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Copyright 2009-- Asist. Univ. Matei Stoicovici

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The 4 basic elements: First Page:

TeasersPromote the best stories inside thepaper (also called promos orskyboxes )

FlagThe newspapers name

(also called the nameplate )

InfographicA diagram, chart, map or list thatconveys data into pictograms

DeckA smaller headline added below

the main headline ( summary deck )

Display HeadA `jazzed-up`, graphic headlinethat adds a more dramatic look tospecial stories

Jump LineA text line telling the reader what page the story continues on

LogoA small, boxed title (with art ) usedfor labeling special stories or series

CutlineInformation about a photo(also called caption )

Reverse typeLight-colored text set against

a dark background color

HeadlineThe storys title set in large type,

above or beside the text

ReferA brief reference to a relatedstory elsewhere in the paper

Mug ShotA small photo (usually just the face ) of

someone in the story or story author

By-lineThe article writers name

Initial CapA large capital letter set into the

opening paragraph of a story(also called drop cap )

Standing HeadA label used for packaging special i tems(graphics, teasers, briefs, columns, etc)

IndexA directory of contents

FolioA line showing edition, date, price

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Interior Page:

Jump lineThe page number this storycontinues from ( continued from)

Liftout QuoteA quote from the story given agraphic emphasis (also called pullquote or breakout quote)

SubheadA smaller headline used to break upand better organize the story

GutterThe white space running verticallybetween elements on a page

Bastard MeasureA different column width than thestandard column measure

SigA special label set into stories givingtypographic emphasis to the topic,title, writers name (also called bug )

FolioA line showing the page number,date, section, papers name, etc

Standing HeadA label used for packaging special i tems(graphics, teasers, briefs, columns, etc)

Main PhotoThe largest photo/art in the page.

Usually associated with the main article

Photo CreditA line giving the photographers name

TextThe body text of the articles,stacked in columns (or legs )

Cutoff RuleA line (rule ) inserted to break up

different elements on a page

CutoutA photo in which the background has

been cut away. Also called a silhouette

Jump headlineA headline reserved for stories

jumping from another page

SidebarA related story or info section , often

boxed, that acompanies the story.(Also called Side Box )

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Headlines

Characteristics :

Keep headlines conversational (write the way people speak) Use present tense, active voice Avoid bad splits (avoid verbs, adjectives or prepositions at the end of a line) Headlines should be accurate and easily understandable Are generally written downstyle Are aligned flush left Are usually wide rather than narrow Sometimes use decks

Functions :

Headlines summarize story contents Headlines prioritize stories (important stories get the biggest headlines) Headlines lure/attract readers into the text Headlines anchor story designs to help organize the layout

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Headlines

KickerHeadline

LOREM IPSUM

Lorem ipsum dolor

HammerHeadline

Lorem ipsumLorem ipsum dolor sit amet

auctor

SlammerHeadline

Lorem ipsum: dolor sit

TripodHeadline

LOREM IPSUM: Lorem ipsumdolor sitamet

Raw WrapHeadline

Loremipsumdolor sit

SidesaddleHeadline

Lorem

ipsum

dolor sit

amet ex

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Headlines

Lorem ipsum dolor sit amet auctorBannerHeadline

Lorem ipsumdolor sitamet auctorex vivacents

This is thestandard way towrite newsheadlines.Usually bannerheadline is

accompanied by asummary deck

TheCodingFormula

1. Column width2. Font Point size3. Number of lines

3-30-1

Lorem ipsum dolor sit amet auctor ex

1-30-3Lorem ipsumdolor sitamet auctor

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Headlines

How many lines does a headline need?

Number ofheadline lines

Number oftext columns

3 - 4

1 2 3

2 - 3 1 - 2

4 5 6

1 1 1

5 10 words are optimum for most headlines3 5 columns are optimum for most text articles

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Paragraphs

Align Left | Center | Right

Justify Left | Center | Right | Forced

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Quick Text Editing

Global Hot Keys:

Ctrl + C = Copy

Ctrl + V = Paste

Ctrl + X = Cut

Ctrl + Z = Undo

Ctrl + Y = Redo

Ctrl + A = Select All Ctrl + B/I/U = Bold/ Italic /Underline

Ctrl + F = Find

Ctrl + S = Save

Ctrl + P = Print

Ctrl + directional keys = jumps words

Shift + directional keys = selects letters Ctrl + Shift + direct.keys = jumps&selects words

Home = beginning of text line

End = ending of text line

Page Up / Page Down

-- using only the keyboard

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Online Resources:

Complete GlossaryOver 250+ terms & jargon :

http://highered.mcgraw-hill.com/sites/0072407611/student_view0/glossary.html

-- for extra readings