Page 1Note: Figures in this planning document should not be considered as guarantees or projections of your actual earnings or profits – they are representative to assist in developing your personal business plan.

TheTheAdvoCareAdvoCareBusinessBusinessOpportunityOpportunity

Teaming for SuccessTeaming for Success

““Our Corporate Ladder Our Corporate Ladder Looks Different”Looks Different”

Page 2Note: Figures in this planning document should not be considered as guarantees or projections of your actual earnings or profits – they are representative to assist in developing your personal business plan.

What life on your terms looks like?

No more debt – no more worries

More time with your family

Retirement FundedLoving your

jobNo more corporate

stress

Helping others - significance

Full time income – part time hours

“Play” more, “work” less

Financial freedomHealthy, active

lifestyle Travel the globe

Independence

You have the freedom to choose!

Have you ever wondered…

Page 3Note: Figures in this planning document should not be considered as guarantees or projections of your actual earnings or profits – they are representative to assist in developing your personal business plan.

The Opportunity: Wellness IndustryHelping others look, feel and perform to their potential

“We market health and wellness products. We run a “virtual” business and get paid well to do it.”

Solutions for Health & Wellness

Solutions for Financial Freedom

Page 4Note: Figures in this planning document should not be considered as guarantees or projections of your actual earnings or profits – they are representative to assist in developing your personal business plan.

Look Good – Feel Good – Perform Good

Vibrant energy and on-the-go nutrition

Solutions for healthy weight management

Nutrition for a healthy, balanced life

Advanced sports nutrition

Definitive science for beautiful skin

The safest, most effective products – for over 17 years!

Page 5Note: Figures in this planning document should not be considered as guarantees or projections of your actual earnings or profits – they are representative to assist in developing your personal business plan.

The Foundation of Our Products: SCIENCE

The AdvoCare Scientific & Medical Advisory Board is made up of eight nationally and internationally recognized experts in the fields of nutrition, biochemistry, physiology, pharmacology, toxicology, skin care and surgery.

The Products are formulated using solid science and the highest quality

ingredients. They are designed to be world-class, cutting-edge, safe and effective.

The Right Combination of Ingredients in the

correct amounts are a hallmark of AdvoCare products.  In addition, our goal is to provide consumers with finished products that are tested to ensure that they contain the amounts stated on the label. 

"We don't throw in a dash of some ingredient so insignificant that it can't yield any desirable or lasting effects.  If something is listed on our labels, rest assured it's in the appropriate quantity to have a beneficial effect on you." ~ Robert Hackman, Ph.D., University of California at Davis, Chair of the Scientific & Medical Advisory Board. 

Page 6Note: Figures in this planning document should not be considered as guarantees or projections of your actual earnings or profits – they are representative to assist in developing your personal business plan.

The AdvoCare Difference – Non Paid Endorsers:

Hundreds of Olympic, Professional, Collegiate and World Champion athletes and coaches use Advocare Products – and not one of our endorsers is paid to endorse our products!

Drew Brees

Quarterback New Orleans Saints, 3 Time Pro Bowler, Super Bowl Champion & MVP

Carli Lloyd

Sky Blue Midfielder, MVP & Olympic Gold Medalist

Brad Hawpe

Colorado Rockies Outfielder & All Star

Michael Redd

Milwaukee Bucks Guard, All Star & Olympic Gold Medalist

Informed Choice

Certifies each lot of Advocare products is free of 200+ banned substances – athletes can trust our products!

Who Uses and Endorses Our Products?

Page 7Note: Figures in this planning document should not be considered as guarantees or projections of your actual earnings or profits – they are representative to assist in developing your personal business plan.

1. Retail Profits $’s

40% Profit Example: Customer buys $100 of products from you at full retail (0% discount)

Retail Cost of Products $100

Customer Cost (Full Retail) $100

Your Cost @ 40% Discount $60

Your Profit $40

* Commission and Leadership bonus based on “business volume” (50% of retail value). See AdvoCare Success System Guide for the specifics around qualifying Advisors, override, leadership bonus schedule, etc.

2. Wholesale Profits $’s20% Profit Example: Customer has 20% discount, buys $100 of products

Retail Cost of Products $100

Customer Cost (20% Discount) $80

Your Cost @ 40% Discount $60

Your Profit $20

Retail Business

3. Override Commission

7% of sales* 3 levels of distributors down

4. Leadership Bonus

3% - 19.25% for all sales* in your distribution organization

“The more your distribution organization sells, the higher the total bonus % on all sales

5. Sales Bonuses

$20K awarded every 2 weeks

Top 7 “Rookie” producers earn $6K (1st Place) - $1K (7th Place)

6. Sales Incentives

5 Star vacations, cash prizes, other incentives

Distribution Business

The Business Model: Multiple Streams of Income

Page 8Note: Figures in this planning document should not be considered as guarantees or projections of your actual earnings or profits – they are representative to assist in developing your personal business plan.

Leadership Bonus

Bonus %

Total Bonus on All Distribution

Average Income (2010)

Silver +3% 3% $12,725

Gold +2% 5% $39,027

3-Star Gold +2% 7% $40,479

Ruby +2% 9% $80,858

6-Star Ruby +2% 11% $98,900

Emerald +2% 13% $179,294

9-Star Emerald +2% 15% $273,852

Diamond +4% 19% $697,816

Platinum +0.25% 19.25% $1,648,987

Advocare pays you to build and train distribution channels

The earnings shown above are not necessarily representative of the income, if any, that an AdvoCare Distributor can or will earn though his or her participation in the AdvoCare Compensation Plan. These figures should not be considered as guarantees or projections of your actual earnings or profits. Success with AdoCare results only from successful sales efforts, which require hard work, diligence, and leadership. Your success will depend upon how effectively you exercise these qualities

Page 9Note: Figures in this planning document should not be considered as guarantees or projections of your actual earnings or profits – they are representative to assist in developing your personal business plan.

The Business Opportunity – Getting Started

Retail Value

Order Discount

Your Investment

Profit Benefits

$3,000 30%* $2,100 $900 Maximum 40% Discount ongoing

Enables all 5 Income Streams

Your new virtual business is now open

$1,500 30% $1,050 $450

$500 25% $375 $125

$0 - $499 20% Varies Varies

Distributor Enrollment Fee: $79.95

Membership Kit (business materials and brochures + $50 of our Impact Products (SLAM Energy Drink, SLIM Weight Management & Spark Energy Drink)

Your own AdvoCare website - for your customers to order products and “open your virtual store”

Access to all www.AdvoCare.com training and resources

* Initial Advisor Order is at 30% - all subsequent orders are always at the 40% discount level

Distributor Account Setup Fee: $79.95

Page 10Note: Figures in this planning document should not be considered as guarantees or projections of your actual earnings or profits – they are representative to assist in developing your personal business plan.

In Business For Yourself – But Not By Yourself

Danny & Diane McDaniel

Danny – Football Coach

Diane – Mortgage Lender

Issue: 90 hr work weeks, bankruptcy

Started AdvoCare: 1997

Level: Diamond (1998)

Platinum (2008 - 2 months after new level was created)

Bob & Jenny Donnelly

Bob – Quality Control Manager

Jenny – Dietician, Aerobics Instructor, Starbucks Barista

Issue: Multiple jobs, little $’s, no time together

Started AdvoCare: 2000

Level: Diamond (2006), work from home parents

Jon & Trish Reitan

Jon – Fortune 50 VP

Trish – Owner, Bookkeeping

Issue: 80 – 100 hr workweeks, no time together with family

Started AdvoCare: Mid 2004

Level: 9 Star Emerald (2009)

Wayne & Sarah Johnson

Wayne – IT Professional

Sarah – Occupational Therapist

Issue: Debt, no time together

Started AdvoCare: Jan 2003

Level: Diamond (Feb 2008), work from home parents

Committed to your Success!

Page 11Note: Figures in this planning document should not be considered as guarantees or projections of your actual earnings or profits – they are representative to assist in developing your personal business plan.

The Foundation for Your Business• Health & Wellness – explosive growth

Industry• Fueled by the affluent Baby Boomers –

looking for energy, weight loss and anti aging solutions

• 17 years in business, significant sustained growth

• Positioning: Highest quality, highest safety

• Differentiated – can only be purchased through you

• Consumable – reorders occur every 2 weeks

• Prominent non paid endorsers• Leverage multiple streams of income• The more sales you drive – the higher the

compensation percentage!• Proven leaders help get your business

started

• Low initial investment to “open your store”

• 100% Satisfaction Guarantee – limits your risk

• Limitless upside potential

Industry

Company

Products

Business Model

Investment Opportunity

Page 12Note: Figures in this planning document should not be considered as guarantees or projections of your actual earnings or profits – they are representative to assist in developing your personal business plan.

Are you looking for life on your terms? Do you believe building distribution with a “residual

income” business model can provide financial freedom?

Are you interested in joining a team that will help you develop a “Plan B” income that can quickly become your “plan A”?

How can we best help you get started?

Freedom 2010 – Get It – Give It – Live It!

Key Questions