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Paid Advertising - Internet Marketing Pillar #5
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Transcript of Paid Advertising - Internet Marketing Pillar #5
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•Pillar #5:
Paid Advertising
Pillar #5: Paid Advertising
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•Pillar #5: Paid Advertising• Pay per click• Major directory submissions
Pillar #5: Paid Advertising
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•Pay Per Click• Google AdWords• Yahoo Search Marketing• MSN AdCenter
Pillar #5: Paid Advertising
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•Google AdWords• Most Popular• Easy to use• Best place to start
Pillar #5: Paid Advertising
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Copyright © www.13pillars.com
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Copyright © www.13pillars.com
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•Three Essential AdWords Tips• Square brackets around keyword
phrases = exact match• Always test your ads against each
other to get a winner – then test again
• Include negative matches (e.g. –free)
Pillar #5: Paid Advertising
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Copyright © www.13pillars.com
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•Paid Advertising• Major directory submissions
Pillar #5: Paid Advertising
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•Major Directories• Yahoo ($299/year)• DMOZ.org (Free)• Business.com ($199/year)• BOTW ($239.95 one off)
Pillar #5: Paid Advertising
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•Major Directories• Yahoo ($299/year)
Pillar #5: Paid Advertising
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•Freddie Faldo•Golf Shop Owner
•Freddie’sYahoo Listing
Pillar #5: Paid Advertising
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Copyright © www.13pillars.com
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Copyright © www.13pillars.com
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Copyright © www.13pillars.com
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Copyright © www.13pillars.com
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Copyright © www.13pillars.com
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Copyright © www.13pillars.com
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Copyright © www.13pillars.com
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•Yahoo Submission Tips• Use your site brand as the title• Keep descriptions impartial• Ensure the category is as specific
and relevant as possible
Pillar #5: Paid Advertising
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•Pillar #5: Paid Advertising• Pay per click• Major directory submissions
Pillar #5: Paid Advertising
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Now visitwww.13pillars.com
to download our FREE ’13 Pillars of Internet Marketing’ eBook
Pillar #5: Paid Advertising