Nowadays the environ-ment is playing a big role in the society. The earth is damaged and we want to prevent it to be more damaged. Out of this per-spective corporate social responsibility (CSR) is born. The term ‘corporate social responsibility’ became common use in the late 1960s and early 1970s after many multinational corporate formed the term stakeholder, meterm stakeholder, me-aning a person, group or organization that has direct or indirect stake in an organization because it can affect or be affected by the organization’s actions, objectives and poli-cies.The goal of corporate social responsibility is to embrace responsibility, for the company’s actions, choices and positive effect towards human and envi-ronment. The company tries to make choices with tries to make choices with in mind: People, Planet, Profit. With every choice, they will look at the future. Social corporate responsibility is typical so-mething from the twenty-first century.

Corporate social responsi-bility appears in a lot of different shapes. There are big and small trends which all contribute a little to the earth. An example is it so called Green Graffiti. It is a new type of street advernew type of street adver-tising. Formerly billboards were used for street ad-vertising, everybody knows billboards, they are not very special anymore. Green Graffiti is new and innovating. Pavements or walls are cleaned in the cleaned part a message or drawing appears. It is a form of clean advertising. Green Graffiti is conspi-cuous because it is a place where a lot of people cross by. It catches a lot of eyes. In this way companies can show the people that they participate in corporate social responsibility and at the same time get atten-tion for their product.

There are different types of Green Graffiti. The most famous type is Reverse Graffiti. With Reverse Graffiti a pavement is cleaned with a high-pres-sure sprayer and a tem-plate by which a pattern exists. Another type is the Chalk & Milk Graffiti. With the help of chalk and milk a communication expres-sion has been determined. It is almost the same as Reserve Graffiti, only this time it is made with chalk or milk. Every type of Green Graffiti has its own qualities. Some expressions disappear after three months and some expres-sions disappear after one day.In summary social respon-sibility brings a lot of new things to the world, a lot of beautiful things to, like Green Graffiti.

Corporate Social Responsibility

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