIAN

See SUSPECT, page A8

See WHARF, page A5

See RISPIN, page A8

E - EDITION - ONLINE @www.register-pajaronian.com InsIdeInsIde

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arTs aNd leisure, B7

ON THE EDGE Championship berth on the line for Pony

sporTs, B1

www.register-PajaroNiaN.com

MAKE-A-WISH

Court

Erik Chalhoub/Register-Pajaronian

Renzo Lombardi (left) and his father Vince peer over the edge while perched at the top of a Caterpillar 777D Tuesday at the A.R. Wilson

Quarry in Aromas.

Tarmo Hannula/Register-Pajaronian

Alix Tichelman was appointed public defender

Diana August Wednesday in Superior Court in

Santa Cruz where she is facing manslaughter

charges in the death of a Google executive of

Santa Cruz.

Seaside resident tours A.R. Wilson Quarry

By ERIK CHALHOUBOF THE REGISTER-PAJARONIAN

AROMAS — Renzo Lombardi

got behind the wheel of a gigantic

Caterpillar 777D Tuesday, rolling

into the work zone at the A.R. Wil-

son Quarry in Aromas. Once he arrived, he then hopped

into a Krupp rock crusher, and after

he finished, he checked out the

quarry’s truck repair shop to make

sure that everything was in order.

Not exactly a typical day for a

3-year-old cancer survivor.

The Seaside resident got the

chance to live his dream thanks to

Make-A-Wish Greater Bay Area and

Graniterock of Watsonville.

Graniterock Community Rela-

tions Director Rose Ann Woolpert

said Tuesday marked the first time

the company was asked to host a

Make-A-Wish event. “It’s as much of a gift for us as it

is for the family,” she said.

Renzo, who had a tumor re-

moved from his kidney a year ago,

was pronounced cancer-free in

December. His fascination with toy trucks,

tools and diggers began when he

was 10-months-old, said his mother

Crystal Lombardi, and has had an

“unbelievable imagination and fas-

cination” with “Mighty Machines,”

a DVD set that shows heavy equip-

ment machines. Renzo can also identify nearly every

tool in his father Vince’s toolbox, and

often helps Vince work on his motor-

cycle. “This was an amazing therapy

for both of them,” Crystal Lombardi

said. Tuesday began with a big rig

transfer truck picking up Renzo at

his Seaside home. Once he entered

the quarry, where a lighted digital

sign greeted him, Renzo suited up

in a hard hat and vest. But the day’s surprises were just

beginning. “I saw a dump truck!” he ex-

claimed as a Caterpillar 777D

rolled into the parking lot, dwarf-

ing even the largest dump trucks

in the area. Renzo and his family received a

proclamation from the San Benito

County and Monterey County

Boards of Supervisors, declaring

July 8 as “Renzo Lombardi Day” at

the A.R. Wilson Quarry.

Cancer survivor granted wish

Erik Chalhoub/Register-Pajaronian

Renzo Lombardi shows that he can fit inside the wheel of a Caterpillar

777D.

By TARMO HANNULAOF THE REGISTER-PAJARONIAN

CENTRAL COAST — The 42nd

annual Wharf to Wharf race has set

a new record: All 16,000 openings

sold out in 19 hours. Scott McConville, race director,

said racers this year are coming

from more than 40 states and more

than 10 countries including New

Zealand, Japan, Ethiopia, Kenya,

Uganda and Canada. “It is the same six-mile course

with about 50 live bands playing

along the route,” McConville said.

“It’s a fun event that makes for a

great experience not just for the

runners but observers as well. It is

a unique event.” The race begins at the Santa Cruz

Municipal Wharf and threads it way

along the coast through the Santa

Cruz Beach Boardwalk area, the

Seabright area, Live Oak, Pleasure

Point and then ends near the Capitola

Wharf in the heart of the village.

New this year is a meet-up sta-

tion on Capitola beach, designed to

speed up family members ability to

find one another more directly.

“It is just a way to alleviate con-

cern and confusion about those that

finish the race,” McConville said.

At the start line organizers have

created a corral system that allows

Wharf to Wharf has record sellout

Runner and walkers in the 37th

annual Wharf to Wharf race

move along East Cliff Drive near Seventh Avenue in 2009.

Tarmo Hannula/Register-Pajaronian file


SANTA CRUZ — A high-end prostitute made

her first court appearance Wednesday where she

faces felony manslaughter charges in the death of

a Google executive. Alix Catherine Tichelman, 26, of Folsom is

suspected of killing Forrest Timothy Hayes, 51,

aboard his 50-foot yacht, Escape, while it was

docked at the Santa Cruz Small Craft Harbor in

November. Santa Cruz Police Deputy Chief Steve Clark

said detectives were called to the B dock Nov. 23

after suspicious circumstances were uncovered.

Since then detectives have been conducting an

intensive investigation to learn the circumstances

surrounding the death, and learn more about the

suspect. According to an obituary, Hayes of Santa Cruz is

Prostitute suspected in Google exec’s deathBody found in victim’s 50-foot yacht


CAPITOLA — The famed Rispin Mansion of

Capitola has just gotten a major financial boost,

a $383,925 state grant that will be used to fix up

surrounding gardens and paths.

Since the six-acre site is owned by the City of

Capitola, officials there plan to make up the rest of

a $600,000 tab to restore the mansion’s garden and

redefine the property trails, Steve Jesberg, public

works director, said. The Mediterranean 1920s home, which has

long been shuttered, is situated behind a towering

wall off of Wharf Road and the property features

a switchback trail that serves as a heavily used

conduit for pedestrians and bicyclists between

Wharf Road and Bay Avenue.

“We don’t anticipate the public will be able to go

into the mansion once we are done,” Jesberg said.

“Our improvements will enable the public to walk

around one side of the mansion.”

The project also calls for widening pathways

and restoring a large fountain.

The project will take two to three years, Jesberg

said. While actual groundwork will take about a year to

complete a general plan and environmental review will

Grant gives Rispin Mansion a respite

History

Please turn to Page 6

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Inside ...Garage Sale 2Briefs 4 - 5 Guest Columns 10 -11Author Feature 14 Nonprofit Spotlight 16Calendar 18




Sports Page 12 Distinguished School Page 2

Historycorner

By John HibbleCall: 688-1467

Visit us online:aptoshistory.org

Visit the museum:7605-B Old Dominion Court Aptos, CA

A golfer aims for the cup at Seascape Golf Club. Photo by Tarmo Hannula/Aptos Life

When and why did the railroad come to Santa Cruz County? Who built it? What has been its impact and what will it mean to our future? Even the short version will take some time to tell so this story will be told in three separate monthly installments.

Setting the stageIn the early days, travel between

Monterey and Santa Cruz might be by foot, horse, ox cart or buggy. Crossing any of the 20 creeks, gullies and sloughs in Santa Cruz County meant that you had to find a way from the high coastal plain down through the stream bed and up the other side. Many were impassible in winter. At that time Aptos was a large cattle ranch

The Santa Cruz Railroad, built by giants

By ERIK CHALHOUBOf Aptos Life

APTOS — The Soquel Creek Water District Board of Directors will consider declaring a groundwater emergency and moratorium on projects during a public hearing June 3.

Before that meeting, however, the board allowed Twin Lakes Church to move forward with its campus redesign on April 29, reversing a decision made nearly a month ago.

The board voted 3-1 to grant the church with a conditional will-serve letter. The letter, while it doesn’t guarantee water service, states that certain requirements have been met and advances the process to receive service.

Vice President Bruce Daniels dissented. Director Bruce Jaffe, while attending the meeting on the phone as he was traveling to the East Coast, was unable to vote because a flight delay prevented him from being in his hotel room, where he was listed on the agenda.

More than 500 people showed up to the meeting at the Seascape

Water board to mull moratoriumTwin Lakes Church’s project moves forward

Maria Del Toro, Sharaya Garland and Brittany Rodriguez, ROP Santa Cruz Dental Assisting students, prepare to show visiting fourth-graders about the program. Photo by Tarmo Hannula/Aptos Life

By TODD GUILD & TARMO HANNULAOf Aptos Life

APTOS — Some eight years before they will receive their high school diplomas, nearly 3,000 Santa Cruz County fourth-graders on May 9 began to plan their time at college.

The kids, who came to Cabrillo College’s Aptos campus, were taking part in the third annual Santa Cruz County College Commitment Samper Fourth Grade

Experience, also known as S4C. The event was designed to give young people a taste of college life by a visit to the campus, complete with classroom tours.

“It’s a perfect experience,” said Pajaro Valley Unified School District Superintendent Dorma Baker. “Students see a campus and start thinking, ‘this is something I can do.’ It gets them in the right mindset.”

The Santa Cruz County College

Tour gives fourth-graders a feel for life after high schoolAn insider’s look at college

By TODD GUILDOf Aptos Life

SANTA CRUZ COUNTY — Santa Cruz County fire officials are bracing for a busy fire season, which will be made worse by the ongoing drought and a difficult budget.

The grim message by Cal Fire San Mateo-Santa Cruz Unit Chief Scott Jalbert to the Santa Cruz County Board of Supervisors came May 6 after record low rainfall statewide has emergency responders preparing for “significant wildfire potential.”

Crews that fought fires during a

moderate drought last year are now facing extreme drought conditions, with a fire season shaping up to be the worst since 1977, which is considered the worst in history, Jalbert said.

That will mean that crews will be stretched as they respond to the fires, making staffing difficult.

The conditions are made worse by an abundance of dry trees and shrubs, and by dried grasses that sprouted after late winter rains, all of which will act as fuel should a fire start, Jalbert said.

“It sets the stage for once we

County officials hear grim fire season report


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JULY 2014 EVERYTHING CAPITOLA & SOQUELEVERYTHING CAPITOLA & SOQUEL

Inside ...National Night Out 4

Rotary grants 4

Grand Jury 4

Calendar 7Please turn to Page 5



Arabic Music Week Page 2 S.C. Shakespeare Page 2

CITYCOUNCIL

The 1921 Rispin Mansion will remain o� limits to the public. Photo by Tarmo Hannula/Life Capitola/Soquel

By TARMO HANNULAOf Life Capitola/Soquel

CAPITOLA — The famed Rispin Mansion of Capitola has gotten a major fi nancial boost, a $383,925 state grant that will be used to fi x up surrounding gardens

and paths.Since the six-acre site is owned by

the City of Capitola, offi cials there plan to make up the rest of a $600,000 tab to restore the mansion’s garden and redefi ne the property trails, Steve Jesberg, public works director, said.

The Mediterranean 1920s home, which has long been shuttered, is situated behind a towering wall off of Wharf Road and the property features a switchback trail that serves as a heavily used conduit for

Grant gives Rispin Mansion a respite

By ERIK CHALHOUBOf Life Capitola/Soquel

CAPITOLA — The fi rst-ever Open Streets event in Capitola proved to be a success, organizers said.

The Capitola City Council reviewed the event on June 12.

About 6,500 attended the event on May 4, which also coincided with the opening of the new 220-space Beach and Village Parking Lot 2, said Director Saskia Lucas.

Described as a “pop-up” park, the event closed the Esplanade from Stockton to Monterey avenues for vehicle traffi c, which allowed people to bike, walk and play on the street while taking part in free activities and musical performances.

“It really transformed that space from essentially a parking lot area to a public park,” Lucas said.

Lucas put in a total of 690 hours to make the event happen, which included community outreach, coordinating with Capitola Village residents and merchants, promotion and other planning. In addition, 40

First Open Streets event � nds success

Life Capitola/Soquel sta� report

CAPITOLA — The City of Capitola received a commitment from Ozzi Dog Park, Inc. for $8,000 to fully fund the new dog park to be built on McGregor Drive.

Ozzi Dog Park, Inc is a nonprofi t organization which was recently established in memory of Joshua Laven who was killed in a bike accident in 2012. The Capitola City Council recently authorized a multi-use recreational park at the city-owned McGregor Drive property, located near the entrance to New Brighton State Beach. The new park will have three components; skate park, dog park and bike park.

The plan calls for a 9,500-square-

foot bike pump track on the north end of the property, kids’ play area, seating area visible from all locations, a 10,300-square-foot skateboard park fronting McGregor Drive and a 12,500-square-foot dog park located in the rear of the property. Parking for 30 vehicles will be at the southern portion of the lot with a gated entrance.

The city will fund and install the basic infrastructure; ADA accessible paths, porta-potties, water service, parking and fencing. Funding for completing each area, such as skateboard ramps, water fountains, dog park and pump track, was not funded by the city and

Dog park receives donation

Runner and walkers in the 37th annual Wharf to Wharf race move along East Cli� Drive near Seventh Avenue in 2009. File photo by Tarmo Hannula/Life Capitola/Soquel

By TARMO HANNULAOf Life Capitola/Soquel

CENTRAL COAST — The 42nd annual Wharf to Wharf race has set a new record: All 16,000 openings sold out in 19 hours.

Scott McConville, race director, said racers this year are coming from more than 40 states and more than 10 countries including New Zealand, Japan, Ethiopia, Kenya, Uganda and Canada.

“It is the same six-mile course with about 50 live bands playing along the route,” McConville said. “It’s a fun event that

makes for a great experience not just for the runners but observers as well. It is a unique event.”

The race begins at the Santa Cruz Municipal Wharf on July 27 and threads it way along the coast through the Santa Cruz Beach Boardwalk area, the Seabright area, Live Oak, Pleasure Point and then ends near the Capitola Wharf in the heart of the village.

New this year is a meet-up station on Capitola beach, designed to speed up family

Wharf to Wharf has record sell outPlease turn to Page 7



August 2014Serving Santa Cruz, Monterey, San Benito and San Luis Obispo Counties

Inside ...Cancer survivor granted wish 2

Orchard given reprieve 3

Challenging competition 4

SVF welcomes new CEO 5

Worlds of color 6

Arielle Spotswood of Corralitos helps plant begonias Thursday at the Santa Cruz County Fairgrounds as part of the annual flower planting day. Erik Chalhoub/The Land

By TODD GUILDOf the Land

WATSONVILLE — The Santa Cruz County Fairgrounds will once again be in bloom this year, with rows of begonias, zinnias and other flowers adding splashes of color to the September fair.

But thanks to the ongoing drought, their numbers will be drastically reduced. While past years have seen upwards of 10,000 seedlings being planted, that number has been reduced to 7,000.

What’s more, the plants will be watered via

drip irrigation, which is thought to be more efficient, said organizer Dave Schnitter.

A group of volunteers on Thursday, June 26, was at the grounds, trowels in hand, placing the seedlings into soil. The planting has become an annual tradition.

Another planting took place on July 17.A retired teacher, former 4-H member and

lifelong Corralitos resident, Stephanie Bulich said she attends the fair every year.

“I’m giving back to the community,” she said of her reason for helping with the

Volunteers needed for next event

Drought dampensfairgrounds flower planting

John E. Eiskamp smiles as he receives one of a pile of proclamations after he was named Farmer of the year. Todd Guild/The Land

By SAMANTHA BENGTSONOf the Land

GREENFIELD — South Monterey County Farmers Markets are underway as of July 5. Clothing vendors, produce vendors, food vendors and green product

vendors came to showcase their goods on El Camino Real.

“I think this is the first time we’ve had it after being inactive for two years,” said Michael Muniga, Chamber of Commerce director. “For the first time in two years, it’s

actually going pretty well. I’m going to start recruiting more vendors in the next week or so that way we can grow this.”

Muniga said the Farmers Market has a lot of support from the City of Greenfield. Greenfield Police officers and explorers provided security for the event.

Vendors for the event ranged from clothing vendors, to snow cone vendors, to solar lights, restaurant vendors and tea/coffee and green product vendors. One such vendor was Cecilio Zaragoza, an independent Ganolife representative.

Ganolife is a tea and coffee product that contains more than 150 anti-oxidants, 200 photo nutrients and has anti-tumor effects. It comes in different flavors like latte,

mocha, cappuccino with caramel and hazelnut and vanilla, and tea.

“I’ve noticed that in children I’ve seen before, it’s help them boost up their immune system and just more energy throughout the day so they’re well nutrified,” said Zaragoza.

The Farmers Market also showcased different types of solar lights from motorcycles, to dogs and fire hydrants to red peppers. Patrons could also get their fill of beans and different assortments of nuts.

South County Farmers Markets are every Saturday from 8 a.m. to 1 p.m. If you are interested in a booth call Michael Muniga at the City of Greenfield. The market will run until Aug. 30.

By TODD GUILDOf the Land

WATSONVILLE — Pajaro Valley berry farmer John E. Eiskamp was named Farmer of the Year Thursday, June 26, at the Santa Cruz County Farm Bureau’s 97th annual Meeting and Dinner.

Eiskamp currently serves on the Santa Cruz Farm Bureau, and is past president of the organization. He was born in Palo Alto in 1960, but moved to Indiana as a young boy. He spent summers in Watsonville where he worked for both his grandfathers’ farms. That experience would later inspire him to enter a life of farming.

He serves on the Ad Hoc Funding Committee for the Pajaro Valley Water Management Agency and is active in local water issues. He was also an advocate in the fight to defeat Measure T.

Eiskamp launched J.E. Farms in 1988, and grows raspberries and blackberries.

“It’s very nice to be recognized by your peers,” he said of the award.

Eiskamp made a brief statement in which he talked of his lifelong career, but

Eiskamp named SCFB Farmer of the YearKeynote speaker encourages political involvement

South County Farmers Markets return to Greenfield

Greenfield Police Explorers pose for a picture. The explorers helped with gate security for the Farmers Market on July 5. Samantha Bengtson/The land

By LUKE PHILLIPSOf the Land

ATASCADERO — With steadily increasing summer temperatures and an ongoing drought in the region, Atascadero City Manager Rachelle Rickard says the city expects Atascadero Lake to be completely dry soon and the low water levels are leading to complaints from residents around the lake.

At the June 24, City Council meeting Rickard said the city has received numerous complaints about unpleasant odors coming from the lake and an increase in the amount of mosquitos in the area.

“Our realistic options for dealing with the unpleasant odors are limited, she said, adding that most of the foul odors are coming from decaying algae and other plant matter. “It’s a very natural process, but unfortunately it does cause an odor at times.”

Rickard says the city has also added mosquito dunks to the water in an effort to control the mosquito population in the area. The mosquito dunks release a chemical into the water that is deadly to mosquito larvae, but not harmful to humans or other animals.

Rickard says that city crews are now cleaning up dead fish from the shores of the lake on a daily basis, but are no longer able to use a boat to retrieve dead fish from the lake itself due to the fact that the waters are now too shallow to accommodate a boat.

The shores of the lake have

LakeDroughtUpdate

Register-Pajaronian

Serving Santa Cruz

County since 1868Serving Santa Cruz

County since 1868

1819 Freedom Blvd. Freedom, California Telephone (831) 724-2600

STEAKSServed with Soup or Salad, Choice of

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Bay Area Business Services708 Almond Dr. Watsonville, CA 95076 Phone (831) 722-6642 Fax (831) 768-8204

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Hutchinson & Bloodgood, LLP579 Auto Center Drive Watsonville, CA 95076Phone (831) 724-2441Fax (831) 761-2136www.hbllp.com

Monserrat Tax & Business45 Alta Vista Ave.Watsonville, CA 95076 Phone (831) 763-2685 Fax (831) 763-1165 John Teuteberg, C.P.A 444 Airport Blvd., Ste. 102Watsonville, CA 95076 Phone (831) 763-0997

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Pacific AgPak150 Aviation Way, #201Watsonville, CA 95076(831) 722-9495www.pacificagpak.com

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Driscoll’s 345 Westridge Dr. Watsonville, CA 95076 Phone (831) 763-5100 Fax (831) 761-1090www.driscolls.com

AnSWERInG SERVICES

Santa Cruz Answering Service311 Soquel Ave. Santa Cruz, CA 95062 Phone (831) 423-5560 Fax (831) 458-0812www.santacruzanswering.com

ARCHITECTS

Corbett, Robert, Architect54-C Penny Ln. Watsonville, CA 95076 Phone (831) 728-2943 Fax (831) 761-1342

Fiorovich Group/CDA 11 Aspen Way Watsonville, CA 95076 Phone (831) 724-1878 Fax (831) 724-3115www.fiorovichgroup.com

ART

Art 4For Art P. O. Box 66532 Scotts Valley, CA 95067 Phone (831) 722-0200www.art4art.com Monterey Bay Murals 788 Rodriguez St., #30Watsonville, CA 95076 Phone (831) 600-5445 facebook.com/MBMurals

Pajaro Valley Arts CouncilWatsonville, CA 95076 (831) 722-3062 www.pajarovalleyartscouncil.org

ATTORnEYS

Grunsky, Ebey, Farrar & Howell240 Westgate Dr. Watsonville, CA 95076 Phone (831) 722-2444 Fax (831) 722-6153www.grunskylaw.com

Immigration Law Office of Kathy L. Hensley567 Auto Center DriveWatsonville, CA 95076(831) 251-1603www.wingedlawyer.com

Rutledge & Rutledge 4067 Cory St., #3 Soquel, CA 95073 Phone (831) 475-9999 Fax (831) 475-9989 www.rutledgeattorneys.com

AUTOMOBILE DEALERS

Chevrolet of Watsonville490 Auto Center Dr. Watsonville, CA 95076 Phone (831) 722-4122 Fax (831) 722-2314 www.chevroletofwatsonville.com

Marty Franich Ford Chrysler550 Auto Center Dr. Watsonville, CA 95076 Phone (831) 722-4181 Fax (831) 724-1853www.franichford.com

AUTOMOBILE REPAIRS & SERVICE

Freedom Body Shop 1701 Freedom Blvd. Freedom, CA 95019 Phone (831) 724-8053 Fax (831) 724-4504www.freedombodyshop.net

Russo’s Collision Repair716 Walker StreetWatsonville, CA 95076 Phone (831) 722-3552 Fax (831) 722-2075 www.russoscollision.com


Watsonville Auto Body 107 Airport Blvd. Freedom, CA 95019 Phone (831) 724-1500 www.wabcc.com

BAKERIES

Bagel Cafe 1830 Main St. Watsonville, CA 95076 Phone (831 )722-3838 Fax (831) 722-6640www.bagelcafebakery.com

Freedom Bakery & Confections125 Hangar Way, #120 Watsonville, CA 95076 Phone (831) 722-5223 www.FBandC.com

Roc’s Cupcakes1982 Main St.Watsonville, CA 95076Phone (831) 840-5554

BAnKS

Bay Federal Credit Union3333 Clares St. Capitola, CA 95010 Phone (831) 477-8521 Fax (831) 477-8528www.bayfed.com

Chase Bank630 Main St.Watsonville, CA 95076Phone (831) 722-3354Fax (831) 722-3284www.chase.com

Lighthouse Bank111 Mission StreetSanta Cruz, CA 95060(831) 600-4000

Rabobank, N.A. 1915 Main St. Watsonville, CA 95076 Phone (831) 768-2668 Fax (831) 768-2663 www.rabobankamerica.com

Santa Cruz Community Credit Union324 Front St. Santa Cruz, CA 95060 Phone (831) 425-7708 Fax (831) 425-6669 www.scccu.org

Santa Cruz County Bank595 Auto Center Drive Watsonville, CA 95076 Phone (831) 457-5000 Fax (831) 457-5001 www.sccountybank.com

Union Bank of California655 Main St. Watsonville, CA 95076 Phone (831) 722-3822 Fax (831) 722-9370www.unionbank.com

Wells Fargo Bank 326 Main St. Watsonville, CA 95076 Phone (831) 724-8684 Fax (831) 722-1737 www.wellsfargo.com

BEAUTY – HEALTH

Arbonne International-Monja Griffin113 Camino PacificoAptos, CA 95003Phone (831) 539-8811www.arbonne.com

BEAUTY SALOnS – SERVICES

Hair After Hair Salon 38A Brennan St. Watsonville, CA 95076 Phone (831) 724-8866

Hair We AreNicole Chavez21 Brennan St., Suite 6Watsonville, CA 95076Phone (831) 706-8599 Mary El Coiffures604 E. Lake Ave. Watsonville, CA 95076Phone (831) 728-3777

BOAT & MARInE SUPPLIES

West Marine Products 500 Westridge Dr. Watsonville, CA 95076 Phone (831) 728-2700 Fax (831) 768-5253 www.westmarine.com

BRIDAL CUSTOM CLOTHInG DESIGn

Meg Ryan DesignPhone: (831) 239-9798Email: [email protected]

BRIDAL/WEDDInGS

Golden Shield Valet, LLC933 Ponselle Ln., #3Capitola, CA 95010Phone (831) 421-0350Fax (831) 462-1506www.goldenshieldvalet.com

M & M Party Rentals & Supplies1010 Freedom Blvd. Watsonville, CA 95076 Phone (831) 728-8405 Fax (831) 728-0721 www.mmpartyrentals.com

CAMPGROUnDS

KOA of Santa Cruz1186 San Andreas Rd. Watsonville, CA 95076 Phone (831) 722-0551 Fax (831) 722-0989 www.santacruzkoa.com

CATERInG

D’La Colmena, Inc.129 W. Lake Ave. Watsonville, CA 95076 Phone (831) 724-4544 Fax (831) 724-1323www.dlacolmena.com

Five Star Catering121 Martinelli St. Watsonville, CA 95076 Phone (831) 728-3090 Fax (831) 728-2655 www.fivestarcatering.net

Monterey Bay Caterers152 W. Lake Ave. Watsonville, CA 95076 Phone (831) 722-9444 Fax (831) 722-7697 www.montereybaycaterers.com

CELLULAR

4G Wireless - Verizon2002 Freedom BoulevardFreedom, CA 95019(408) 829-1281

CERTIFIED PUBLIC ACCOUnTAnTS

Henderson & Company561 Auto Center Dr. Watsonville, CA 95076 Phone (831) 728-1434 Fax (831) 728-3412 Hutchinson & Bloodgood LLP579 Auto Center Drive Watsonville, CA 95076Phone (831) 724-2441Fax (831) 761-2136www.hbllp.com

John Teuteberg, CPA 444 Airport Blvd., Ste. 102Watsonville, CA 95076 Phone (831) 763-0997

CHILDREn’S ACTIVITIES -EnTERTAInMEnT

Pump’d Inflatable Fun Center555 Main StreetWatsonville, CA 95076(831) 761-5321www.pumpdfuncenter.com

CHIROPRACTORS

Golden Chiropractic50 Penny Lane Watsonville, CA 95076 Phone (831) 761-2212 www.goldenchiro.net

Watsonville Chiropractic Club25 Penny LaneWatsonville, CA 95076(408) 497-2320


CLEAnERS

Classic Vapor Cleaners245 Water St.Santa Cruz, CA 95060Phone (831) 423-4646www.vaporcleaner.biz

COACHInG/TRAInInG

Never Too Late Coaching44 Brennan StreetWatsonville, CA 95076(831) 840-2479www.nevertoolatecoaching.com

COMPUTERS

RV’s Computers, Inc. 1921 Main StreetWatsonville, CA 95076 (831) 724-4634 (831) 722-6233 www.rvscomputers.com

COnSTRUCTIOn – COMMERCIAL/

InDUSTRIAL

Barry Swenson Builder 777 North 1st St., 5th FloorSan Jose, CA 95112 Phone (408) 287-0246 Fax (408) 998-1737 www.barryswensonbuilder.com

COnSTRUCTIOn – RESIDEnTIAL

Xpert Construction Professionals30 Monument Ave.Freedom, CA 95019Phone (831) 750-5816

COnSULTAnT/LAnD USE & DEVELOPMEnT

Hamilton-Swift LUDC, Inc.500 Chestnut Street, Suite 100Santa Cruz, CA 95060 Phone (831) 459-9992Fax (831) 459-9998www.hamiltonswift.com

COnSULTAnTS, TRAInInG & DEVELOPMEnT

Havealife.com145 Sir Francis Ct. Capitola, CA 95010 Phone (831) 476-4078Fax (831) 475-1451 www.havealife.com

COnTRACTORS – COnCRETE,

BUILDInG MATERIALS

Graniterock Company 350 Technology Dr. Watsonville, CA 95076 Phone (831) 768-2000 Fax (831) 768-2201 www.graniterock.com

COnTRACTORS – ELECTRICAL

Central Electric Company430 Walker St. Watsonville, CA 95076 Phone (831) 724-6321 Fax (831) 724-5108www.centralelectriccompany.com

Darrel Varni Electric, Inc.12 Parkwood Dr.Watsonville, CA 95076Phone (831) 761-2288Fax (831) 761-2285 www.dve-inc.com

Pajaro Valley Electric 220 Pine St. Watsonville, CA 95076 Phone (831) 724-4757 Fax (831) 724-0324www.pveinc.com

COnTRACTORS – GEnERAL

Selden & SonP. O. Box 327 Watsonville, CA 95077Phone (831) 722-9949Fax (831) 722-9360www.selden-son.com

COnTRACTORS – ROADWAYS

Granite Construction, Incorporated 585 W. Beach St. Watsonville, CA 95076 Phone (831) 724-1011 Fax (831) 722-9657 www.graniteconstruction.com

COPIERS, FAx MACHInES & SUPPLIES

Tri-County Business Systems855 S. Main St. Salinas, CA 93901Phone (831) 758-1474 Fax (831) 753-0282 [email protected]

COURT REPORTERS

McBride & Associates340 Soquel Ave., Suite 121Santa Cruz, CA 95062Phone (831) 426-5767Fax (831) 426-9585

CREDIT & DEBIT CARD PROCESSInG

360 Payment Solutions 1330 S. Bascom Ave.San Jose, CA 95128

CREDIT UnIOnS

Bay Federal Credit Union3333 Clares St. Capitola, CA 95010 Phone (831) 477-8521 Fax (831) 477-8528www.bayfed.com

Santa Cruz Community Credit Union324 Front St. Santa Cruz, CA 95060 Phone (831) 425-7708 Fax (831) 425-6669 www.scccu.org

DEnTISTS

Dientes Community Dental Clinic 1830 Commercial Way Santa Cruz, CA 95065 Phone (831) 464-5423 Fax (831) 464-5416 www.dientes.org

Gallery Dental Care1053 South Green Valley Rd.(831) 515-3006www.gallerydentalcare.com

Green Valley Dentistry 36 Aspen Way Watsonville, CA 95076 Phone (831) 728-2266 Fax (831) 728-3006 www.greenvalleydentistry.net

Hayashi, Arthur K., D.D.S.64 Penny Ln., Ste. C Watsonville, CA 95076 Phone (831) 728-2096 Fax (831) 728-2143

Kondo, Gerald T., D.D.S.390 S. Green Valley Rd. #2Watsonville, CA 95076 Phone (831) 728-1322 Fax (831) 728-2778

DISASTERREPAIR/RESTORATIOn

Service Master of Santa Cruz County 2276 Freedom Blvd. Watsonville, CA 95076 Phone (831) 728-1020 Fax (831) 728-1900www.svmsc.com

DISTRIBUTORS

Couch Distributing Company, Inc.P. O. Box 50004 Watsonville, CA 95076 Phone (831) 724-0649 Fax (831) 724-1789 www.couchdistributing.com


HeatWave Labs, Inc. 195 Aviation Way, Ste. 100Watsonville, CA 95076 Phone (831) 722-9081 Fax (831) 722-5491 www.cathode.com

DRILLInG COMPAnIES

Maggiora Brothers Drilling, Inc. 595 Airport Blvd. Watsonville, CA 95076 Phone (831) 724-1338 Fax (831) 724-3228

EGGS

Glaum Egg Ranch 3100 Valencia Rd. Aptos, CA 95003 Phone (831) 688-3898 www.glaumeggranch.com

ELDER CARE

Country Villa Watsonville Nursing Centers535 Auto Center Drive Watsonville, CA 95076 Phone (831) 724-7505 Fax (831) 724-8796 www.countryvillaheath.com

Hospice of Santa Cruz County 65 Nielsen St., Suite 121Watsonville, CA 95076 Phone (831) 430-3000 www.hospicesantacruz.org

Montecito Manor 311 Montecito Ave. Watsonville, CA 95076 Phone (831) 724-3055

Monterey Bay Adult Day CareP. O. Box 2404 Watsonville, CA 95077 Phone (831) 632-0603

EMPLOYMEnT SERVICES & AGEnCIES

Express Employment Professionals9000 Soquel Ave., #102 Santa Cruz, CA 95062Phone (831) 462-1202 Fax (831) 462-0557 www.expresspros.com

EnGInEERS – CIVIL, EnVIROnMEnTAL

Advanced GeoEnvironmental, Inc.395 Del Monte Center, #111Monterey, CA 93940 Phone (800) 511-9300 Fax (831) 394-5979 www.advgeoenv.com

Mesiti-Miller Engineering, Inc.224 Walnut Ave., Ste. B Santa Cruz, CA 95060 Phone (831) 426-3186 Fax (831) 426-6607 www.m-me.com

EnTERTAInMEnT

Ocean Speedway8070 Soquel Dr., #120 Aptos, CA 95003Phone (831) 662-9466 Fax (831) 464-2420 www.oceanspeedway.com

Monterey Bay Aquarium886 Cannery Row Monterey, CA 93940-108 Phone (831) 648-4983 Fax (831) 648-7960 www.montereybayaquarium.com

Monterey Bay Birding Festival P. O. Box 2197 Aptos, CA 95001 Phone (831) 726-8052 Fax (831) 726-8052www.montereybaybirding.org

Santa Cruz County Fair 2601 East Lake Ave. Watsonville, CA 95076Phone (831) 724-5671Fax (831) 761-5827 www.santacruzcountyfair.com

Santa Cruz County Symphony307 Church St. Santa Cruz, CA 95060Phone (831) 462-0553Fax (831) 426-1193www.santacruzsymphony.org

Watsonville Community Band 720 Oregon St. Watsonville, CA 95076 (831) 728-2768 www.watsonville-band.org

Watsonville Fly-In & Air Show 100 Aviation Way Watsonville, CA 95076 Phone (831) 763-5600Fax (831) 763-5645www.watsonvilleflyin.org

EnVIROnMEnTAL RESOURCES

Ecology Action877 Cedar StreetSanta Cruz, CA 95060(831) 515-1327www.ecoact.org

EVEnTS

Golden Shield Valet, LLC933 Ponselle Ln., #3Capitola, CA 95010Phone (831) 421-0350Fax (831) 462-1506www.goldenshieldvalet.com

FARMS & RAnCHES

Borina Orchards 212 Riverside Rd. Watsonville, CA 95076 Phone (831) 728-0263 Driscoll’s 345 Westridge Dr. Watsonville, CA 95076 Phone (831) 763-5100 Fax (831) 761-1090www.driscolls.com

Gizdich Ranch55 Peckham Rd. Watsonville, CA 95076 Phone (831) 722-1056 Fax (831) 722-2458 www.gizdich-ranch.com

Royal Oaks Farms L.L.C.P.O. Box 399 Watsonville, CA 95077 Phone (831) 722-4113 Fax (831) 722-4421

FIRST AID/CPR TRAInInG

Kismet Life Savers622 Oregon StreetWatsonville, CA 95076(800) 643-3931

FLOOR COVERInGS

Rainbow Carpet One 416 Airport Blvd. Freedom, CA 95019-2819Phone (831) 728-5290 Fax (831) 728-1571 www.rainbowcarpetone.com

FLORISTS - RETAILAlladin Nursery & Gift Shop2905 Freedom Blvd. Watsonville, CA 95076 Phone (831) 724-5785 Fax (831) 724-6960

Flowers By Toshi1201 Lincoln St. Watsonville, CA 95076 Phone (831) 722-2431

FOOD & BEVERAGES

Appleton Grill30 W. Beach St., #105Watsonville, CA 95076Phone (831) 724-5555Fax (831) 724-3300

Bagel Cafe 1830 Main St. Watsonville, CA 95076 Phone (831)722-3838 Fax (831)722-6640www.bagelcafebakery.com

Carmona’s BBQ Deli/Catering1040 E. Lake Ave.Watsonville, CA 95076Phone (831) 761-9160

Cassidy’s Pizza 1400 Freedom Blvd. Watsonville, CA 95076 Phone (831) 724-2271 Fax (831) 724-6106

Crow’s Nest Restaurant 2218 E. Cliff Dr.Santa Cruz, CA 95062Phone (831) 476-4560www.crowsnest-santacruz.com


D’La Colmena, Inc. 129 W. Lake Ave. Watsonville, CA 95076 Phone (831) 724-4544 Fax (831) 724-1323www.dlacolmena.com

Fish House, The 972 Main St.Watsonville, CA 95076Phone (831) 728-3333Fax (831) 728-3334www.fishhousewatsonville.com

Hotel Paradox, The611 Ocean St.Santa Cruz, CA 95060Phone (831) 425-7101Fax (831) 425-7101

Jalisco Restaurant 315 Main St. Watsonville, CA 95076 Phone (831) 728-9080 Fax (831) 728-8657www.jaliscorestaurant.com

Mas Mac, Inc. - McDonald’s Restaurants1598 Freedom Blvd. Watsonville, CA 95076 Phone (831) 761-0671

Mas Mac, Inc. - McDonald’s Restaurants1459 Main St.Watsonville, CA 95076Phone (831) 761-8450

Nacho Mamas 15 1st St. Watsonville, CA 95076 Phone (831) 722-8820

Red Apple Cafe 589 Auto Center Drive Watsonville, CA 95076 Phone (831) 761-9551

Round Table Pizza 1975 Main St. Watsonville, CA 95076 Phone (831) 722-2492 Fax (831) 722-7827 www.roundtablepizza.com/RTP/HI/

Seacliff Inn 7500 Old Dominion Ct.Aptos, CA 95003 Phone (831) 688-7300 Fax (831) 685-3603 www.seacliffinn.com

Shadowbrook1750 Wharf Rd.Capitola, CA 95010 Phone (831) 475-1222 Fax (831) 475-7664 www.shadowbrook-capitola.com

Straw Hat Pizza 2026 Freedom Blvd. Freedom, CA 95019 Phone (831) 722-3555www.strawhatpizza.com

Sushi Garden 1441 Main Street Watsonville, CA 95076 Phone (831) 728-9192 Fax (831) 728-9180 www.sushi-garden.com

Taylor Brothers Hot Dog Stand 336 Union St. Watsonville, CA 95076 Phone (831) 722-2402

Turkey Boat, The 7 San Juan Road Watsonville, CA 95076Phone (831) 536-5351

Villager, The1028 E. Lake Ave.Watsonville, CA 95076 Phone (831) 722-5200 Watsonville Beach St. Cafe435 W. Beach St.Watsonville, CA 95076 Phone (831) 662-0121

FOOD PRODUCTS, MAnUFACTURERS,

DISTRIBUTORS

Better Brand Foods256 Kearney St. Watsonville, CA 95076 Phone (831) 724-7243 Fax (831) 724-5817www.betterbrandfoods.com

Del Mar Food Products, Inc.1720 Beach Rd. Watsonville, CA 95076 Phone (831) 722-3516 Fax (831) 722-7690 www.delmarfoods.com

S. Martinelli & CompanyP. O. Box 1868 Watsonville, CA 95077-1868Phone (831) 724-1126 Fax (831) 724-2910 www.martinellis.com

Mizkan Americas Inc. 46 Walker St. Watsonville, CA 95076 Phone (831) 728-2061 Fax (831) 728-4823www.mizkan.com

Wonderfully Raw Gourmet9 Hangar Way, Ste. 1B Watsonville, CA 95076 Phone (831) 786-8773 Fax (831) 786-8993www.wonderfullyrawgourmet.com

FROZEn FOOD PROCESSInG

Cal Pacific Specialty Foods1276 Highway 1 Ste: #AMoss Landing. CA 95039 Phone (831)722-3615 Fax (831)722-3605 www.calpacificsf.com

V.P.S. Companies, The, Inc.310 Walker St. Watsonville, CA 95076 Phone (831) 724-7551 Fax (831) 724-4420 FUEL DISTRIBUTORS – GAS, DIESEL & BIOFUELS

Coast Oil Co., LLC 103 Lee Rd. Watsonville, CA 95076 Phone (408) 252-7720 Fax (408) 255-5263 www.coastoil.com

North Star Biofuels, LLC2000 Powell St., Suite 920 Emeryville, CA 94608 Phone (510) 350-4104 Fax (510) 594-1512www.northstarbiofuels.com

Sturdy Oil CompanyP. O. Box 90 Salinas, CA 93902Phone (831) 422-8801 Fax (831) 724-0461 Funeral Homes

FUnERAL HOMES

Ave Maria Memorial Chapel609 Main St.Watsonville, CA 95076 Phone (831) 724-4751 Fax (831) 724-4967 www.avemariamemorialcha-pel.com

Mehl’s Colonial Chapel222 E. Lake Ave. Watsonville, CA 95076 Phone (831) 724-6371Fax (831) 724-6074 www.funeralplan.com/mehlschapel

FURnITURE & APPLIAnCES

Baker Brothers Furniture and Appliance55 Brennan St. Watsonville, CA 95076 Phone (831) 722-6116 Fax (831) 722-2778

GIFT SHOPS

Alladin Nursery & Gift Shop2905 Freedom Blvd. Watsonville, CA 95076 Phone (831) 724-5785 Fax (831) 724-6960www.alladinnursery.com

Dusty Treasures Antiques723-F E. Lake Ave. Watsonville, CA 95076 Phone (408) 422-3896 Fax (831) 722-8999 www.dustytreasuresan-tiques.com

GLASS COMPAnIES

Delta National Auto Glass 1811 Freedom Blvd. Freedom, CA 95019 Phone (831) 724-6385 Fax (831) 724-0693


GOVERnMEnT

City of WatsonvilleP.O. Box 50000 Watsonville , CA 95077 Phone (831) 768-3010 Fax (831) 761-0736 www.ci.watsonville.ca.us

GRAPHIC ARTS

Driscoll Design202 Playa Blvd. La Selva Beach, CA 95076 Phone (831) 688-0558

GREEnHOUSE EqUIPMEnT & SUPPLIES

System USA, Inc.512 Casserly Rd. Watsonville, CA 95076 Phone (831) 722-1188 www.systemusa.com

GROCERY

Grocery Outlet - Watsonville1000 Main St. Watsonville, CA 95076 Phone (831) 728-6506 www.groceryoutlet.com

Ranch Milk 1 S. Green Valley Road Freedom, CA 95019 Phone (831) 247-2128 Safeway, Inc. 2010 Freedom Blvd.Watsonville, CA 95076(831) 728-2640 www.safeway.com

GROWERS, PACKERS, SHIPPERS

California Giant, Inc. 75 Sakata Ln. Watsonville, CA 95076 Phone (831) 728-1773www.calgiant.com

California Pajarosa 133 Hughes Rd. Watsonville, CA 95076Phone (831) 722-6374Fax (831) 722-1316www.pajarosa.com

Driscoll’s 345 Westridge Dr. Watsonville, CA 95076 Phone (831) 763-5100 Fax (831) 761-1090 www.driscolls.com

Monterey Mushrooms 260 Westgate Dr. Watsonville, CA 95076Phone (831) 763-5300 Fax (831) 763-2300 www.montereymushrooms.com

Uyematsu, Inc.1004 E. Lake Ave. Watsonville, CA 95076 Phone (831) 724-2200 Fax (831) 724-1329

Watsonville Berry Co-Op416 Salinas Rd. Watsonville, CA 95076 Phone (831) 724-5601 Fax (831) 761-0237www.berrycoop.com

HEALTH/ACUPUnCTURE

Watsonville Community Acupuncture6 Blanca LaneWatsonville, CA 95076(831) 728-2222www.acupuncturewatson-ville.com

HEALTH CLUB

Gold’s Gym120 Westridge DriveWatsonville, CA 95076(831) 728-4653www.goldsgym.com

HEALTH & WELLnESS

Foxworthy Hypnosis18220 Moro RoadPrunedale, CA 93907Phone (831) 254-1577

HEATInG & AIR COnDITIOnInG

Airtec Service 175 Aviation Way Watsonville, CA 95076 Phone (831) 728-2000 Fax (831) 728-2460

Hardy Quality Air, Inc.2576 Freedom BoulevardWatsonville, CA 95076(831) 722-3242www.Hardyqualityair.com

HOA & COMMERCIAL ASSOCIATIOn MAnAGEMEnT

Modern Management P. O. Box 1823 Gilroy, CA 95021 Phone (408) 465-4655Fax (408) 465-4686 www.mmcommunities.com

HOLISTIC MEDICInE

Ethnobotanica1961 Main Street #239Watsonville, CA 95076(805) 550-6687www.potdeli.org

HOME HEALTH CARE

Good Life Home Care22 Lower Ragsdale DriveMonterey, CA 93940(831) 419-6306www.goodlifehomecare.com

HOSPITALS

Dominican Hospital1555 Soquel Dr. Santa Cruz, CA 95065 Phone (831) 462-7700 Fax (831) 462-7564www.dominicanhospital.or

Watsonville Community Hospital75 Nielson St. Watsonville, CA 95076 Phone (831) 763-6040 Fax (831) 728-4758 www.watsonvillehospital.com

HOTELS/MOTELS

Best Western Rose Garden Inn 740 Freedom Blvd. Watsonville, CA 95076 Phone (831) 724-3367 Fax (831) 761-1785 www.bestwesternwatson-ville.com

Days Inn 1620 W. Beach St. Watsonville, CA 95076 Phone (831) 740-4520www.daysinn.com/watsonville

Holiday Inn ExpressHotel & Suites 1855 Main St. Watsonville, CA 95076 Phone (831) 728-3600 Fax (831) 728-9600 www.hiexpress.com

Hotel Paradox, The611 Ocean St.Santa Cruz, CA 95060Phone (831) 425-7101Fax (831) 425-7101

Seacliff Inn 7500 Old Dominion Ct.Aptos, CA 95003 Phone (831) 688-7300 Fax (831) 685-3603 www.seacliffinn.com

ICE CREAM/YOGURT SHOPS

YogurtLand 1487 Main St., Suite 102Watsonville, CA 95076Phone (831) 761-1500

InSURAnCE

AAA Northern California-Alfredo Torres1195 S. Green Valley Rd.Watsonville, CA 95076Phone (831) 768-4557www.calstate.aaa.com

Allanson Insurance Agency9500 Soquel Drive Aptos, CA 95003 Phone (831) 685-0101 Fax (831) 688-2469www.allansoninsurance.com

Allstate Insurance 734 E. Lake Ave., Ste. 4 Watsonville, CA 95076 Phone (831) 763-4626 Fax (831) 763-4635 www.Allstate.com


Chuck MuhlenhauptInsurance Agency1731 Embarcadero Road, Ste: 212Palo Alto, CA 94303(831) 331-8064

Donald R. Hardy Insurance Agency500 Plum St.Capitola, CA 95010Phone (831) 475-4314Fax (831) 465-8596

Farmers Insurance Group - Suarez Insurance Agency1185 Freedom Blvd., Ste. 3Watsonville, CA 95076 Phone (831) 722-3000 Fax (831) 465-1200www.farmersagent.com/rsuarez1

Farmers Insurance OfficeScott Martindale2425 Porter Street #18Soquel, CA 95073(831) 688-8664www.farmersagent.com/hseagreaves

John Frigon Insurance & InvestmentsPO Box 465 Aptos, CA 95003 Phone (831) 685-8407 Fax (831) 662-8787 www.johnFrigon.com

KBK Insurance Agency 1006 Freedom Blvd. Watsonville, CA 95076 Phone (831) 724-1085 Fax (831) 724-1089www.kbkinsurance.com

McSherry & Hudson575 Auto Center Dr. Watsonville, CA 95076 Phone (831) 724-3841 Fax (831) 724-7574www.mcsherryandhudson.com

McSherry Hudson & Hall575 Auto Center Dr. Watsonville, CA 95076 Phone (831) 724-2447 Fax (831) 724-1896 www.mcsherryhudsonhall.com

New York Life / NYLIFE SecuritiesP. O. Box 542Watsonville, CA 95077 Phone (831) 722-2695 Fax (831) 722-5461 www.johnmullen.net

Scurich Insurance Service320 E. Lake Ave. Watsonville, CA 95076 Phone (831) 722-3541 Fax (831) 722-1997www.scurichinsurance.com

Willie Yahiro Insurance801-B East Lake AvenueWatsonville, CA 95076(831) 728-1237www.willieyahiroinsurance.com

InVESTMEnT PLAnnInG & SERVICES

Edward Jones Investments - Luann Lauesen1923 Main St. Watsonville, CA 95076 Phone (831) 763-0931 Fax (866) 709-3953 www.edwardjones.com

Edward Jones – Richard Otto 717 E. Lake Ave. Watsonville, CA 95076 Phone (831) 763-0170 Fax (888) 432-1027 www.edwardjones.com

John Frigon Insurance & InvestmentsPO Box 465 Aptos, CA 95003 Phone (831) 685-8407 Fax (831) 662-8787 www.johnFrigon.com

Merrill Lynch Wealth Management Pete Verbica, CRPC50 W. Fernando Street16th FloorSan Jose, CA 95113(408) 283-3003

Merrill Lynch3775 Via Nona Marie Carmel, CA 93923(831) 440-5219 (831) 440-5201

New York Life / NYLIFE Securities P. O. Box 542Watsonville, CA 95077 Phone (831) 722-2695 Fax (831) 722-5461 www.johnmullen.net

Willie Yahiro Insurance801-B East Lake AvenueWatsonville, CA 95076(831) 728-1237www.willieyahiroinsurance.com

InTERnET, InTERnET TECHnOLOGY

Cbeyond2055 Laurelwood Rd., Ste. 200Santa Clara, CA 95054 Phone (831) 216-8816 Fax (408) 886-9588www.cbeyond.com Charter Business475 Airport Blvd. Watsonville, CA 95076 Phone (408) 201-2840 Fax (408) 847-2993

Computer Studios Inc. 2709 Lafayette St. Soquel, CA 95073 Phone (831) 685-2500

CRUZIO - The Internet Store877 Cedar St., Suite 150 Santa Cruz, CA 95060 Phone (831) 459-6301 Fax (831) 460-2839 www.cruzio.com

RV’s Computers, Inc. 1921 Main Street Watsonville, CA 95076 Phone (831) 724-4634 Fax (831) 722-6233 www.rvscomputers.com

JAnITORIAL SERVICES & SUPPLIES

Clean-Tec Restoration 111Dubois St., Suite CSanta Cruz, CA 95060 Phone (831) 457-8666 Fax (831) 457-8548www.ct-restoration.com

Collins Enterprises 18620 Rea Court Aromas, CA 95004 (831) 761-2762 Mid Valley Supply 220 Airport Blvd. Ste. B Freedom, CA 95019-2614Phone (831) 724-6301 Fax (831) 761-7740 www.midvalleysupply.biz

JEWELRY-RETAILFatima’s Fine Jewelry347 Rodriguez Street, Space C3-4Watsonville, CA 95076(831) 768-1887

LAnD DEVELOPMEnT

Land Trust of Santa Cruz County617 Water St. Santa Cruz, CA 95060 Phone (831) 429-6116 Fax (831) 429-1166 www.landtrustsantacruz.org

LAnDSCAPE ARCHITECTS

K & D Landscaping 294 Green Valley Rd., Ste: 309Freedom, CA 95019 Phone (831) 728-4018 Fax(831) 786-9670 www.kndlandscaping.com

LInEn SUPPLY

Mission Linen Supply 435 W. Market St. Salinas, CA 93901 Phone (831) 424-1753 Fax (831) 424-1072www.missionlinen.com


LUMBER/BUILDInG MATERIAL

Pacific Firewood & Lumber, Inc.2536 Freedom Blvd. Watsonville, CA 95076 Phone (831) 722-9663 Fax (831) 722-1468 www.pacificfirewood.com

MAILInG SERVICES, PACKInG & SHIPPInG

UPS Store, The 1961 Main St. Watsonville, CA 95076 Phone (831) 728-1919 Fax (831) 728-1507

MAnUFACTURERS

California Tube Lab 125 Aviation Way Watsonville, CA 95076 Phone (831) 761-1199 Fax (831) 761-1492 www.caltubelab.com

Fox Racing Shox130 Hangar Way Watsonville, CA 95076 Phone (831) 768-1100 Fax (831) 768-9342 www.foxracingshox.com

Nordic Naturals 111 Jennings Dr. Watsonville, CA 95076 Phone (831) 724-6200 Fax (831) 724-6600 www.nordicnaturals.com

SierraTherm, Inc. 200 Westridge Dr. Watsonville, CA 95076 Phone (831) 763-0113 Fax (831) 763-1509 www.sierratherm.com

MARKETInG SPECIALISTS

Coastline Marketing GroupEddie Guajardo426 Salinas StreetSalinas, CA 93901Phone: (831) 759-2273Fax: (831) 759-2277www.coastlinemarkting-group.com

MARTIAL ARTS

Claudio Franca Brazilian Jiu Jitsu 1933 Main St. Watsonville, CA 95076 Phone (831) 288-0722 www.claudiofrancabjj.com MEDIA

KION/KCBA TV 1550 Moffett St. Salinas, CA 93905 Phone (831) 784-1702 Fax (831) 757-1766www.kionrightnow.com

KSCO/KOMY2300 Portola Dr.Santa Cruz, CA 95060Phone (831) 475-2967www.ksco.com

KWAV/ESPN5 Harrison Ct.Monterey, CA 93942Phone (831) 649-0969www.KWAV.com

MEDIA – nEWSPAPERS

Register-Pajaronian100 Westridge DriveWatsonville, CA 95076(831) 761-7300www.register-pajaronian.com

Santa Cruz Sentinel 1800 Green Hills Rd., Suite 210 Scotts Valley, CA 95066 Phone (831) 423-4242 Fax (831) 423-1154www.santacruzsentinel.com

Times Publishing Group9601 Soquel DriveAptos, CA 95003(831) 688-7549www.tpgonlinedaily.com

MEDIA PRODUCTIOn

Freedom Media Services87 Meadow Terrace Watsonville, CA 95076 Phone (831) 768-9690 www.freedommediaservices.com

MEDICAL GROUPS, CEnTERS & SERVICES

Radiology Medical Group of Santa Cruz 108 Green Valley Rd. #B Freedom, CA 95019 Phone (831) 724-2236 Fax (831) 724-8440www.rmgscc.com

Watsonville Post Acute525 Auto Center DriveWatsonville, CA 95076(831) 724-7505

MEETInG ROOMS

McBride & Associates340 Soquel Ave., Suite 121Santa Cruz, CA 95062Phone (831) 426-5767Fax (831) 426-9585

MOBILE nOTARY – BOOKKEEPInG

Hansen’s Mobile Notary & Bookkeeping - Liz HansenP.O. Box 1222Aptos, CA 95001Phone: (831) 234-7831Fax: (831) 722-2994

MORTGAGE BROKERAGE & LOAnS

Concept Mortgage821 East Lake AvenueWatsonville, CA 95076Phone (831) 535-3954Fax (831) 535-6723

Integrity Lending 444 Airport Blvd., Ste. 101Watsonville, CA 95076 Phone (831) 722-1558 Fax (831) 722-0992www.trinacoffmangomez.homesandland.com

Primary Residential Mortgage, Inc. 561 Auto Center Dr. Watsonville, CA 95076 Phone (831) 840-6113 Fax (831) 427-7555www.primaryresidential-mortgage.com

Sterling Pacific Financial1205 Freedom Blvd., Ste. 2Watsonville, CA 95076 Phone (831) 786-1980Fax (831) 786-1999 www.steralpak.com

Watsonville Mortgage 128 E. Beach St. Watsonville, CA 95076 Phone (831) 722-9291 Fax (831) 722-8625www.watsonvillemortgage.com

nEWSPAPERS

Register-Pajaronian 100 Westridge Drive Watsonville, CA 95076 Phone (831) 761-7300 Fax (831) 722-8386 www.register-pajaronian.com

Santa Cruz Sentinel 1800 Green Hills Rd., Ste: 210Scotts Valley, CA 95066 Phone (831) 423-4242 Fax (831) 423-1154www.santacruzsentinel.com

Times Publishing Group9601 Soquel DriveAptos, CA 95003(831) 688-7549www.tpgonlinedaily.com

nOnPROFIT ORGAnIZATIOnS –

CLUBS

Agricultural History Project2601 E. Lake Ave. Watsonville, CA 95076Phone (831) 724-5898 Fax (831) 724-5898www.aghistoryproject.org

Alpha Theta Chapter of Omega NuP.O. Box 953Watsonville, CA 95076(831) 334-1773

American Cancer Society945 S Main St., Suite 201 Salinas, CA 93901-2400 Phone (831) 442-2992 Fax (831) 772-0959 www.cancer.org


American Red Cross 2960 Soquel Ave. Santa Cruz, CA 95062 Phone (831) 462-2881 Fax (831) 464-5483 www.sccredcross.org

Arts Council of Santa Cruz County1070 River StreetSanta Cruz, CA 95060(831) 475-9600www.artscouncilsc.org

Beacon Education Network280 Main St. Watsonville, CA 95076 Phone (831) 728-6208 www.beaconed.org

Big Brothers Big Sisters of Santa Cruz County1500 41st Avenue, Ste: 250Capitola, CA 95010(831) 464-8691www.santacruzmentor.com

CASA of Santa Cruz County813 Freedom Blvd. Watsonville, CA 95076 Phone (831) 761-2956 Fax (831) 761-2913 www.casaofsantacruz.org

California Grey Bears, Inc.2710 Chanticleer Ave. Santa Cruz, CA 95065Phone (831) 479-1055 Fax (831) 479-8465 www.greybears.org

Cathedral of Faith Watsonville480 Union St.Watsonville, CA 95076Phone (408) 353-6453Fax (408) 850-5854

Central Coast Energy Services, Inc.734 E. Lake Ave., Ste: 14Watsonville, CA 95076 Phone (888) 728-3637 Fax (831) 728-0535 www.energyservices.org

Community Foundation Santa Cruz 7807 Soquel Drive Aptos, CA 95003 Phone (831) 662-2000 Fax (831) 662-2001 www.cfscc.org

Community Life Services4630 Soquel Drive, Ste: 1Soquel, CA 95073(831) 600-7778www.communitylifeservices.org

Dientes Community Dental Clinic1830 Commercial Way Santa Cruz, CA 95065 Phone (831) 464-5423 Fax (831) 464-5416 www.dientes.org

El Pajaro CDC 23 East Beach St., Ste. 209Watsonville, CA 95076 Phone (831) 722-1224 Fax (831) 722-3128www.elpajarocdc.org

Freedom Rotary Club P. O. Box 1156 Freedom, CA 95019 www.freedomrotaryclub.org

Friends of Santa Cruz State Parks 144 School St. Santa Cruz, CA 95060 Phone (831) 429-1840Fax (831) 429-6748www.thatsmypark.org

Girl Scouts of California Central Coast10550 Merritt St. Castroville, CA 95012 Phone (831) 633-4877 Fax (831) 633-4029 www.girlscoutsccc.org

Haven of Hope P. O. Box 610 Aptos, CA 95001 Phone (831) 425-3010 www.havenofhopehomes.org

Hearts & Hands Christian Childcare & Preschool40 Blanca Lane Watsonville, CA 95076 Phone (831) 724-0175 Fax (831) 724-0177 www.hhpreschool.com

Hope Services 220 Lincoln Street Santa Cruz, CA 95060 Phone (831) 421-9900 Fax (831) 421-9280www.hopeservices.org

Hospice of Santa Cruz County 940 Disc Dr. Scotts Valley, CA 95066-4544Phone (831) 430-3000 Fax (831) 430-9272www.hospicesantacruz.org

Jacob’s Heart Children’s Cancer Support Services2007 Freedom Blvd. Freedom, CA 95019 Phone (831) 724-9100 Fax(831) 724-9101 www.jacobsheart.org

Janus of Santa Cruz 200 7th Ave., #150 Santa Cruz, CA 95062Phone (831) 462-1060 Fax (831) 462-4970 www.janussc.org

Job Connect/Community Action Board 406 Main St., Suite 207 Watsonville, CA 95076 Phone (831) 763-2147 Fax (831) 724-3447 www.cabinc.org

Land Trust of Santa Cruz County 617 Water St. Santa Cruz, CA 95060 Phone (831) 429-6116 Fax (831) 429-1166 www.landtrustsantacruz.org

Lions Club - Pajaro Valley Host P. O. Box 655 Freedom, CA 95019 Phone (831) 724-9350 Fax (831) 724-2727

Mesa Verde Gardens P. O. Box 7375 Santa Cruz, CA 95061 Phone (831) 325-3560www.mesaverdegardens.org

Monte Vista Christian School 2 School Way Watsonville, CA 95076 Phone (831) 722-8178 Fax (831) 722-0361www.mvcs.org

Monterey Bay Adult Day CareP. O. Box 2404 Watsonville, CA 95077 Phone (831) 632-0603

Monterey Bay Aquarium886 Cannery Row Monterey, CA 93940-108 Phone (831) 648-4983 Fax (831) 648-7960 www.montereybayaquarium.com

Monterey Bay Birding FestivalP. O. Box 2197 Aptos, CA 95001 Phone (831) 726-8052 Fax (831) 726-8052www.montereybaybirding.org

Mount Madonna School491 Summit Road Watsonville, CA 95076 Phone (408) 847-2717 Fax (408) 847-5633 www.mountmadonnaschool.org

Pajaro Rescue Mission P. O. Box 1807 Watsonville, CA 95077 (831) 724-9576www.teenchallengemon-tereybay.org

Pajaro Valley Arts Council37 Sudden St. Watsonville, CA 95076 (831) 722-3062 www.pajarovalleyartscoun-cil.org

Pajaro Valley Association of Realtors 557 Auto Center Dr. Watsonville, CA 95076 Phone (831) 728-4537 Fax (831) 728-9417www.pvaor.org


Pajaro Valley Community Health Trust85 Nielson St. Watsonville, CA 95076 Phone (831) 761-5639 Fax (831) 763-6084 www.pvhealthtrust.org

Pajaro Valley Historical AssociationP. O. Box 623 Watsonville, CA 95077Phone (831) 722-0305Fax (831) 722-5501www.pajarovalleyhistory.com

Pajaro Valley Loaves & Fishes, Inc. 150 Second St. Watsonville, CA 95076 Phone (831) 722-4144 Fax (831) 722-5269 www.pvloavesandfishes.org

Pajaro Valley Prevention & Student Assistance335 E. Lake Ave. Watsonville, CA 95076 Phone (831) 728-6445 Fax (831) 761-6011www.pvpsa.org

Pajaro Valley Shelter Services 115 Brennan St. Watsonville, CA 95076 Phone (831) 728-5649 Fax (831) 722-6177www.pvshelter.org

Pajaro Valley Water Management Agency36 Brennan St. Watsonville, CA 95076 Phone (831) 722-9292 Fax (831) 722-3139 www.pvwma.dst.ca.us

Pajaro Valley Youth Soccer Club406 Main Street, Office 323Watsonville, CA 95076(831) 840-9080www.PVYSC.net

Pemako Health Initiative60 Summit Road Watsonville, CA 95076Phone (408) 847-6373 www.pemakohealthinitia-tive.org

Professional Fire Fighters of WatsonvilleP.O. Box 1413 Watsonville, CA 95077 Phone (831) 728-6060 Rotary Club - WatsonvilleP. O. Box 282 Watsonville, CA 95077 Phone (831) 722-8080 Fax (831) 722-8269www.watsonvillerotary.com

Santa Cruz Community Counseling Center195 Harvey West Blvd. Santa Cruz, CA 95060 Phone (831) 469-1700 Fax (831) 425-1905 www.scccc.org

Santa Cruz County Medical Society 1975 Soquel Dr., Ste: 215Santa Cruz, CA 95065 Phone (831) 479-7726 Fax (831) 479-7223 www.cruzmed.org

Santa Cruz County Railroad Historical SocietyPhone (831) 254-6176

Santa Cruz County Regional Transportation Commission1523 Pacific AvenueSanta Cruz, CA 95060 Phone (831) 460-3200 Fax (831) 460-3215www.sccrtc.org

Santa Cruz County Symphony307 Church St. Santa Cruz, CA 95060Phone (831) 462-0553 Fax (831) 426-1193 www.santacruzsymphony.org

SCOREAl Carman716 Capitola Avenue, Suite GCapitola, CA 95010(831) 621-3735www.santacruzcounty.score.org

Second Harvest Food Bank800 Ohlone Parkway Watsonville, CA 95076-0005Phone (831) 722-7110 Fax (831) 722-0435 www.thefoodbank.org

Sons of ItalyP. O. Box 1438Watsonville, CA 95077Phone (831) 535-2808www.sonsofitalywatsonville.org

Soroptimist International of WatsonvilleP. O. Box 442 Watsonville, CA 95077 Phone (831) 722-5561 www.siwatsonville.org

South County Housing Corporation7455 Carmel Street Gilroy, CA 95020 Phone (408) 842-9181 Fax (408) 842-0277www.scounty.org

The Fist Bumps, ALS Walk Team - Lori Grimes18865 Rea AvenueAromas, CA 95004(831) 212-1097www.thefistbumps.org

United Way of Santa Cruz County 4450 Capitola Rd., Ste. 106Capitola, CA 95010 Phone (831) 479-5466 Fax (831) 479-5477 www.unitedwaysc.org

Volunteer Center Santa Cruz1740 17th Ave. Santa Cruz, CA 95062-1804Phone (831) 722-6708 Fax (831) 722-1013 www.scvolunteercenter.com

Watsonville Community Band720 Oregon St. Watsonville, CA 95076 (831) 728-2768 www.watsonville-band.org

Watsonville Family YMCA27 Sudden St. Watsonville, CA 95076 Phone (831) 728-9622 Fax (831) 728-3422 www.watsonvilleymca.org

Watsonville Film FestivalP.O. Box 172Watsonville, CA 95077www.watsonvillefilmfestival.org

Watsonville Fly-In & Air Show100 Aviation Way Watsonville, CA 95076 Phone (831) 763-5600Fax (831) 763-5645www.watsonvilleflyin.org

Watsonville Wetlands Watch500 Harkins Slough Watsonville, CA 95076(831) 402-9559www.watsonvillewetland-swatch.org

Watsonville Women’s Club12 Brennan St. Watsonville, CA 95076 Phone (831) 726-2627

Work Force Investment 1000 Emeline Ave.Santa Cruz, CA 95060 Phone (831) 454-4080 Fax (831) 454-4651www.workforcescc.com

Yes2mentoring 4650 Opal St. Capitola, CA 95010 (831) 854-2010

Youth NOW Center 124 E. Lake Ave. Watsonville, CA 95076 (831) 254-4990www.youthnowcenter.com

YWCA Watsonville 340 E. Beach St. Watsonville, CA 95076Phone (831) 724-6078www.facebook.com/ywcaof-watsonville


nURSERIES – RETAIL

Alladin Nursery & Gift Shop2905 Freedom Blvd. Watsonville, CA 95076Phone (831) 724-5785Fax (831)724-6960 Fax (831)724-6960 www.alladinnursery.com

nURSERIES – WHOLESALE

Four Winds Growers 887 Casserly Rd. Watsonville, CA 95076 Phone (831) 768-0683 Fax (831) 768-0692 www.fourwindsgrowers.com

A. Nagamine Nursery, Inc.2783 Freedom Blvd. Watsonville, CA 95076 Phone (831) 724-1282

OFFICE SUPPLIES, EqUIPMEnT &

FURnITURE

Staples1445 Main St.Watsonville, CA 95076Phone (831) 763-1943www.staples.com

Taylor’s Office City Steve Taylor 440 Main St.Watsonville, CA 95076 Phone (831) 724-5681 Fax (831) 724-0465

OIL & GAS –DISTRIBUTORS, OPERATORS

Main Street American Fuels175 Main Street Watsonville, CA 95076 Phone (831) 728-9188 Fax (831) 725-9719

OPTICAL WHOLESALE

CSC Group 180 Westgate Drive Watsonville, CA 95076 Phone (831) 426-7423 Fax (831) 763-6938 www.csclabs.com

OPTOMETRIST-OPHTHALMOLOGIST

Coastal Eye Associates 160 Green Valley Rd., Ste. 202Freedom, CA 95019 Phone (831) 724-1353Fax(831) 728-4739

Dr. Sylvia Lee 386 S. Green Valley Rd Watsonville, CA 95076 Phone (831) 724-1063 Fax (831) 724-1067www.greenvalleyoptometry.com

PACKAGInG MATERIALS

Sambrailo Packaging 800 Walker St. Watsonville, CA 95076Phone (831) 724-7581Fax (831) 722-7459www.sambrailo.com

PAIn MAnAGEMEnT

Omni Health Medicine23 East Beach Street, Ste. 214Watsonville, CA 95076(831) 359-8249

PAInTERS

Vinsky’s Quality Painting1544 Buena Vista Dr. Watsonville, CA 95076 (831) 234-3875

PARTY SUPPLIES & REnTALS

M & M Party Rentals & Supplies 1010 Freedom Blvd. Watsonville, CA 95076Phone (831) 728-8405 Fax (831) 728-0721 www.mmpartyrentals.com

PATEnT AGEnCIES

Central Coast Patent Agency#3 Hangar Way Watsonville, CA 95076 Phone (831) 768-1755Fax(831) 768-8550www.centralcoastpatent.com

PAWn – GOLD BUYInG

Watsonville Pawn, Inc.456 Main St.Watsonville, CA 95076Phone (831) 768-7296Fax (831) 724-5626

PAYROLL SERVICES

Paychex 180 Westridge Dr. #100 Watsonville, CA 95076 Phone (831) 212-2751 Fax (877) 866-0714 www.paychex.com

PHARMACIES

Walgreen’s 1810 Freedom Blvd. Freedom, CA 95019 Phone (831) 768-0183 www.walgreens.com

PHOTOGRAPHERS, PHOTOGRAPHIC

SUPPLIES

Ooh! Look! Photography1 Rosewood Drive Watsonville, CA 95076 Phone (831) 234-6494www.oohlookphotography.com

Photoflex Inc. 97 Hangar Way Watsonville, CA 95076 Phone (831) 786-1370 www.photoflex.com

PHYSICIAnS

Mar Monte Medical Clinic846 Freedom Blvd. Watsonville, CA 95076 Phone (831) 761-7225 Fax (831) 761-1178www.marmontemedical.com

Planned Parenthood Watsonville398 S. Green Valley Rd. Watsonville, CA 95076 Phone (831) 724-7525 Fax (831) 724-7438www.plannedparenthood.org

Salud Para La Gente 195 Aviation Way, Ste. 200Watsonville, CA 95076 Phone (831) 728-8250 www.saludparalagente.org

Santa Cruz Medical Foundation2025 Soquel Avenue Santa Cruz, CA 95062 Phone (831) 423-4111 Fax (831) 458-5878 www.pamf.org

Santa Cruz County Medical Society 1975 Soquel Dr., Ste. 215Santa Cruz, CA 95065 Phone (831) 479-7726 Fax (831) 479-7223 www.cruzmed.org

Weber, Robert, M.D.1066 S. Green Valley Rd. Watsonville, CA 95076 Phone (831) 722-2422www.montereybayfamily-physicians.com

PLUMBInG SUPPLIES, WHOLESALE

A.L. Lease Company, Inc.1220 W. Beach St. Watsonville, CA 95076 Phone (831) 724-1044 Fax (831) 724-1183

POOL & SPA MAInTEnAnCE

Mid Valley Supply 220 Airport Blvd. Ste. B Freedom, CA 95019-2614Phone (831) 724-6301 Fax (831) 761-7740 www.midvalleysupply.biz

POWDER COATInG MEDIA BLASTInG

Rodriguez Custom Powder Coating 9 Hangar Way, Ste. 2 Watsonville, CA 95076 (831) 722-3900 (831) 722-3901 www.rodriguezcustompow-dercoating.com


PRESCHOOL

Giving Tree Academy175 Lawrence AvenueWatsonville, CA 95076(831) 722-7811www.givingtreeacademy.com

PROPAnE

Kamps Propane3664 Depot RoadHayward, CA 94545(510) 471-7279www.kampspropane.com

PUBLISHERS & MEDIA DISTRIBUTIOn

WeWrite LLC 11040 Alba Rd. Ben Lomond, CA 95005 Phone (831) 336-3382

RAILWAY

Santa Cruz & Monterey Bay Railway118 S. Clinton, Suite 400Chicago, IL 60661(831) 331-6535www.santacruzrailway.com

REAL ESTATE/PROPERTY MAnAGEMEnT

Charlie Abellera Real Estate90 Mariposa Ave. Watsonville, CA 95076 Phone (831) 345-5149www.charlieabellera.com

Aldina Real Estate, Inc.713 East Lake Ave. Watsonville, CA 95076 Phone (831) 722-7131Fax (831) 722-7316www.aldinarealestate.com

Allen Property Group, Inc.P. O. Box 556 Santa Cruz, CA 95061 Phone (831) 688-5102 Fax (831) 688-5102 www.allenpginc.com

Burgstrom/Kramer, Inc. 21 Brennan St., Ste. 16 Watsonville, CA 95076 Phone (831) 724-2343 Fax (831) 761-8282www.burgstromkramer.com

Coast Business Brokerage10096 Soquel Dr., Ste. 10Aptos, CA 95003 Phone (831) 685-8866 Fax (831) 685-1918 www.coastbizbrokers.com

Coldwell Banker/Campos Real Estate 617 E. Lake Ave. Watsonville, CA 95076 Phone (831) 728-4276 Fax (831) 728-0251 www.beckycampos.comand-coldwellbanker.com

David Lyng Real Estate 55 Penny Lane, Ste. #102Watsonville, CA 95076Phone (831) 763-6700 Fax (831) 763-6701www.davidlyng.com

Integrity Lending 444 Airport Blvd., Ste. 101Watsonville, CA 95076 Phone (831) 722-1558 Fax (831) 722-0992www.trinacoffmangomez.homesandland.com

J-E Properties86 Lynwood PlaceWatsonville, CA 95076(831) 768-7878

KW Commercial 42 Brennan St. Watsonville, CA 95076 Phone (831) 818-1069 Fax (831) 761-8543

KW Commercial Real Estate1414 Soquel Ave., Ste. 100Santa Cruz, CA 95062 Phone (831) 359-5500

Oak Tree Properties 936 E. Lake Ave. Watsonville, CA 95076 Phone (831) 722-9922 Fax (831) 768-9087

Oliver Realty 723 E. Lake Ave. Watsonville, CA 95076 Phone (831) 722-4696 Fax (831) 722-8999 www.oliverrealty.com

PacCom Management 155 Westridge Dr. Watsonville, CA 95076 Phone (831) 722-7609 Fax (831) 722-4629 www.paccom.biz

Pajaro Valley Association of Realtors 557 Auto Center Dr. Watsonville, CA 95076 Phone (831) 728-4537 Fax (831) 728-9417www.pvaor.org

Raeid Farhat Real Estate, Inc.734 E. Lake Ave., Ste. 9 Watsonville, CA 95076 Phone (831) 854-2116 Fax (831) 728-1555 www.stevenmcmurtrie.com

Realty World Bay Properties444 Airport Blvd., Ste. 107Watsonville, CA 95076 Phone (831) 722-1020 Fax (831) 722-3030 www.realtyworldbayproper-ties.com

Renee Mello & Associates44 Brennan St. Watsonville, CA 95076 Phone (831) 840-2479 www.reneemello.com

Rent In Santa Cruz P. O. Box 21 Capitola, CA 95010 Phone (831) 345-7912 www.rentinsantacruz.com

Robin Brown, Realtor713 East Lake AvenueWatsonville, CA 95076(831) 334-9946www.robinbrown.com

Sean Pate Real Estate 55 Penny Lane, Ste. 102Watsonville, CA 95076 Phone (831) 763-6770 Fax (831) 763-6701www.seanpate.com

Statewide Properties 550 Walker St. Watsonville, CA 95076 Phone (831) 728-5996 Fax (831) 724-2583

Sunrise Realty 538 Main St. Watsonville, CA 95076 (831) 722-6250 (831) 722-6598

Sunset Properties 2661 Beach Rd., Bldg. 2 Watsonville, CA 95076 Phone (831) 840-5519 Fax (831) 763-9730

Tony Melo, RealtorAldina Real Estate, Inc.713 East Lake AvenueWatsonville, CA 95076Phone: (831) 566-9716Fax: (831) 207-4860www.tonymelorealestate.com

REMODELInG

Hargis Home Improvement103 Rogers Ave. Watsonville, CA 95076 Phone (831) 722-6104www.hargishomeimprove-ments.com

RESTAURAnTS

Appleton Grill30 W. Beach St., #105Watsonville, CA 95076Phone (831) 724-5555Fax (831) 724-3300

Bagel Cafe 1830 Main St. Watsonville, CA 95076 Phone (831) 722-3838 Fax (831) 722-6640www.bagelcafebakery.com

California Grill 1970 Freedom BoulevardFreedom, CA 95019(831) 722-8052www.californiagrillrestau-rant.com


Cassidy’s Pizza 1400 Freedom Blvd. Watsonville, CA 95076 Phone (831) 724-2271 Fax (831) 724-6106

Crow’s Nest Restaurant 2218 E. Cliff DriveSanta Cruz, CA 95065Phone (831) 476-4560www.crowsnest-santacruz.com

D’La Colmena, Inc. 129 W. Lake Ave. Watsonville, CA 95076 Phone (831) 724-4544 Fax (831) 724-1323www.dlacolmena.com

Imura Japanese Restaurant1994 C Main StreetWatsonville, CA 95076(831) 761-8799www.imurasushi.com

Jalisco Restaurant 315 Main St. Watsonville, CA 95076 Phone (831) 728-9080 Fax (831) 728-8657www.jaliscorestaurant.com McDonald’s Restaurant 1598 Freedom Blvd. Watsonville, CA 95076 Phone (831) 761-0671

McDonald’s Restaurant 1459 Main St.Watsonville, CA 95076Phone (831) 761-8450

Nacho Mamas 15 1st Street Watsonville, CA 95076 Phone (831) 722-8820 Red Apple Cafe 589 Auto Center Drive Watsonville, CA 95076 Phone (831) 761-9551 Fax (831) 768-7625

Round Table Pizza 1975 Main St. Watsonville, CA 95076 Phone (831) 722-2492 Fax (831) 722-7827 www.roundtablepizza.com

Shadowbrook1750 Wharf Rd. Capitola, CA 95010 Phone (831) 475-1222 Fax (831) 475-7664 www.shadowbrook-capitola.com

Straw Hat Pizza 2026 Freedom Blvd. Freedom, CA 95019 Phone (831) 722-3555www.strawhatpizza.com

Sushi Garden 1441 Main Street Watsonville, CA 95076 Phone (831) 728-9192 Fax (831) 728-9180 www.sushi-garden.com

Taylor Bros. Hot Dog Stand336 Union St. Watsonville, CA 95076 Phone (831) 722-2402

The Fish House972 Main St.Watsonville, CA 95076Phone (831) 728-3333Fax (831) 728-3334www.fishhousewatsonville.com

The Hotel Paradox611 Ocean St.Santa Cruz, CA 95060Phone (831) 425-7101Fax (831) 425-7101

The Turkey Boat 7 San Juan Road Watsonville, CA 95076Phone (831)536-5351 Watsonville Beach St. Cafe435 W. Beach St.Watsonville, CA 95076 Phone (831) 662-0121 Wooden Nickel Bar & Grill1819 Freedom BoulevardFreedom, CA 95019(831) 724-2600www.woodennickelbar&grill.com

RETAIL

AT&T 1443 Main St.Watsonville, CA 95076Phone (831) 768-1200www.att.com

Alladin Nursery & Gift Shop2905 Freedom Blvd. Watsonville, CA 95076Phone (831) 724-5785Fax (831)724-6960 Fax (831)724-6960 www.alladinnursery.com

Baker Brothers Furniture & Appliance 55 Brennan St. Watsonville, CA 95076 Phone (831) 722-6116 Fax (831) 722-2778

Dusty Treasures Antiques723 F East Lake Ave. Watsonville, CA 95076 Phone (408) 422-3896 Fax (831) 722-8999 www.dustytreasuresan-tiques.com

Jerry’s Sports 1148 Soquel Ave. Santa Cruz, CA 95062Phone (831) 465-1400 Fax (831) 465-1400www.shopjerryssports.com

M & M Party Rentals & Supplies1010 Freedom Blvd. Watsonville, CA 95076 Phone (831) 728-8405 Fax (831) 728-0721 www.mmpartyrentals.com

Sears Hometown Store 1702 Freedom Blvd. Freedom, CA 95019 Phone (831) 761-1515 Fax (831) 761-1586

True Olive Connection, The106 Lincoln St. Santa Cruz, CA 95060 Phone (831) 458-6457 Fax (831) 458-6457www.trueoliveconnection.com

Water Street Stereo 125 Hangar Way #10 Watsonville, CA 95076 Phone (831) 427-1604 Fax (831) 761-2584www.waterstreetstereo.com

Watsonville Pawn, Inc.456 Main St.Watsonville, CA 95076Phone (831) 768-7296Fax (831) 724-5626

REnTALS -ROOMS, CEnTERS

McBride & Associates340 Soquel Ave., Suite 121Santa Cruz, CA 95062Phone (831) 426-5767Fax (831) 426-9585 Pajaro Dunes Company101 Shell Drive Watsonville, CA 95076 Phone (831) 728-7400Fax (831) 728-7444 www.pajarodunes.com

Santa Cruz County Fair 2601 East Lake Ave. Watsonville, CA 95076Phone (831) 724-5671Fax (831) 761-5827 www.santacruzcountyfair.com

Watsonville Women’s Club12 Brennan St. Watsonville, CA 95076 Phone (831) 726-2627

RUG CLEAnERS

Santa Cruz Rug Cleaners111 Dubois St., #CSanta Cruz, CA 95060Phone (831) 423-5235www.santacruzrug.com

SAFETY, FIRST AID SUPPLIES

Mid Valley Supply 220 Airport Blvd., Ste. BFreedom, CA 95019-2614Phone (831) 724-6301 Fax (831) 761-7740 www.midvalleysupply.biz


SCHOOLS, COLLEGES & EDUCATIOn

Beacon Education Network280 Main St. Watsonville, CA 95076 Phone (831) 728-6208 www.beaconed.org

Cabrillo College 6500 Soquel Dr.Aptos, CA 95003 Phone (831) 479-6100 Fax (831) 479-6153 www.cabrillo.edu

Monsbey College 6 Hangar Way, Suite B Watsonville, CA 95076 Phone (831) 786-0531 Fax (831) 786-0326www.monsbey.com

Monte Vista Christian School 2 School Way Watsonville, CA 95076 Phone (831) 722-8178 Fax (831) 722-0361www.mvcs.org

Mount Madonna School491 Summit Road Watsonville, CA 95076 Phone (408) 847-2717 Fax (408) 847-5633 www.mountmadonnaschool.org

Pajaro Valley Federation of Teachers 90-A Mariposa Ave. Watsonville, CA 95076 Phone (831) 722-2331 Fax (831) 722-3009www.pvft.net

Pajaro Valley Unified School District Watsonville, CA 95076 Phone (831) 786-2100 Fax (831) 761-6010 www.pvusd.net

Santa Cruz County Office of Education 400 Encinal St. Santa Cruz, CA 95060 Phone (831) 466-5600 Fax (831) 466-5607 www.santacruzk12.ca.us

SEAFOOD ExPORTER

Del Mar Seafoods, Inc.331 Ford StreetWatsonville, CA 95076(831) 763-3000www.delmarseafoods.com

SEnIOR RETIREMEnT HOMES

Valley Heights Senior Community 925 Freedom Blvd. Watsonville, CA 95076 Phone (831) 722-4884 Fax (831) 722-2276www.valleyheights.com

SKInCARE & COLOR COSMETICS

Independent Beauty Consultant P. O. Box 437Moss Landing, CA 95039(831) 818-2402

SKIn CARE SERVICES/PRODUCTS

Skin Care by Katalina522 Cirvelo StreetWatsonville, CA 95076(831) 722-9772www.skincarebykatalina.com

SMALL EnGInE REPAIR

DePuy’s Small Engine Mobile Service & RepairP.O. Box 185 San Juan Bautista, CA 95045(408) 763-9641www.dupuyssmallengineser-vice.com

SMOKED MEAT SPECIALTIES

Freedom Meat Lockers & Sausage 160 Hi-Grade Lane Freedom, CA 95019 Phone (831) 724-4355www.freedommeatlockers.com

SOLAR/EnERGY SERVICES

Allterra Solar207 McPherson StreetSanta Cruz, CA 95060(831) 425-2608www.allterrasolar.com

SPIRITS

The Villager 1028 E. Lake Ave. Watsonville, CA 95076 Phone (831) 722-5200

STAFFInG AGEnCY

WarpHireA Service of Nova Management1855 41st Avenue, Suite AOSCapitola, CA 95010(831) 824-6034www.warphire.com

STORAGE SERVICE

AAA Mini Storage 20 Westgate Dr. Watsonville, CA 95076 Phone (831) 724-5150

TATTOOS, BODY PIERC-InG, CUSTOM BODY ART

Corralitos Tattoo2904-C Freedom Blvd.Corralitos, CA 95076Phone (831) 724-4513

TECH START-UP

Digital NEST129 College RoadWatsonville, CA 95076(831) 331-7419www.digitalnest.org

TELECOMMUnICATIOnS SERVICES

Cbeyond2055 Laurelwood Rd., Ste. 200Santa Clara, CA 95054 Phone (831) 216-8816 Fax (408) 886-9588www.cbeyond.com

Charter Business475 Airport Blvd. Watsonville, CA 95076 Phone (408) 201-2840 Fax (408) 847-2993

Totlcom Inc. 65 Hangar Way Watsonville, CA 95076 Phone (831) 728-5000 Fax (831) 728-8228 www.totlcom.com

THEATERS

Green Valley Cinema 8 1125 S. Green Valley Rd. Watsonville, CA 95076 Phone (831) 761-8300 Fax (831) 761-0496 www.greenvalleycinema.com

THRIFT STORES

Goodwill Industries 470 Main St. Watsonville, CA 95076 Phone (831) 722-2376 www.goodwill.org

YWCA Watsonville 340 E. Beach St. Watsonville, CA 95076Phone (831) 724-6078www.facebook.com/ywcaof-watsonville

TITLE COMPAnIES

Stewart Title563 Auto Center Dr., Ste. 101Watsonville, CA 95076 (831) 274-3240www.stewart.com

TRACTORS &FARM EqUIPMEnT

C & N Tractors 496 Salinas Rd. Watsonville, CA 95076 Phone (831) 722-2733 Fax (831) 728-5837www.c-ntractor.com

RDO Equipment 1340 W. Beach St. Watsonville, CA 95076 Phone (831) 763-2165www.rdoequipment.com


TRUCKS/InDUSTRIAL

Southwest Truck Service50 Pine St. Watsonville, CA 95076 Phone (800) 999-3680 Fax (831) 724-0523www.swtrucking.com

UnIFORM SUPPLY

California Coast Uniform Company4242 Capitola RoadCapitola, CA 95010(831) 475-1911www.calcoastuniform.com

UTILITIES

Pacific Gas & Electric 356 East Alisal St. Salinas, CA 93901 Phone (831) 479-3162 Fax (831) 479-5810 www.pge.com

VACATIOn REnTALS

Pajaro Dunes Company101 Shell Drive Watsonville, CA 95076 Phone (831) 728-7400 Fax (831) 728-7444 www.pajarodunes.com

Pajaro Dunes North Association 101 Shell Dr. Watsonville, CA 95076 Phone (831) 761-7752 Fax (831) 761-6285 www.pajarodunesshorebirds.com

Pajaro Vacation Home Rentalswww.vacationhomerentals.com

VETERInARIAnS

Aptos Creekside Pet Hospital10404 Soquel Dr. Aptos, CA 95003 Phone (831) 688-4242 www.aptos-creeksidepets.com

VInEYARDS

Alfaro Family Vineyards420 Hames Road Corralitos, CA 95076Phone (831) 728-5172 Fax (831) 761-5563 www.alfarowine.com

WEBSITE DESIGn

Melody Sharp Web Design3395 N. Polo Drive Aptos, CA 95003 Phone (831) 685-8318 www.melodysharp.com

WHOLESALE

Imperial Sales CompanyP. O. Box 966 Watsonville, CA 95077 Phone (831) 728-1787 Fax (831) 728-2328 www.imperialsalescompany.com

Superior Foods275 Westgate Dr.Watsonville, CA 95076Phone (831) 728-3691Fax (831) 722-0926www.superiorfoods.com

WInERIES

Alfaro Family Vineyards420 Hames Road Corralitos, CA 95076 Phone (831) 728-5172 Fax (831) 761-5563 www.alfarowine.com

Myka Cellars 18 Hangar WayWatsonville, CA 95076 Phone (831) 227-4914www.micacellars.com

Wargin Wines 18 Hangar Way, Suite C Watsonville, CA 95076 (831) 531-8108 www.warginwines.com

Cal BRE Lic. #01116175

Pajaro Valley Chamber of Commerce and Agriculture Business Directory

Documents

Transcript of Pajaro Valley Chamber of Commerce and Agriculture Business Directory