Page 1 of Confidential Presented by Alex Lin/MKTG MB Naming Rule Fix Proposal.
-
Upload
meredith-hood -
Category
Documents
-
view
216 -
download
0
Transcript of Page 1 of Confidential Presented by Alex Lin/MKTG MB Naming Rule Fix Proposal.
Page 1 ofConfidential
Presented by Alex Lin/MKTG
MB Naming Rule Fix ProposalMB Naming Rule Fix Proposal
Page 2 ofConfidential
Agenda
Existing segment and naming intro• MSI 4 Segment define.• Diamond/Platinum naming rule.• Mainstream/V-Class naming rule.• Sub naming define.• Coming products naming list.
AM2+ naming title proposal.
Special define for extra revision.
Page 3 ofConfidential
Exist Product segmentEnthusiast: Diamond class
• Luxury product with full extra function.• MSI leading brand product with new technology.• Hardware Audio, SLI/CrossFire and heatpipe.
Full function: Platinum class• Full function FLAG product with top chipsets.• Match vendor’s promotion, must support SLI / Cro
ssFire and fancy heatpipe.• Dual CoreCell with full function
Mainstream segment• The multi SKUs segment for different market.• Neo on ATX and M with Micro-ATX naming.• Dual CoreCell with basic function.
Value segment• MSI Value segment with basic function.• All in one with Graphic design mostly.• Dual CoreCell as HW monitor.
Page 4 ofConfidential
Detail Define on Naming
Flagship level rules: Diamond naming• No any spec on naming. Full extra spec with hardware audio.• Example: P6N Diamond, P35 Diamond, X38 Diamond.
Deluxe level rules: Platinum naming• DDR2/3 difference after Platinum, never add subtitles.• Example: P35 Platinum D3, P35 Platinum Combo.• Special for SLI function with “SLI” before “Platinum”• Example: K9N SLI Platinum, P6N SLI Platinum.• No PCB model change, we use Platinum V2, Platinum V3• Example: P35 Platinum, P35 Platinum V2 (Pipe cost down)• Change PCB design, we change to Platinum2, Platinum3,…• Example: 945P Platinum2
Make Diamond and Platinum Clearly
Page 5 ofConfidential
Detail Define on Naming
Mainstream/V-Class rules: Neo/M/SLI/Ultra• “Neo” with ATX and “M” with MicroATX.• Example: K9NG Neo2, P35 Neo.• “SLI” and “Ultra” to replace “Neo” on NVIDIA chipsets.• Example: P6N SLI, K9N4 SLI, K9N4 Ultra.• Add Digital for HDMI+DVI solution.• Example: K9AG Neo2-Digital.• MicroATX will use M behind chipset name.• Example: G33M, G33M2, K9AGM3, K9N6GM3.• No PCB model change, we use V2, V3, V4• Example: 965GM V3, 965GM V4, P965 Neo V2• Change PCB model, we change to 2, 3,…• Example: K9AGM2, K9AGM3, P35 Neo2
Flexible rule for special features, like “Digital”
Page 6 ofConfidential
First Naming TableDefinition Example
Intel platform Use chipset name 975X Platinum, 945GZM
K9 AMD AM2 Platform K9N Diamond, K9NGM
K8 AMD Sock939/754 Platform K8N Neo3, K8MM3-V
N NVIDIA chipset based K8N Neo4, K9N SLI, K9NGM
A AMD chipset based K9A Platinum
V VIA chipset based K9VGM
S SIS chipset based K9SGM
G On board Graphic K9AGM2
NBP NVIDIA business model K9NBPM2-FID
M Micro ATX K9NGM, Q965M
B BTX 945GMB, G965MB
DH Digital Home motherboard (ViiV) G965MDH
DO Digital Office motherboard (vPro) Q965MDO
D DTX
P PicoBTX
Page 7 ofConfidential
Optional Spec Naming Table.Definition Remark
F Gigabit LAN (Faster LAN)
I IEEE1394
L 10/100M LAN
R Onboard RAID or Intel ICH7R/ICH8R
D On Board DVI port
T TV Out
H HDMI
Digital Have both HDMI and DVI ports
Page 8 ofConfidential
Coming products naming
• Intel Platform:– P6NGM (MCP73)– G31MV (G31 V-Class)– 945GCM5 V2
• AMD Platform:– K9N Neo V2 (nForce560)– K9N Neo V3 (nForce520)– K9NGM3 (GeForce7050)
Page 9 ofConfidential
How we define the V2/V3/V4
First Platinum/Neo is most featured product.– We launched every segment with first version– Then we revision for cost down design or lite version.– These revision will be named as V2/V3/V4
Revision should be follow segment level– If the product revision with different chipset, such as 946GZ/ 945
GC, or nForce560/nForce520, then we will put higher segment to be in front of the lower segment. Not follow with the chipset numbers.
– For example: nForce560 will be K9N Neo V2, nForce520 will be K9N Neo V3; 946GZ naming will be in front of 945GC, etc.
Easy to understand the version and chipset cost connection.
Page 10 ofConfidential
Agenda
Existing segment and naming intro• MSI 4 Segment define.• Diamond/Platinum naming rule.• Mainstream/V-Class naming rule.• Sub naming define.• Coming products naming list.
AM2+ naming title proposal.
Special define for extra revision.
Page 11 ofConfidential
AM2+ Naming Initial Option
I recommend this: Use initial “K9P”– K9PN Diamond, K9PA Platinum, K9PNGM– Good for naming rule, but will longer then old K9 naming.
Use initial K9xx with “+” at first name final.– K9N+ Diamond, K9A+ Platinum, K9AGM4+– Easy to understand, but not a specific initial.
A2/A3, M2/M3 is not that suitable.– K9 title is best for MSI naming series history.
Will use K10 for real AM3 “K10” solution.
Page 12 ofConfidential
Agenda
Existing segment and naming intro• MSI 4 Segment define.• Diamond/Platinum naming rule.• Mainstream/V-Class naming rule.• Sub naming define.• Coming products naming list.
AM2+ naming title proposal.
Special define for new revision “Titam”.
Page 13 ofConfidential
New Segment “Titam”Enthusiast: Diamond class
Full function: Platinum class
Mainstream segment
Value segment
New segment “Titam” for cost down version Platinum!
“Titam” is from “Titanium”, but easier to pronounce.
Page 14 ofConfidential
Why and how we make “Titam”
1, Protect Platinum price and image– If we reduce Platinum value and cost, we may not able to rise the c
ost on any new coming Platinum products.– Platinum value and image have to be protect for long term.
2, The define on “Titam” segment.– Pure cost down version from Platinum, keep solid CAP, Platinum P
CB and easy pipe for mainstream overclockers.
3, Fulfill the price segment above Neo.– We may use “Neo” segment to fight on price drop, so this “Titam” s
egment will keep the rule and follow Platinum cost range.
No Platinum cost drop, match the niche market.
Page 15 ofConfidential
The Selling Strategy on “Titam”
1, Split MSI product line become 5 segment– Diamond, Platinum, Titam, Neo, V-Class.– Neo is flexible to have many SKUs to fight price drop.
2, Hit competitors segment market– Compare with gigabyte segment, Use Diamond to beat DQ6, Platinu
m to beat DS4, Titam to beat DS3, Neo to beat S2.– Compare with ASUS, Diamond as P5K3 Deluxe, Platinum as P5K D
eluxe, Titam as P5K-E, Neo as P5K.
3, Titam, the new segment as Titanium class!
Makes MSI product segment more complete!
Page 16 ofConfidential
Thank you!